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Should I Build an App for My Business

If you’re thinking about building an app for your business, there are a few things you should know. Yes, these can be great marketing and communication tools, but there are most definitely downsides.

So, it’s important to understand a few key factors in order to make an informed decision. As with anything else, there are pros and cons.

Biggest Business App Cons

The first negative is the cost. Not only the initial expense to build out the application but the ongoing costs associated with maintaining it.

Then, there is the use factor. Just how useful will this app be to your customers? Remember, even if it provides a lot of necessary function, there’s another challenge, which is adoption.

From a business standpoint, a dedicated mobile app can offer a variety of new capabilities and benefits. Mobile apps allow you to engage customers on a deeper level, building stronger customer relationships and allowing access to a suite of features that can help retain existing customers, encourage repeat purchases, and tap into brand new markets. But it’s not all upside: mobile apps come with drawbacks, as well. —Small Biz Daily

Consumers already suffer from a phenomenon known as app fatigue. And, the numbers are astounding. Fewer than .01 percent of all mobile apps will return a positive ROI. Also, approximately 52 percent of all mobile apps lose at least half their peak users after just three months.

Additionally, any changes will incur substantial costs. In other words, changing up or integrating new features will prove expensive.

Top Business App Benefits

Of course, it’s not all bad news. There are some good reasons to build a mobile app for a business. Here are the largest advantages of having an app for your business:

Speed. Desktop websites and even mobile sites are generally slower. By contrast, mobile apps usually sport a quicker response time, which is key.
Communication. Mobile apps offer a few different methods of communications, all from the same jumping point. Plus, you can send push notifications to let customers know about an upcoming event, discount offers, and other important information.
Ease of access. Another attractive feature of a mobile app is the fact it’s always within reach. Customers do not have to remember a web address or conduct an online search to find important information quickly.
Exclusivity. When someone opens an app for a business, be it for a restaurant, hotel, or retailer, they are there for a specific purpose. And, because it’s your app, the experience is exclusive. Plus, there’s no threat of distractions like there is in organic search, a browser with several open tabs that compete for attention, or even a desktop site which might display ads.

What other upsides and downsides would you add to this list? Have you built an app for your business? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Want to Make Your Business More Successful? Start by Helping Others

September 21, 2017 No Comments

There are a number of things you can stop doing to benefit your business. But, there are also plenty of things you should do to be more successful. Hurricane Harvey and Hurricane Irma clearly show there’s always a need to help your fellow citizens. Although Hurricane Harvey and Hurricane Irma are now gone, their impact remains. And, that presents a great opportunity for you personally, as well as your company. The Numbers Prove Helping Others is Good for Business It doesn’t have to be a natural disaster, either. You can help others in several different ways. For instance, taking a new entrepreneur under your wing is just one. Volunteering your time to speak to others who are starting up or creating a new venture is another. Even donating your time to a local charitable organization is a way to grow personally and help your business in the process. Plus, statistics show this is the case. Mentored businesses increase their revenue by 83 percent, compared to 16 percent for non-mentored counterparts. Moreover, 83 percent of mentored businesses survived, compared to 74 percent of non-mentored companies. When you decided to become an entrepreneur, what reasons motivated that decision? For some people it is the opportunity to make a lot of money, the freedom to live by their own convictions, or to live a certain lifestyle. While these are great personal goals, too much focus on these things can lead you down the wrong path. —Inc.com The thing is, you need real face time with real people. Put technology aside and showcase your own strengths. If you have a skill set that’s not particularly useful for your company, put it to work elsewhere. And, do so with an open heart. Because if you approach it purely as a business opportunity, people will take notice. Why Helping Others is Good for Business When you go into business for yourself, it’s not all about you. While you might start a company to be more independent, you’re still serving the needs of others. And, that’s a good thing because it does offer some real advantages. Here are a few great reasons why helping others is good for business: You make more meaningful connections. When you help others out, you immediately tell people it’s not all about you. That means you are more genuine and therefore, someone who is interested in others. Such unselfish behavior inherently means you’ll make more meaningful connections. You have greater appeal to quality clients. It’s true that when you help other people, you’ll gain better personal qualities. Those are apparent to others and that’s a wonderful stepping stone to find quality customers. You provide real benefit to the community. Not only do you feel personally rewarded for helping others, you also provide benefit to the community around you. So, people within the community will definitely take notice and that’s another advantage. You inspire others to get involved and improve. Giving your time sets an example others will follow. Which makes you a leader and that’s a great attribute. You’ll be regarded as a leader and someone who gives back to the community at-large. How do you help others? What have you done to serve other people that’s benefited your business? Please share your thoughts and experiences by leaving a comment! Interested in learning more about business? Then just visit Waters Business Consulting Group. [shareaholic app=”follow_buttons” id=”26833294″]

Employees Have These Skills You’re Probably Overlooking in Your Business

November 14, 2024 No Comments

Employees Have These In current conversations about emerging technologies like AI, workplace experts consistently highlight the critical role of human skills.

The T-Mobile-Sprint Merger Raises these Important Questions

May 9, 2018 No Comments

The T-Mobile-Sprint merger is generating a plethora of headlines. Some think it’s a bad idea. Others believe it will provide certain benefits. Still others don’t see a clear winner. Regardless of where you stand, it does raise a few interesting questions. We all understand what a merger is — the combining of two entities into one. But, there’s a lot more to it than just this simple explanation. The truth is, there are distinct advantages and disadvantages of merging two organizations. Common Merger Disadvantages Let’s begin with one of the most obvious pain points — employee morale. The reason two brands come together is to improve their performance. However, this often means the elimination of duplicate roles. And, rank-and-file employees instinctively know this fact. Another downside to merging is that it can create more debt. Teaming up means taking on the balance sheet obligations, which can easily become problematic. …making changes to your business include the economic and political climate in which you operate. Determine whether tax or trade laws in your region are friendly toward the types of modifications you want to make. You may come to the conclusion that now is a good time to move forward with the desired alterations or you may elect to wait for circumstances to change in your favor. —Bix Fluent.com Then, there’s another intangible — company cultures. One organization might operate with a completely different dynamic than the other. Which might manifest trouble when the two become one entity. Of course, merging means the essential elimination of the top decision maker. Instead, there are at least a few people on either side of the aisle. Biggest Merger Advantages Now, let’s take a look at the upsides of merging. The point of coming together is to improve the performance and ensure a better future for both companies. Here are the top merger advantages: Improved efficiency. We’ve already partially mentioned this but here’s the other side of eliminating redundant positions — increased efficiency. A merger can provide a new environment to improve efficiency on many levels. New territories. When two companies come together, it’s likely that one (or both) parties will benefit from the introduction of new territories. It’s a way to tap into market share without undergoing the growing pains. Cost-effective expansion. Speaking of growing pains, a merge creates an opportunity to expand without all the normal hassles. It allows for the identification of the best assets, which means increased productivity. Multiple growth opportunities. Two previously competing businesses combined as one opens up a number of growth opportunities. Instead of working to beat one another, they now work in unison toward one or more goals. What other consideration would you factor into such a decision? What experiences have you had in this scenario? Please feel free to share your thoughts by leaving a comment! Interested in learning more about business? Then just visit Waters Business Consulting Group.