Client Success Stories
How C&S Roofing Grew Revenue 400% Without Losing a 60-Year Family Legacy
A Family Legacy at a Crossroads C&S Roofing traces its roots back to 1958, when
The WBCG Team
September 11, 2026
A Family Legacy at a Crossroads C&S Roofing traces its roots back to 1958, when
Mario Cimmino grew up in Torre del Greco, a small town in Southern Italy, where
Small business owners generally see marketing as either a way to lose money or a way to make it. The former believe there’s just too much noise and competition to cut through, meaning any dollars spent are almost entirely wasted. Meanwhile, the latter see it as a valuable way to reach new customers while reengaging repeat buyers.
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Shannon Carfield and Dean Eckonrode started Kitchens by Good Guys the way a lot of contractors do:
Every small business owner dreams of success. Smart entrepreneurs know the best way to achieve their goal is through excellent customer service, delivering the best products and services with a positive attitude. But somewhere along the way, the hustle and bustle become a daily reality, and suddenly the personal touch and familiar feeling that comes with it are gone. And when customers don’t feel the same connection, they begin to feel like just another number, which spells nothing but T-R-O-U-B-L-E with a capital “T.”
Every small business owner dreams of success. Smart entrepreneurs know the best way to achieve their goal is through excellent customer service, delivering the best products and services with a positive attitude. But somewhere along the way, the hustle and bustle become a daily reality, and suddenly the personal touch and familiar feeling that comes with it are gone. And when customers don’t feel the same connection, they begin to feel like just another number, which spells nothing but T-R-O-U-B-L-E with a capital “T.”
You’ve been doing business out of the same location for years now. But suddenly, there’s a seismic shift coming right from next door. It’s more than just a little annoying. The new occupant is thoroughly irritating, disruptive, and, what’s more, hurting your business. You’ve never experienced anything like this before and wish that you could just ignore it, but that simply isn’t an option. So, what can you do to resolve the problem? Unfortunately, this won’t be an easy fix, but that’s certainly not to say that it’s impossible to resolve; you just need a little astute guidance to make the situation right.
Your best employee just handed in their notice, and it’s not just their desk that’s about to sit empty. It’s the years of unwritten knowledge, workarounds, and relationships they carry in their head. Before panic sets in, there’s a deliberate way to capture what matters most and come out the other side with a stronger operation. Here’s where to start.
Every August, millions of families scramble through a chaotic reset of schedules, budgets, and to-do lists, and that chaos is pure opportunity for the right entrepreneur. From homework rescue services to school-night meal kits, a handful of lean, low-overhead business ideas are perfectly timed to cash in on the back-to-school rush. Here are five worth considering before the bell rings.