Best Ways to Practice Self-Promotion

Social media is a great way to promote your business. But, it alone certainly isn’t enough. You have to practice self-promotion and do it right to make it really pay off. Sure, you can effectively use social media to increase brand awareness. However, it does lack a personal touch. That’s why you need to get out and represent your company. The problem with this is, most people just don’t know where to start. Others make the mistake of over doing it. Still a few more tepidly practice self-promotion but only with great restraint because they don’t want to give off the wrong impression.

Self-Promotion and Selfishness

Make no mistake about it, self-promotion is paramount to growing your business. What you need to avoid is confusing it with being selfish. You see, self-promotion isn’t really about being selfish. (Unless you’re totally selling for your own benefit alone.) In other words, you shouldn’t feel guilty about promoting your brand because it has something of value to offer. That’s the whole purpose of being in business — to fulfill a need.

Marketing is a lot like fishing—some companies cast a wide net to scoop up whatever they can get, while others use bait and wait it out until the right customer takes a nibble. To be successful, you need a combination of both techniques to not only grab a large number of new customers at once, but to also allow new business to continuously trickle in through referrals, word of mouth, and general curiosity. —Forbes.com

So, don’t make the big mistake of thinking it’s all about you. Keep in mind that your customers get something valuable in return. And, both of you benefit from each transaction. This means that it’s a win-win scenario. You just have to see it for what it truly is and not fall prey to thinking it’s wrong to make a profit. Only when you don’t deliver on your promises is it unethical (and probably illegal).

Best Ways to Practice Self-Promotion

Now, let’s get to the most effective ways to practice self-promotion. You should know how to behave because your actions will definitely speak louder than words. Here are some helpful tips for how to practice self-promotion:

  • Practice awareness. You can’t network in a vacuum. If you’re promoting your business, there is more than one person in the room. Keep this fact in mind. You need to read the other person or group and interact accordingly. If you fly blind, you’ll inevitably hit a wall.
  • Always be gracious. Remember that polite manners go a long way. But just because someone gives you an opening to talk about your business doesn’t mean they are asking for a shameless sales pitch. Keep it short, succinct, and kind.
  • Offer something interesting. Sometimes, it’s very tempting to rattle off numbers. Or, go into details. But remember it’s important that what you share is interesting. Otherwise, you’re not only boring the other person, you’re undermining your own efforts.
  • Never be dishonest. Of course, you should always be honest about what you have done and can deliver. Don’t embellish or exaggerate because it will come back to bite you. Besides, if you mislead someone, the relationship begins with a lie. And, that’s never good for business.

How do you promote your business? What self-promotion tactics work best for you? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Related Posts

How Small Business Owners Can Effectively Navigate Government Bureaucracies

For small business owners, dealing with government bureaucracies can often be a daunting task. Navigating complex regulations, paperwork, and procedures can consume valuable time and resources. However, with a strategic approach and the right knowledge, small business owners can effectively navigate government bureaucracies and ensure compliance while minimizing administrative burdens. How Small Business Owners Can Effectively Navigate Government Bureaucracies With this in mind, the following article will provide a detailed guide on how small business owners can tackle government bureaucracies efficiently and effectively so they can spend more time doing what’s most important – growing their organizations. Now, let’s get it to, starting with acquiring a firm grip on the applicable rules. Understand Applicable Regulations The first step in navigating government bureaucracies is to understand the specific regulations that apply to your business. Identify the relevant government agencies and familiarize yourself with their mandates, rules, and procedures. This will help you gain clarity on the requirements and expectations set forth by the government, enabling you to comply with them effectively. Seek Expert Advice Government regulations can be complex, and seeking expert advice is crucial to navigate them successfully. Consider consulting professionals such as attorneys, accountants, or a business coach with extensive experience. They can help you understand the legal framework, interpret regulations, and guide you through the bureaucratic processes. Establish Clear Internal Processes Create internal processes and systems within your business to streamline compliance with government requirements. This includes maintaining accurate records, filing necessary reports, and ensuring timely payment of taxes and fees. By organizing your business operations, you can reduce the risk of non-compliance and simplify interactions with government agencies. Utilize Government Resources Government agencies often provide resources, guidelines, and tools to help small businesses understand and comply with regulations. Visit agency websites, attend seminars or webinars, and explore available publications or guides. Take advantage of these resources to gain insights into the regulatory landscape and the specific requirements for your business. Maintain Open Communication Building relationships and maintaining open lines of communication with government officials can be invaluable. Reach out to the appropriate agency contacts and establish connections. Seek clarification on regulations, request assistance when needed, and proactively address any compliance concerns. Regular communication can foster a cooperative relationship with government representatives, making it easier to navigate bureaucracies. Be Proactive in Compliance Proactive compliance is key to minimizing bureaucratic hurdles. Stay up to date with regulatory changes that may affect your business, and make necessary adjustments promptly. Regularly review your business operations to ensure compliance with current regulations. By taking a proactive approach, you can mitigate potential issues before they escalate and avoid unnecessary bureaucratic entanglements. Utilize Technology and Automation Leverage technology and automation tools to simplify administrative tasks and streamline compliance processes. Invest in accounting software, record-keeping systems, and compliance management tools that align with your business needs. Automation can save time, reduce errors, and provide an efficient way to manage regulatory obligations. Engage in Advocacy Joining industry associations or business networks can amplify your voice and provide collective advocacy on regulatory matters. Collaborate with other small business owners facing similar challenges and work together to advocate for regulatory reforms that promote entrepreneurship and reduce bureaucratic burdens. Participate in public consultations and provide feedback on proposed regulations to influence policymaking. Seek Assistance from Small Business Support Organizations There are numerous organizations that offer support and resources specifically tailored to small business owners. Chambers of Commerce, Small Business Development Centers (SBDCs), and other trade associations can provide guidance on navigating government bureaucracies, offer training programs, and connect you with other entrepreneurs who have successfully dealt with similar challenges. While government bureaucracies may appear overwhelming, small business owners can effectively navigate them with the right strategies. By understanding regulations, seeking expert advice, establishing internal processes, utilizing resources, maintaining open communication, being proactive, leveraging technology, engaging in advocacy, and seeking assistance from support organizations, small business owners can overcome bureaucratic hurdles and focus on running their businesses successfully. Remember, navigating government bureaucracies is a continuous process, and staying informed and proactive is essential for long-term success. So, what other advice would you give small business owners who are dealing with government bureaucracies? Please take a few moments to share your experiences or approaches so that others can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

Read More »

Groupon Teaches Us These Lessons About Discounts

Groupon is up in its latest earnings report. About 18 percent and that’s welcome news for the e-commerce discount platform. Headquartered in Chicago, Groupon launched in November 2008. It rose by leaps-and-bounds. That is, until recent years, when it experienced big time losses. In fact, its 2011 Q4 figures revealed a whopping $9.8 million loss. Ironically, that comes about a year after the Wall Street Journal forecasted it to reach $1 billion in sales faster than any other company in history. Today, it’s a different story. And, this business model teaches us all important business lessons about discounts. The Downside of Discounts Big companies aren’t immune to blunders. Right now, McDonald’s is trying a bold new experiment. There’s no guarantee it will work. But, the company won’t know unless it tries. Groupon’s saga tells us much about discounts. For participating businesses, Groupon vouchers do get more customers through the door. But the question to ask is if those same individuals would have patronized the business without a Groupon? Your marketing message plays a huge role in conveying the true value of your products. Even if your prices aren’t the lowest around, emphasizing the added value that customers get from your store, such as any guarantees you offer, personalized service or better-quality merchandise than the competition, can convince shoppers your prices are worth it. —Small Business Trends Additionally, there’s another phenomenon at play. A large majority who use a Groupon do not repatronize a partner business. After all, why pay full fare? Moreover, it does cause customers to seriously think about the value of non-discounted purchases. That starts a cycle. A business partners with Groupon. That business serves more customers during the discount period. Then, visits go back to the previous levels. If it comes at a net cost per ticket, there’s obviously no benefit. So, they do not participate in Groupon discounts again. Product and Service Discount Advantages But, this isn’t always the scenario. Some businesses gain a net plus from working with Groupon. Which means there are some distinct advantages to offering discounts on products and services. Here are the benefits to offering discounts to your customers: Attract more customers. It’s no secret people like deals. So, play to this by offering discounts on key items or services. You’ll attract new customers and this will increase repeat business at the same time. It’s a great way to advertise and to be seen as providing real value. Increase sales. With more new customers and repeat business, you’ll have more sales. If you choose the right discount strategy, you’ll come out ahead and that’s money you can use in different ways. For instance, you can purchase more inventory or put that extra sales money to other uses. Free up space. Discounts can help to free up precious shelf and/or cabinet space. This is a great move for small, independent retailers because it allows them to offload certain things to bring in new products. Bolster reputation. Offer discounts to certain people, like military and first-responders. This shows your business cares and that’s a positive for its reputation. You can do the same with elderly customers or families with small children. Do you offer discounts? If so, what kind and how much? Have you found discounts help or hurt your business? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Read More »

No, Your Customers Don’t Really Care (or Want to Hear) about Your Problems – So Stop Complaining

The economy is in a recession. Interest rates are going up. Inflation is rising. There’s a labor shortage. (And, materials are still not readily available.) The list can go on and on and on. What’s even worse, is there are business owners actually do go on and on. They complain about this, that, and the other thing. Some even take it to the next level and complain about things that haven’t even happened yet. Then, although somewhat rare, there are entrepreneurs out there who go so far as to put their gripes and grievances on social media. This doesn’t paint a very positive picture and of course, it does absolutely nothing to correct what is perceived to be or is wrong. In reality, it does far more harm than it does through catharsis. So, if you’re guilty of this extremely unattractive behavior it’s time to stop, and here’s why. The Internet is Forever All right, very few business owners actually do complain over the internet but where it’s mostly found is social media. Regardless of the digital property, the internet is forever, meaning that once it is out there, it’s usually not possible to take it back. Even if you’re able to delete it, you’ve already left a negative impression. We sometimes deny that we’re complaining. Instead, we say that we’re just “being honest,” “venting” or “blowing off steam.” But don’t kid yourself: Whenever you insert negative feelings into a conversation without some sort of resolution, you’re complaining. It’s tempting because there is a lot about entrepreneurship to complain about —Entrepreneur.com Then, there’s something else to keep in mind. Business owners don’t need to be the ones writing complaints about this or that on the web. Dissatisfied customers will do that instead (and probably with good reason). In other words, if you complain to your customers or in front of them, there’s a good chance they’ll share that experience and that isn’t good for your business’s public reputation. Instead of Complaining, Do the Following Everyone is guilty and capable of letting their complaints be known. But for business owners, this is a very bad choice with no real upside. Whether you’re complaining about a problematic customer, an inhospitable vendor, or your bank charging petty nickel and dime fees, you’re still doing it with negative emotion. Sure, people will understand your frustration, but customers really don’t want to hear about it or even care. So, what should you do when something bothers you and you’re dealing with a customer at that time? Well, the first suggestion is to ignore or resist your instinct to interject complaints and bite your tongue. If you’re able to put it off for a little while, you’ll be able to vent to the right people in an appropriate setting. Should your personality be one that says it’s best to be honest with everyone and use that excuse as a justification, think twice before you start blurting out complaints. Ask yourself what would you think if you were the customer hearing this? Merely putting yourself in your customers’ shoes ought to be enough to dissuade you from griping. At the very least, it will give you pause to adjust your attitude. It’s also helpful to remember that complaining doesn’t solve anything. Yes, it does allow you to get something that’s bothering you off your chest, but that’s not usually worth the ultimate cost. Remember that it is not an attractive or trustworthy trait and you’ll do yourself a huge favor. What other advice would you give business owners who have a bad habit of complaining to customers? Please share your own thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Read More »

Imagine Selling Your Business…

How Would Your Life Change?

You didn’t start your business just to stay busy—you built it to create freedom, security, and options for yourself and your family. Selling your business can be life-changing, but the real question is whether you’re intentionally building toward that outcome or simply leaving it to chance.

Sign up below for a free consultative session to learn what your business could be worth today and in the future! 

Thank you for your interest in learning what your business is worth. We will be in touch shortly.