3 Effective Ways to Emerge from the Pandemic Even Stronger

With every crisis, there is a conclusion. Each economic downturn eventually transforms into recovery. Sometimes, the two are extreme and stark contrasts. Other times, they are mildly separated, yet perceptible. It’s how businesses act and react that is most important. Unfortunately, too many business owners react in a reflexive, impulsive way. Meaning, they don’t fully think through the situation overall, rather they merely act in the moment. Conversely, business owners that see long-term benefit even when there’s an economic downturn. Those companies come out stronger after the crisis passes.

Seize Opportunities When they Arise

Property investors who buy when the real estate market slides hold their assets until the market recovers and sell for a profit. Similarly, investors buy stocks when they fall amidst economic turmoil.

When the crisis subsides, the temptation will be to turn back that progress and retreat into old behaviors. But entrepreneurs need to shift from overload to shared load, and to practices that can transform team performance to find unexpected growth–and lower unsuspected risk. —Inc.com

These savvy people also sell when the prices begin ticking up again. There’s most definitely a pattern here and a lesson to be learned. That being, it’s possible to turn an otherwise bad situation into a beneficial one with the right moves. These individuals understand that the laws of physics do work in reverse when it comes to economic circumstances. Ironically, what goes down must inevitably go up. These people use that counterintuitive dynamic to their advantage.

3 Effective Strategies for Emerging Out of an Economic Downturn

So, just how do some business owners make the proverbial lemonade out of a bowl of lemons? These entrepreneurs don’t get caught in a negative mindset. In fact, they look at things pragmatically and create strategies that benefit them. Here are three ways to come out of an economic downturn stronger:

  • Know the numbers. The very first thing you need to do is fully understand precisely where your business stands at this point in time. If you don’t know the numbers, any plans you come up with will only reveal the true matter of the situation and this could be very costly. Take the time to get into the numbers to know exactly what you’re dealing with.
  • Devise a realistic, workable plan. Next, you’ll need to devise a realistic, strategic, and actionable play-by-play plan. It’s okay to look at the big picture, but be sure to address possible scenarios with contingencies. You don’t have to plan for every possible set of circumstances, but you should definitely have ways to work through the most likely.
  • Invest heavily in strategic relationships. Another smart strategy is to invest as much as you can in strategic relationships. Good entrepreneurs know this intuitively and leverage these relationships in ways that benefit everyone. Come up with ways that are advantageous to all parties involved and work towards those goals.

What other steps would you suggest to overcome an economic crisis? Please take a moment to share your thoughts and experiences; it could prove very helpful to others!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Related Posts

Classic Air Aviation photo

How Classic Air Aviation Built a Flight Plan Toward a $1.68M Business

.elementor-widget-text-editor{font-family:var( –e-global-typography-text-font-family ), Sans-serif;font-weight:var( –e-global-typography-text-font-weight );color:var( –e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( –e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( –e-global-color-primary );border-color:var( –e-global-color-primary );} Running a Flight School While Flying for the Airlines Classic Air Aviation trains pilots from their very first lesson through the advanced certifications that lead to a regional airline cockpit — Private Pilot, Instrument, Commercial, and the Certified Flight Instructor ratings that let graduates build toward the 1,500 total flight hours the industry requires. It’s a business built on structure: every student has to hit measurable milestones in a specific order. The irony was that the business itself didn’t have that same structure. Owner John Marple was an active airline pilot running the training operation at the same time, which left limited bandwidth to build the internal systems a growing flight school needs. A Business That Needed the Same Rigor It Taught Waters Business Consulting Group was engaged to help Classic Air Aviation bring the same discipline to its own operations that it demanded of its students. The gaps were specific and fixable, but real: there were no clearly defined, measurable accountability standards for students, instructors, or advisors. Because the school used a stage-based payment model, close monitoring of student advancement wasn’t optional — it was tied directly to revenue — yet tracking through the King Schools CTA coursework and at-home study was inconsistent. Leadership had limited visibility into where individual students stood relative to solo, cross-country, and checkride benchmarks, and there was no standardized set of hour targets tied to those milestones. On top of that, COVID-19 had temporarily paused classes and reduced enrollment, adding pressure to an already stretched operation. Building a Stage-Based Framework From the Ground Up WBCG worked with Classic Air Aviation to implement structured tracking systems that followed students through coursework, flight hours, and each certification stage. That meant defining measurable, hour-based benchmarks for solo flight (25–30 hours), solo cross-country (40–50 hours), and checkride readiness (50–60 hours) — clear markers that improved both training consistency and student retention through the certification process. The team mapped out the full training pathway from Private Pilot through Instrument, Commercial, CFI, CFII, and MEI, and clarified the difference between FAA minimum hour requirements and the realistic averages students actually needed to complete each stage. On the instructor side, WBCG designed a high-level tier concept based on total time accumulation and monthly billable hours — connecting instructor development directly to the 1,500-hour benchmark required for airline eligibility. New visibility tools, including structured spreadsheet tracking, gave leadership a real-time view of where every student and instructor stood in their progression, easing the operational load on an owner who was, quite literally, often mid-flight. A Financial Flight Plan for the Business Itself Beyond the training pathway, WBCG built out a full financial improvement model for the business. That plan projected annual revenue growth from $1.4 million to $2.5 million through stronger marketing, student conversion, and retention, alongside an EBITDA margin improvement from 8% to 15% driven by better pricing, budgeting, and operational controls. Together, those improvements mapped to a growth roadmap taking EBITDA from $113,208 to approximately $373,588 — and a projected increase in business asset value from $226,417 to roughly $1.68 million, an estimated $1.45 million gain driven by revenue growth, stronger margins, and an improved valuation multiple. In total, the plan identified more than $1.07 million in projected business improvements over an 18-month horizon. Ready to Build a Flight Plan for Your Own Business? If your business runs on process and precision for your customers but not for yourself, you’re leaving value on the table. Waters Business Consulting Group helps owners like John Marple build the accountability systems and financial roadmap needed to turn day-to-day operations into long-term enterprise value. Contact Waters Business Consulting Group to schedule a free consultation.

Read More »
Building concept illustration

How Businesses can Deal with Inventory Supply Shortages

Whether it’s a spike in demand or a snarled supply chain, inventory shortages are a matter of when, not if. Left unmanaged, they can quietly bleed your sales and, over time, threaten the survival of your business. Here are four practical strategies for keeping your shelves stocked and your customers satisfied when supply gets tight.

Read More »
Store illustration

Here’s the Real Reason MoviePass is Failing So Spectacularly (Hint_ It’s Not what You Think)

MoviePass is failing in-part because it didn’t fully understand the business on which it tried to build its own empire. A slew of news interviews with theater operators points this fact out. They say the service just doesn’t understand how the cinema business works. But, perhaps more importantly, what’s caused things to go so badly in such a short time is it was always too good to be true. In other words, the company overpromised. That’s really why the startup is quickly sputtering out-of-control. And, it’s what gets far too many fledgling companies in big time trouble. Eager to please and deliver jaw-dropping results, they promise the moon and hardly leave earth’s atmosphere. Biggest Overpromising Pitfalls Undoubtedly, critics say it’s time to face reality and close up shop. Irate subscribers and suing shareholders might disagree. (The former wants out, while the latter wants its investment money back.) But, it’s now apparent the movie-selling service just can’t operate as it has. And, for good reason. When you overpromise, you put undue pressure on yourself. Not to mention, you artificially raise expectations to unreachable heights. How many times has a salesperson promised to increase your company’s exposure by 50%, double your client list, and quadruple your profit margin? In this age of instantaneous satisfaction (thanks, technology!), many entrepreneurs and corporate leaders are so eager to appease stakeholders and worried about the bottom line that they seize amorphous opportunities and are disappointed with the results. —Forbes.com There’s more downsides to overpromising. You’re not only letting down one customer, you’re also sending a message that you just aren’t competent or capable of delivering. Then, there’s also the fact that you create resentment among your employees — toward you and each other. 3 Effective Ways to Avoid Overpromising So, how do you avoid the trap of overpromising. After all, you want to sell your business as the solution. Here are a few helpful suggestions for how to avoid overpromising: Learn your customer’s expectations first. Before you begin making promises about what you can do for someone, be sure to ask about their expectations. There’s no good reason to offer lofty solutions or goals when you don’t know what’s really needed. Be completely open, honest, and transparent. As you’re talking with your customer (and with your own team), it’s very important to always be honest. One of the fastest ways to invite disaster is to keep secrets. It’s just counterproductive to hold back because it will eventually come back to bite you. Keep all communications flowing between everyone involved. Communication either solves or prevents a whole lot of misunderstandings. It’s not enough to just be honest but also, to make yourself accessible. When everyone communicates, everyone is on the same page. And, that’s an invaluable element since it paves the way to success when all parties are on-board and totally in-the-know. What other ways do you avoid overpromising? Or, what other advice would you give? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Read More »

Imagine Selling Your Business…

How Would Your Life Change?

You didn’t start your business just to stay busy—you built it to create freedom, security, and options for yourself and your family. Selling your business can be life-changing, but the real question is whether you’re intentionally building toward that outcome or simply leaving it to chance.

Sign up below for a free consultative session to learn what your business could be worth today and in the future! 

Thank you for your interest in learning what your business is worth. We will be in touch shortly.