Business Education

Now Might be an Opportune Time to Expand Your Business — Here’s Why

Any experienced financial advisor will tell his or her clients to buy when the market experiences a downturn. “Everything is on sale,” is the old adage, and for good reason. If an investor rides the roller coaster, he or she will make up any “paper losses” only to add real gains later on. Business owners know this but are often too afraid to take the risk. Then, later regret not seizing the opportunity.

Why Economic Downturns Create Opportunity

Most economic downturns hurt a variety of industries. By the same token, that creates opportunities for those unaffected, and even those who are. Here’s an example. A construction business will probably suffer during an economic downturn as more people will attempt to go the DIY route. But, once the homeowner gets in over his or her head, they’ll need a professional.

Entrepreneurs are often reluctant to spend money to make acquisitions, expand capacity or open new markets during an economic downturn. However, downturns can be an ideal time to invest in your business. Every recession creates opportunities for innovative entrepreneurs. And inaction doesn’t mean safety in uncertain times. Rather than simply hope things will get better, you should act to improve your operations and position yourself for growth when the economy recovers.
—Business Development Bank of Canada

The contractor who continues to aggressively market their services will likely be the one to benefit. Because their competition will likely cut back on advertising and maybe even layoff crew, the construction firm that remains publicly out front will reap the rewards of strategic marketing. Meanwhile, those who pulled back will only continue to shrink.

3 Reasons Now is the Time to Expand Your Business

Even though just about everyone knows that a bear market presents opportunity, a good percentage will err on the side of caution, rather than taking a risk. So, it’s important to know the rewards that favor those who seize the opportunity. Here are three reasons now the time to expand your business:

Commercial real estate is slow. Because of the nature of this economic downturn, commercial real estate is in a slump. That means you can use the circumstances to your advantage and negotiate a favorable deal. With a little bit of swagger and confidence, and a keen eye on opportunity, it’s possible to negotiate aggressively and score a real win.
Remote work costs less than on-site. It’s no secret that remote workers cost substantially less than on-site employees. This is a great way to expand your workforce while getting a substantial discount and expand your business as a result. This also allows you to streamline your processes to get more productivity without paying more for it.
There’s a larger pool of talent available. When the economy slides, many talented individuals become unemployed. That means, if you’re discerning enough, you can put their advanced skill sets to work for your business. What’s more, motivated and successful individuals will most likely come to you, while lackluster individuals and people who aren’t ambitious won’t.

What other suggestions do you have for expanding a business? Please share your thoughts and experiences by commenting and giving others some ideas!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Microsoft just Demonstrated Why the Hard Sell doesn’t Work — Again

February 25, 2020 No Comments

Microsoft just undermined its launch of its newly released Edge browser by hard selling it. You may not know about this because it’s niche-worthy news. But, it’s a lesson that the company should have learned many years ago. Instead, it continues to make the same mistake over and over again. Here’s what it is, what it means, and why it proves the hard sell doesn’t work. Why the Hard Sell doesn’t Work Microsoft recently introduced a new version of its Edge browser. In order to promote it, the company shamelessly inserted a conspicuous ad in its Windows 10 menu. The advertisement “suggests” that users switch from their current browser of choice over to Edge. Of course, people don’t like this assertive tactic and are taking to social media to complain about it. Small-business owners successful at sales know the best way to sell something is not to sell it. You listen to potential customers about what they want or need, and then you introduce your product as the answer. You want people to think buying your services was their idea. —American Express Turns out that Microsoft is not willing to learn from its many repeated mistakes of the past. That is, the corporation’s insistence on pushing its customers into buying or using proprietary products and services that are promoted through the company’s various platforms. This is not only annoying, it’s obnoxious. Plus, it demonstrates the many problems with hard selling. There is no empathy, no relationship, no trust, and so it goes against human nature. Trying to badger people into becoming loyal customers is simply not a winning strategy. 3 Proven Ways to Sell without Being Pushy (or Obnoxious) So, how do you promote your products and/or services without hard selling? It’s actually easier than one would think. Better yet, it works and works very well. Here are three effective ways to sell without being pushy or obnoxious: Take your time. Rushing will only backfire. When you sell at a hurried pace, you don’t give your customer enough time to process what you’re offering. It’s confusing and overwhelming and unsurprisingly, it typically won’t work. Let potential customers do all the talking. Well, maybe not all the talking, but most definitely, the majority of it. This way, you’ll learn quite a bit about him or her and gain a better understanding of his or her needs. You’ll be regarded as empathetic and trustworthy and those two key elements are important to building any relationship. Focus on their problem, not your product or service. This goes hand-in-hand with the second point. You need to understand precisely what their problem is in order to offer an effective solution. You won’t be forcing a sale, but rather giving them answers they need. What other strategies do you use in-place of hard selling techniques? Please comment and share your thoughts and experiences! Interested in learning more about business? Then just visit Waters Business Consulting Group.

This Secret Lets Small Businesses Tap into the Talent Pipeline for Great New Hires

October 16, 2025 No Comments

The Talent Pipeline: One of the biggest challenges small businesses face is finding (and retaining) new employees. And when it comes to the trades, this is especially true, for a variety of reasons.

Effective New Year Employee Retention Strategies Businesses can Use

December 29, 2022 No Comments

When the new year arrives in earnest, some employers will be taken by surprise when a few employees announce they’re leaving their companies. The reasons for this are many, but there are some which are far more common than others. So, it’s critical for business owners and managers to know these motivations to address any shortfalls right away. Plus, how to proactively retain talent so productive individuals don’t leave. Common Reasons Employees Leave Companies There are a number of common reasons that employees leave companies, and understanding these reasons can be important for businesses looking to retain top talent and maintain a healthy and productive workforce. One major factor is the need for career advancement opportunities. Many employees are looking for opportunities to grow and advance within a company. If they feel like they are hitting a dead end or there are no clear paths for advancement, they may look elsewhere for opportunities that allow them to continue to grow and develop. Poor management is also a big reason. Employees want to work for leaders who are fair, supportive, and transparent. If they feel like they are being micromanaged, or if they are not receiving clear direction or support from their manager, they may start looking for a new job where they feel like they are valued and supported. Additionally, a poor work-life balance can play a role. A demanding or inflexible work schedule can be a major turn-off for employees, especially if it is causing them to feel burnt out or like they are unable to attend to other important aspects of their lives. Maximizing employee retention is one of the best ways to make sure your small business thrives. Unfortunately, staying fully staffed can be challenging in today’s business environment. According to Bank of America’s 2022 Small Business Owner Report, 41% of small businesses say labor shortages are currently impacting their businesses. —Bank of America Small Business Lack of recognition or appreciation is most definitely the cause of team members leaving companies. Employees want to feel like their hard work is being noticed and appreciated. If they feel they are being taken for granted or not receiving adequate recognition or praise, they may start looking for a company where their contributions are clearly more valued. Unsurprisingly, poor compensation and benefits are big ones. While salary is not the only factor that motivates employees, it is an important one. If employees feel like they are being underpaid or not receiving competitive benefits, they may start looking for a company that compensates them with higher pay and/or benefits. Last but not least, a negative company culture. A toxic or unhealthy company culture can be a major deterrent for employees. If they feel like they are not a good fit with the company’s values or culture, or if they are experiencing harassment or discrimination, they may decide to leave in search of a more positive work environment. So, it’s important for businesses to understand the common reasons that employees leave and to make an effort to address these issues in order to retain top talent and maintain a productive and satisfied workforce. How Businesses can Retain their Employees Retaining top employees is important for businesses of all sizes, as it can help to reduce costs associated with hiring and training new employees, as well as improve overall productivity and morale. Here are some strategies that businesses can use to encourage team members to stay: Offer competitive compensation and benefits. Employees want to feel like they are being fairly compensated for their hard work. Offering competitive salaries, bonuses, and benefits can help to keep employees satisfied and motivated to stay with a company. Foster a positive company culture. A positive company culture can be a major factor in employee retention. Creating a culture that is respectful and supportive can help employees feel more invested in their work and more likely to stay with a company. Provide opportunities for career advancement. Employees want to feel like they are growing and developing within a company. Offering opportunities for advancement, such as training and development programs, can help to keep employees motivated and engaged. Encourage work-life balance. A demanding or inflexible work schedule can be a major turn-off for employees. Encouraging a healthy work-life balance, such as through flexible scheduling, hybrid, or WFH options, can help to keep employees satisfied and less likely to look for new opportunities. Show appreciation and recognition. Employees want to feel like their hard work is being noticed and appreciated. Regularly thanking and recognizing employees for their contributions can help to build a positive and supportive work environment that encourages employees to stay on board. Foster open and transparent communication. Employees want to feel like they are in the loop and that their opinions are valued. Encouraging open and transparent communication, such as through regular check-ins and feedback sessions, can help employees feel more connected to the company and more likely to stay. Overall, the key to retaining employees is to create a supportive and positive work environment that recognizes and values their contributions. By implementing these strategies, businesses can encourage team members to stay and foster a productive and satisfied workforce. How else can businesses prevent employees from leaving or proactively encourage them to stay? Please feel free to share your thoughts and experience so others can benefit! Interested in learning more about business? Then just visit Waters Business Consulting Group.