The Trump Kim Jong Un Summit and Its Most Valuable Lesson

The world paid close attention to the summit between President Trump and Kim Jong Un. Regardless of its ultimate outcome, there’s a lesson going on every entrepreneur should learn. Namely, how to avoid snakes in business.

The Fable of the Scorpion and the Frog

They come by different names: charlatans, cheats, hustlers, swindlers, and more. For those who’ve not heard it, the fable of the scorpion and the frog weaves a short, cautionary tale. A scorpion needs to cross a river and asks a frog for a lift. The frog objects, saying the scorpion will sting and kill him.

Regardless of their specific methods, con artists typically depend on their abilities to charm, intimidate, and rapidly spin convincing lies. More often than not, con artists are successful because well-meaning staff members accidentally provide crucial information in an attempt to assist them. Ultimately, the best way to protect your business from con artists is to make your team aware that they exist. CEOs and their team members should be constantly vigilant about what they share and with whom. —Forbes.com

But, the scorpion points out, if he were to sting the frog, both would drown in the river. The frog reluctantly agrees and midway, the scorpion stings him. The frog asks why and the scorpion replies, “It’s my nature, I’m a scorpion.”

How to Avoid Con Artists to Protect Your Business

Now, con men cleverly disguise their true natures. They conceal their actual motives and that’s what makes them so difficult to spot. But, there are usually at least one or two (even more) warning signs. Here are a few ways to avoid con artists to protect your business:

  • Listen to your gut. Con men know how to read people — it’s a necessary trait. So, they are careful to convince. Which means, it’s not easy to spot the scheme straight away. But, your gut feeling might be all you need to avoid becoming a victim.
  • Put things into perspective. This is another way of saying, “If it sounds too good to be true, it probably is.” In other words, if you hear something that seems to be too good, put it into perspective. More particularly, place it up against reality. If it’s like trying to hammer a square peg into a round hole, you have your answer.
  • Don’t hesitate to ask around. Shysters need to move on and move quickly before word spreads. While it might not be comfortable, ask around. Do a little digging if you get a funny feeling to see if others had a bad experience. It’s worth your time and effort in the long run.
  • Trust but verify. Along the same lines is to verify. Check out what they’re selling to learn if it’s genuine or just a hustle. With a small amount of sleuthing, you can save yourself a lot of grief.

How do you spot charlatans? What additional advice would you give others about avoiding con artists? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Related Posts

Moving illustration

3 Top Business Relocation Considerations

Thinking about relocating your business? You’re not alone — a shifting economy, rapid growth, or a steep decline can all put a move on the table. But with so many moving parts, it’s easy to get lost in the details and freeze up entirely. Here are the three most important factors to weigh before you make the leap.

Read More »
Dr. Eric Cerré, NMD photo

From Cash-Flow Crunch to Sustainable Practice: Dr. Eric Cerré’s Growth Story

.elementor-widget-text-editor{font-family:var( –e-global-typography-text-font-family ), Sans-serif;font-weight:var( –e-global-typography-text-font-weight );color:var( –e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( –e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( –e-global-color-primary );border-color:var( –e-global-color-primary );} A Fresh Start With an Uncertain Runway After relocating to Arizona from Texas — where he had successfully built and sold his previous practice — Dr. Eric Cerré, NMD, set out to build a new naturopathic practice specializing in pain treatment through trigger point injections. Starting over meant starting from scratch on referrals and patient volume, and by late 2012 the practice’s cash flow runway was diminishing faster than new patients were arriving. Marketing Without a System Dr. Cerré engaged Waters Business Consulting Group in late 2012 to help accelerate revenue growth before the runway ran out. The core problem was that inconsistent revenue simply wasn’t enough to support overhead and provide stable compensation. There was no clearly defined marketing strategy or set of implementation objectives, no structured external marketing support to help drive patient volume, and no clear brand identity to help a specialized pain-treatment practice stand out and attract new patients. Subcontractor relationships lacked documented agreements defining expectations, and the practice had yet to build the visibility a specialized service needs to generate consistent referrals. Building Referral Channels and Formal Structure WBCG worked with Dr. Cerré on a weekly basis over the following three years, developing and implementing strategy across marketing, hiring, and overall business structure. That started with the unglamorous but essential work of formalizing the business: marketing project descriptions and subcontractor agreements that clearly outlined scope, compensation, and expectations, along with offer letters for marketing and office personnel. On the growth side, WBCG helped Dr. Cerré establish referral partnerships with attorneys to connect accident patients directly with his specialized pain treatment services, and developed targeted referral strategies aimed at physicians and legal professionals — two of the most reliable sources of consistent patient flow for a specialty practice. The team also contributed to branded marketing collateral and promotional materials, working with outsourced marketing and graphic design firms on logos, brand identity, website, and content, while maintaining multi-year advisory support to keep implementation consistent rather than sporadic. The Results: Stability, Then Independence The numbers reflect a practice turning the corner. In 2012, net profit represented roughly 53% of total revenue. Forecasted revenue for 2013 rose to approximately $225,293, up from $153,256 in 2012, with forecasted net profit climbing to approximately $119,909 from $81,437. Within 2013 alone, monthly revenue was projected to grow from roughly $14,475 in January to $27,318 in December — a trajectory that reflected the referral and marketing systems taking hold. By the time the engagement wound down in late 2015, Dr. Cerré had increased patient count and revenue enough to fully support business operations while generating strong profitability and stable compensation — positioning him for an eventual retirement. Just as importantly, he was able to run the practice independently going forward, alongside support from his wife, with the administrative and marketing infrastructure in place to sustain it. Ready to Stabilize and Grow Your Practice? A great clinical reputation doesn’t automatically translate into a stable, growing practice — that takes marketing systems, referral strategy, and financial structure working together. A free consultation is a good first step to find out what’s missing in yours. Contact Waters Business Consulting Group to schedule a free consultation.

Read More »
Seal icon

Signs an Employee is Not Actually Ready for a Promotion

Promoting the wrong person at the wrong time can hurt both the employee and your business. Even a team member who’s excelling in their current role isn’t automatically ready for more responsibility, and there are telltale signs worth watching for before you make it official. Here’s how to spot them before a promotion becomes a costly mistake.

Read More »

Imagine Selling Your Business…

How Would Your Life Change?

You didn’t start your business just to stay busy—you built it to create freedom, security, and options for yourself and your family. Selling your business can be life-changing, but the real question is whether you’re intentionally building toward that outcome or simply leaving it to chance.

Sign up below for a free consultative session to learn what your business could be worth today and in the future! 

Thank you for your interest in learning what your business is worth. We will be in touch shortly.