Business Education

If You’re Too Nice, You’ll Hurt Your Business, Here’s Why

Just be nice. You’ve heard it from your mother. You heard it in kindergarten (and through school). It’s on tee-shirts and bumper stickers. And, it’s good advice, for the most part. But, it’s a recipe for disaster when it’s always your default disposition. Sure, you should be nice to people as it’s the polite thing to do. But, being too nice will cause all kinds of unintentional issues. Read on to see why.

How Assertiveness can Hurt You

On the flip side, being too assertive can also be quite harmful. Don’t get the wrong impression. You do need to be assertive, just at the right “temperature.” If you are too assertive, you’ll come across as overbearing. And, downright mean, in some situations. People also might think you too coarse and possibly aloof or antipathetic.

Leaders are placed under a tremendous amount of pressure to be relatable, human and … nice. Many yield to this instinct, because it feels much easier to be liked. Few people want to be the bad guy. But leaders are also expected to make the tough decisions that serve the company or the team’s best interests. Being too nice can be lazy, inefficient, irresponsible, and harmful to individuals and the organization. —Havard Business Review

Assertiveness can also be taken as overly self-serving. Basically, it’s an attitude that can easily come across the wrong way in more ways than one. Although, assertiveness does have a purpose and when it’s used strategically, it’s highly effective. That’s because striking a balance gives you the best of both worlds and a positive perspective. Which ultimately helps you to see things more clearly and make better decisions.

Top Ways being Too Nice is Harmful

Conversely, being too nice, is at best, problematic. It creates illusions that simply can’t be sustained. In essence, it’s a false impression, even if you’re being genuine. How? Well, here’s how being too nice is harmful in business:

You project weakness. When you’re overly nice, you’re perceived as a pushover. It’s that simple. People who have this impression will try to take advantage, when and where they can. And, that sets-up a bad scenario.
You attract the wrong people. Another problem with being too nice is that it does attract the wrong sort of people. Some others will take this as a green light to burden you with their own problems. Which means, you’re inviting unnecessary stress and drama into your life.
People might feel distrustful. Niceness can bring out negative feelings in others you interact with. For instance, someone could sense you’re actually concealing your true feelings and merely putting up a front. So, they manifest a sense of distrustfulness.
You bias your own expectations. When you’re constantly nice, you might make others feel better. But, you’re also inadvertently warping your own expectations, thinking everyone else should treat you the same.

How do you balance being courteous and polite with also being assertive? What other advice would you offer? Please share your thoughts and experiences!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

Like this article?

Two Rockstars, One Promotion—Here’s How Smart Managers Make the Toughest Call

July 10, 2025 No Comments

When two exceptional employees are vying for the same promotion, the decision becomes one of the most challenging yet crucial choices a small business owner can make.

November 22, 2017 No Comments

Elon Musk and Richard Branson are two names which really stand out. And, both stand apart from other business leaders. When people hear their names, they probably think about their brands. But, people equally associate their personality traits. Most notably, both individuals are leaders. However, they’re not just leaders — they are bold leaders. Take this Cue from Elon Musk and Richard Branson You might not regard yourself as an Elon Musk or Richard Branson personality. But, that doesn’t mean you can’t be bold. Remember, taking chances and being bold doesn’t mean you’re without fear. Also, it doesn’t mean you can simply look past your blind spot. But, it does mean you have an untapped capacity to go forward confidently. People who choose to be bold are inspiring not just because they get big things accomplished, but because they also instigate growth, progress, and movement for themselves and others around them. Sadly, far more people wait for someone who is bold to lead the way, hoping somehow luck will shine success upon them. —Inc.com Now, you’ll always have insecurities. And, you’ll always have to deal with critics. So, there’s no reason not to act bold. Of course, it might feel unnatural at first and a few tries might totally be a necessity. That’s okay because you’ll have to develop this trait over time. The trick is to balance it with pragmatism. Just don’t let your fears get out of control or give into complacency. How to Be Bold in Business When you’re in business for yourself, no one else will muster the same passion. It’s become a bit of a cliché, although the underlying point remains true. You just need to stay positive and put your doubts in check. Here’s a few suggestions for how to be bold in business: Dream big. If you’re an entrepreneur, chances are good you already dream big. But, not all people who go into business for themselves are big dreamers. Some people don’t like to dream big because it overwhelms them. So, if this describes you, give yourself permission to dream big. You’ll discover more about what you want and what you can achieve. Stay focused. While dreaming big is a great motivator, it’s not a straightforward path to success. To get from A to B, you’ll need a plan of attack. Do this by focusing in on one goal at a time. Each should represent a step in the right direction toward your ultimate goal. Don’t be intimidated. It’s quite easy to feel intimidated when you’re starting out and there’s already another established company plowing ahead. That’s okay, that company didn’t start where they are now. Keep this in mind and you can avoid feeling intimidated by others. Remember achieved goals. Always take time to reflect on the obstacles you overcame. When you put these in perspective, you’ll feel more confident. And, you’ll also realize you do have what it takes to succeed in business. In what ways are you bold? Have you found other traits which make a great leader? How else do you deal with fear? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

How New Entrepreneurs can Deal with People Who Don’t Take Them Seriously in Business

May 11, 2023 No Comments

Financial expert and best-selling author Dave Ramsey occasionally tells a brief story about his road to success. Unsurprisingly, it involves an obstacle that he had to face and eventually overcome – his southern drawl or accent. When he started out in radio, he faced pushback from station managers in the north (particularly the northeast) who told him that their local audiences wouldn’t take him seriously because he had a southern accent. It was a cultural bias, but a real one, nonetheless. Folks up north just didn’t take him seriously. How New Entrepreneurs Can Deal with People Who Don’t Take Them Seriously in Business Entrepreneurship can be a difficult journey, and one of the biggest challenges that many entrepreneurs face is dealing with people who don’t take them seriously in the business world. Whether it’s investors, potential clients, or even friends and family, not being taken seriously can be demoralizing and discouraging. However, there are several strategies that entrepreneurs can use to overcome this obstacle and gain the respect they deserve. Develop a clear and compelling value proposition One of the most effective ways to gain credibility in the business world is to develop a clear and compelling value proposition. This means clearly articulating what your business does, why it matters, and what sets it apart from competitors. A strong value proposition can help you stand out from the crowd and demonstrate to others that you are serious about your business. Build a strong network Another way to gain credibility and overcome skepticism is to build a strong network of supporters and advocates. This includes mentors, advisors, investors, and other entrepreneurs who can vouch for your skills and expertise. A strong network can also provide valuable feedback and support as you navigate the ups and downs of entrepreneurship. Focus on results In the business world, results speak louder than words. By focusing on delivering results and achieving measurable goals, you can demonstrate your credibility and expertise. This may involve conducting market research, developing a minimum viable product, or securing initial customers. By showing that you can deliver on your promises, you can gain the trust and respect of others. Be confident and persistent Confidence and persistence are key traits for any successful entrepreneur. Even when faced with skepticism and criticism, it’s important to stay confident in your abilities and your business. This may involve practicing your pitch, seeking feedback, and developing a thick skin. Persistence is also important, as building a successful business often involves overcoming obstacles and setbacks. Stay focused on your vision Finally, it’s important to stay focused on your vision for your business. This may involve making tough decisions and taking risks, but ultimately it’s your vision that will guide you through the ups and downs of entrepreneurship. By staying true to your vision and working tirelessly to achieve your goals, you can overcome skepticism and build a successful business. All and all, dealing with people who don’t take you seriously in the business world can be challenging, but it’s not impossible – with the right attitude and tools, you can gain the respect and credibility you deserve as an entrepreneur. So, what other bits of advice would you add to these? Please, take a moment to comment with your own thoughts and experiences in order to benefit others! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.