Disney Might Rename Its Studios Park ‘Cinemagine’ — Why That’s Important to You

A recent news report reveals Disney just might change its studios park name from Disney Hollywood Studios to Cinemagine. It’s one of several choices put out by the entertainment company in a survey. Other names included Beyond Park, Storyverse Park, and Legends Park. But, it appears Cinemagine is the favorite. While a big deal to Disney enthusiasts, it might not strike you as a big deal. It is. Here’s why. A business name plays a pivotal role in marketing. It’s the company’s identity. It also helps to separate it from the competition. So, if you’re considering changing your business name, you should think seriously about a few factors.

Steps to Change a Business Name

Disney isn’t the only company to go about renaming a product. For instance, Netflix revamped its icon. Dunkin’ Donuts is also in the process of tweaking its name. Now, these examples are important because it’s a really big deal for such recognizable brands. But, for most small businesses, this isn’t as nearly as involved. All you need to do is to change your DBA and consult the IRS’ bulletin “Do I need a new EIN?

One question that small business owners commonly ask is how to change their business name. It’s only natural for a business to grow, evolve or change direction over the course of its lifetime. The name you hatched in the early days may no longer fit your business’ market, activities or brand personality now. The question is: is there an easy way to officially change the business’ name without having to start all over again? —Small Business Trends

Then, you can go about changing the LLC or the corporate name. (The procedure will differ from state to state and might also involve the county. So, be sure to learn what is and what isn’t necessary.)

How to Know When It’s Time to Change Your Business Name

While the step-by-step process isn’t all that difficult, it’s not something you should rush into doing without stopping to consider a few factors. After all, changing your business’ name deals with public perception and more. Here are a few good reasons you should change your business’ name:

  • It’s too complicated. If your business name is long and/or complex, it’s probably time for a change. Names which are difficult to pronounce or are unusually long just cause confusion or waste space.
  • It’s just too generic. If your business name is too plain or it doesn’t convey a message, that is also a strong indication it’s time for a change. Look at your competition and even names from other industries for inspiration.
  • It no longer fits your model. It’s common for a business to start off in one direction and then move into another. Should this be the case and the name no longer fits what you’re doing, it’s only sensible to change your company’s name.
  • There’s no harm to brand equity. This means if people readily recognize the name, it is its own asset. So, you should think carefully about making a change. But, if there is little to no brand equity, a change might be worthwhile.

Have you changed your business name? What other factors would you consider important? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Biggest Pros and Cons of Employee Monitoring Systems Small Business Owners Should Know About

Biggest Pros and Cons of Employee Monitoring Systems Small Business Owners Should Know About Small business owners are constantly looking for ways to improve productivity, streamline operations, and ensure a safe working environment for their employees. One solution that has gained popularity in recent years is the use of employee monitoring systems. Employee monitoring tools can provide valuable insights into team member performance and help companies to better manage their workforce. However, there are also potential drawbacks to consider. So, it’s important to know the advantages and disadvantages of such technology. Below, we’ll explore the biggest pros and cons of employee monitoring systems for small business owners. Pros of Employee Monitoring Systems Increased productivity. One of the most significant advantages of employee monitoring systems is their ability to improve productivity. By tracking employee activity and identifying inefficiencies, small business owners can make data-driven decisions to optimize workflows and increase overall productivity. Enchanced security. Employee monitoring systems can also help to protect sensitive company information and prevent unauthorized access to critical systems. By tracking employee activity, small business owners can quickly identify and address potential security threats.t Improved employee accountability. Employee monitoring systems can also help to improve employee accountability by providing a clear record of their activities. This can help to reduce the likelihood of time theft and ensure that employees are working efficiently during their scheduled hours. Better time management. By tracking employee activity, small business owners can better understand how their employees are spending their time. This can help to identify areas where employees may be struggling and provide opportunities for additional training or support. Reduced costs. Employee monitoring systems can also help small businesses reduce costs by identifying inefficiencies and streamlining workflows. This can help to reduce the need for overtime and minimize the risk of costly mistakes. Cons of Employee Monitoring Systems Privacy concerns. One of the biggest concerns with employee monitoring systems is their potential to invade employee privacy. Small business owners must be careful to balance their need for information with their employees’ right to privacy. Employee morale. Employee monitoring systems can also have a negative impact on employee morale. If employees feel that they are being constantly monitored, it can lead to feelings of distrust and resentment. Legal considerations. Small business owners must also be aware of the legal implications of employee monitoring. Depending on the jurisdiction, there may be specific laws and regulations that govern the use of these systems. Technical issues. Employee monitoring systems can also be subject to technical issues, such as software glitches and data breaches. Small business owners must ensure that their systems are secure and that their data is protected. Summing It All Up Employee monitoring systems can provide small business owners with valuable insights into their workforce and help to improve productivity, security, and accountability. However, there are also potential drawbacks to consider, including privacy concerns, employee morale, legal considerations, and technical issues. Ultimately, small business owners must carefully weigh the pros and cons of employee monitoring systems and make an informed decision based on their specific needs and circumstances. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at 602-435-5474, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

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Ways to Deal with Employee Theft

One of the most unappealing things about managing a workplace is having to deal with ugly situations. Employee theft, or, internal theft is perhaps the single worst scenario to encounter because often times, you won’t know the extent of it, at least, right away. This behavior can take shape in a number of ways, including fudging clock-in and clock-out times, taking supplies without permission, or, even stealing money. While the latter might get your heightened attention, it’s the more subtle that can go on for much longer periods and cost more in losses. Ways to Deal with Employee Theft Make no mistake about it, internal theft is a huge problem in the United States. However, it is difficult to gauge because so much of it goes unreported due to embarrassed or recalcitrant employers. The average estimate ranges widely from $20 to $50 billion per year, with Fortune reporting in the retail sector alone, a whopping $32 billion was lost in 2014, with an amazing 34.5 percent of that being attributed to employee theft. Only shoplifting outpaced it, accounting for 38 percent. Whether it’s downloading and sharing company confidential information (a hot topic these days), manipulating expense reports, or stealing merchandise- employee theft and fraud is a serious issue for business owners. In fact, studies show that occupational fraud now results in the loss of five percent of an organization’s annual revenue. —U.S. Small Business Administration While it’s an unpleasant experience to-be-sure, it nonetheless exists, and, in practically every workplace. The level, though, might be very minute, like the employee who occasionally takes a few postage stamps for personal use. When it comes to bigger issues, it’s not unusual for the owner and/or manager to be taken by surprise. After all, you do what you can to screen and interview every new hire, but sometimes, it’s not enough. The primary reason for this is a simple necessity, especially for small business owners who need to delegate responsibilities. They just don’t have the time to do it all on their own, so, they leave certain things to employees. This creates an atmosphere of opportunity where trust can be easily breached. When that happens, here are some ways to deal with employee theft: Evaluate the situation. When you discover the problem, it’s best not to jump to conclusions about the scope. It could just be a case of miscommunication or simply a lack of judgment. If you believe it to be serious and particularly one that’s ongoing, you should commit to take action. If it’s minor, you might consider issuing a written warning, placing him or her on probation, or, repayment. Document everything you can. If you discover supplies, inventory, materials, or money is missing, do everything you can to document what it is, when it happened, and it’s worth. You should gather as much evidence as you can to bring the situation to resolve. Phone your attorney or HR Consultant immediately. Dealing with internal theft is a serious matter and you don’t want to overstep your legal bounds. While you certainly have rights, you cannot afford to act in a rash manner. Call your lawyer and ask about what options are available to you. Call the local police or sheriff’s department. If your legal counsel instructs you to contact the local authorities on their non-emergency line, you should do so right away. While this won’t likely resolve the issue immediately, it will be a step in the right direction. Get in touch with your insurer. Another one of the first phone calls you should make is to your insurer to learn exactly what coverage you have in-place. You might have to file a claim to recover most or a portion of your loss. Once the initial work is done, consider how you’ll deal with preventing the same problem from occurring in the future. You should also discuss the matter with key team members and think seriously about how to present the issue and your reaction to others in your business. As a Leader, it is important that you don’t allow this to become office gossip, get out in front of it, and demonstrate your commitment to your company and how you reward good work and the consequences for theft. Want to find out about what a business coach can do for you? [shareaholic app=”follow_buttons” id=”26833294″]

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Top Ways to Deal with Critics

There’s simply no way to run a business without dealing with critics. As an entrepreneur, you’ll face doubt in many forms. You’ll face inner doubt, ruminate over which next step to take, receive less-than-positive feedback, and plenty more. What’s more, you’ll have to do so much more, like find ways to keep company secrets safe and navigate through industry changes. Running a business isn’t for the faint of heart and when critics chime-in, that’s precisely where it will hurt most. Top Ways to Deal with Critics Let’s face it, there is no shortage of bad news to discourage you. For instance, if you dream of opening a retail shop, no doubt the latest news out of that sector is troubling. But, it’s commonplace for unpleasant experiences to unfold. This certainly isn’t to say it’s all bad all the time. In fact, that’s part of the problem. When things are going good most of the time, criticism is the biggest wet blanket. Doubters rain on your parade and you scramble for cover. Criticism is part of life, but often times being criticized can make us feel like we aren’t good enough, like we’ve done something wrong, or even cause us to be uncertain about our future. People often take criticism as a personal attack, but in reality, criticism can often be positive. —Fast Company While it’s normal to experience periods of struggle, eventually, you’ll fight through and start to win. Any setback serves as a valuable lesson going forward. And, over time, you’ll enjoy long periods of success without much or any trouble. Then, seemingly out of nowhere, the critics will appear. That’s when you need to be prepared. Otherwise, you’ll become too distracted and won’t have the energy to fully function. So, here are some of the top ways to deal with critics: Teach them, no matter your feelings. Okay, so you don’t particularly like the person who is criticizing you (or your business). And, it’s natural to take it personally because it is your business. But, don’t let this become a missed opportunity. Instead, redirect your feelings and teach him or her. You’ll probably enjoy some accomplishment while turning a critic into a fan. Tell them the truth and do not be fake. You’ll receive at least a little criticism because of your success since it breeds jealousy. That jealousy will manifest into criticism and possibly into anger, even hate. If this does happen, don’t make the mistake of defending your success. Instead, talk about your failures to allow them to relate. Accept that doubters will always be there. Keep in mind that doubt is not the same as an insult (though you just might feel insulted). Rather, doubt is a disbelief in something unfamiliar. And, it isn’t personal, just a way of expressing uncertainty. So, find out what’s doubted and use it to teach. Trial and error isn’t perfect and that’s okay. Sometimes, a new idea can come off as foolish, gimmicky, or silly. But, trial and error are part of business. You need to experiment to know what does and does not work. If you receive criticism, accept it and just move on. Know when it’s time to give a sincere apology. If the criticism is legitimate, you might need to apologize. Know when it’s the right time to say you’re sorry and be sincere when you do. You’ll learn from the experience and move past the criticism, which are good things. How do you deal with critics? What strategies do you use to cope with doubters and doubt? What are your most useful experiences with critics? Please share your thoughts and experiences by leaving a comment. Interested in learning more about business? Then just visit Waters Business Consulting Group. [shareaholic app=”follow_buttons” id=”26833294″]

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