Business Education

Here’s the Real Reason MoviePass is Failing So Spectacularly (Hint_ It’s Not what You Think)

MoviePass is failing in-part because it didn’t fully understand the business on which it tried to build its own empire. A slew of news interviews with theater operators points this fact out. They say the service just doesn’t understand how the cinema business works. But, perhaps more importantly, what’s caused things to go so badly in such a short time is it was always too good to be true.

In other words, the company overpromised. That’s really why the startup is quickly sputtering out-of-control. And, it’s what gets far too many fledgling companies in big time trouble. Eager to please and deliver jaw-dropping results, they promise the moon and hardly leave earth’s atmosphere.

Biggest Overpromising Pitfalls

Undoubtedly, critics say it’s time to face reality and close up shop. Irate subscribers and suing shareholders might disagree. (The former wants out, while the latter wants its investment money back.) But, it’s now apparent the movie-selling service just can’t operate as it has. And, for good reason. When you overpromise, you put undue pressure on yourself. Not to mention, you artificially raise expectations to unreachable heights.

How many times has a salesperson promised to increase your company’s exposure by 50%, double your client list, and quadruple your profit margin? In this age of instantaneous satisfaction (thanks, technology!), many entrepreneurs and corporate leaders are so eager to appease stakeholders and worried about the bottom line that they seize amorphous opportunities and are disappointed with the results. —Forbes.com

There’s more downsides to overpromising. You’re not only letting down one customer, you’re also sending a message that you just aren’t competent or capable of delivering. Then, there’s also the fact that you create resentment among your employees — toward you and each other.

3 Effective Ways to Avoid Overpromising

So, how do you avoid the trap of overpromising. After all, you want to sell your business as the solution. Here are a few helpful suggestions for how to avoid overpromising:

Learn your customer’s expectations first. Before you begin making promises about what you can do for someone, be sure to ask about their expectations. There’s no good reason to offer lofty solutions or goals when you don’t know what’s really needed.
Be completely open, honest, and transparent. As you’re talking with your customer (and with your own team), it’s very important to always be honest. One of the fastest ways to invite disaster is to keep secrets. It’s just counterproductive to hold back because it will eventually come back to bite you.
Keep all communications flowing between everyone involved. Communication either solves or prevents a whole lot of misunderstandings. It’s not enough to just be honest but also, to make yourself accessible. When everyone communicates, everyone is on the same page. And, that’s an invaluable element since it paves the way to success when all parties are on-board and totally in-the-know.

What other ways do you avoid overpromising? Or, what other advice would you give? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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How to Know when It’s Time to Walk Away from a Business

July 19, 2018 No Comments

Walking away from a business is always a tough decision. Even if it’s a much-needed cathartic relief, there’s still the matter of the unknown as to what comes next. Regardless of circumstances, you should know that it’s ultimately the right decision. That’s not always an easy thing to do because it’s human nature to second-guess or to look back with 20/20 hindsight. If you’re thinking about walking away, that notion certainly doesn’t come out of nowhere. There is something driving it and you need to understand when it’s no longer worth your time and effort. Walking Away from a Business doesn’t necessarily Mean Shutting It Down Let’s begin with the fact that it’s not always a bad situation. There are definitely times when the right move is to move on to something new. For example, you’ve set a goal and now have realized it. So, go out on top and start something new. Or, if you’ve always wanted to try this or that and the company you’re running now is humming along, then go for it. In business, it’s important to understand the difference between bad luck and bad judgement. Misfortune will often masquerade as a mistake, and has caused many talented people to walk away from their business ventures prematurely. Getting a startup past the first year is commonly regarded as the biggest challenge to any entrepreneur. Sometimes hitting a bump in the road is just that and the best approach is to weather the storm, keep calm and carry on. But how do you know if your business still has a future and how do you turn around the fortunes of your struggling enterprise? —The Guardian The point is, there are times when it’s perfectly fine to walk away from a business without having to close the doors. You can hand over the company to a protegé, or pass it on to your children. It’s healthy to build something up, watch it grow, and then enjoy the fruits of your labor. Signs It’s Time to Walk Away from a Business Now, it’s not always the case that you succeed. And, failure does come in many forms. You just need to know when it’s time to throw in the towel. Now, not all are as obvious as a natural disaster, but, there are some which do mean it’s no longer worth the fight: It’s consistently busy but unprofitable. This is perhaps the most perplexing circumstance but it does happen. Some businesses have enough or more than enough business, yet they simply can’t realize a profit. If you’ve already reduced your operating expenses and if customers/clients will not pay more for your services or product, and you still can’t produce a profit, staying open is just an exercise in futility. Key employees keep leaving. You might well be profitable but only marginally. What’s worse is that you can’t seem to keep the best talent. This is a sign there’s something serious going awry and if you can’t identify it, it might just be time to walk away. There’s no clear path forward. If you can’t seem to envision the future clearly, there’s definitely a reason why. And, without a clear path ahead, you’re essentially walking blindfolded, which can easily lead to a bad set of inescapable circumstances. Do you have an accurate picture on your backorders or pipeline of prospective business that is required to meet your sales to produce a profit? Customers have mixed experiences. Another sign it’s time to move on is inconsistent feedback. You hear good and bad without any obvious reason. If you can’t get to the bottom of it, you’ll never make it work right. What other signs tell you it’s time to go? Please share your thoughts and experiences by commenting! Interested in learning more about why your business isn’t performing? Then just visit Waters Business Consulting Group.

How to Deal with a Business Partnership that’s Going Bad

July 6, 2023 No Comments

Business partnerships are often formed with high hopes and mutual goals. However, sometimes partnerships encounter challenges and start to go sour. Dealing with a failing business partnership can be emotionally and professionally challenging, but it’s essential to address the issues head-on and explore potential solutions. How to Deal with a Business Partnership that’s Going Bad Since this is such an important issue, we’ll provide some advice on how to navigate a deteriorating business partnership, including strategies to address problems and steps to take if the partnership cannot be salvaged. Communication is key. Effective communication is the foundation for resolving issues in a failing business partnership. Schedule a dedicated meeting to openly discuss concerns, frustrations, and areas of disagreement. Allow each party to express their thoughts and actively listen to understand the other’s perspective. Create a safe and respectful environment that encourages honest dialogue and promotes problem-solving rather than blame. Identify the root causes. To address the problems in your partnership, it’s crucial to identify the underlying causes. Pinpoint specific issues or challenges that are affecting the partnership’s success. These may include differing visions, incompatible work styles, misaligned goals, or a lack of trust. By identifying the root causes, you can develop targeted strategies to overcome or mitigate them. Seek mediation or professional help. If communication alone doesn’t resolve the issues, consider engaging a neutral third party, such as a mediator or business consultant, to facilitate constructive discussions. A skilled mediator can help navigate difficult conversations, find common ground, and offer unbiased guidance. Additionally, seeking advice from an experienced business coach or consultant can provide an objective perspective and help identify strategies to improve the partnership dynamics. Renegotiate terms and roles. If the partnership is salvageable, it may be necessary to renegotiate the terms and roles to address the identified issues. This could involve revisiting the partnership agreement, clearly defining responsibilities, and setting realistic expectations. It’s crucial to find a compromise that considers the needs and aspirations of both parties, ensuring a fair and balanced arrangement moving forward. Establish a clear communication and conflict resolution protocol. To prevent future conflicts or misunderstandings, establish a clear communication and conflict resolution protocol within the partnership. Define guidelines for regular check-ins, decision-making processes, and conflict resolution mechanisms. This creates a framework for addressing issues promptly and constructively, fostering a healthier partnership dynamic. Consider an amicable dissolution. Despite efforts to resolve the issues, there may be instances where the partnership is no longer viable. In such cases, it’s important to consider an amicable dissolution. Evaluate the financial and legal implications of ending the partnership and consult with an attorney if necessary. Develop a plan to separate assets, liabilities, and ongoing responsibilities in a fair and equitable manner. Learn from you experience and move on. If the partnership fails, it’s essential to view it as a learning experience and an opportunity for growth. Reflect on the lessons learned, including the warning signs that led to the partnership’s deterioration. Take the knowledge gained and apply it to future endeavors, ensuring better decision-making and partner selection processes moving forward. Dealing with a failing business partnership can be challenging, but addressing the issues directly and honestly is crucial to finding a resolution. Effective communication, identification of root causes, seeking professional help if needed, renegotiating terms, and establishing clear protocols can potentially salvage a partnership. However, if the partnership cannot be salvaged, an amicable dissolution may be the best option. Remember to learn from the experience and use it as a stepping stone for future business endeavors. Ultimately, the key is to prioritize open communication, respect, and the long-term success of all parties involved. What other suggestions do you have for dealing with a business partnership that’s going bad? Please take a moment or two to comment with your own thoughts and experiences so others can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

The Corona Virus is a Stark Reminder of How Businesses should Deal with the Flu

March 16, 2020 No Comments

As the coronavirus continues to dominate the news headlines, people grow ever-more concerned about its spread and possible contagion. While the risk of contracting the illness is very slight, it does help to raise awareness about the spread of common infections, like the cold and flu. And, this is something businesses need to be prepared for, particularly when employees start getting sick. Why Illness and Work just Don’t Mix Either an outbreak of a cold or flu strain can wreak havoc on any small business. Worse yet, in more ways than one. First and foremost is of course, the spread of it to other team members. Then, there’s the productivity hit that follows. With fewer people on the job, it’s more difficult to keep up and quality eventually begins to suffer. The threat cold-and-flu season poses to companies isn’t something to sneeze at. According to the Centers for Disease Control, the flu alone costs U.S. companies $10.4 billion in direct costs including hospitalizations and outpatient visits. The CDC also estimates up to one-fifth of the U.S. population will get the flu in a given flu season, and more than 200,000 Americans will be hospitalized with seasonal, flu-related complications. —Entrepreneur.com Even employees who can power their way through a sickness can’t bring their A game and that can make the difference in key situations. Plus, it encourages people to spread the illness to others without regard to employees’ health. How to Prevent the Flu from Spreading in Your Business The flu or a cold can be devastating to any small business. But, it’s better to handle it in a smart way than trying to go about business as usual. Here are some effective ways the Centers for Disease Control and Prevention recommends businesses prevent the spread of cold and flu in the workplace: Encourage team members to get a flu vaccine. The CDC advises anyone who is 6 months of age and older to get an annual flu vaccine. (Remember, this is just a recommendation and not a requirement.) Develop and stick-with good sick leave policies. Create sick policies which encourage employees to take time off without fear of losing out on compensation or fear of reprisal. Advise sick employees to stay home for enough time. Anyone who gets a cold or the flu should not return to work until at least 24 hours after they get over a fever. This way, they aren’t a continuing source for infecting others. Allow well employees with sick family members to work (at home). Although the CDC says healthy employees with sick relatives can come to work, it’s not always a good idea. For instance, if a child or elderly parent is sick, their head won’t be in the game anyway. Provide proactive, preventative necessities throughout the workplace. Things like hand sanitizer, tissues, hand soap, and more preventative necessities should be readily available, all throughout the workplace. What other suggestions do you have to deal with a cold or flu outbreak in the workplace? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.