Business Education

When Should Your Business Start Charging for a Free Service or Product?

There comes a time when a business must start to charge customers for something it’s provided for free in the past. As consumers, we are all familiar with this phenomenon. Perhaps a local restaurant favorite, that previously furnished patrons with bread-sticks or chips, free of charge. Then, suddenly on one particular visit, that item was no longer provided for free.

Why Businesses Start Charging for a Previously Free Product or Service

Of course, there are a myriad of reasons for a business to transition from offering something at no cost to charging its customers for it. It could be due to a variety of situations, such as a lack in supply, an overall change in industry practices, perhaps a transition from one owner to another, or a simple revenue loss calculation.

One of the secrets to business success is pricing your products properly. Price your products correctly and that can enhance how much you sell, creating the foundation for a business that will prosper. Get your pricing strategy wrong and you may create problems that your business may never be able to overcome. —Inc.com

Whatever the underlying reason for the change, it is usually out of necessity, rather than just a capricious decision on the part of the business. Perhaps your company is experiencing this and you’re wondering if it is feasible to charge for something you have previously provided at no cost to your customers. It’s a tough decision because you’re obviously worried that it might hurt your business, either in the short- or long-term.

How to Know When it’s Time to Begin Charging for a Service or Product Previously Provided at No Charge

Of course, there’s always a risk entailed in going from no cost to charging for something, be it a service or a product. So, let’s take a look at a few reasons when it is appropriate to start charging for a service or product you previously offered at no cost:

There’s a change in your cost. Let’s begin with one of the most obvious signs, a change in your expenses. You might have experienced an increase in how you acquire a product or need to keep up with the industry and start charging for a particular service you offered for free prior.
Other businesses already charged for the same thing. Here’s another fairly straightforward reason — companies in your line of business already charge for that certain product or service. Perhaps you did not in the past because it was a way to drive business. But now that you’re established, it’s time for customers to pay for it.
The industry itself is changing. Sometimes, market forces simply dictate a change in the way some companies do business. This might be one of those circumstances, when others in the same industry are starting to charge for something that they previously provided for free.
It’s simply time to make the transition. There are times when it’s necessary to take a loss-leader and transform it over to a revenue generator. It isn’t really all that uncommon for businesses to take a small loss on a product or service for some length of time, only to begin to monetize it at some point.

What other advice would you give about transitioning from taking a product or service from no cost to charging? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

Like this article?

Here’s What You Need to Know About the ATT and Apple 5GE Sleight of Hand

February 14, 2019 No Comments

In case you haven’t yet heard, a new type of communication technology is on its way — 5G. It’s the fifth-generation cellular system, coming to replace 4G, the fourth-generation. And, it promises to deliver a whole new level of speed. Some experts forecasts speeds of 100x greater. In fact, it’s so fast, the wireless connections will easily rival hard-wired connectivity of the old system. So, it’s no wonder carriers and handheld device manufacturers are ready to get it out into the marketplace. Trouble is, it will take some time to roll out. But, that isn’t stopping two companies from getting-in on the action ahead of time. What Consumers Need to Know about the AT&T and Apple 5GE Marketing Campaign Recently, AT&T started to display “5GE” on select Android phones. Then, this week, Apple joined in, doing the same for some of its iOS devices. The problem is, “5GE” isn’t 5G tech. It stands for “5G Evolution.” This sleight of hand isn’t new. We want results, and we want them now. Your customers want the same thing and are willing to pay for it. A temptation could arise to promise them quick results when you know that’s not going to be the case. This kind of short-sighted thinking hurts your business in the long run. —Entrepreneur.com Companies have done this type of thing before. Of course, it’s misleading, to say the least. Customers might think they’re on a real 5G network, via a real 5G device. Although, the move hasn’t gone unnoticed. Rival T-Mobile posted a short video mocking AT&T, with a caption reading “didn’t realize it was this easy, brb updating.” Others have also joined in, rightly criticizing the move. 3 Real Costs of Deceptive Business Practices Now, the word will most definitely spread and people will catch-on to the ruse. So, it’s important to look at the impact of such misleading marketing and what it can really do. Here are the three biggest effects of deceptive marketing: Customers suffer. Needless to say, customers obviously suffer because such tactics instill a strong sense of distrust. If a business puts out misleading claims, when discovered, customers won’t trust it. What’s more, they’ll also become skeptical about other things. Businesses suffer. While the sleight of hand might payoff in the short-term, the long-term consequences can be quite severe. Word of mouth will spread and that could prove enough to bring about the demise of a business. Employees suffer, too. When a business tries to fool its customers, the employees will take the brunt of the blow-back. It’s not fair for employees to suffer undeserved consequences. What else would you add to the list? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Should I Build an App for My Business

June 14, 2019 No Comments

If you’re thinking about building an app for your business, there are a few things you should know. Yes, these can be great marketing and communication tools, but there are most definitely downsides. So, it’s important to understand a few key factors in order to make an informed decision. As with anything else, there are pros and cons. Biggest Business App Cons The first negative is the cost. Not only the initial expense to build out the application but the ongoing costs associated with maintaining it. Then, there is the use factor. Just how useful will this app be to your customers? Remember, even if it provides a lot of necessary function, there’s another challenge, which is adoption. From a business standpoint, a dedicated mobile app can offer a variety of new capabilities and benefits. Mobile apps allow you to engage customers on a deeper level, building stronger customer relationships and allowing access to a suite of features that can help retain existing customers, encourage repeat purchases, and tap into brand new markets. But it’s not all upside: mobile apps come with drawbacks, as well. —Small Biz Daily Consumers already suffer from a phenomenon known as app fatigue. And, the numbers are astounding. Fewer than .01 percent of all mobile apps will return a positive ROI. Also, approximately 52 percent of all mobile apps lose at least half their peak users after just three months. Additionally, any changes will incur substantial costs. In other words, changing up or integrating new features will prove expensive. Top Business App Benefits Of course, it’s not all bad news. There are some good reasons to build a mobile app for a business. Here are the largest advantages of having an app for your business: Speed. Desktop websites and even mobile sites are generally slower. By contrast, mobile apps usually sport a quicker response time, which is key. Communication. Mobile apps offer a few different methods of communications, all from the same jumping point. Plus, you can send push notifications to let customers know about an upcoming event, discount offers, and other important information. Ease of access. Another attractive feature of a mobile app is the fact it’s always within reach. Customers do not have to remember a web address or conduct an online search to find important information quickly. Exclusivity. When someone opens an app for a business, be it for a restaurant, hotel, or retailer, they are there for a specific purpose. And, because it’s your app, the experience is exclusive. Plus, there’s no threat of distractions like there is in organic search, a browser with several open tabs that compete for attention, or even a desktop site which might display ads. What other upsides and downsides would you add to this list? Have you built an app for your business? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Should I Automate Part of My Business?

December 30, 2021 No Comments

The use of automation in small business is becoming more and more popular. We all know that machines can do things faster and better than humans, but what about when it comes to replacing them altogether? In this blog post, we will discuss the pros and cons of using automation in your small business. The Automation Conundrum Automation can help businesses run more efficiently by replacing manual labor with machines. This can lead to increased productivity and lower costs. However, there are also some disadvantages to using automation in a small business. For example, automated systems can be unreliable and may need maintenance or repairs that can be costly and time-consuming. There is a growing need for business leaders to seek innovative ways to increase the output of their workers in order to retain their competitive positioning. Deciding to automate your workplace, partially or fully, is an important decision that needs to be made after carefully considering the pros and cons. —Businessing Magazine Additionally, if not used correctly, automation can actually decrease productivity by replacing skilled workers with machines that do not have the same level of expertise. In conclusion, it is important to weigh the pros and cons of using automation in your specific business before making a decision about whether or not to incorporate automation or even replace human employees. Business Automation Advantages and Disadvantages Of course, there are always upsides and downsides to making such changes in any size company. So, let’s take a look at the biggest advantages of using automation in a small business: Increased efficiency and productivity: Automation can help small businesses to run more efficiently and produce more output with fewer inputs. This can lead to increased profits and competitiveness. Reduced costs: Automated systems often require less maintenance than human workers, leading to reduced costs over time. Reduced risk of error: Automated systems are far less likely to make mistakes than human workers, leading to improved accuracy and reliability. Although these reasons definitely make it seem like a smart move and bode well for streamlining with technology. There are distinct disadvantages of using automation in a small business, like the following: Lack of flexibility: Automated systems are not able to easily adapt to changing circumstances the way that humans can. You might be faced with expensive and tedious reprogramming. Extra expenses: Can be expensive to set up and maintain automated systems. Machines break down and this alone could lead to substantial out-of-pocket costs. Overall efficiency: Automated systems may be less efficient than human workers in certain tasks. What other pros and cons would you include in regard to introducing automation in a small business? Please share your thoughts and experiences so others can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group.