Business Education

The Trump Kim Jong Un Summit and Its Most Valuable Lesson

The world paid close attention to the summit between President Trump and Kim Jong Un. Regardless of its ultimate outcome, there’s a lesson going on every entrepreneur should learn. Namely, how to avoid snakes in business.

The Fable of the Scorpion and the Frog

They come by different names: charlatans, cheats, hustlers, swindlers, and more. For those who’ve not heard it, the fable of the scorpion and the frog weaves a short, cautionary tale. A scorpion needs to cross a river and asks a frog for a lift. The frog objects, saying the scorpion will sting and kill him.

Regardless of their specific methods, con artists typically depend on their abilities to charm, intimidate, and rapidly spin convincing lies. More often than not, con artists are successful because well-meaning staff members accidentally provide crucial information in an attempt to assist them. Ultimately, the best way to protect your business from con artists is to make your team aware that they exist. CEOs and their team members should be constantly vigilant about what they share and with whom. —Forbes.com

But, the scorpion points out, if he were to sting the frog, both would drown in the river. The frog reluctantly agrees and midway, the scorpion stings him. The frog asks why and the scorpion replies, “It’s my nature, I’m a scorpion.”

How to Avoid Con Artists to Protect Your Business

Now, con men cleverly disguise their true natures. They conceal their actual motives and that’s what makes them so difficult to spot. But, there are usually at least one or two (even more) warning signs. Here are a few ways to avoid con artists to protect your business:

Listen to your gut. Con men know how to read people — it’s a necessary trait. So, they are careful to convince. Which means, it’s not easy to spot the scheme straight away. But, your gut feeling might be all you need to avoid becoming a victim.
Put things into perspective. This is another way of saying, “If it sounds too good to be true, it probably is.” In other words, if you hear something that seems to be too good, put it into perspective. More particularly, place it up against reality. If it’s like trying to hammer a square peg into a round hole, you have your answer.
Don’t hesitate to ask around. Shysters need to move on and move quickly before word spreads. While it might not be comfortable, ask around. Do a little digging if you get a funny feeling to see if others had a bad experience. It’s worth your time and effort in the long run.
Trust but verify. Along the same lines is to verify. Check out what they’re selling to learn if it’s genuine or just a hustle. With a small amount of sleuthing, you can save yourself a lot of grief.

How do you spot charlatans? What additional advice would you give others about avoiding con artists? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Most Effective Ways to Increase Your Small Business’s Market Share

January 26, 2024 No Comments

Most Effective Ways to Increase Your Small Business’s Market Share As a small business owner, you are always looking for ways to grow your market share and gain a competitive edge. This isn’t an easy task to take on and it becomes even more difficult if you don’t know where to start. So, let’s take a little time to explore the most effective strategies to help you increase your small business’s market share, allowing you to reach new customers and maximize your profits. Understand Your Target Market Before you can increase your market share, you need to understand your target market. Conduct thorough market research to identify your ideal customer and their needs, preferences, and buying habits. This information will help you tailor your products and services to meet the specific demands of your target market, making it easier to attract and retain customers. Focus on Customer Retention Acquiring new customers is important, but retaining existing customers is equally crucial. It is more cost-effective to retain existing customers than to acquire new ones. To increase customer retention, focus on providing exceptional customer service, offering loyalty programs, and regularly soliciting feedback from your customers to understand their needs and concerns. Leverage Social Media and Digital Marketing In today’s digital-centric age, having a strong online presence is essential for increasing your market share. Utilize social media platforms to engage with your target audience, share valuable content, and promote your products and services. Invest in digital marketing strategies such as search engine optimization (SEO), pay-per-click advertising, and content marketing to reach a wider audience and drive more traffic to your website. Offer Unique and High-Quality Products or Services To stand out from your competitors, you need to offer unique and high-quality products or services that cater to the specific needs of your target market. Continuously innovate and improve your offerings to stay ahead of the competition and maintain your market share. Collaborate with Other Businesses Collaborating with other businesses can be a powerful way to increase your market share. Look for opportunities to partner with complementary businesses to create joint marketing campaigns, co-branded products, or bundled services. These partnerships can help you reach new customers and increase your brand visibility. Expand Your Product or Service Offerings Expanding your product or service offerings can help you attract new customers and increase your market share. Conduct market research to identify new opportunities and gaps in the market, and develop new products or services to meet the needs of your target audience. Monitor and Analyze Your Competitors Keep a close eye on your competitors and analyze their strategies to identify areas where you can improve and differentiate your business. By understanding your competitors’ strengths and weaknesses, you can develop strategies to outperform them and increase your market share. This will likewise help you uncover and identify some of your own shortcomings – providing very valuable insight. Wrapping It All Up Increasing your small business’s market share requires a combination of strategic planning, customer focus, and innovation. By understanding your target market, focusing on customer retention, leveraging social media and digital marketing, offering unique and high-quality products or services, collaborating with other businesses, expanding your offerings, and monitoring your competitors, you can successfully increase your market share and grow your small business. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at 602-435-5474, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

Most Effective Ways to Improve Customer Satisfaction

March 27, 2019 No Comments

Improving customer satisfaction is a never-ending pursuit. It’s not like any company can fully reach 100 percent customer satisfaction. Although, that certainly doesn’t mean it isn’t worthwhile to strive for as high as rate as possible. So, just how do you improve customer satisfaction? Best Methods to Improve Customer Satisfaction Let’s start from a realistic baseline. We’ll blow-up the old adage, “the customer is always right.” Because, we all know, this is a good rule of thumb but isn’t universally true. However, it’s equally as true, happy customers help sustain and create additional business. As business owners, we’d all like to think of ourselves as providers of great customer service. As small business owners in particular, it’s quite possibly your biggest differentiator. After all, how often is it that you walk into a national chain restaurant and are greeted by name, handed your favorite drink and made to feel like part of the family? But great customer service is also about knowing how to handle problems, responding to and resolving issues—something at which agile small businesses can often excel. —U.S. Small Business Administration One of the best ways to improve customer satisfaction is to eliminate repetition. Now, this is a difficult task but it’s not impossible. A full 72 percent of consumer attribute poor customer service to having to explain their problem to multiple people. Meaning, people seriously dislike repeating themselves to multiple employees. Instead, funnel such situations straight to where they must ultimately go. Most Effective Ways to Improve Customer Satisfaction Now, that’s a huge piece of improving customer satisfaction. But, it isn’t the only way you can make your customers happier. Here are a few more helpful suggestions: Monitor social media. An old statistic states if someone is dissatisfied, they’ll tell 7 to 10 people. But if pleased, will only tell between 2 and 3 other individuals. Today, those numbers are much larger due to social media. So, that’s a key place to follow. Lend a helping hand. Somethings require a bit of a learning curve to understand and eventually master. If you are selling something requiring a learning curve, offer a means to explain it. A manual or a video will work nicely. Give customers rewards. No, not every customer should receive a reward. But, your most valuable definitely need such adulation. If possible, make it personal for an added touch. Provide flexibility. Along the same lines of eliminating repetition should be the ability to offer flexibility. Simply put, give more team members the power to make decisions that can resolve issues. Prevent problems. Another great way to improve customer satisfaction is to prevent problems. For instance, if someone purchases two items and they aren’t compatible, offer a heads-up and alert them. What other practices improve customer satisfaction? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

3 Effective Ways to Emerge from the Pandemic Even Stronger

October 9, 2020 No Comments

With every crisis, there is a conclusion. Each economic downturn eventually transforms into recovery. Sometimes, the two are extreme and stark contrasts. Other times, they are mildly separated, yet perceptible. It’s how businesses act and react that is most important. Unfortunately, too many business owners react in a reflexive, impulsive way. Meaning, they don’t fully think through the situation overall, rather they merely act in the moment. Conversely, business owners that see long-term benefit even when there’s an economic downturn. Those companies come out stronger after the crisis passes. Seize Opportunities When they Arise Property investors who buy when the real estate market slides hold their assets until the market recovers and sell for a profit. Similarly, investors buy stocks when they fall amidst economic turmoil. When the crisis subsides, the temptation will be to turn back that progress and retreat into old behaviors. But entrepreneurs need to shift from overload to shared load, and to practices that can transform team performance to find unexpected growth–and lower unsuspected risk. —Inc.com These savvy people also sell when the prices begin ticking up again. There’s most definitely a pattern here and a lesson to be learned. That being, it’s possible to turn an otherwise bad situation into a beneficial one with the right moves. These individuals understand that the laws of physics do work in reverse when it comes to economic circumstances. Ironically, what goes down must inevitably go up. These people use that counterintuitive dynamic to their advantage. 3 Effective Strategies for Emerging Out of an Economic Downturn So, just how do some business owners make the proverbial lemonade out of a bowl of lemons? These entrepreneurs don’t get caught in a negative mindset. In fact, they look at things pragmatically and create strategies that benefit them. Here are three ways to come out of an economic downturn stronger: Know the numbers. The very first thing you need to do is fully understand precisely where your business stands at this point in time. If you don’t know the numbers, any plans you come up with will only reveal the true matter of the situation and this could be very costly. Take the time to get into the numbers to know exactly what you’re dealing with. Devise a realistic, workable plan. Next, you’ll need to devise a realistic, strategic, and actionable play-by-play plan. It’s okay to look at the big picture, but be sure to address possible scenarios with contingencies. You don’t have to plan for every possible set of circumstances, but you should definitely have ways to work through the most likely. Invest heavily in strategic relationships. Another smart strategy is to invest as much as you can in strategic relationships. Good entrepreneurs know this intuitively and leverage these relationships in ways that benefit everyone. Come up with ways that are advantageous to all parties involved and work towards those goals. What other steps would you suggest to overcome an economic crisis? Please take a moment to share your thoughts and experiences; it could prove very helpful to others! Interested in learning more about business? Then just visit Waters Business Consulting Group.