During the Coronavirus Quarantine, Communication is Key

How Small Business Owners Can Craft Irresistible Discounts and Sales that Standout from the Competition In the competitive landscape of modern commerce, offering discounts and sales is a strategic way for small business owners to attract customers and boost sales. However, simply slashing prices is not enough; your discounts and sales need to stand out amidst the sea of offers customers encounter daily. Because of this, it’s necessary to explore the most effective strategies small business owners can use to make their discounts and sales not only noticeable but also irresistible. By implementing these techniques, you can increase closed deals, enhance customer loyalty, and ultimately, drive higher profits for your business. Ways Small Businesses Can Offer Enticing Discounts and Sales that Beat Out Their Competition Discounts and sales are a great way to attract new customers and increase sales. However, with so many businesses offering discounts and sales, it can be difficult to make your offers stand out. Here are a few tips on how to make your discounts and sales stick out over the competition: Offer unique discounts and promotions. Instead of just offering a generic discount, try offering a more unique discount that is relevant to your business and target audience. For example, you could offer a discount for first-time customers, a discount for students or seniors, or a discount for customers who refer their friends. Use creative marketing language. When promoting your discounts and sales, use creative and eye-catching language that will grab attention. For example, you could use phrases like “Limited-time offer!” or “Save big today!” You could also use images and videos to help promote your discounts and sales. Personalize your discounts and promotions. When possible, try to personalize your discounts and promotions for each customer. For instance, you could send customers personalized email offers based on their purchase history or interests. You could also offer discounts and promotions to customers on their birthday or other special occasions. Make it easy for customers to redeem your discounts and promotions. Your discounts and promotions should be easy for customers to redeem. Avoid using complicated codes or restrictions. You should also make sure that your discounts and promotions are prominently displayed on your website and in your store. Also, be sure to track the results of your discounts and promotions. It is important to track the results of your discounts and promotions so that you can see what is working and what is not. This will help you to improve your future discounts and promotions. More Discount Strategies Small Businesses Can Use While these methods are actionable and helpful, there are additional ways to make such offers enticing to new and repeat customers. Here are a few additional tips that can help you increase the number of closed deals and profits from your discounts and sales: Create a sense of urgency. When promoting your discounts and sales, create a sense of urgency by letting customers know that the offer is only available for a limited time. This will encourage customers to act quickly and make a purchase. Use social proof. Social proof is a powerful psychological phenomenon that can influence people’s behavior. When people see that others are taking advantage of your discounts and sales, they are more likely to do the same. You can use social proof by displaying testimonials from satisfied customers on your website and in your store. You can also promote your discounts and sales on social media and encourage customers to share their experiences with their friends and followers. Upsell and cross-sell. When customers are taking advantage of your discounts and sales, it is a great opportunity to upsell and cross-sell them on other products and services. For example, if a customer is buying a new phone, you could upsell them on a case or screen protector. Additionally, you could also cross-sell them on a wireless plan or accessories. By following these tips, you can make your discounts and sales stand out over the competition and increase the number of closed deals and profits. But, take the time to experiment to learn what works most effectively. Chances are there’s a combination that will yield the best results. With a little trial and error, you’ll discover what works and what doesn’t. Right now, you can get John Waters’ latest book for FREE! (Currently selling for $19.95 on Amazon). This inspiring book titled “Profit by Design: The Blueprint to Successfully Scale Your Business and Regain Your Freedom” is a must-read for business owners who want to do just that! Request your FREE copy in any of the following ways: By phone 602-435-5474 Visit Waters Business Consulting Group By email: Steve@WatersBusinessConsulting.com

The Great Resignation continues to unfold. At least, that’s what’s it’s been dubbed in the press to describe the phenomenon of a mass departure, largely regarded as due to the global pandemic shutdowns which caused a huge number of workers to rethink their career paths. So, an unprecedented amount of employees are leaving their current (or previous) positions, seeking out other opportunities. Couple this with the impending New Year and it makes for a particularly precarious employment environment. That means it’s quite possible, you’ll find yourself facing the same situation. Fortunately, there are preventative steps you can take to keep your best employee on board. Biggest Mistakes to Avoid Obviously, this will stir a number of negative feelings. You’ll likely feel angry, betrayed, baffled, and perhaps sad. These negative emotions cause people to act out in rash, impulsive ways. So, be sure to keep your emotions in check, which is to say in perspective, proportionate to the reality of the situation. If necessary, take a few minutes to step away from everything and allow yourself time to relax and clear your mind. When your right-hand person or a rising rock star in your business tells you they’re about to leave, it can be an emotional experience, says Rich Reinecke, co-managing partner of business consulting firm Fahrenheit Advisors. ‘It can be very emotional, initially. Sometimes you’re angry. Sometimes you’re scared,’ he says. But what you do next can have serious repercussions for your business. —Fast Company.com If you don’t act in a rational manner, proportionate to the circumstances, you will come unglued and that’s not helpful to anyone. Instead, keep your composure and act in your own best interest so you don’t hurt your chances of keeping your best employee from leaving. After all, he or she made this decision based on a number of factors and there’s probably a good reason why he or she came to this conclusion. 3 Effective Employee Retention Strategies If your best employee tells you that he or she is leaving next year, you obviously don’t have much time to change his or her mind. However, that doesn’t mean their exit is inevitable. You might be able to get him or her to stay. Here are a few effective employee retention strategies you can use: Have a meaningful conversation. Although money usually plays a significant role, more compensation isn’t always the driving force. There are instances when employees make completely lateral moves from one company to another and pay isn’t a factor. Of course, you’ll probably assume he or she will be paid more, but don’t convince yourself that’s the only reason. Take some time to have a one-on-one conversation and listen carefully to what he or she has to say. You might just find out there are other reasons for their decision to go and you can address those issues one by one. Show your sincere appreciation. Perhaps your right hand is choosing to leave because they feel they have hit a ceiling and are stuck. This is a very common rationalization people use in order to convince themselves to leave their current positions. After you’ve spoken with him or her, be sure to take immediate action to show your appreciation. This can include but isn’t limited to: giving them more say about what’s going on, promoting the individual, or offering a few more persuasive perks. Increase his or her financial incentive. obviously, money talks. And, if the main reason he or she is considering leaving, simply offer to match their new compensation package. If this strategy isn’t feasible right now, you can always do things like extra paid time off, or incremental, scheduled pay raises, or even offering more benefits. What other methods would you suggest using to keep a key employee from leaving? Please share your thoughts and experiences so others can benefit from your unique perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group.