Business Education

Here’s the Real Reason MoviePass is Failing So Spectacularly (Hint_ It’s Not what You Think)

MoviePass is failing in-part because it didn’t fully understand the business on which it tried to build its own empire. A slew of news interviews with theater operators points this fact out. They say the service just doesn’t understand how the cinema business works. But, perhaps more importantly, what’s caused things to go so badly in such a short time is it was always too good to be true.

In other words, the company overpromised. That’s really why the startup is quickly sputtering out-of-control. And, it’s what gets far too many fledgling companies in big time trouble. Eager to please and deliver jaw-dropping results, they promise the moon and hardly leave earth’s atmosphere.

Biggest Overpromising Pitfalls

Undoubtedly, critics say it’s time to face reality and close up shop. Irate subscribers and suing shareholders might disagree. (The former wants out, while the latter wants its investment money back.) But, it’s now apparent the movie-selling service just can’t operate as it has. And, for good reason. When you overpromise, you put undue pressure on yourself. Not to mention, you artificially raise expectations to unreachable heights.

How many times has a salesperson promised to increase your company’s exposure by 50%, double your client list, and quadruple your profit margin? In this age of instantaneous satisfaction (thanks, technology!), many entrepreneurs and corporate leaders are so eager to appease stakeholders and worried about the bottom line that they seize amorphous opportunities and are disappointed with the results. —Forbes.com

There’s more downsides to overpromising. You’re not only letting down one customer, you’re also sending a message that you just aren’t competent or capable of delivering. Then, there’s also the fact that you create resentment among your employees — toward you and each other.

3 Effective Ways to Avoid Overpromising

So, how do you avoid the trap of overpromising. After all, you want to sell your business as the solution. Here are a few helpful suggestions for how to avoid overpromising:

Learn your customer’s expectations first. Before you begin making promises about what you can do for someone, be sure to ask about their expectations. There’s no good reason to offer lofty solutions or goals when you don’t know what’s really needed.
Be completely open, honest, and transparent. As you’re talking with your customer (and with your own team), it’s very important to always be honest. One of the fastest ways to invite disaster is to keep secrets. It’s just counterproductive to hold back because it will eventually come back to bite you.
Keep all communications flowing between everyone involved. Communication either solves or prevents a whole lot of misunderstandings. It’s not enough to just be honest but also, to make yourself accessible. When everyone communicates, everyone is on the same page. And, that’s an invaluable element since it paves the way to success when all parties are on-board and totally in-the-know.

What other ways do you avoid overpromising? Or, what other advice would you give? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Hey, Small Business Owners Do You Know Your Blind Spots? If Not, Here’s How to Tell and Become Better Leaders

December 21, 2023 No Comments

Hey, Small Business Owners Do You Know Your Blind Spots? If Not, Here’s How to Tell and Become Better Leaders Running a small business is like embarking on a voyage into uncharted waters. While the journey is exhilarating, it also comes with challenges and hidden obstacles—commonly known as blind spots. These are areas where leaders might lack awareness, and navigating through them can be the key to becoming a more effective and insightful leader. The Blind Spots You Just Can’t See Imagine navigating a dark forest, unsure of the path ahead. That’s what it can feel like for small business owners, often unaware of the hidden obstacles and opportunities lurking in their blind spots. But fear not, intrepid commerce explorers! By shedding light on these blind areas, you can transform your leadership and guide your business to new heights. What are Blind Spots? Blind spots are areas of your leadership and business where you lack awareness or insight. They can be internal, like personal biases or emotional triggers, or external, like neglecting customer feedback or overlooking market trends. These hidden flaws can hold you back from making informed decisions, building strong relationships, and achieving your full potential. How Small Business Owners Can Identify their Blind Spots Seek diverse perspectives. Surround yourself with advisors, mentors, and employees who offer different viewpoints and experiences. Their insights can illuminate areas you might have missed. Embrace feedback. Don’t shy away from constructive criticism. Actively seek feedback from customers, employees, and partners, and listen with an open mind. Analyze data. Numbers don’t lie. Utilize analytics tools to track performance metrics and identify areas where your strategies might be off-track. Conduct self-reflection. Take time for introspection. Reflect on your leadership style, decision-making process, and interactions with others. Ask yourself: What are my strengths and weaknesses? Where am I prone to biases? Step outside your comfort zone. Challenge yourself to venture beyond your usual routine. Attend industry events, network with diverse individuals, and explore new ideas. How to Conquer Your Blind Spots Once you’ve identified your blind spots, it’s time to take action: Seek education and training. Invest in leadership development programs or workshops to gain new skills and knowledge. Delegate tasks and empower your team. Trust your team members to handle areas where you lack expertise. This frees you to focus on your strengths and address your blind spots. Embrace continuous learning. Never stop learning and adapting. Stay informed about industry trends, new technologies, and best practices. Develop self-awareness practices. Implement mindfulness exercises, meditation, or journaling to become more aware of your thoughts, emotions, and biases. Build a culture of open communication. Foster an environment where employees feel comfortable voicing concerns and offering feedback without fear of judgment. The Rewards of Leadership Clarity Conquering your blind spots leads to a multitude of benefits: Improved decision-making. Clearer awareness leads to more informed choices that drive better results. Enhanced relationships. Building trust and rapport with your team and customers fosters a positive and productive work environment. Increased innovation. Embracing diverse perspectives and new ideas fuels creativity and innovation. Greater resilience. Self-awareness allows you to navigate challenges and setbacks with greater adaptability and confidence. Empowered leadership. Leading with clarity and self-understanding inspires your team and guides your business toward success. Remember, the journey to self-discovery is ongoing. Embrace the challenge, learn from your missteps, and celebrate your successes. By constantly seeking feedback, cultivating self-awareness, and taking action, you can transform your blind spots into your greatest assets. So, step into the light, small business owner! Your leadership journey awaits. Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at 602-435-5474, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

Feel Overly Distracted? You’re Not Alone and Here’s Why

December 22, 2017 No Comments

You’re busy. No, you’re super busy. People might even say super-duper busy. As usual, there’s more to do than hours in the day. And, your schedule isn’t slowing down. You’ve got to do X before Y and then onto Z. But, you can’t seem to shake the notion you’re not actually get anything done. It’s not due to a lack of effort. However, it can easily be explained simply by distractions. Top Focus Problems People Suffer From Now, there are several things you can quit doing to be more successful. But, even the most self-disciplined individual isn’t immune from distractions. After all, distractions are everywhere you turn. No matter where you are or what you’re doing. And, it’s not just technology. Sure, smartphones, social media, and more are all culprits. What’s more, you’re not alone if you feel distracted. In fact, the average person’s mind wanders when doing a task between 15 and 20 percent of the time. That statistic, according to Canadian researcher Jonathan Schooler. We created the labor-saving devices that catalyzed the unplanned explosion within which we live today. But as enlightened managers everywhere are learning, we can learn to manage what we created. When we learn how to take back controls that we’ve given away, we can get better at managing our attention and not surrendering it to every distraction. —Fast Company Therefore, if a wandering mind is so prominent, what can be done about it? That’s a good question. And, the answer lies in identifying precisely the cause. You know you’re not a scobberlotcher, an idle person who just sits at a desk, twiddling your thumbs. But, you’re certainly not immune to distractions. Distractions break down focus. If you want to improve your productivity, you’ve got to key in on the cause. Here are the top focus problems people suffer from: Lack of sleep. We all know what it’s like to work through a drowsy day. It’s uncomfortable at the very least. So, don’t let sleep deprivation be an obstacle. Get into a routine that helps you to get a good night sleep. Unplug from technology about an hour before you go to bed. And, be sure to go to bed at a reasonable hour. No priorities. Okay, you have an end goal but along the way, there are many, many different tasks. Without prioritizing them, you’re creating a stressful, chaotic situation. And, it will typically result in a lack of focus precisely because there’s little to no prioritization. Give everything a priority and reap the rewards. Stress. Speaking of stress, when you try to multitask, you’re inviting undue stress. Think about it this way, if you’re trying to do more than one thing at a time, would that cause you to feel more stress? Sure it would. So, put your focus on one thing at a time. Lifestyle. Stress is just one factor; lifestyle is another legitimate cause. You can lose focus because you’re not eating a healthy diet. A balanced diet, regular exercise, and more all make focus easier. Plus, you’ll feel better when you have a healthy lifestyle. How do you maintain your focus? What methods do you use to keep on task? Have you found different ways to deal with distractions? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Entrepreneurs, Avoid these Passive-Aggressive Phrases

January 5, 2023 No Comments

Passive aggression is a common behavior in the workplace, but it can be damaging to both individual and team performance. Such behavior is characterized by the expression of negative feelings indirectly, rather than openly and honestly. This can take the form of indirect or sarcastic comments, procrastination, or the refusal to communicate or cooperate. How Passive-Aggressiveness Hurts Businesses of All Sizes On a personal level, passive aggression can lead to increased stress, conflicts with coworkers, and a negative work environment. It can also damage personal relationships and lead to a lack of trust within a team. From a business perspective, passive aggression can have serious consequences. It can lead to decreased productivity, missed deadlines, and a decline in the quality of work. It can also create a toxic work culture and lead to high turnover rates. Passive-aggressive behavior is frustrating for both parties involved. It’s unproductive and it makes you and others become less trusted in the workplace. —Entrepreneur.com Furthermore, passive aggression can lead to misunderstandings and communication breakdowns, which can have a negative impact on customer satisfaction and the overall success of the company. In order to create a healthy and productive work environment, it’s important to address and resolve conflicts directly and earnestly. This means being open and honest about your feelings and needs, and being willing to listen to and consider the perspectives of others. By addressing issues freely, you can improve communication, strengthen relationships, and ultimately, benefit the success of the business. Passive-Aggressive Phrases Business Owners and Managers shouldn’t Say According to various speech experts, there are certain phrases that can irritate people and should be avoided in order to maintain healthy communication in relationships. These phrases, which are known as passive-aggressive language, often involve an indirect expression of anger or resentment. With this in mind, let’s take a look at a few examples of passive-aggressive phrases to avoid: “I’m fine.” This phrase is often used to mask negative emotions and can come across as insincere or dismissive. Instead, try expressing your true feelings in a respectful but honest way. “Whatever you want.” This phrase can make it seem like you don’t care about the other person’s feelings or opinions. It’s important to show that you value their input and are willing to consider their perspective. “I was just kidding.” This phrase can be used to brush off hurtful comments or actions, but it’s important to recognize when your words or actions have caused harm and take responsibility for them. “It’s not a big deal.” This phrase can minimize the other person’s feelings and make it seem like their concerns are not important. Instead, try acknowledging their feelings and working together to find a solution. “I’m sorry you feel that way.”This phrase places the blame on the other person’s emotions rather than taking responsibility for your own actions. It’s important to apologize for your own behavior and make an effort to make things right. Fortunately, this means that you can improve communication and strengthen your relationships by being aware of these phrases and avoiding them. Obviously, this isn’t a comprehensive list. If you have any other phrases business owners and managers should avoid, please take a moment to comment and share your own personal thoughts and experiences! Are you interested in learning more about business? Then just visit Waters Business Consulting Group.