Small businesses often struggle with the decision of whether or not to build a mobile app. On one hand, there are many advantages to having an app – it can help increase brand credibility, engage customers, provide a personalized experience, act as a direct marketing channel, and let businesses create a loyalty program. However, on the other hand, there are also several disadvantages to consider – such as the cost of developing and maintaining an app, complying with Apple and Google’s store security and performance policies, the phenomenon of consumer app fatigue, and lack of customer use. In this article, we will explore both sides of the argument so that you can make an informed decision about whether or not to develop an app for your small business. Biggest Advantages of Building a Mobile App for a Business Another advantage of having a mobile app is customer engagement. A study by Forrester found that 78% of smartphone users check their phone within 15 minutes of waking up, while 60% check their phone within 15 minutes of going to bed (Forrester, 2014). This constant connection gives businesses a unique opportunity to engage with their customers throughout the day. Creating a loyalty program or sending push notifications about sales and promotions can help increase customer engagement and keep your business top of mind. As consumers become increasingly connected with businesses on their smartphones and devices, many businesses develop mobile apps to connect with their customers. If your company is going the app route, you want to be sure it’s worth your time and money. While a mobile app can be an invaluable tool for many companies, certain company types may not necessarily need one. —Forbes.com Building a mobile app can also provide a more personalized experience for your customers. With an app, you can collect data about your customer’s usage patterns and preferences which can then be used to customize the experience for each individual. This is much harder to do with a website because there is less data available about how users interact with it. For example, if you own a clothing store, you could use the data collected from your app to show each user relevant products based on their previous purchases and browsing history. This personalized experience can help increase customer satisfaction and loyalty. Finally, having a mobile app gives businesses a direct marketing channel to reach their customers. With over 90% of Americans owning a cellphone (Pew Research Center, 2019), businesses have a unique opportunity to reach a large audience with targeted messages. You can use push notifications to send special offers and announcements directly to your customer’s phones. This is an effective way to increase sales and improve customer retention. Common Disadvantages of Building an App for a Business While there are many advantages to building a mobile app for your small business, there are also some disadvantages that you should be aware of before making the decision. One of the main disadvantages is cost. Developing and maintaining an app can be expensive, especially if you hire a professional company to do it for you. In addition, you will also need to pay Apple and Google a yearly fee to keep your app in their respective app stores. Another disadvantage of having a mobile app is that you have to comply with the security and performance policies of both Apple and Google. This can be difficult and time-consuming, especially if you are not familiar with the technical aspects of building an app. If your app does not meet these standards, it could be removed from the store which would damage your business’s reputation. Despite the disadvantages, there are still many advantages to building a mobile app for your small business. These include increased brand credibility, improved customer engagement, and a more personalized experience for your customers. In addition, an app can act as a direct marketing channel and provide you with valuable feedback about your products and services. If you do your research and assess the needs of your target market, you can decide if a mobile app is right for your small business. What are some other pros and cons of building a mobile app for a small business? Please take a moment to share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group.

As an entrepreneur, you’re constantly juggling priorities. There are always a million things to do, and it can be tough to know where to start. But if you don’t learn how to prioritize your tasks, you’ll quickly find yourself overwhelmed and stressed out. Effective Tips for Juggling Priorities as an Entrepreneur If those two emotional states of mind aren’t attractive, it’s because they are inherently counterproductive. Entrepreneurs would much rather be in control and calm. To achieve this, it’s important to know how to juggle priorities and that can be quite difficult because everything that’s important deserves due attention. So, here are some effective strategies for juggling priorities: Set clear goals and objectives. The first step to effective prioritization is to have a clear understanding of your goals and objectives. What do you want to achieve with your business? Once you know your goals, you can start to identify the tasks that are most important to achieving them. Create a to-do list. Once you know your priorities, it’s time to create a to-do list. This will help you keep track of what needs to be done and when it needs to be done. When creating your list, be sure to estimate how long each task will take. This will help you create a realistic timeline for completing your work. Prioritize your tasks. Not all tasks are created equal. Some tasks are more important than others, and some tasks are more urgent than others. When prioritizing your tasks, it’s important to consider both the importance and urgency of each task. Delegate tasks. If you’re trying to juggle too many priorities, it’s important to delegate tasks to others. This will free up your time so you can focus on the most important tasks. When delegating tasks, be sure to choose people who are capable of completing the tasks to your satisfaction. Additionally, take breaks. It’s important to take breaks when you’re juggling multiple priorities. If you try to work non-stop, you’ll quickly become overwhelmed and feel stressed out. When you take breaks, give yourself a chance to relax and recharge. This will help you come back to your work refreshed and focused. Between catering to the needs of customers, ensuring employees are engaged, remaining true to the values of the organization, and staying compliant with changing laws, running a business naturally requires entrepreneurs to balance several different priorities all at once. No matter how experienced a leader is or how top-notch their juggling skills are, any person would struggle with these responsibilities. —Newsweek Juggling priorities is a challenge for any entrepreneur, but it’s essential to the success of your business. By following these tips, you can learn to manage your time effectively and achieve your goals. Even More Ways to Organize Your Business Priorities In case you’re already accustomed to using these methods, there are more that you can also adopt. In addition to the above, here are a few more tips for deciding which priorities are most important: Consider the impact of each task. What impact will completing or not completing each task have on your business? Some tasks may have a more immediate impact, while others may have a more long-term impact. Think about your resources. Do you have the time, money, and people power to complete each task? If not, you may need to prioritize tasks that are more feasible. Factor in your goals. What are your short-term and long-term goals for your business? Prioritize tasks that will help you achieve your goals. Be flexible. Things change, and your priorities may need to change as well. Be prepared to adjust your priorities as needed. Juggling priorities is an ongoing challenge for entrepreneurs, but it’s a necessary part of running a successful business. By following these tips, you can learn to manage your time effectively and achieve your goals. What other advice would you give to business owners about how to effectively juggle priorities and put pressing matters in the proper order? Please take a few moments to share your experiences and anecdotes so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

You’ve just discovered one of your best team members has criticized your company on social media. So, you’re wondering what to do about it. Well, that depends if the comments were overall positive or negative. If the former, there’s quite a bit you can do. However, if it’s the latter, there’s relatively little you can do. Read on to learn more about how to deal with employees who criticize their organizations on social media. Dealing with Negative Employee Comments about Your Business Let’s begin with a negative situation. You’ve recently found out a great employee (who you like and trust) has made some really disparaging comments about your company — maybe even directed at you personally — on social media. Now, you’re wondering what to do about it. If the comments are negative and harmful to your business’ reputation, you most definitely need to address the situation immediately. Criticism in the workplace can be constructive if an individual is pointing out concrete inefficiencies and offering suggestions for positive improvements; or criticism can be destructive, when one person tears down and negatively critiques the actions of others while offering no suggestions for positive improvement. —Houston Chronicle Small Business This is a difficult conversation to have, there’s no doubt about it. But, a stern warning might be enough to move past the moment. It’s probably also necessary to talk about his or her future and potential separation from the company, should the behavior continue. While it’s a hard thing to do, derogatory comments simply are not acceptable. So, invite him or her to vent their grievances in private instead of on social media. Dealing with Positive Employee Comments about a Your Business If this is a situation where the comments were critical yet constructive or positive, it’s an entirely different set of circumstances. Since it’s a totally opposite attitude, you might still be personally hurt or feel undermined, but it’s far better than dealing with a completely negative scenario. Here are some effective methods for dealing with a good employee who publicly criticized your business on social media: Make him or her understand the proper context. The very first thing you need to do is to let him or her know that it is not acceptable or appropriate to criticize the company on social media. Instead, the appropriate time and place is right in the workplace, where discussions are private and between colleagues, where such input belongs. Let your employee know your door is always open. Of course, it’s up to you to open your office door and make all your employees understand they have an open-ended invitation to speak with you at any time they feel it is necessary. (Obviously, you’ll need to set some boundaries to ensure there’s mutual respect and interactions remain overall positive.) Solicit feedback from all your team members regularly. While this might be super-obvious, it’s most definitely worth repeating. You cannot operate in your business in a vacuum. It’s not a good dynamic and worse yet, when you don’t listen to the people around you who are in the trenches with you, it’s only going to erode the environment and worsen over time. What other suggestions do you have? How else would you handle such a situation? Please take a moment to share your thoughts and experiences so others can benefit from your unique perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group.