.elementor-widget-text-editor{font-family:var( –e-global-typography-text-font-family ), Sans-serif;font-weight:var( –e-global-typography-text-font-weight );color:var( –e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( –e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( –e-global-color-primary );border-color:var( –e-global-color-primary );} When Growth Outpaces Visibility Arizona Total Home Restoration (“ATH”) handles the calls nobody wants to make — the burst pipe at 2 a.m., the aftermath of a house fire, the mold that’s been spreading behind a wall for months. Based in Mesa and serving the greater Phoenix metro, ATH built a reputation for responding fast and coordinating complex work across mitigation and rebuild phases. But as the company grew, leadership found itself managing a business that was harder to see clearly: project flow across departments was murky, cash flow was difficult to forecast, and margins were under pressure even as volume increased. “All the people at this company are awesome! I started with this company a few years ago and decided to stop after a short time as I personally was too busy and didn’t have the proper staff in place. John was incredibly understanding. A couple years later I needed their help, and everything’s going great. I highly recommend the Waters team to any company small or big,” said Nathan Thue, President of Arizona Total Home Restoration. A Second Engagement, A Sharper Focus ATH’s relationship with Waters Business Consulting Group wasn’t a one-and-done project — it was a re-engagement. Nathan had worked with WBCG previously, stepped away when bandwidth got tight, and came back in January 2023 ready to build the operational structure his growing company actually needed. This time, the scope was clear: strategic planning and ongoing coaching aimed at scaling volume, improving cash flow predictability, and building departmental autonomy so Nathan could spend less time managing day-to-day fires (sometimes literally) and more time leading. Turning Project Chaos Into a Trackable Pipeline The core of the engagement was building visibility where there hadn’t been much. WBCG helped ATH implement a Project Dollar Volume (PDV) model to track leads, deals, and active projects by department — giving leadership a real-time read on workload and where revenue was actually coming from. That data fed directly into a Profit by Design (PbD) forecasting model, which gave the company forward-looking visibility into cash flow instead of a purely rear-view understanding of performance. Just as importantly, the work clarified what was driving margin performance across mitigation and reconstruction separately, so pricing and operational decisions could be made with real information instead of instinct. The Numbers Tell the Story The shift from reactive to data-driven operations showed up directly in the financials. Revenue grew from $1,528,824 in 2021 to $2,162,581 in 2022 — establishing that figure as ATH’s documented Profit by Design income baseline. Gross profit climbed from $260,526 to $393,270 over the same period, and gross margin improved from 17.0% to 18.2%. The momentum didn’t stop there: after the January 2023 re-engagement laid the groundwork for structured growth planning and KPI-driven accountability, 2023 revenue grew considerably past the $3 million mark, with strong gross margins carrying through. Beyond the top-line numbers, ATH’s leadership gained something harder to quantify but just as valuable — the ability to see the business clearly. Departmental performance, project pipeline, and cash flow are no longer guesswork. They’re tracked, forecasted, and tied to accountability at every level. Want That Kind of Clarity in Your Business? Whether you’re scaling a service business or trying to get out from under day-to-day operations, the first step is almost always the same: build the visibility that lets you make confident decisions. Waters Business Consulting Group has helped companies like Arizona Total Home Restoration turn financial guesswork into predictable, trackable growth — and we can help you do the same. Contact Waters Business Consulting Group to schedule a free consultation.

.elementor-widget-text-editor{font-family:var( –e-global-typography-text-font-family ), Sans-serif;font-weight:var( –e-global-typography-text-font-weight );color:var( –e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( –e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( –e-global-color-primary );border-color:var( –e-global-color-primary );} A Successful Firm, an Owner Footing the Bill On paper, Provident Law was doing fine. The Phoenix-based firm, built on strong convictions about justice and client care, had a solid practice and a loyal client base. But managing partner Christopher Charles knew something wasn’t right underneath the surface: he was personally subsidizing part of the firm’s overhead out of his own pocket, quietly reducing his own take-home pay to keep the business running smoothly. He didn’t have a clear picture of the firm’s true breakeven point, didn’t know exactly how many attorneys the practice needed at current fee levels to cover its costs, and was struggling to get the accounting system to give him answers instead of more questions. “John Waters has been key to helping my firm understand its revenue and helped us create a strategic plan for sustaining and growing our business. He tries hard to understand our business and it is obvious that he truly cares about our success,” said Christopher Charles, Managing Partner of Provident Law. Finding the Real Numbers Behind the Practice Waters Business Consulting Group started where every strong financial strategy has to start: with the historical numbers. WBCG dissected Provident Law’s true overhead costs and analyzed past financial trends to understand where the business had been and where it was actually heading. From there, the work turned to identifying exactly how much revenue needed to come in each month — in the form of partner contributions — to meet overhead obligations, since the firm’s profit margin left little room for error. That analysis led to the central deliverable of the engagement: an accurate breakeven calculation, along with a simple way for Christopher to recalculate it himself as the business grew or changed. WBCG also helped identify the type of internal bookkeeping support the firm needed and forecasted where the practice was likely to grow across 2019, 2020, and 2021. None of this happened in a single meeting — WBCG met with Christopher two to three times a month to review financial performance and help him prepare a clear “state of the law firm” update he could share with his partners. Turning Numbers Into a Conversation Partners Could Understand Perhaps the most delicate part of the engagement wasn’t the math — it was the conversation that math made possible. Christopher had been quietly covering a gap in the firm’s operating funds, and he needed a way to explain to his partners why shared overhead fees needed to increase. With WBCG’s help, he was able to present the numbers clearly enough that the partnership could understand not just what needed to change, but why. Clarity Where There Was Once Guesswork By the end of the engagement, Christopher had a fundamentally different relationship with his firm’s finances. He understood what it took to meet and exceed Provident Law’s monthly obligations, and he had a clear rationale for bringing on additional attorneys to support that goal. The firm transitioned to a higher-quality accounting system, and Christopher gained visibility into billable hours and rates relative to attorney headcount, the maximum volume of matters the firm could realistically manage, and the average case size needed to hit growth targets. He could now track, week to week and month to month, how many matters opened, how many billable hours were logged, and how much was actually collected — the operational heartbeat of the firm, finally visible. Not Sure What Your Breakeven Number Actually Is? Many successful business owners are, in effect, subsidizing their own companies without realizing it. If you don’t have a clear, current answer to “what does my business need to bring in this month to break even,” that’s exactly the kind of clarity Waters Business Consulting Group can help you build. Contact Waters Business Consulting Group to schedule a free consultation.