
Economists Call It Induced Demand, Entrepreneurs Refer to It as a Learning Curve – But the Lesson is the Same
Decades ago, California widened its highways to ease traffic—and ended up with worse congestion than before. Economists call this induced demand, but entrepreneurs will recognize the same trap: growth strategies that look logical on paper can backfire without real-world testing. Here’s how to experiment carefully before fully committing so your business doesn’t end up stuck in its own version of gridlock.








