How to Build a Positive Brand

The U.S. Bureau of Labor Statistics estimates about one-third of new businesses fail in their first two years of operation. Approximately half go out of business within the first five years. Banking statistics reveal around 82 percent fail due to cash flow issues. Those are grim and stark figures. But, these unfortunate circumstances can be avoided by building up a business emergency fund in the form of retained earnings. Top Reasons to Save Retained Earnings There are several benefits to saving retained earnings in any business, no matter how small. (But more particularly, for medium to large sized organizations.) Obviously the most important is for emergency situations. It could be a natural disaster, a pandemic, a sizable dip in the economy. Regardless, emergencies do happen and your business will benefit from having savings in-place. Retained earnings reflect the amount of net income a business has left over after dividends have been paid to shareholders. Anything that affects net income, such as operating expenses, depreciation, and cost of goods sold, will affect the statement of retained earnings. —The Blueprint, a Motley Fool Service Another advantage of having retained earnings ready-to-go is for opportunity buys. Your business might have the good fortune of being able to purchase inventory and/or equipment in bulk at a substantial discount. Or, there might well be a circumstance where cash becomes temporarily tight. Retained earnings are an ideal source of capital that can later be replenished. Clever Ways to Save Retained Business Earnings It’s not always easy (or simple) to put aside money within a business that isn’t specifically for something like inventory, equipment, materials, et cetera. But, there are ways to save retained earnings for your business — it just takes a substantial amount of discipline and patience. Here are some effective ways to save retained business earnings: Make it simple. Rather than trying to save money in a business checking account and “pad” the balance, open a dedicated account, such as a money market (since it earns interest) and that will provide more incentive to set money aside. This way, you’ll largely avoid the temptation to spend what you’ve ostensibly saved. Automate savings. Once you have a money market account to save retained earnings, set up automatic deposits to go into that account on a regularly scheduled basis. After a time, it won’t be such a big deal and you’ll grow accustomed to it. Take advantage of discounts. If you’re planning on a big purchase and have a budget set for the expense, take some time to find the same item at a discount. Or, broaden your search to find something similar but less expensive. Then, take the difference you save and put it in retained earnings. Sell off old or unused items. You’ve probably bought one or more things in the past that you rarely use or have grown out-of-date. So, go through your assets and find prime candidates to sell off and then put the money into retained earnings. Take advantage of higher revenue. Whenever business is good, it’s a good idea to put some money aside for a rainy day. While many business owners do this, it’s only sporadic. But, making this a priority and a habit will help to beef up retained earnings. What other suggestions do you have for building up retained business earnings? Please take a brief moment to leave a comment and share your thoughts and experiences so others can benefit from your strategies. Interested in learning more about business? Then just visit Waters Business Consulting Group.

How to Say “No” When a Demanding Customer Expects a Submissive “Yes” Customers are the lifeblood of any business, but sometimes, their demands can push boundaries and test your patience. When faced with a customer who expects a submissive “yes” to every request, regardless of reason, knowing how to politely yet firmly decline becomes crucial. Fortunately, there are proven tools and strategies you can use to navigate these situations with confidence. With these, you’ll be able to say “no” effectively, while maintaining a positive customer relationship, and protecting your business from unreasonable expectations. So, let’s get into how to handle demanding customers with grace and professionalism. Most Effective Ways to Politely and Professionally Turn Down Unreasonable Customer Requests When dealing with a demanding customer who expects a submissive “yes,” it can be challenging to assert your boundaries and maintain a professional relationship. Below, we’ll explore effective strategies for saying “no” in a way that is respectful yet firm, allowing you to protect your business interests and maintain your integrity. Here’s a detailed explanation of how to handle such sticky and unpleasant situations: Start by expressing sincere gratitude. Begin by thanking the customer for purchasing your services. This sets a positive tone for the conversation. For instance, you can say, “Thank you for considering us for additional services. We appreciate your confidence in our business.” Explain your services. Clarify what services your business provides and how they are priced. This helps set clear expectations. Here’s a good example: “Our services include X, Y, and Z, which are priced at $A, $B, and $C respectively. We offer these services to ensure quality and maintain the value of our work.” Emphasize your value. Highlight the value of your services and the expertise that goes into them. This can help customers understand why extra work is not offered for free. Explain your position this way, “Our team is highly skilled and experienced, and we take pride in delivering high-quality work. This level of service comes at a cost, which is reflected in our pricing.” Offer alternatives. If possible, suggest alternative solutions that are within the scope of your services. This shows that you are willing to help the customer within your business model. For example: “While we cannot provide the extra service you requested for free, we can offer you a similar service that is within our standard offerings. Would you like to consider that option?” Be firm but polite. If the customer insists on receiving extra work for free, remain firm in your decision. Politely reiterate that your business model does not allow for such concessions. Politely respond, “I understand your request, but unfortunately, we cannot provide the extra service you’re asking for without a corresponding charge. Our pricing structure is designed to ensure fairness to all our customers and the sustainability of our business.” Reiterate your commitment. Close the conversation by reaffirming your commitment to quality and customer satisfaction within the parameters of your business model. You can explain, “We value your business and are committed to providing the best service possible within our standard offerings. We hope you understand our position and look forward to serving you in the future.” Finally, follow up. After declining the request, consider following up with the customer to ensure they are satisfied with the resolution. This shows that you care about their experience even when you cannot fulfill their specific request. Consider explaining, “Thank you for understanding our position. We hope you are satisfied with our services. Please don’t hesitate to contact us if you have any further questions or concerns.” Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at (602) 541-1760, or, if you prefer,