Business Education

5 Ways Small Businesses can Weather Uncertain Economic Times

With regular life all but suspended and so much uncertainty, small businesses will most definitely feel the impact. Although most of it will occur in the short term, it could well have long-term impacts, lasting far beyond the next several weeks. That means it’s time to hunker down and get serious about the situation to minimize any potential damage.

5 Ways Small Businesses can Weather Uncertain Economic Times

The very first thing to do is to review all expenses. Not just some or the top, but everything. You’ll likely be reminded of at least one that’s either unnecessary or simply too costly to maintain in its current status.

In an uncertain economy when every penny counts, even the smallest increase in revenue or reduction in expenses can have an impact on company profitability. The good news is a large-scale company overhaul isn’t necessary. It’s often simple, common sense steps that improve the bottom line, especially for a small business. Q1, 2020 is a good time to step back and look carefully at your business practices. —American Express

Then, it’s time to start to reduce discretionary spending. Here again, don’t just settle for around the margins. Instead, think about where you can cut when it comes to discretionary spending. You’ll probably be surprised by how much you’re wasting and don’t even realize it.

More Ways of Dealing with an Economic Downturn

Of course, those two things won’t do it alone. While reviewing expenses and cutting down on discretionary spending will most certainly help out, you’ll probably be able to do more — a lot more. For instance, you can do the following:

Buy more carefully. This is different from discretionary because these entail essentials. Although these things are necessities to run your business, you can probably get away with buying a little less. Doing so across a few or several items will have a cumulative savings effect that will make a real difference.
Cut down on extras. Overtime, perks, even benefits are all part of this particular category. (You should be doing this periodically, about once to twice per year, anyway.) Again, you’ll likely be a bit shocked by how much these items are costing you, especially when added-up together.
Consider cutting pay. This doesn’t just apply to your employees, but you as the owner, as well. Yes, you. It might be necessary to reduce team member hours, and even take a temporary pay cut yourself. This will not only help you weather the storm, but also, it shows real leadership. Moreover, it sends a clear message that you are part of the solution, rather than part of the larger problem.
Innovate. Huddle up with your key employees and leaders and challenge everyone with to come up with 2 or 3 innovative strategies to create or capture new revenue sources that you are currently not generating. Many successful businesses have found way to survive and in some cases developed entirely new services and products that resulted from innovating during difficult times. Necessity is the mother of invention. Plato.

What other measures would you suggest? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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From Surviving to Dominating

July 30, 2026 No Comments

How Waters Business Consulting Group has helped transform many commercial landscape companies into more profitable, scalable businesses Every commercial landscape company eventually hits a moment that defines what happens next. For some, it’s growth outrunning the systems meant to support it. Revenue climbs, but profit doesn’t follow. Labor costs creep up. Cash gets tighter. The owner is working more hours and feeling less in control of the business every month. What used to feel like success starts to feel like an endless string of problems to solve from employees, field operations, customers to cash flow. For others, the challenge shows up faster and with more urgency. Margins have already eroded. Operations are inconsistent from crew to crew. Leadership is stretched too thin. Customers expect more, and the company doesn’t have the structure or financial visibility to respond. In both cases, most owners reach for the same fix: more sales. But more sales don’t automatically fix thin margins; the exacerbate them! With fuzzy accountability, inefficient processes, or an owner who’s become the bottleneck. Usually, what the company actually needs isn’t more revenue. It’s a better business. Waters Business Consulting Group has worked with commercial landscape maintenance and construction companies across the country, including Pleasant Places, Blue Star Landscaping, Genesis Landscape Solutions, Sun Country, and Creative Environments, to find what’s really limiting their performance and build practical paths toward stronger profitability and cash flow, tighter operations, real leadership capacity, and long-term value. Our goal was never just to help these companies survive. It’s to help them build what it takes to lead and increase the the value of their business asset. Struggling doesn’t always look small Some of the most challenged companies we’ve worked with had real revenue, loyal customers, experienced crews, and a strong reputation in their market. From the outside, everything looked fine. Underneath, the same familiar warning signs kept showing up: revenue growing while profit stayed flat, the owner still involved in nearly every major decision, labor costs nobody could quite explain, crews performing inconsistently from job to job, estimates that didn’t reflect what jobs actually cost, financial reports arriving too late to act on, managers held accountable for results they had no real authority over, cash flow swinging unpredictably, and roles and processes that were never clearly defined in the first place. These problems rarely show up alone. A bad estimate turns into a margin problem and project losses. A margin problem turns into a cash-flow problem. Weak reporting means leadership doesn’t catch it until the financial damage is already real. And without a capable leadership team in place, the owner becomes the answer to every question and the fix for every problem. Over time, the business ends up running on effort instead of systems. Our approach starts by understanding how these challenges connect to each other, then figuring out which changes are actually likely to move the needle in a lasting way … in the same way we moved the needle for Pleasant Places Landscape, Blue Star Landscaping, Genesis Landscape Solutions, Sun Country, and Creative Environments. Clarity comes before transformation You can’t fix a business you can’t see clearly. That’s why we look past the top-line revenue number and into the operational, financial, and organizational factors actually driving performance: profitability by customer, contract, or service line; labor efficiency and crew productivity; how accurate the estimating really is; direct costs and overhead; pricing strategy; cash flow and forecasting; org structure; leadership capacity; roles and accountability; the sales pipeline; operational processes; and how dependent the business is on the owner. We’re not trying to hand leadership another binder of reports. We’re trying to find the small handful of constraints actually driving performance, the levers, so leaders can stop treating symptoms and start fixing what’s underneath them. Pleasant Places: turning rapid growth into stronger profit Pleasant Places was already a real success story by the time the company partnered with us. Founded in 1984, this commercial landscaping company had grown fast, taking annual revenue from roughly $10 million to nearly $18 million in just two years. But that pace of growth had created its own problems. Margins were under pressure, processes and procedures needed real work, accountability was inconsistent from department to department, and the organization simply didn’t have the infrastructure to operate efficiently at its new size. We worked with the Pleasant Places leadership team to strengthen the financial, operational, and organizational foundation underneath all that growth. That meant digging into historical financial trends and building a model to evaluate cost of goods sold, margins, and breakeven performance; putting systems in place to track labor hours and materials against estimates; refining pricing to hit target gross margins; implementing real purchasing controls; identifying gaps in leadership and org structure; clarifying roles, responsibilities, and who reported to whom; supporting a management transition from father to son; establishing real performance metrics; and researching and implementing an ERP system to give the company far better operational visibility. The results speak for themselves. Pleasant Places gained real visibility into projected revenue, gross margins, profitability, and cash flow. Pricing discipline, tighter labor and material cost controls, and real leadership accountability helped push gross margins up from low 20’s to an average of 42%. Revenue grew past $35 million, and the company came out the other side with a stronger leadership structure, clearer expectations, and a healthier culture. The lesson here is simple: growth gets a lot more sustainable when financial discipline, operational systems, leadership accountability, and org structure grow right alongside revenue instead of trailing behind it. Blue Star Landscaping: building profitable growth, and a successful exit Blue Star Landscaping came to us with a different set of problems. The company needed to improve profitability, tighten up its pricing, get real control over labor and material costs, develop its leadership bench, and build a clear plan for growth. The team had solid industry experience, but they needed a more disciplined way to connect strategic growth to financial forecasting, pricing, cost control, and actual profitability. We worked with Blue Star

Most Effective Ways to Improve Customer Satisfaction

March 27, 2019 No Comments

Improving customer satisfaction is a never-ending pursuit. It’s not like any company can fully reach 100 percent customer satisfaction. Although, that certainly doesn’t mean it isn’t worthwhile to strive for as high as rate as possible. So, just how do you improve customer satisfaction? Best Methods to Improve Customer Satisfaction Let’s start from a realistic baseline. We’ll blow-up the old adage, “the customer is always right.” Because, we all know, this is a good rule of thumb but isn’t universally true. However, it’s equally as true, happy customers help sustain and create additional business. As business owners, we’d all like to think of ourselves as providers of great customer service. As small business owners in particular, it’s quite possibly your biggest differentiator. After all, how often is it that you walk into a national chain restaurant and are greeted by name, handed your favorite drink and made to feel like part of the family? But great customer service is also about knowing how to handle problems, responding to and resolving issues—something at which agile small businesses can often excel. —U.S. Small Business Administration One of the best ways to improve customer satisfaction is to eliminate repetition. Now, this is a difficult task but it’s not impossible. A full 72 percent of consumer attribute poor customer service to having to explain their problem to multiple people. Meaning, people seriously dislike repeating themselves to multiple employees. Instead, funnel such situations straight to where they must ultimately go. Most Effective Ways to Improve Customer Satisfaction Now, that’s a huge piece of improving customer satisfaction. But, it isn’t the only way you can make your customers happier. Here are a few more helpful suggestions: Monitor social media. An old statistic states if someone is dissatisfied, they’ll tell 7 to 10 people. But if pleased, will only tell between 2 and 3 other individuals. Today, those numbers are much larger due to social media. So, that’s a key place to follow. Lend a helping hand. Somethings require a bit of a learning curve to understand and eventually master. If you are selling something requiring a learning curve, offer a means to explain it. A manual or a video will work nicely. Give customers rewards. No, not every customer should receive a reward. But, your most valuable definitely need such adulation. If possible, make it personal for an added touch. Provide flexibility. Along the same lines of eliminating repetition should be the ability to offer flexibility. Simply put, give more team members the power to make decisions that can resolve issues. Prevent problems. Another great way to improve customer satisfaction is to prevent problems. For instance, if someone purchases two items and they aren’t compatible, offer a heads-up and alert them. What other practices improve customer satisfaction? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

The Most Important Lesson Wernher von Braun Taught Small Business Owners

February 6, 2026 No Comments

Solutions to common problems aren’t always self-evident. Sometimes, the answers lie in unusual places. For instance, one contradiction, known in artificial intelligence and robotics circles, states that machines can easily perform very complex calculations quickly, but cannot perform everyday functions that even small children can do effortlessly. This incongruity can actually help small business owners improve their operations and increase their profits. Read on to learn how.

5 Ways Small Businesses can Weather Uncertain Economic Times