Category: Business Education

Last summer, several families skipped the usual bustling theme parks and crowded beaches for a serene cabin tucked away in the mountains.

Throughout history, the pursuit of innovation has led humans down some surprising paths—sometimes with remarkable results, and other times with lessons learned the hard way. Two fascinating examples are ketchup and mercury, both of which were once hailed as medicinal marvels. Yep. That’s right. Ketchup and mercury were use as actual medicines.

There’s certainly no shortage of tricks to use to get at the heart of a matter, Occam’s razor being one of the most famous, it’s a principle that states the simplest explanation tends to be the right one.

The start of a new year brings a sense of renewal and opportunity—a perfect time to breathe fresh life into your business brand. Whether you’re looking to attract new customers, better connect with your audience, or outshine competitors, a brand refresh can be the key to staying relevant and impactful in an ever-changing market.

Employees Have These In current conversations about emerging technologies like AI, workplace experts consistently highlight the critical role of human skills.

To stand out in today’s crowded market, brands often need more than traditional advertising. Guerrilla marketing—a creative, surprise-driven approach—offers companies a unique edge by using imaginative tactics to make a lasting impression.