A recent news report reveals Disney just might change its studios park name from Disney Hollywood Studios to Cinemagine. It’s one of several choices put out by the entertainment company in a survey. Other names included Beyond Park, Storyverse Park, and Legends Park. But, it appears Cinemagine is the favorite. While a big deal to Disney enthusiasts, it might not strike you as a big deal. It is. Here’s why. A business name plays a pivotal role in marketing. It’s the company’s identity. It also helps to separate it from the competition. So, if you’re considering changing your business name, you should think seriously about a few factors. Steps to Change a Business Name Disney isn’t the only company to go about renaming a product. For instance, Netflix revamped its icon. Dunkin’ Donuts is also in the process of tweaking its name. Now, these examples are important because it’s a really big deal for such recognizable brands. But, for most small businesses, this isn’t as nearly as involved. All you need to do is to change your DBA and consult the IRS’ bulletin “Do I need a new EIN?” One question that small business owners commonly ask is how to change their business name. It’s only natural for a business to grow, evolve or change direction over the course of its lifetime. The name you hatched in the early days may no longer fit your business’ market, activities or brand personality now. The question is: is there an easy way to officially change the business’ name without having to start all over again? —Small Business Trends Then, you can go about changing the LLC or the corporate name. (The procedure will differ from state to state and might also involve the county. So, be sure to learn what is and what isn’t necessary.) How to Know When It’s Time to Change Your Business Name While the step-by-step process isn’t all that difficult, it’s not something you should rush into doing without stopping to consider a few factors. After all, changing your business’ name deals with public perception and more. Here are a few good reasons you should change your business’ name: It’s too complicated. If your business name is long and/or complex, it’s probably time for a change. Names which are difficult to pronounce or are unusually long just cause confusion or waste space. It’s just too generic. If your business name is too plain or it doesn’t convey a message, that is also a strong indication it’s time for a change. Look at your competition and even names from other industries for inspiration. It no longer fits your model. It’s common for a business to start off in one direction and then move into another. Should this be the case and the name no longer fits what you’re doing, it’s only sensible to change your company’s name. There’s no harm to brand equity. This means if people readily recognize the name, it is its own asset. So, you should think carefully about making a change. But, if there is little to no brand equity, a change might be worthwhile. Have you changed your business name? What other factors would you consider important? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Networking fears are far more common than people think. Having jitters when out at a conference, while professionals get together, or any other event, can make even the most astute business person feel overwhelmed. It’s difficult for some people to get past their nervousness, and they wind up avoiding everyone else, which completely defeats the purpose of being out-and-about in the first place. But, you don’t have to be paralyzed by anxiety, if you rely on some effective coping methods. Why Business Networking is Important Everyone starts somewhere in business, which is to say at the bottom. Most people don’t open a business and get flooded with tons and tons of sales right away. So, it is necessary to get you and your brand out in front of the public and networking is a great way to build a reputation. Everyone experiences bouts of networking anxiety! Rather than avoiding a handshake or resorting to only interacting with your smartphone when you’re at a conference, use [proven techniques] to face your networking fears head-on. —Inc.com It’s also a terrific way of keeping your interpersonal skills sharp, as well as learning your preferred choice for dealing with awkward situations, including breaking the ice. Ultimately though, it’s about building a network of contacts that can benefit your business, as well as those of others to be a help to them, thus building a two-way, win-win street. 3 Effective Strategies for Dealing with Networking Fears It’s quite common for people to experience at least a small or slight level of apprehension when networking. Of course, some have more severe anxiety than others, but there are effective ways of dealing with these types of feelings. Here are some of the best ways to deal with networking fears: Ground yourself in reality. Start by asking yourself, “What’s the worst thing that can happen?” You already know the answer but your fears can get in the way. When you feel nervous and apprehensive, it’s very easy to blow things out of proportion. Rest assured there is really nothing to be afraid about. Open yourself to other options. Networking doesn’t have to be done at large events with dozens upon dozens or scores galore of people. Instead, think of some alternatives, like having breakfast or lunch one-on-one. Or, get together in a small group of just a few individuals, instead of having to brave a super-sized group of people. This strategy works best for people who are afraid of large groups, especially those who like to avoid a chaotic fish bowl. Be confident in your value to others. The best source of strength you’ll have in any networking situation is to be confident in what you have to offer others. You do have something of value and are competent in your wheelhouse. So, draw on you are sense of confidence in order to project an attractive and positive energy. What other advice do you have to deal with networking fears? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.