BlueStar Landscape’s management team knew the landscaping business inside and out — but industry knowledge and strategic growth are two different skillsets. As the company’s landscape construction division grew, the leadership team found itself without the financial discipline needed to turn that growth into real profitability.
“Our management team was comprised of individuals with industry knowledge but it did not understand the importance of needing a strategic growth plan tied to financial models,” said Nick Gage, Operations Director at BlueStar Landscape. “So, our real challenge was a lack of experience on the leadership team when it came to growing a business profitably.”
Growth Outpacing Profitability
BlueStar’s leadership was capable, but stretched thin in areas outside their expertise. Profitability lagged behind revenue. Pricing strategy needed an overhaul, and cost controls on labor and materials were inconsistent at best. The team also struggled to find and hire the professional talent needed to support growth, and lacked a documented growth plan or leadership development track. Compounding the pressure, BlueStar needed to restore the parent company’s confidence in the division’s trajectory.
A Financial Model Built for Landscaping
“Then we met John,” as Nick put it. John Waters brought a background in a similar industry, along with the entrepreneurial experience to build a strategic growth plan aligned with a real financial model and a pricing strategy with cost controls tuned to the margins BlueStar needed.
Waters Business Consulting Group began by analyzing BlueStar’s past financial performance to identify exactly where labor and material cost controls were falling short. From there, the team built a financial forecasting model and a Strategic Growth Plan, then helped leadership prioritize their day-to-day activities to align with it. A redeveloped pricing strategy ensured every project was priced to hit required margins, with project management then held to those hours and materials budgets. To keep the leadership team accountable and on track, John met with them for weekly 90-minute sessions throughout the engagement.
From Division Under Pressure to Division for Sale
The turnaround was substantial. Top-line revenue during the engagement grew 252%, with BlueStar posting record annual sales surpassing $8,000,000 and improving net profits alongside it. Key management talent was added to support the growth, and the team began tracking metrics that improved both customer service scores and cost controls — driving higher gross margins across the board. A full work-flow map of the client life cycle gave BlueStar clear processes, procedures, and key performance indicators for the first time.
The results were strong enough to change the division’s trajectory entirely. After a few years of working with John, BlueStar was able to position its landscape construction division for sale, ultimately drawing four strategic buyers who bid on the business. The division sold successfully — a result Tim Steckbeck called the best decision the company made for its business.
Building Toward Your Own Exit or Growth Milestone?
Whether your goal is faster, healthier growth or eventually positioning a division for sale, a documented plan tied to the right financial model changes what’s possible. Reach out to talk through what that could look like for your company.
Contact Waters Business Consulting Group to schedule your free consultation.
