
The Business Opportunity in the Skilled Trades Shortage
While the labor shortage creates challenges, it also presents significant opportunities for trade businesses. Demand

While the labor shortage creates challenges, it also presents significant opportunities for trade businesses. Demand

You have a rock star employee. An employee with great work and moral ethic, and a track record no one has ever touched. What’s more, a truly pleasant personality, and someone who always puts integrity before personal gain. So, this individual is obviously the single best choice for a promotion to a key role, one right beside you. After all, what could go wrong? Well, plenty, and the reasons might surprise you.

“A-players hire A-players; B-players hire C-players.” This quote is often attributed to Steve Jobs, and whether he coined the phrase or not misses its point. The sentiment is obviously about a fundamental strategy to succeed in business. So, many entrepreneurs subscribe to this belief, thinking it’s practically infallible. However, that’s simply not the case because plenty of business owners have discovered that chasing top talent is the proverbial carrot on a stick. Instead, they adopt an alternative approach and seek out “average” individuals instead. Here’s why.

Recruiting young workers is only half the battle. Retaining them requires creating a workplace culture

Remember when the newest smartphone was actually exciting? Even non-techy people looked forward to upgrading their devices to get their hands on the latest and greatest features. Consumers genuinely felt they were switching up for something better, improving their experience and, in some ways, their lives. But today, people just aren’t as interested. When a company announces a new model, few pay attention. But why?

Training the next generation of tradespeople requires more than hiring entry-level workers and hoping they

Recruiting Generation Z requires a different mindset than recruiting previous generations. This generation grew up

The trades are entering a new era. The next decade will bring major changes in

ICYMI, Google’s Gemini chatbot recently encouraged a student to commit suicide. That’s right. Some of

In today’s competitive business landscape, it’s crucial for small businesses to enhance their local awareness