Business Education

Disney Might Rename Its Studios Park ‘Cinemagine’ — Why That’s Important to You

A recent news report reveals Disney just might change its studios park name from Disney Hollywood Studios to Cinemagine. It’s one of several choices put out by the entertainment company in a survey. Other names included Beyond Park, Storyverse Park, and Legends Park. But, it appears Cinemagine is the favorite. While a big deal to Disney enthusiasts, it might not strike you as a big deal. It is. Here’s why. A business name plays a pivotal role in marketing. It’s the company’s identity. It also helps to separate it from the competition. So, if you’re considering changing your business name, you should think seriously about a few factors.

Steps to Change a Business Name

Disney isn’t the only company to go about renaming a product. For instance, Netflix revamped its icon. Dunkin’ Donuts is also in the process of tweaking its name. Now, these examples are important because it’s a really big deal for such recognizable brands. But, for most small businesses, this isn’t as nearly as involved. All you need to do is to change your DBA and consult the IRS’ bulletin “Do I need a new EIN?”

One question that small business owners commonly ask is how to change their business name. It’s only natural for a business to grow, evolve or change direction over the course of its lifetime. The name you hatched in the early days may no longer fit your business’ market, activities or brand personality now. The question is: is there an easy way to officially change the business’ name without having to start all over again? —Small Business Trends

Then, you can go about changing the LLC or the corporate name. (The procedure will differ from state to state and might also involve the county. So, be sure to learn what is and what isn’t necessary.)

How to Know When It’s Time to Change Your Business Name

While the step-by-step process isn’t all that difficult, it’s not something you should rush into doing without stopping to consider a few factors. After all, changing your business’ name deals with public perception and more. Here are a few good reasons you should change your business’ name:

It’s too complicated. If your business name is long and/or complex, it’s probably time for a change. Names which are difficult to pronounce or are unusually long just cause confusion or waste space.
It’s just too generic. If your business name is too plain or it doesn’t convey a message, that is also a strong indication it’s time for a change. Look at your competition and even names from other industries for inspiration.
It no longer fits your model. It’s common for a business to start off in one direction and then move into another. Should this be the case and the name no longer fits what you’re doing, it’s only sensible to change your company’s name.
There’s no harm to brand equity. This means if people readily recognize the name, it is its own asset. So, you should think carefully about making a change. But, if there is little to no brand equity, a change might be worthwhile.

Have you changed your business name? What other factors would you consider important? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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How New Entrepreneurs can Deal with People Who Don’t Take Them Seriously in Business

May 11, 2023 No Comments

Financial expert and best-selling author Dave Ramsey occasionally tells a brief story about his road to success. Unsurprisingly, it involves an obstacle that he had to face and eventually overcome – his southern drawl or accent. When he started out in radio, he faced pushback from station managers in the north (particularly the northeast) who told him that their local audiences wouldn’t take him seriously because he had a southern accent. It was a cultural bias, but a real one, nonetheless. Folks up north just didn’t take him seriously. How New Entrepreneurs Can Deal with People Who Don’t Take Them Seriously in Business Entrepreneurship can be a difficult journey, and one of the biggest challenges that many entrepreneurs face is dealing with people who don’t take them seriously in the business world. Whether it’s investors, potential clients, or even friends and family, not being taken seriously can be demoralizing and discouraging. However, there are several strategies that entrepreneurs can use to overcome this obstacle and gain the respect they deserve. Develop a clear and compelling value proposition One of the most effective ways to gain credibility in the business world is to develop a clear and compelling value proposition. This means clearly articulating what your business does, why it matters, and what sets it apart from competitors. A strong value proposition can help you stand out from the crowd and demonstrate to others that you are serious about your business. Build a strong network Another way to gain credibility and overcome skepticism is to build a strong network of supporters and advocates. This includes mentors, advisors, investors, and other entrepreneurs who can vouch for your skills and expertise. A strong network can also provide valuable feedback and support as you navigate the ups and downs of entrepreneurship. Focus on results In the business world, results speak louder than words. By focusing on delivering results and achieving measurable goals, you can demonstrate your credibility and expertise. This may involve conducting market research, developing a minimum viable product, or securing initial customers. By showing that you can deliver on your promises, you can gain the trust and respect of others. Be confident and persistent Confidence and persistence are key traits for any successful entrepreneur. Even when faced with skepticism and criticism, it’s important to stay confident in your abilities and your business. This may involve practicing your pitch, seeking feedback, and developing a thick skin. Persistence is also important, as building a successful business often involves overcoming obstacles and setbacks. Stay focused on your vision Finally, it’s important to stay focused on your vision for your business. This may involve making tough decisions and taking risks, but ultimately it’s your vision that will guide you through the ups and downs of entrepreneurship. By staying true to your vision and working tirelessly to achieve your goals, you can overcome skepticism and build a successful business. All and all, dealing with people who don’t take you seriously in the business world can be challenging, but it’s not impossible – with the right attitude and tools, you can gain the respect and credibility you deserve as an entrepreneur. So, what other bits of advice would you add to these? Please, take a moment to comment with your own thoughts and experiences in order to benefit others! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

These Clever Tricks Convince Skeptical Clients to Trust New Entrepreneurs

October 23, 2025 No Comments

Breaking into the business world as a new entrepreneur is an uphill battle. Breaking into the business world as a new entrepreneur is an uphill battle.

How to Manage Your Teleworking Staff

April 9, 2020 No Comments

Managing a staff remotely presents a number of challenges, some of which are completely unexpected. When a business first goes to a telecommuting or teleworking structure, it naturally undergoes some growing pains to adjust to the new dynamic. Although it is ostensibly more beneficial, cutting down on some expenses, and providing more convenience to staff who no longer have to commute, there are still some issues which can arise. So, it’s best to know what to expect. The Upsides of Telecommuting for Small Businesses There are a number of advantages to remote work situations. It gives team members more flexibility with their schedules. Also, it cuts down, if not nearly eliminates, office politics. Additionally, another benefit is that it can reduce operating costs, having to rely less on a dedicated, physical location. Particularly for small businesses, telecommuting seems an effective strategy for maximizing a workforce while still keeping costs low. You don’t need to pay for a centralized office space or deal with a drive to work, but you do have to contend with YouTube, Facebook and myriad other online distractions. —American Express But, it also means having to wrangle with coordination efforts, relying on different forms of communication, along with various other things to work out. With just a bit of tweaking here and there, it’s possible to make it work and even to reach a point where pretty much everything flows seamlessly. Ways to Manage Your Teleworking Staff Of course getting from Point A to Point B requires a combination of ingenuity, cooperation, and some out of the box thinking. To effectively manage a remote staff, you’ll need to do the following: Clarify roles. Each team member must clearly understand his or her role within the organization to eliminate duplication of effort, gaps in productivity, and more troublesome issues. Every person should have a defined, central role, as well as alternative responsibilities, just in case there is a need. Set expectations. In addition to defining everyone’s role, you’ll also need to clearly delineate your expectations. Otherwise, people won’t know exactly what you want out of them, and that’s a recipe for disaster. Develop procedures. It’s pretty straightforward to set up and explain and demonstrate procedures in a face-to-face environment, but presents quite a challenge with remote staff. This is where most of the initial communication will be necessary, in order to coordinate how things should be done. Set Regularly Scheduled Conference Calls. Regular communication is key with your staff in order to develop relationships and high trust cultures with accountability. Have a set time and day with a set agenda on key performance metrics and results, project updates, review current challenges and opportunities and collaborate openly so that there is a sense of community. Use a video conference application like ZOOM or GoToMeeting.com or other for more effective communication. Understand security issues. With remote work comes the risk of work-product being compromised. You need to learn about and address any potential issues by being proactive as possible. Reach out for help when needed. Lastly, if things just don’t seem to work, you should seek help with the right people. you might need to consult or hire a technical professional in order to get everything you need in order for the system to be fully functional. What other suggestions do you have? Please, share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.