Rusty Reynolds built Diamondback Billiards & Games into a go-to source for high-end game furniture — pool tables, game room accessories, and equipment for both households and commercial break rooms. But behind the showroom, poor cash flow had backed the business into a corner.
“Waters Business Consulting is a great resource for any small business looking for help in increasing the bottom line,” Rusty says of the experience.
A Business Choking on Cash Flow
Diamondback wasn’t struggling for lack of a market — high-end game furniture was, and is, a real category with real demand. The problem was underneath the surface. Sales conversion rates on transactions were weak, employee morale had sunk to a low point, and mounting debt was making it difficult for Rusty to even purchase the inventory he needed to keep selling. Bookkeeping and cash flow management were ineffective, compounding the financial pressure, and a burdensome lease liability was straining the business further still. Rusty recognized he also needed to grow as a leader to motivate and direct his team through the turnaround — recognizing the problem was the first step, but he needed a partner to help solve it.
Rebuilding Direction, Team, and Numbers Together
Waters Business Consulting Group worked with Rusty on several fronts simultaneously rather than treating any one symptom in isolation. That meant establishing real focus and clarity of direction for the business, and working directly on employee morale so the sales team had the energy and buy-in needed to perform. Creative marketing strategies were introduced to drive sales, alongside hands-on consulting and negotiating support to help relieve the debt and lease pressure that had been squeezing the business. A proper financial forecast gave Rusty visibility he hadn’t had before, backed by objective support and advising to help him make sound decisions going forward.
The Results
The turnaround reshaped the business from the ground up. Diamondback evolved into a top brand in its category, and the new sales team’s morale turned around along with it. Leadership got stronger, sales increased by over 25%, and the crushing debt load came down. The long-term lease liability that had been weighing on the business was eliminated, and customer traffic increased as the brand’s new direction took hold. Diamondback Billiards & Games has since continued operating under the Billiard Factory name, carrying that stronger foundation forward.
If debt, weak conversion, or team morale are dragging down a business you know has real market demand, the fix is rarely just one thing — it’s usually several small, coordinated changes working together. Waters Business Consulting Group helps Arizona business owners find and fix those pressure points before they become existential threats. Schedule a free consultation to talk through where your business stands.
