Business Education

Tips for Choosing a Brand Name

Okay, so you have a great idea and want to launch a brand. You’ve got plenty of inspiration in every other aspect. But, when it comes to giving it a brand name, the well is just plain dry. So, you’re looking for various ideas to give you some direction. Well, one thing is for sure, it’s got to resonate with people. Or, does it? Now that’s a scary thought. However, it’s a necessary thought-experiment.

Differences between a Company Name and a Brand Name

Let’s first look at what we’re actually talking about. If you’re going into a trade or profession, it’s customary and wise to go with tradition. In other words, if you’re going to open a specialty bakery, it’s perfectly okay to go with something like “Little Miss Muffin.” People will get it. Although, you might toy with the prospect of giving it a more eccentric name. Just be aware, doing so is a big gamble.

Throughout the entire life cycle of your business one thing is constant – your business name. And this means getting it right, the first time. Why? Consider this – assuming you optimize your Web site, post your business on local online listings, develop a social media strategy, and deliver a great service, your business name and all that it represents will go viral (and hopefully in a good way).
—Small Business Trends

That’s really the difference between a company name and a brand name. Think about it this way. If you were approached in 2005 and asked “What is Facebook?” Or, “What is Twitter?” Could you answer? Nope. The reason why is obvious, neither existed back then. But today, they are household names. Even though their names do not describe what they are or what they offer.

Tips for Choosing a Brand Name

Let’s put it another way, when you choose a brand name, you’re giving your entity a brand or an identity. Now, it makes sense to name it after yourself or to take off from an existing brand. But, doing so creates some problems. So, here are some helpful tips on how to choose a brand name:

Conduct several web searches. Dropbox. Twitch. YouTube. Though familiar to nearly everyone now, at one time, these were unknowns. A good place to start is simply by searching the web to learn if there’s already a spot-on or similarly named company out there.
Compare and contrast what’s out there. Speaking of out there, once you begin to identify organizations, take the time to compare and contrast what’s similar and dissimilar. It’s definitely worthwhile because you’ll learn important lessons.
Find something that will set your brand apart. Of course, you’ve got to pick a brand name that will set you apart from the competition. But, don’t go too far out or you might confound anyone who encounters it.
Don’t rely on incumbent brands because it’s a mistake. One the other side of the coin, some organizations take an approach of building off another entity. For instance, publications like “Android Police and Mac Rumors.” While these make sense for the present, they could well look outdated in the future. After all, Google might rebrand its mobile platform or Apple could very well come out with a new line of computers.

What other suggestions do you have for choosing a brand name? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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3 Common Long-Term Hybrid Workplace Challenges

February 17, 2022 No Comments

A hybrid workplace is one that employs a combination of traditional office workers and remote employees. This setup has become more popular in recent years as technology has made it easier for people to work from home. While there are many benefits to this arrangement, there are also some challenges that must be faced in order to make it work long-term. In this blog post, we will discuss three of the most common challenges: employee work time, fewer team interactions, and time-sensitive deadlines. Hybrid vs Traditional Workplaces Traditional workplaces existed for many decades before the introduction of hybrids, which of course, became ubiquitous during the pandemic shutdown. At that time, businesses hurriedly transitioned from tradition to hybrid. Of course, this triggered a learning curb. And, some businesses experienced mostly smooth sailing. But, others struggled to make it work. Regardless of how it started, what’s unfolding or about to happen unleashes some unintended consequences. One thing is clear about the future of work: At least in the near term — and possibly for much longer — hybrid work arrangements are going to be the norm for many organizations, in industries ranging from tech to pharmaceuticals to academia. There are good reasons why many companies and employees are excited about this mix of in-person and remote work — and equally good reasons why many feel trepidation about the shift. —Harvard Business Review Businesses always face challenges. From small to large, there’s no end to obstacles and issues. Going hybrid will solve some of those problems. Still, the transition and new normal will also breed new challenges. Fortunately, there are ways to cope and deal with those obstacles. 3 Long-Term Hybrid Workplace Challenges The great thing about a hybrid workplace is that it offers flexibility, freedom, and lessens commute woes and expenses. But, it does create unique challenges that weren’t likely present before its establishment. So, if your business is transitioning into a hybrid workplace or it’s already been implemented, here are three of the most common challenges facing hybrid companies: Employee work time. One of the biggest challenges faced by companies with a hybrid workplace is ensuring that employees are working the same number of hours. This can be difficult to do when some employees are in the office and others are remote. It can also be difficult to track employee time when they are working from home. In order to overcome this problem, managers need to have clear expectations about when their employees should be available for meetings or assignments and how long they are expected to work each day. This might include having regular check-ins with remote staff during normal business hours so everyone knows what is expected of them. Fewer employee team interactions. Another challenge faced by companies that have a hybrid workplace is that there are fewer opportunities for employees to interact with one another. For example, when people work from home they may not have as much time to talk about their day over lunch or exchange ideas in person during meetings. This can lead to feelings of isolation among employees which is never good for productivity levels. In order to overcome this challenge, companies need to find ways for employees to interact with one another even when they are not in the office. This might include using video conferencing tools or having regular team-building activities. Time-sensitive deadlines. A final challenge faced by companies with a hybrid workplace is that remote employees can sometimes have trouble meeting time-sensitive deadlines. For example, if someone is sick or has an unexpected emergency that requires them to be away from work for a few days then this could mean missing out on important projects which could lead to loss of revenue and customers. In order to avoid this problem, managers need to make sure they are clear about expectations when it comes down to deadlines so that employees know what needs to be done by when. This might include having regular check-ins with remote staff during normal business hours so everyone knows what is expected of them and how long they are expected to work each day. What other common challenges do hybrid workplaces face? Please take a few moments to share your thoughts and experiences so others can benefit from your input. Interested in learning more about business? Then just visit Waters Business Consulting Group.

How Does a Successful Entrepreneur Recover from a Bad and Costly Business Decision?

March 7, 2024 No Comments

How Does a Successful Entrepreneur Recover from a Bad and Costly Business Decision? When it comes to being an entrepreneur, navigating the unpredictable landscape of business is quite common. After all, even the most seasoned entrepreneurs can find themselves facing the aftermath of a bad and costly business decision. In these challenging times, it is essential to embrace resilience and proactively seek strategies for recovery. So, how exactly does an otherwise successful business owner not only cope but overcome a bad and costly decision? Fortunately, there are some concrete steps you can take to get past such a trying set of circumstances. Here are the most effective ways to recover from a bad and costly business decision. Acknowledge the Mistake Without Self-Blame Acknowledging a misstep is the first step towards recovery. It is crucial for entrepreneurs to recognize that making mistakes is a part of the journey towards success. By reframing the perspective from self-blame to a learning opportunity, entrepreneurs can begin the process of moving forward with clarity and determination. Assess the Damage and Deploy Damage Control Quantify the impact of the decision as accurately as possible. Evaluate financial losses, lost opportunities, and damage to your reputation. A clear understanding of the extent of the damage is essential for creating a recovery plan. Take immediate steps to mitigate further losses. Be decisive, communicate transparently with stakeholders, and seek professional advice if necessary. Quick actions help control the situation and prevent things from getting worse. Formulate a Recovery Plan Realign your strategy in light of the setback. Reassess goals, revise budgets, and identify areas for improvement. This plan should be realistic, adaptable, and focused on creating a sustainable path forward. Put your recovery plan into action and closely track the progress. Remain flexible and ready to adjust the plan as needed. It’s essential to stay agile and react to new information as you move forward with execution. Also, don’t waste mental energy on things outside your control. Channel your energy and resources into actionable steps that will make a real difference in rebuilding stability. Embrace a Growth Mindset for Future Success In the face of adversity, cultivating a growth mindset is key to overcoming setbacks. Viewing challenges as opportunities for growth and development can fuel the entrepreneurial spirit and pave the way for future success. By focusing on continuous learning and adaptation, entrepreneurs can position themselves for long-term prosperity. Seek Guidance and Mentorship for Strategic Insights Navigating the aftermath of a costly business decision can be a daunting task. Seeking guidance from mentors or experienced professionals in the industry can provide valuable insights and perspectives. By leveraging the knowledge and expertise of others, entrepreneurs can gain a fresh outlook on their situation and identify strategic pathways towards recovery. Pivot Towards Innovation and Creativity In times of crisis, innovation and creativity can serve as powerful tools for reimagining the future. Entrepreneurs who have faced setbacks can harness their creativity to explore new opportunities, pivot their business model, or diversify their offerings. By thinking outside the box, entrepreneurs can unlock new possibilities for growth and success. Take Calculated Risks with Strategic Planning Recovering from a costly business decision requires a balanced approach to risk-taking. By engaging in strategic planning and carefully evaluating potential risks and rewards, entrepreneurs can make informed decisions that align with their long-term goals. Taking calculated risks can lead to new opportunities and propel entrepreneurs towards renewed success. As always, the journey of an entrepreneur is filled with highs and lows, successes and setbacks. When faced with the aftermath of a bad business decision, it is essential to approach the situation with resilience, innovation, and a growth mindset. By embracing the challenges as opportunities for growth and learning, entrepreneurs can navigate the road to recovery and reignite their path towards success. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at 602-435-5474, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

What are the Pros and Cons of Giving Small Business Employees Holiday Bonuses

December 12, 2019 No Comments

Small business employee holiday bonuses have their advantages and disadvantages. As with most kinds of incentives, it creates different scenarios that small business owners should be aware of before introducing them. As any entrepreneur knows, there are upsides and downsides to just about everything. So, let’s take a quick look at the most common pros and cons of giving small business employee holiday bonuses. Small Business Employee Holiday Bonus Cons We’ll start with the disadvantages. First, it creates unrealistic expectations. For instance, if you have a stellar year and profits are high, it’s only natural to want to reward your people. But this sets up an expectation for the following year, even if it’s a very poor one. Also, bonuses sometimes fosters unhealthy competition. In other words, it will cause some employees to up their game substantially, even at the expense of their teammates. Also, one person might exceed expectations so much, his or her performance could cost you a hefty tax bill. Your small business can’t operate successfully without the help of your employees, which is why it’s important to maintain a happy, focused workforce. Of course, giving your hardworking employees a bonus or raise can decrease turnover and boost staff morale, but these monetary rewards can easily take a toll on your business’s bottom line. —Intuit QuickBooks Speaking of taxes, giving out bonuses creates new tax implications for your small business. Of course, that’s not your employees’ problem but it will certainly cause you to think twice. Lastly, another downside of bonuses –specifically performance-based models — is the fact it might marginalize and/or demoralize those who aren’t eligible or simply do not perform as well as top producers. Small Business Employee Holiday Bonus Pros Now, let’s look at the benefits of giving small business employees holiday bonuses. Bonuses incentivize employees. On the flip side, overall employee performance will notably increase — probably enough to substantially benefit the company’s bottom line. Of course, that’s a terrific win-win scenario and one you’ll definitely strive to repeat as many times as possible. Bonuses help retain key staff. Bonuses are also a great retention tool, particularly for performance-based models. It helps to give employees more control over their earnings and hence, take ownership in the company. Plus, that extra earning power reiterates the fundamental attractiveness of the company itself. Bonuses instill responsibility. Bonuses are a powerful motivator, so much, individuals will likely take on more responsibility, even to the point of tackling tasks not in their job descriptions. For instance, a salesperson who personally picks up and delivers one or more orders when other team members are struggling to keep up or falling behind. What other pros and cons about giving employee bonuses would you add? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Tips for Choosing a Brand Name

Differences between a Company Name and a Brand Name

Tips for Choosing a Brand Name

Like this article?

Related Posts

3 Common Long-Term Hybrid Workplace Challenges

How Does a Successful Entrepreneur Recover from a Bad and Costly Business Decision?

What are the Pros and Cons of Giving Small Business Employees Holiday Bonuses