Business Education

Apple Reluctantly Admits iPhone Sales Dropped 15% — Here’s What that Means for Your Business

It’s the dreaded, seemingly unbelievable news Apple warned its investors about earlier this month. The sales of its most important product, the iPhone, free-fell by 15 percent. Since these devices account of 60 percent of Apple’s business, that’s a big, big deal. Overall, the tech company’s sales dropped 5 percent; a sizable setback, indeed.

How Setbacks can Impact Businesses

What this demonstrates, quite starkly, is that no company is immune from setbacks. No matter how popular their products and/or services. Regardless of the economic climate. Despite strong consumer sentiment. Any business can suffer setbacks.

Reconnecting with the determination that’s helped you succeed takes re-examining your strengths and a little creativity. When challenging scenarios have you hanging your head, shore up your confidence with these skills so you can get back up, dust yourself off and look the challenge in the eye to overcome. —Forbes.com

It’s not just monetary losses, either. When a setback occurs, it can shatter confidence. So much it’s difficult to get it back again. In other words, a setback can not only take away from the bottom line, it can take an emotional, psychological toll. And, these shouldn’t be understated.

Ways Businesses can Overcome Setbacks

So, just how do businesses deal with setbacks? What can they do to turn things around and get back into a positive groove? Here are some effective ways to deal with setbacks:

Face it head-on. There’s no sense in denying reality. Acknowledge the situation to start to understand just what’s happening. And, take comfort in the fact that you’re now a bit wiser for the experience.
Avoid the blame game. Sure, there’s probably a person or two you can point to as the culprit(s). But, this is only useful in getting to the core of the problem itself. Playing the blame game does nothing to move you forward. Identify the source, accept it, and move on from there.
Give it a little time. Instead of just jumping into a fix, allow some time for introspection and reflection. If you hurry, you’ll probably only make things worse for rushing into the first rash solution. Impatience is very powerful at undermining because it takes time to heal.
Move forward with caution. If you take your time, you’re much more apt to pinpoint the problem points and come up with workable, realistic solutions. Proceed with caution and then, if there’s headway, push past your comfort zone. After all, if you step outside of your comfort zone, you’re bound to see things in a totally different way than before.

How do you deal with setbacks? What other remedies would you recommend people try? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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7 Steps to Start a Business from Zero

May 5, 2017 No Comments

Companies, no matter their size, don’t start on their own. Someone, somewhere, someway, started something that eventually became a profitable entity. We’ve heard all the terms, like crowd funding, venture capital, angel investment, and the list goes on and on. While all these do exist, the majority of businesses are started with very little to no money. The reason people succeed isn’t because of their cash position but because those entrepreneurs had zeal, a vision, and a passion. In fact, no amount of money guarantees success, even if a business is well-funded from its inception and follows a smart plan in a strategic way, it can still fail. The Edsel is a perfect example. Produced by one of the most successful corporations in the world, the Ford Motor Company, the Edsel rolled off the assembly line from 1958 to 1960. It was, in its day, by far, one of the most advanced private passenger vehicles. It featured such technology as the Teletouch system and had many other creature comforts, as well as plenty of functionality. However, the line failed to the tune of $350 million, an astounding $2.8 billion in today’s dollars. Follow these 7 Steps to Start a Business with Little to No Money Failure is a terrific teacher, if you are willing to learn from it. A good lesson to learn and accept early on in starting a business is that money, as the Edsel clearly demonstrates, doesn’t equal success. Incremental growth, accompanied by patience, tempered with realism, does wonders because such a combination requires focus. When you set aside the distant future, you necessarily put the present at the forefront. …now is the time to have a heart-to-heart with reality. Reality of what? Well, start with yourself. Your experiences, gifts, passion, life goals and areas of weakness. Seriously. Knowing thyself is the first place to start on your trek toward your vision. —Forbes In other words, you’ve got to use what you have now, and turn your natural talents into marketable products and services, which is the very essence of business. Richard Branson, who has dyslexia, started his entrepreneurial career breeding budgerigars at age 11 and it didn’t work. Neither did his plan to sell Christmas trees. Next, with practically no money, the future billionaire started Student Magazine, which morphed into Virgin Records. He, like many mega-successful entrepreneurs, started with little to no money, and you can do this too, by doing a few simple things: Do your homework about the market and competition. The reason so many businesses fail is due to misunderstanding the market and not having a clear conception about the competition. Don’t worry if it seems as though the market is flooded, because you can carve-out a niche. Take small, incremental steps and don’t dive-in. A card table, a favorite spot on the couch, a workbench, or a kitchen are all acceptable places to start a business. When you first begin, do it part time and don’t rack-up expenses. If you commit too much time and/or too much money, you’ll put a lot of undue pressure on yourself and make bad decisions. Try to build out a niche. This bit of advice really bears repeating. If you find a smart way to separate yourself from the competition, you can build a stronger, more attractive business. Set small, tangible money and benchmark goals. When you set high goals, you need to do a lot more to reach them and that often leads to failure. When you set small goals, you’re more likely to accomplish them and that makes for a ton of motivation and satisfaction. Build a responsive, easy to navigate website. You need a presence on the internet, which you probably know. There are very inexpensive and easy to use platforms that will be more than sufficient to get you started. Get out and network but don’t sell. Your website, though a necessary tool, isn’t going to be a salesperson; but you can be, if you network to become a known quantity and not to sell. Finally, give yourself permission to make mistakes and don’t make the huge mistake of waiting for perfection to launch your business. [shareaholic app=”follow_buttons” id=”26833294″]

How to Get Past All the Hype about a New Business

September 7, 2018 No Comments

Samuel Langhorne Clemens, otherwise known by the pen name Mark Twain, once said, “There are three types of lies: lies, damn lies, and statistics.” Today, we’re past the sad story of Theranos and the fall of Elizabeth Holmes. But, Elon Musk and Tesla are filling the void. (As are a number of other brands and emerging technologies.) You can pick your favorite, because there are a number of these hyped or buzz generating entities out there. And, it’s precisely the attention and shine that fools so many people. This includes people looking for opportunities to go into business for themselves. So, how do you know if it’s legitimate or just hype? Why Hype often Falls Short Let’s begin with an important lesson. Buzz dies down and hype eventually wears off. But why? The question is more about a matter of time than some exotic explanation. The fact of the matter is, when an organization or a product is surrounded by hype, it’s usually due to an artificial yet real, phenomenon. In other words, some outrageous (or ingenious) marketing tactics work. People are awe-struck and want to believe. Fortunes were made on products using such hype marketing strategies. Many a consumer bought in to the sizzle once, never to be burned again by products that couldn’t possibly live up to the hype. The world’s a different place today, and consumers are far more demanding. The list of tactics that no longer work on today’s savvy consumers is long, and so is the list of things you can learn from the failures of hype-marketing tactics. —American Express OPEN Forum Although, we all know, reality will rear its presence, at some point. There comes a time when hype and buzz just can’t conceal the fact there’s not much there, there. When the dust settles, hindsight becomes 20/20. Now, sometimes, like in the case of Theranos and Elizabeth Holmes, it’s just investigative reporting. But other times, it’s just high expectations. Remember when the Segway concept first leaked to the public? It proclaimed the future of transportation. That fell way short. How to Get Past All the Hype about a New Business So, just how do you tell if a business idea or even a product or service is only hype? What are the telltale signs? Unfortunately, there’s no magic bullet. But, there are some things you can to do get past all the hype about a new business: Quick! Stop the press! Thomas Edison didn’t exactly invent much. In fact, he once said he’s more of a sponge than an inventor. He also used what’s known as the vaporware marketing tactic. Hearing a rival would soon introduce the first incandescent light bulb, he invited newspaper reports to see his, first. He brought them into a room, one-by-one. And, showed them a prototype. He’d then hurry them out just before it burned out. The same remains true today. You’ve got to look past the glowing press coverage. Look at the fundamentals. Speaking of looking past the media buzz, how about going a bit deeper and actually investigating the fundamentals. Is the company sound? Does it have a workable plan to grow? These and other questions will help you separate fact from fiction. If it sounds too good to be true… Okay, this is practically cliché. Or is it? Take a big step back. Take time to breathe. And, come back with a fresh disposition. If it sounds too good to be true, it probably is. But, it takes an objective look to cut through the buzz. What other ways do you spot hype? How do you look past the buzz and get to the real story? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

How Small Business Owners Can Determine Which Social Media Sites Are Best Suited to Promote Their Products and Services

July 20, 2023 No Comments

With the launch of Threads by Instagram, parent company Meta has introduced yet another social media platform. On its first day alone, the site acquired more than 70 million sign-ups. By the weekend, it accumulated over 100 million. That’s an impressive feat, given the current landscape is dominated by the likes of Facebook, with 2.9 billion monthly active users, Instagram, with 2.35 billion monthly active users, and YouTube, with 2.6 billion monthly active users. But, it also adds to the already large pool of social sites, with roughly 128 portals. However, the average person only engages with 5 or 6 at the most. So, that means small business owners need to choose wisely. How Small Business Owners Can Determine Which Social Media Sites Are Best Suited to Promote Their Products and Services In today’s digital age, social media has become an essential tool for small business owners to promote their products and services. However, with an abundance of social media platforms available, it can be overwhelming to determine which ones are best suited for your business. Below is a simple guide small business owners can use to help them determine the right social media platforms to effectively promote their products and services. Understand Your Target Audience The first step is to clearly define your target audience. Understand their demographics, interests, and online behaviors. Consider factors such as age, location, gender, and preferences. This understanding will help you identify the social media platforms where your target audience is most likely to be active. Research Popular Social Media Platforms Conduct thorough research on the various social media platforms available. Familiarize yourself with their features, strengths, and user demographics. Some popular platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Each platform has a unique user base and offers different features and advertising options. Analyze Platform User Demographics Compare the demographics of your target audience with the user demographics of each social media platform. Look for alignment between your target audience and the user base of the platform. Evaluate factors such as age, gender, income level, and interests. This analysis will help you identify platforms that have a higher concentration of your target audience. Consider Platform Features and Content Format Different social media platforms offer various features and support different content formats. Consider the nature of your products or services and determine which content formats would best showcase them. For instance, if your business relies heavily on visual content, platforms like Instagram or Pinterest may be more suitable. If your business focuses on professional services, LinkedIn might be a better fit. Assess Competitors’ Social Media Presence Analyze how your competitors are utilizing social media. Identify the platforms they are active on and observe their engagement and follower base. This analysis can give you insights into which platforms are effective for businesses in your industry. However, remember to differentiate your strategy and not merely replicate what your competitors are doing. Determine Your Resources and Time Commitment Consider your available resources and the time you can allocate to social media marketing. Each platform requires time and effort to create and maintain a strong presence. Evaluate your capacity to consistently create quality content, engage with followers, and respond to inquiries on different platforms. It’s better to focus on a few platforms and excel rather than spreading yourself too thin. Test and Measure Platform Effectiveness Start with a few selected platforms that align with your target audience, business goals, and available resources. Create compelling content, engage with your audience, and measure the results. Monitor key metrics such as reach, engagement, click-through rates, and conversions. Analyze which platforms yield the best results and focus your efforts on those that generate the highest return on investment (ROI). Adapt and Evolve Your Strategy As your business evolves and social media trends change, be open to adapting your strategy. Monitor emerging platforms, stay up to date with industry trends, and be willing to experiment with new platforms if they align with your target audience. Regularly assess the effectiveness of your chosen platforms and make adjustments to maximize your social media marketing efforts. In summary, choosing the right social media platforms for small business promotion is crucial for effective marketing and reaching your target audience. By understanding your target audience, researching platform demographics, considering features and content formats, assessing competitor presence, and evaluating your resources, you can make informed decisions. Regular testing and measurement of platform effectiveness will allow you to refine your strategy and maximize the impact of your social media marketing efforts. Remember, social media is a dynamic landscape, so be flexible and adapt your approach to stay ahead of the curve and connect with your audience effectively. What other suggestions do you have for how small business owners can determine which social media sites are best suited to promote their products and services? Please share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.