Business Education

Want to Grow Your One-Man Show into Big Business? Then Follow George Washington’s Example

In 1775, the Continentals were planning to exit royal crown rule, but needed a leader. They were looking for someone with experience and who commanded great respect. Among the many meetings, one individual stood out among the rest. Towering above his contemporaries at 6 feet 2 inches, weighing 200+ pounds, was an impressive figure who always wore a military uniform to such patriot gatherings. It was a not-so-subtle way to convince the colonial leaders he’d be a perfect fit.

But when named the General of the Continental Army, George Washington quickly realized that almost all of his troops lacked military experience. In fact, very few had any military experience whatsoever. So, he had to train them, starting with the basics: how to march in formation, how to pitch a tent, how to dig holes for latrines, how to load and clean their weapons. In other words, every single skill a soldier needed.

This is a great example of how today’s solopreneurs can grow their businesses by enlisting the help of industry outsiders and training them in detail.

How Solo Business Owners Can Grow by Hiring and Training Inexperienced Talent

As a solo business owner, scaling your company can feel daunting, especially when resources are tight. Hiring experienced professionals might seem ideal, but their salaries and expectations can strain a small business. Instead, hiring and training people with little industry experience can be a cost-effective, sustainable way to grow. This approach not only builds a loyal, tailored workforce but also fosters a culture aligned with your vision. Here’s how to do it in just five steps.

Why Hire Inexperienced Talent?

Inexperienced hires, such as recent graduates or career switchers, often come with lower salary expectations than seasoned professionals. According to the U.S. Bureau of Labor Statistics, entry-level workers earn about 20-30% less than their experienced counterparts, freeing up capital for other growth initiatives.

These candidates are typically eager to learn, adaptable, and less set in industry-specific habits, making them ideal for molding into roles that fit your business’s unique needs. Plus, investing in their growth can foster loyalty, reducing turnover—a costly issue for small businesses, with replacement costs averaging $4,700 per employee, per the Society for Human Resource Management.

Step 1: Identify the Right Candidates

Hiring inexperienced doesn’t mean hiring unqualified. Look for candidates with transferable skills, a strong work ethic, and enthusiasm for your industry. For example, a retail business owner might prioritize candidates with customer service experience, even from unrelated fields like hospitality. Use job platforms like Indeed or LinkedIn, but also tap local resources—community colleges, job fairs, or social media groups. Craft clear job descriptions emphasizing growth potential over prior experience. During interviews, ask behavioral questions like, “Tell me about a time you learned a new skill quickly,” to gauge learning agility.

Step 2: Design a Scalable Training Program

A structured training program is critical to turning novices into assets. Start by documenting your business’s core processes—sales, customer service, inventory management, or whatever drives your operations. Break these into bite-sized modules to avoid overwhelming new hires. For instance, a solo bakery owner might create a week-long onboarding plan: Day 1 for hygiene protocols, Days 2-3 for basic baking techniques, and Days 4-5 for customer interactions.

Leverage free or low-cost tools to streamline training. Platforms like Google Classroom or Trello can organize materials, while YouTube tutorials or industry-specific online courses (e.g., Coursera) can supplement hands-on learning. Pair new hires with yourself or a trusted employee for shadowing, ensuring they learn by doing. Regular check-ins during the first 90 days help address gaps and build confidence.

Step 3: Foster a Growth-Oriented Culture

Inexperienced hires thrive in environments that encourage learning and experimentation. Set clear expectations but allow room for mistakes as part of the growth process. For example, a marketing agency owner might let a new hire draft social media posts, providing constructive feedback rather than demanding perfection. Recognize small wins—public praise or a $50 gift card can go a long way. Data from Gallup shows that employees who feel recognized are 20% more engaged, boosting productivity and retention.

Encourage ongoing learning by offering access to affordable resources, like industry webinars or local workshops. A solo business owner in tech, for instance, could provide a Udemy subscription ($20-$50/month) to help a new hire master coding basics. This investment signals commitment to their development, increasing loyalty.

Step 4: Delegate and Scale

As your team gains competence, delegate tasks to free up your time for strategic growth—marketing, partnerships, or new revenue streams. Start with low-risk responsibilities, like handling customer inquiries, before entrusting bigger roles, such as managing inventory. Use tools like Asana or Slack to track progress and maintain communication. A 2023 study by McKinsey found that effective delegation can increase small business revenue by up to 15% by allowing owners to focus on high-impact activities.

Step 5: Overcome Challenges

Hiring inexperienced talent isn’t without hurdles. Training takes time, and early mistakes can frustrate busy owners. Mitigate this by setting realistic timelines—expect 3-6 months for full proficiency. If a hire struggles, assess whether it’s a training gap or a poor fit. High turnover early on can signal unclear expectations or inadequate support, so refine your process as needed.

Want to Accomplish More?

Do you want your company to grow faster and earn more while spending more time with your family doing everything you started your business to do?

We can make that dream a reality. Give us 30 minutes, and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at 480-636-1720, or, if you prefer, Waters Business Consulting Group to learn more about us and the services we offer.

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How to Deal with Bad, Fake Reviews

August 26, 2020 No Comments

You work hard to give your customers a great experience and earn their trust. You’ve built a great reputation in your industry, but out of nowhere, comes this scorching online review. Aside from its negative connotation, you’re baffled by the fact that you have absolutely no idea who this person is or any recollection of this particular transaction. You quickly conclude that it’s a fake. Even so, others will surely see it and that’s just not good for business. So, what can you do about a bad, fake review? Why Online Reviews Matter Online reviews matter. They matter because people use them to judge the quality of a product or service. This is especially true on the internet because there’s no interpersonal input. Let’s face it, it’s a whole lot easier to read reviews than call and email dozens of people to get their feedback on something they might not even have purchased before. These attacks can have huge consequences for a company’s bottom line. Eighty-five percent of people trust online reviews as much as a personal recommendation and every one-star increase can lead to a 5 to 9 percent increase in revenue. Online reviews are also an important ranking signal in Google’s algorithm. —Forbes This is widely understood and is the exact reason why nefarious individuals write bad, fake reviews. They are obviously trying to discourage others from doing business with the victim company. It’s probably a rival but it could be just about anyone — even someone who is just engaging in a malicious prank. How to Deal with Bad, Fake Reviews Regardless of who it is, you can’t let a bad, fake review hurt your reputation. You must do something about it. But, that doesn’t mean angrily snapping back. Here are a few helpful suggestions for how to deal with a bad, fake review: Report the fake review. If you are certain it’s fraudulent, then contact the website where the review was left, whether it’s Facebook, Google, Yelp, or another. You’ll have to go through a process and it might take a bit of time and effort. So, be prepared for dedicating some resources. Look for more bad impostors. Although you spotted this one, that doesn’t mean it’s the only one floating on the web. Search around to see if there are more because if it’s a concerted effort, chances are excellent there are more. (It might even be duplicated word-for-word on other sites.) Respond, but do so strategically. When you do reply, write something like, “We take our customers’ experiences to heart. Unfortunately, we have no record or recollection of any transaction. If you’ve done business with us, we’ll be more than happy to look into the matter. Please contact [name] at [email] so we can mutually resolve this issue.” This probably won’t cause the fraudster to respond, but it does show you’re willing to take the matter seriously to others. What other suggestions do you have for dealing with bad, fake reviews? Please take a moment to comment so others can learn about your thoughts and experiences! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Tips for Creating an Effective Employee Social Media Policy

May 31, 2017 No Comments

Social media is part of our day-to-day lives. Even individuals who don’t have active social media profiles are still impacted by these various digital networks, in one way or another. And, the matter is all-the-more complicated when business practices are brought into the mix. The fact of the matter is, social media marketing is a must in this day and age. But, social media can easily steal time, money, and even reputation from your company. Tips for Creating an Effective Employee Social Media Policy Let’s face it, we all have unprofessional habits; and, some social media habits can be the worst among them. But, you need this medium to reach new customers and build a relationship with others. It’s also an invaluable tool for customer relations, as well as customer trust. Social media can effectively define a brand. The problem is, that image can easily be a negative one. Just one false move or faux pas is all it takes to unleash unwanted fallout. Facebook’s users spend an aggregate of 10.5 billion minutes per day on the platform (excluding mobile). And engagement — based on the number of monthly users who visit the site daily — is even higher today. Assuming that users spend about the same amount of time today, that means people all over the world have spent a collective 55 million years on Facebook since the beginning of 2009. Twenty minutes a day is a lot of time — well more than a year over the course of the average life span. If users spent just that time working for minimum wage instead of liking and poking each other, each would pull in about $880 a year. That’s almost $900 billion in aggregate hypothetical labor year. —NBC News So, like other things in life, this requires balance. You want productivity to remain high and efficient. But, you also do not want to limit freedom in the workplace. This creates a conundrum, although it doesn’t have to be paralyzing. To get the most out of social media for marketing and to keep employees content with the workplace, you need a policy. The good news is it doesn’t need to be complicated. In fact, being specific reduces confusion about what is and what isn’t acceptable. Here are some helpful tips for creating an effective employee social media policy for your business: Don’t step on their protected legal rights. Did you know there are federal laws which protect your employees relating to social media? The National Labor Relation Act states that companies are prohibited from interfering with employees posting or holding conversations through social media in regard to wages and working conditions. Clearly state which behaviors are not acceptable. Although there are some limits to what you as a business can and can’t do, it’s good to know certain behaviors do not have legal protections. So, you can prohibit use of defamatory, abusive, offensive, demeaning content, and the like. (This also includes personal complaints.) Require all employees include a profile disclaimer. You’ve probably seen the phrase, “Tweets are my own.” This disclaimer is necessary, particularly for team members who do not have express permission to speak for you company. A disclaimer also helps to reduce confusion between official company word and personal opinion. Learn your state’s laws before creating a social media policy. There are not only federal laws about social media, but your state likely has laws as well. Take the time to learn what your state’s laws are in relation to social media for your own protection. Be prepared to periodically (re)educate and enforce the rules. No social media policy is effective if it isn’t clearly understood and readily accessible. You need to periodically go over your policy and be ready to enforce it, when necessary. How do you use social media in your business? Do you allow employees to use social media for promoting your company? What do you think are the most effective ways to leverage social media through your employees? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group. [shareaholic app=”follow_buttons” id=”26833294″]

Pros and Cons of Working for a Startup

November 9, 2018 No Comments

There are pros and cons of working for a startup — everyone knows this. But, it’s the actual realities versus the imaginary which cause a lot of undue anxiety and stress. Of course, it’s only natural to feel a bit uneasy about joining a fledgling organization. Even if it’s a great idea and a wonderful team of individuals, there are still up and downsides of working for a startup. Cons of Working for a Startup Let’s begin with the downsides first. It’s certainly no secret that salary is a huge concern. Often, what you’re paid is either low or in some circumstances, it’s “sweat equity.” Even if there’s an acceptable salary, there’s the real possibility your job description will contain a whole host of duties. In such an environment, it’s quite common for specialists to become jacks of all trades. Working for a startup can involve a lot of risk, that’s no secret; according to the Wall Street Journal, three out of every four startups fail. In fact, there are startups funerals in Silicon Valley where CEOs can highlight the demise of their defunct companies and ruminate on any mistakes made. But that doesn’t mean taking a job with a startup – even one that ultimately fails – won’t allow you to gain valuable experience and skills to add to your resume. —Monster.com Then, there’s the real possibility of working with less. It isn’t unheard of to have little to practically no resources at your disposal. Of course, one of the most common downsides of joining a startup is those long, irregular hours. Finally, there’s the real risk of untimely failure or an inescapable decline toward failure. Pros of Working for a Startup Obviously, it’s not all bad news. (If it was, no one would ever even consider working for startups. In fact, startups might not exist.) So, here are the upsides for working for a startup: A potential huge ROI. We’ll begin with the ultimate enticement — a gigantic payout. After all, isn’t this why startups get going in the first place? And, there’s certainly no shortage of examples out there to showcase big-time successes. Big gain in experience. Okay, let’s suppose you just earn a good salary and don’t hit the entrepreneurial lottery. You’ll gain a whole lot of experience during your journey that’s probably not available anywhere else. Making new connections. Another advantage of joining a startup is your ability to make new connections. You’ll meet a host of people in different roles which can really expand your professional network. The intangible excitement factor. It’s not just all about money and experience. There’s also the excitement of an unknown journey. It’s all wrapped up in a whirlwind of circumstances and emotions. What other factors would you say play into joining a startup? Please let others know about your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.