How to Avoid Decision Fatigue; Wait, Avoid What?

Decision fatigue. It’s a phenomenon which probably affects you. Yet, you’re not truly aware of it. Put another way, you’ve likely felt its impact, but just didn’t know what to make of it. Or, more particularly, what to call it. That’s okay. It’s something many people experience a few times. Others are hit with it a lot — a whole lot. Usually, these are individuals in positions of authority. You know, the “decision makers.” Although we joke about it, the truth of the matter is, making decisions gets harder and harder as the day goes on. So, let’s look at some ways to avoid decision fatigue.

Is Decision Fatigue Actually Real?

The short answer to the question above is a resounding, “Yes!” Decision fatigue is real. In fact, two university researchers examined more than 1,000 decisions made by judges in Israel. Said judges either decided to grant or to deny parole. Prisoners who appeared in the morning, about 9 am, fared quite well. Those offenders had a 70 percent chance of making parole.

Decision fatigue can seem harmless enough. Spending a few extra minutes deciding between chicken or beef isn’t the end of the world. But what you may not realize is that those little moments of turmoil could be negatively impacting your business. If left unchecked, decision fatigue can lead to reckless behavior like compulsive spending or, worse, the inability to make any decisions at all. —CNBC.com

But, by the time mid-afternoon rolled around, those chances dropped down to just 10 percent. The conclusion, of course, was the judges simply used-up their stamina and therefore, took the simplest and safest way out.

Ways to Avoid Decision Fatigue

Now, if you’ve ever felt “used-up” at the end of the day, like your brain can’t process any more, decision fatigue is a likely culprit. Here are a few suggestions for how to avoid decision fatigue to better your work performance:

  • Start tomorrow today. At the end of every day, start getting things in order for the next morning. Don’t make big decisions. Just get organized so you’re ready to go when you come back tomorrow. While this might seem too simple, it will have a big impact.
  • Make important decisions early. When you start your day, don’t “ease” into it. Instead, challenge yourself by making the most important decisions when you’re most fresh and have new energy. You’ll see things more clearly and have a better sense of which way to go.
  • Stop second-guessing yourself. In the military, some class instructors tell their students to bite the erasers off of their pencils right before starting a test. It’s not literal — it’s a figure of speech. It means your first intuition is typically the right one; so, don’t second-guess yourself.
  • Snack and exercise every day. It’s a very good practice to have a solid but sensible breakfast in the morning. A light lunch is also a sound practice. But, you might feel a bit worn by mid-afternoon. The cure? Exercise and have a small snack to re-energize.

What other ways do you combat decision fatigue? Please share your experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Related Posts

Waters Business Consulting graphic

Don’t Let Your Attempt to Hide an Embarrassing Problem Accidentally Advertise It (Like Barbara Streisand Did)

Sometimes, the “solution” can easily be far worse than the problem. We’ve all heard this sentiment in different forms. It’s a crazy but very real phenomenon, and it goes against intuition. After all, what could possibly go wrong? Well, a lot could and probably will go wrong. That’s because there’s just no way to plan for every plausible (and implausible) contingency. Still, a circumstance we know we should handle a certain way deep in our gut is too unbearable to let play out. So, we go against our instinct, fearing it will backfire, and then watch in horror as it blows right up in our face.

Read More »
2CT Media photo

How Visual Graphx Turned a Partner Split Into a $4.5M Fleet-Branding Powerhouse

.elementor-widget-text-editor{font-family:var( –e-global-typography-text-font-family ), Sans-serif;font-weight:var( –e-global-typography-text-font-weight );color:var( –e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( –e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( –e-global-color-primary );border-color:var( –e-global-color-primary );} Family businesses run into a particular kind of growing pain when the next generation takes over: two people can share a bloodline and a company and still see completely different paths forward. That was the situation at what was then called 2CT Media, a large-format printing and visual branding shop built by a family patriarch and later run by his two sons. Two Brothers, Two Different Visions The company specialized in banners, decals, stickers, signage, and vehicle wraps for local and commercial clients, and it had real technical strength and healthy margins to show for it. But by the time Waters Business Consulting Group was engaged in January 2021, the brothers running it were pulling in different directions. One was focused on strategic growth, investment, and long-term direction; the other was heads-down on day-to-day operations. Neither position was wrong, but the imbalance created ongoing tension around who had authority over what, and it was starting to hold the business back. Underneath that leadership friction sat a set of operational gaps that made things worse: installation and job-completion standards weren’t documented, employee expectations around schedules and accountability were inconsistent, sales activity had little visibility, and compensation and commission structures were creating internal friction rather than motivation. The company was also carrying a fair amount of product and client concentration, which limited how much it could scale even if the leadership issues got resolved. Resolving Ownership First, Then Building for Growth Waters Business Consulting Group started where the real bottleneck was: ownership. That meant facilitating structured alignment discussions between the brothers, then supporting a valuation analysis and guiding a full buyout process so one clear leader emerged with unambiguous authority. With that resolved, attention turned to the business itself — analyzing product and client concentration to find where the higher-margin growth actually lived. That analysis pointed toward fleet-based vehicle wrap clients as the biggest opportunity, and the team helped leadership build a national fleet strategy around it, including recurring wrap-replacement cycles that could turn one-time jobs into repeat revenue. On the operational side, Waters Business Consulting Group provided guidance on performance standards and accountability, implemented sales tracking and workflow visibility tools, and supported leadership through the operational transition and delegation that naturally follows a buyout. From Local Shop to National Fleet Player The strategic bet on fleet vehicle wraps paid off in a big way: the company landed a major national fleet client and built a recurring revenue model around scheduled wrap replacements. Revenue grew from approximately $840,000 in 2018 to more than $4.5 million by 2022, with gross profit climbing to over $3.2 million alongside strong margin expansion. The business rebranded as Visual Graphx and repositioned itself as a leading visual branding provider with a genuinely national footprint — a long way from the partner tension that had been holding it back just a few years earlier. The Takeaway Visual Graphx’s story is a reminder that growth problems and leadership problems are often the same problem wearing different clothes. Resolving the ownership question created the clarity that let the company make a bold, focused strategic bet — and that bet is what turned a strong local printer into a national fleet-branding business. If unresolved partnership dynamics or unclear leadership authority are quietly capping your company’s growth, it’s worth getting an outside perspective before the tension does more damage than the market ever could. Waters Business Consulting Group works with owners and partners across Arizona to resolve exactly these kinds of challenges. Schedule a free consultation to talk through your situation. Contact Waters Business Consulting Group

Read More »

Imagine Selling Your Business…

How Would Your Life Change?

You didn’t start your business just to stay busy—you built it to create freedom, security, and options for yourself and your family. Selling your business can be life-changing, but the real question is whether you’re intentionally building toward that outcome or simply leaving it to chance.

Sign up below for a free consultative session to learn what your business could be worth today and in the future! 

Thank you for your interest in learning what your business is worth. We will be in touch shortly.