BOOGIE BULB

Linda Foss | Founder and Owner

My experience with Waters Business Consulting has been great. John really helped me understand my financials which helped me set up my books correctly so I was better able to understand my profit margins. The financial operations component of my business was a learning curve for me, and John's help and insight set me up for success. I highly recommend this consulting group.

BACKGROUND

BoogieBulb® was founded in 2008 by Linda Foss out of a vision to bring medical grade baby nasal aspirators to the market. Shortly after Linda’s daughter was born and brought home from the hospital, she suffered from nasal congestion. Linda remembers using the nasal aspirator bulb from the hospital on her daughter to help keep her airway open which worked very well. Once it was time to throw it away, she went to a local pharmacy to pick up a nasal aspirator only to find that it lacked the suction power and quality of the previous one.

Thus, her vision to develop a high quality and easily accessible nasal aspirator was born. After conducting extensive research, Boogie Bulb launched as the first company to sell a medical grade infant aspirator to consumers. Boogie Bulb quickly gained traction and is now sold by multiple retailers and e-commerce sites such as Amazon.

BOOGIE BULB

https://babynasalaspirator.com/

CLIENT INDUSTRY:

Medical Device

Opened the Pathway to Success

The Challenge:

Lacked clear understanding on pricing strategy.
Struggled to understand acquisition costs.
Needed help to gain a clear picture of COGS, gross, and net profit margins.
Linda needed help to account for e-commerce fulfillment costs and service fees in visualizing her net profit margins.
Had difficulty in strategically marketing Boogie Bulb.
Linda needed help optimizing and obtaining traffic to the Boogie Bulb website and Amazon page.
Linda faced several challenges after outsourcing Boogie Bulb’s marketing to an individual who wrongfully assumed a partnership role. Linda was challenged with how to confront this individual and dissolve any implied partnership relationship.
Needed guidance on how to scale her product.

The Solution:

Analyzed her revenue trends and reviewed costs associated with manufacturing the product to determine the best sale price to optimize gross profit margins and produce net profit.
Determined the customer acquisition cost and other key marketing metrics by analyzing the cost of advertising, number of customers, website analytics, products sold, and revenue generated.
Established a clear break even for the business.
Helped her resolve the implied partnership relationship.
By analyzing Boogie Bulb’s financial data, we helped provide clarity on the direction the company needed to go in terms of revenue, margins, and units sold to meet Linda’s goals.
Helped to determine best price points and tiered pricing for wholesale product distribution.
Acted as a sounded board for Linda to consult and collaborate with so she would have greater direction for everyday business challenges.
Referred resources to help with trademarks, website development, etc.

The results:

Company revenue nearly tripled from 2014 to 2017.
Gained greater understanding of COGS per unit to establish the best sale price and achieve highest margins.
Increased exposure in the marketplace.
Further capitalized on seasonal trends related to product sales.
Created better brand identity and awareness in the marketplace.
Worked with Linda to determine the viability of distributing and selling the product on a commercial level with brokers.
Dissolved the outsourced marketing relationship.
Improved cash flow.
As a result of improved profitability, Boogie Bulb had the ability to make further investments in improving the product.
Waters Business Consulting Group helped identify opportunities for mergers and acquisitions and provided guidance on negotiating these.

REVENUE TRENDS:

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BOOGIE BULB

Linda Foss | Founder and Owner

BACKGROUND

BOOGIE BULB

CLIENT INDUSTRY:

Opened the Pathway to Success

The Challenge:

The Solution:

The results:

REVENUE TRENDS:

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