Disney has a strategy to increase its bottom line and squeeze more revenue out of its most iconic assets – price people out of its theme parks. This definitely seems counterintuitive, but it actually makes a lot of sense when explained. On its face, this sounds ridiculous, except it does seem to have a lot of potential and that’s why the executives are making some very bold moves. Why Disney is Purposely Pricing People Out of its Parks Disney has a serious problem with its parks – they are just too popular and that means they’re overcrowded. Anyone who’s been to its theme parks, particularly over the last several years, has most definitely noticed this. The predicament is most pervasive in Orlando, where ride wait times have gone up to as much as 420 minutes or 7 hours. You read that correctly. Just last week, its newest and most anticipated attraction, Rise of the Resistance, recorded a wait time of seven hours. This, despite the fact the experience opened in December 2019, nearly three years ago. Be mindful of competitors. If they are raising prices, it’s easier for you to do so too. Don’t forget to evaluate how your customers will react (fully accept the increase, stop, or lower purchases) as well as the possibility of maintaining price to generate higher volume (stealing customers from rivals). If the competition holds steady on prices, there is less opportunity for a hike. —Harvard Business Review And, it’s not just the latest and greatest rides and attractions either. Some of its oldest staples routinely experience wait times in excess of an hour, even two or more. What’s more, wait times for sit-down restaurants can easily be two or more hours for anyone without reservations. (By the way, those reservations must be made three to six months in advance.) Just these anecdotal figures should tell you something – the parks have way too many people visiting. In fact, exiting Main Street in the Magic Kingdom after the fireworks show can take up to two hours to get from the park exit to the parking lot on busy days (a twenty-minute trek when crowds are super light). Of course, anyone who looks at these figures would think that Disney would be very happy with its premium capacity. But, as executives have explained on various earning calls, their per capita spending in the parks is somewhat paltry – particularly among annual passholders. Annual passholders are a problem for Disney because they present a conundrum. While they pay a premium for their privileges, they spend relatively little money in the parks. Conversely, families and couples traveling from out of state or from international destinations spend quite a bit of money in the parks on top of the pricey admission. In other words, annual passholders come in through the gate, spend a few hours enjoying rides and attractions, and then leave. Meanwhile, couples and families making dedicated trips plunk down a lot of money on things like hotels, souvenirs, snacks and dining, and Genie Plus (a paid skip-the-line service), as well as special experiences. Should Your Small Business Raise its Prices Too? For the foreseeable future, Disney will continue to raise its prices on everything: admission, food, merchandise, and services and experiences. The company plans to earn more money from fewer visitors. This brings up an interesting question – should your small business follow the same strategy? If you haven’t raised prices in quite some time and/or offer discounted rates to be out pricier competition, it’s probably a good idea to consider. Plus, if your business needs substantially more customers than your competitors to turn the same profit, it’s definitely worth exploring. To answer these questions and more, speak with an experienced business consultant who can assess your situation and help you determine a new pricing strategy. You just may be losing out on revenue that could be going to your bottom line. Interested in learning more about business? Then just visit Waters Business Consulting Group.

For small business owners, dealing with government bureaucracies can often be a daunting task. Navigating complex regulations, paperwork, and procedures can consume valuable time and resources. However, with a strategic approach and the right knowledge, small business owners can effectively navigate government bureaucracies and ensure compliance while minimizing administrative burdens. How Small Business Owners Can Effectively Navigate Government Bureaucracies With this in mind, the following article will provide a detailed guide on how small business owners can tackle government bureaucracies efficiently and effectively so they can spend more time doing what’s most important – growing their organizations. Now, let’s get it to, starting with acquiring a firm grip on the applicable rules. Understand Applicable Regulations The first step in navigating government bureaucracies is to understand the specific regulations that apply to your business. Identify the relevant government agencies and familiarize yourself with their mandates, rules, and procedures. This will help you gain clarity on the requirements and expectations set forth by the government, enabling you to comply with them effectively. Seek Expert Advice Government regulations can be complex, and seeking expert advice is crucial to navigate them successfully. Consider consulting professionals such as attorneys, accountants, or a business coach with extensive experience. They can help you understand the legal framework, interpret regulations, and guide you through the bureaucratic processes. Establish Clear Internal Processes Create internal processes and systems within your business to streamline compliance with government requirements. This includes maintaining accurate records, filing necessary reports, and ensuring timely payment of taxes and fees. By organizing your business operations, you can reduce the risk of non-compliance and simplify interactions with government agencies. Utilize Government Resources Government agencies often provide resources, guidelines, and tools to help small businesses understand and comply with regulations. Visit agency websites, attend seminars or webinars, and explore available publications or guides. Take advantage of these resources to gain insights into the regulatory landscape and the specific requirements for your business. Maintain Open Communication Building relationships and maintaining open lines of communication with government officials can be invaluable. Reach out to the appropriate agency contacts and establish connections. Seek clarification on regulations, request assistance when needed, and proactively address any compliance concerns. Regular communication can foster a cooperative relationship with government representatives, making it easier to navigate bureaucracies. Be Proactive in Compliance Proactive compliance is key to minimizing bureaucratic hurdles. Stay up to date with regulatory changes that may affect your business, and make necessary adjustments promptly. Regularly review your business operations to ensure compliance with current regulations. By taking a proactive approach, you can mitigate potential issues before they escalate and avoid unnecessary bureaucratic entanglements. Utilize Technology and Automation Leverage technology and automation tools to simplify administrative tasks and streamline compliance processes. Invest in accounting software, record-keeping systems, and compliance management tools that align with your business needs. Automation can save time, reduce errors, and provide an efficient way to manage regulatory obligations. Engage in Advocacy Joining industry associations or business networks can amplify your voice and provide collective advocacy on regulatory matters. Collaborate with other small business owners facing similar challenges and work together to advocate for regulatory reforms that promote entrepreneurship and reduce bureaucratic burdens. Participate in public consultations and provide feedback on proposed regulations to influence policymaking. Seek Assistance from Small Business Support Organizations There are numerous organizations that offer support and resources specifically tailored to small business owners. Chambers of Commerce, Small Business Development Centers (SBDCs), and other trade associations can provide guidance on navigating government bureaucracies, offer training programs, and connect you with other entrepreneurs who have successfully dealt with similar challenges. While government bureaucracies may appear overwhelming, small business owners can effectively navigate them with the right strategies. By understanding regulations, seeking expert advice, establishing internal processes, utilizing resources, maintaining open communication, being proactive, leveraging technology, engaging in advocacy, and seeking assistance from support organizations, small business owners can overcome bureaucratic hurdles and focus on running their businesses successfully. Remember, navigating government bureaucracies is a continuous process, and staying informed and proactive is essential for long-term success. So, what other advice would you give small business owners who are dealing with government bureaucracies? Please take a few moments to share your experiences or approaches so that others can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.