Is Moving Your Business a Risky Gamble or the Smartest Decision You’ll Ever Make?

Relocating a business can seem like a high-stakes gamble, but for many small business owners, it could be the most strategic move they ever make. Therefore, it’s crucial to explore how to determine if relocating your small business to a developing area is a worthwhile endeavor, guiding you through assessing market potential, calculating financial implications, evaluating operational factors, and weighing potential risks.

Determining If Relocating Your Small Business to a Developing Area Is Worth It

Imagine you’re running a cozy coffee shop in a crowded city block. Customers trickle in, but growth feels stuck. Rents climb higher each year. Then you hear about a nearby neighborhood buzzing with new homes and shops. Could moving there breathe fresh life into your business? Many small business owners face this choice. A developing area refers to spots with newly constructed roads, increased population, or special financial incentives from the city. The stakes are enormous. You risk cash and time, but gains could boost sales. Here’s how to go about determining if it’s worth the move.

Market Assessment

Analyze Demographics & Growth

Check U.S. Census data for population trends and job growth, then use Google Trends to track local demand signals by searching for “coffee near me” queries. Visit the chamber of commerce websites for economic indicators and target areas with a population growth rate of 5-20%.

Evaluate Competition & Fit

Map competitors using Yelp, Google Maps, and online directories to identify service gaps in developing areas. Use SimilarWeb to gauge competitor web traffic and drive the area during peak hours to assess the landscape. Document your competitive advantages clearly.

Project Revenue

Research city planning sites for upcoming developments, such as apartments, offices, and malls. Calculate potential revenue by multiplying current sales by the expected growth in foot traffic, using SBA growth calculators for projections—factor in seasonal events and population influx patterns.

Financial Analysis

Cost-Benefit Breakdown

Create a simple spreadsheet comparing one-time costs, such as moving expenses ($3-5K), renovations, setup, and new signage, against monthly savings. Rent typically drops 20-40% compared to city centers, utilities decrease by 15%, and insurance premiums often decrease in emerging markets.

Find Incentives

Check SBA.gov for information on growth zone tax breaks and contact your local economic development office to learn about available programs. Apply for small business grants up to $50K and research property tax holidays in revitalized areas that can significantly impact your bottom line.

ROI Forecast

Use online calculators like Bankrate for 5-year projections and plan for an initial 10-20% revenue dip. Include your break-even timeline, which typically occurs within 6-12 months, and maintain a 6-month cash buffer to weather the transition period.

Operations & Logistics

Infrastructure Check

Test internet speeds to ensure minimum 100 Mbps for online operations and assess road access during rush hour to understand delivery challenges. Verify utility reliability on-site and check public transportation options for employee accessibility.

Workforce Planning

Scan job boards like Indeed for talent availability and target areas with unemployment under 5% for easier hiring. Leverage nearby colleges for staffing needs and expect wages 10-15% lower than major cities while maintaining quality candidates.

Supply Chain

Map supplier distances using Route4Me to calculate potential shipping cost reductions of around 20%. Identify backup vendors for reliability and plan inventory adjustments in accordance with new logistics requirements.

Risk Management

Prepare for Uncertainties

Create best- and worst-case scenarios, ranging from 50% growth to flat sales, to understand potential outcomes. Monitor economic indicators and local news for market shifts, maintain a 6-month operating cash reserve, and track industry-specific risks like oil prices or seasonal changes.

Community Integration

Join the local chamber of commerce immediately and attend community events and networking functions to build relationships. Learn area preferences and cultural nuances while building referral networks early to establish local credibility and customer loyalty.

Exit Strategy

Negotiate short-term leases of 6-12 months initially to maintain flexibility and consult with SCORE.org mentors for guidance. Plan pivot options if the market doesn’t develop as expected and set clear decision points for staying versus leaving based on measurable milestones.

Want to Accomplish More?

Do you want your company to grow faster and earn more while spending more time with your family doing everything you started your business to do?

We can make that dream a reality. Give us 30 minutes, and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at 480-636-1720, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Related Posts

4 Reasons You’re not Hiring the Best Talent

We’ve previously covered how to deal with a lazy employee. Now, let’s take a look at the other side of the coin. Or, how do you hire the best talent out there? It’s more complicated and difficult than one would first suppose. That’s because practically every candidate will put their best foot forward to make the best impression. It’s only after you hire do you really know what you’ve successfully recruited. But, to get an advantage, you should be only interviewing the top in the game. Signs You need More Talent Before we go there, let’s take a moment to look at your current situation. If you get the feeling you need more talent or at least one or more highly productive team members, your intuition just might well be spot-on. For instance, if you can’t seem to break previous work production levels, that’s one sign. Or, if you’re employees aren’t growing your business, that’s another. Legendary Texas football coach Spike Dykes once said, “You give me the best players and an average coach and we will beat the best coach with average players every time.” CEOs should take this approach and own recruiting instead of abdicating it solely to HR. One of the five critical CEO responsibilities is to provide the proper resources, and people are the most important. In fact, to scale your business, it requires 4 key components; people, strategy, execution and capital. In my experience, people are the greatest resource in growing any business. —Inc.com Of course, if you’re losing business, that’s a big red flag. Another way to tell if you need more talent is when your company feels stuck. If the status quo keeps chugging along with no breakthroughs, that’s a problem. (This is one reason why it’s always a good idea to bring in a third-party, like a professional business consultant and coach.) 4 Reasons You’re not Hiring the Best Talent Now, we’ll take a quick look at some of the most probable reasons you’re not hiring the best of the best. It could be one or a few combined. But, if you identify or feel familiar with any part of these, it’s time to reflect. Here are the four most common reasons you’re not hiring the best talent: Your casting net is way too small. Let’s begin with the most obvious — you’re casting too small a net. Sure, you’re probably comfortable recruiting from your locality. But, that leaves out a whole lot of people. Your job description is too generic. This is something that too many businesses do: they copy and paste job descriptions when there’s an opening. This is a bad practice because it doesn’t “speak” to individuals who would otherwise engage. You’re not getting back to candidates. Okay, so this is a difficult one. If you do make a great hire, you’re probably not keen about letting others know they weren’t chosen. But, this is not only selfish, it’s rude. Keep everyone who has interviewed in the loop. Your interview doesn’t give an in-depth view. Just like generic job descriptions, when interviews are overly generic, they won’t reveal how candidates think and feel. Those are very important insights you’re not gaining. What other advice would you give about how to hire the best talent? Please share your experiences and thoughts by leaving a comment! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Read More »

Business Pros and Cons of Furloughing Employees

Thinking about furloughing rather than laying off your employees? It’s an all-too-common conundrum right now, amidst the coronavirus pandemic shutdown. But, it’s something that a large majority of businesses must consider, given the present and quite uncertain circumstances. Read on to learn more about the upsides and downsides of furloughing your employees. Employee Furlough Disadvantages We’ll begin with the most problematic cons of furloughing team members. Doing so puts your company at-risk for permanently losing your top talent. Furloughs also undermine employee morale and may even damage it further, and if you have applied for the SBA Paycheck Protection Program, one of the conditions for the loan to be forgiven, is that you keep your employees on your payroll. An employee furlough is a mandatory suspension from work without pay. It can be as brief or as long as the employer wants. Furloughs can take place in both public and private institutions. An organization will furlough employees as a cost-saving measure when it doesn’t want to lay off staff but lacks the resources to continue paying them. —The Street.com Then, there’s the trouble of re-opening your business. Even after a short-term period, it takes a substantial amount of time to get things back up and running. Additionally, the cost savings might not be as significant as you might believe because it’s for a short time frame and not necessarily long enough to be worthwhile (though it can certainly prove helpful). Employee Furlough Advantages Since furloughs are happening in many industries right now, the temporary change can’t be all bad. There are advantages to furloughing employees, like the following: Avoids layoffs. The most obvious upside to going with furloughs instead of laying people off is that you avoid the latter. In other words, you aren’t terminating team members. Instead, you’re temporarily removing them from the business without pay. Reduces rehiring. Another benefit of furloughs is the fact that you won’t have to go through the trouble of rebuilding your workforce from scratch. Rather, you can just reassemble your team, either one-by-one or in small groups. Saves compensation costs. Of course, when you furlough employees, you don’t pay their wages or salaries. Since labor is most typically the largest business expense, this can really help your company financially. (Though, you may still opt to furnish them with benefits during their furlough period.) It allows you to better plan. Yet another benefit of furloughing instead of firing employees is that you can formulate a more workable plan during that time. The longer it goes on, the better grasp you’ll have of what to keep and what to jettison. To put it another way, you can use the opportunity to streamline things in order to make your business more productive and more profitable. What other business pros and cons of furloughs would include? Please comment and share your thoughts and experiences! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Read More »