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All, business start-up

How to Build a Positive Brand

One thing that makes companies successful is branding. We see it everywhere and all the time, from television spots, to radio ads, to catalogs and other marketing materials, businesses put out impressions of themselves to the public. The reason for branding is obvious but it’s not necessarily an easy task. It requires differentiating an entity from its competition to make it instantly recognizable to consumers. A brand has to not only be recognizable, it has to live up to its self promotion and establish a reputation that’s commensurate with its marketing.

There’s practically little else which can destroy a company faster than having a bad reputation. Even the most effective branding won’t allow a company to escape bad publicity or a negative consumer image. Small business owners might not believe that branding is necessary for them precisely because of their small size; however, in a world that is digitally centered, that’s simply not the case. No matter the size of your organization, it needs a positive brand to help propel it forward.

Ways to Build a Positive Brand

To build a positive brand, you’ll need to think about the future–it’s what you do now that’s most important. There are defunct companies that doomed themselves by not being aware of the image they were presenting. Relying on gimmicks is another mistake. Companies that place their marketing efforts into gimmicks usually have little else to offer, and, that’s a precarious position. Being genuine and offering good service with a positive attitude are great ways to build a brand.

Our personality and professional image sets the tone and stage for how we are all perceived. With the reality of a 24/7 online media world that can change things in a real-time split second, one small wrong move or right move can go viral and change everything. —Small Business Trends

To keep your business growing, you have to employ more than one tactic. There are new customers to be found and try your products and services over competitors, and, it’s your brand that will help to convince them to do so. Here are a few ways to build a positive brand:

Create a positive work environment. Your brand starts from within your organization. Remember, your employees have lives outside your company and talk to people about work. This is why it’s important to facilitate a positive environment. After all, people won’t give you any business if they’ve heard bad things from insiders.
Have a clear and easy-to-follow customer service protocol. Your team members are one of the most powerful sales tools you have. The better they deliver, the better your company does. When it comes to customer service, everyone should know how to respond and to do so in a timely, polite manner.
Offer something for nothing. People like free things, practically no matter what they are: great content that is helpful, complimentary items, discounts, and other things can have a big impact. What’s more, if you do this on a regular basis, it will create a positive impression.
Make a commitment to your community. Volunteering is something every leader should do and not just for the sake of networking. When you volunteer, you send a very powerful message about yourself and your company.

Another thing you can do to create a positive brand is to always follow-up with comments and reviews. Good or bad, these are helpful and the way you deal with comments and reviews will say much about your business.
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The Corona Virus is a Stark Reminder of How Businesses should Deal with the Flu

March 16, 2020 No Comments

As the coronavirus continues to dominate the news headlines, people grow ever-more concerned about its spread and possible contagion. While the risk of contracting the illness is very slight, it does help to raise awareness about the spread of common infections, like the cold and flu. And, this is something businesses need to be prepared for, particularly when employees start getting sick. Why Illness and Work just Don’t Mix Either an outbreak of a cold or flu strain can wreak havoc on any small business. Worse yet, in more ways than one. First and foremost is of course, the spread of it to other team members. Then, there’s the productivity hit that follows. With fewer people on the job, it’s more difficult to keep up and quality eventually begins to suffer. The threat cold-and-flu season poses to companies isn’t something to sneeze at. According to the Centers for Disease Control, the flu alone costs U.S. companies $10.4 billion in direct costs including hospitalizations and outpatient visits. The CDC also estimates up to one-fifth of the U.S. population will get the flu in a given flu season, and more than 200,000 Americans will be hospitalized with seasonal, flu-related complications. —Entrepreneur.com Even employees who can power their way through a sickness can’t bring their A game and that can make the difference in key situations. Plus, it encourages people to spread the illness to others without regard to employees’ health. How to Prevent the Flu from Spreading in Your Business The flu or a cold can be devastating to any small business. But, it’s better to handle it in a smart way than trying to go about business as usual. Here are some effective ways the Centers for Disease Control and Prevention recommends businesses prevent the spread of cold and flu in the workplace: Encourage team members to get a flu vaccine. The CDC advises anyone who is 6 months of age and older to get an annual flu vaccine. (Remember, this is just a recommendation and not a requirement.) Develop and stick-with good sick leave policies. Create sick policies which encourage employees to take time off without fear of losing out on compensation or fear of reprisal. Advise sick employees to stay home for enough time. Anyone who gets a cold or the flu should not return to work until at least 24 hours after they get over a fever. This way, they aren’t a continuing source for infecting others. Allow well employees with sick family members to work (at home). Although the CDC says healthy employees with sick relatives can come to work, it’s not always a good idea. For instance, if a child or elderly parent is sick, their head won’t be in the game anyway. Provide proactive, preventative necessities throughout the workplace. Things like hand sanitizer, tissues, hand soap, and more preventative necessities should be readily available, all throughout the workplace. What other suggestions do you have to deal with a cold or flu outbreak in the workplace? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

How to Deal with Bad, Fake Reviews

August 26, 2020 No Comments

You work hard to give your customers a great experience and earn their trust. You’ve built a great reputation in your industry, but out of nowhere, comes this scorching online review. Aside from its negative connotation, you’re baffled by the fact that you have absolutely no idea who this person is or any recollection of this particular transaction. You quickly conclude that it’s a fake. Even so, others will surely see it and that’s just not good for business. So, what can you do about a bad, fake review? Why Online Reviews Matter Online reviews matter. They matter because people use them to judge the quality of a product or service. This is especially true on the internet because there’s no interpersonal input. Let’s face it, it’s a whole lot easier to read reviews than call and email dozens of people to get their feedback on something they might not even have purchased before. These attacks can have huge consequences for a company’s bottom line. Eighty-five percent of people trust online reviews as much as a personal recommendation and every one-star increase can lead to a 5 to 9 percent increase in revenue. Online reviews are also an important ranking signal in Google’s algorithm. —Forbes This is widely understood and is the exact reason why nefarious individuals write bad, fake reviews. They are obviously trying to discourage others from doing business with the victim company. It’s probably a rival but it could be just about anyone — even someone who is just engaging in a malicious prank. How to Deal with Bad, Fake Reviews Regardless of who it is, you can’t let a bad, fake review hurt your reputation. You must do something about it. But, that doesn’t mean angrily snapping back. Here are a few helpful suggestions for how to deal with a bad, fake review: Report the fake review. If you are certain it’s fraudulent, then contact the website where the review was left, whether it’s Facebook, Google, Yelp, or another. You’ll have to go through a process and it might take a bit of time and effort. So, be prepared for dedicating some resources. Look for more bad impostors. Although you spotted this one, that doesn’t mean it’s the only one floating on the web. Search around to see if there are more because if it’s a concerted effort, chances are excellent there are more. (It might even be duplicated word-for-word on other sites.) Respond, but do so strategically. When you do reply, write something like, “We take our customers’ experiences to heart. Unfortunately, we have no record or recollection of any transaction. If you’ve done business with us, we’ll be more than happy to look into the matter. Please contact [name] at [email] so we can mutually resolve this issue.” This probably won’t cause the fraudster to respond, but it does show you’re willing to take the matter seriously to others. What other suggestions do you have for dealing with bad, fake reviews? Please take a moment to comment so others can learn about your thoughts and experiences! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Is This the Most Valuable Business Lesson of the Ukraine War?

March 6, 2025 No Comments

Sensational headlines about ending the Ukraine-Russia war dominated the news last week and will likely continue for several days, weeks, or months.