Business Education

3 Effective Ways to Emerge from the Pandemic Even Stronger

With every crisis, there is a conclusion. Each economic downturn eventually transforms into recovery. Sometimes, the two are extreme and stark contrasts. Other times, they are mildly separated, yet perceptible. It’s how businesses act and react that is most important. Unfortunately, too many business owners react in a reflexive, impulsive way. Meaning, they don’t fully think through the situation overall, rather they merely act in the moment. Conversely, business owners that see long-term benefit even when there’s an economic downturn. Those companies come out stronger after the crisis passes.

Seize Opportunities When they Arise

Property investors who buy when the real estate market slides hold their assets until the market recovers and sell for a profit. Similarly, investors buy stocks when they fall amidst economic turmoil.

When the crisis subsides, the temptation will be to turn back that progress and retreat into old behaviors. But entrepreneurs need to shift from overload to shared load, and to practices that can transform team performance to find unexpected growth–and lower unsuspected risk. —Inc.com

These savvy people also sell when the prices begin ticking up again. There’s most definitely a pattern here and a lesson to be learned. That being, it’s possible to turn an otherwise bad situation into a beneficial one with the right moves. These individuals understand that the laws of physics do work in reverse when it comes to economic circumstances. Ironically, what goes down must inevitably go up. These people use that counterintuitive dynamic to their advantage.

3 Effective Strategies for Emerging Out of an Economic Downturn

So, just how do some business owners make the proverbial lemonade out of a bowl of lemons? These entrepreneurs don’t get caught in a negative mindset. In fact, they look at things pragmatically and create strategies that benefit them. Here are three ways to come out of an economic downturn stronger:

Know the numbers. The very first thing you need to do is fully understand precisely where your business stands at this point in time. If you don’t know the numbers, any plans you come up with will only reveal the true matter of the situation and this could be very costly. Take the time to get into the numbers to know exactly what you’re dealing with.

Devise a realistic, workable plan. Next, you’ll need to devise a realistic, strategic, and actionable play-by-play plan. It’s okay to look at the big picture, but be sure to address possible scenarios with contingencies. You don’t have to plan for every possible set of circumstances, but you should definitely have ways to work through the most likely.

Invest heavily in strategic relationships. Another smart strategy is to invest as much as you can in strategic relationships. Good entrepreneurs know this intuitively and leverage these relationships in ways that benefit everyone. Come up with ways that are advantageous to all parties involved and work towards those goals.

What other steps would you suggest to overcome an economic crisis? Please take a moment to share your thoughts and experiences; it could prove very helpful to others!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Disney Might Rename Its Studios Park ‘Cinemagine’ — Why That’s Important to You

February 15, 2018 No Comments

A recent news report reveals Disney just might change its studios park name from Disney Hollywood Studios to Cinemagine. It’s one of several choices put out by the entertainment company in a survey. Other names included Beyond Park, Storyverse Park, and Legends Park. But, it appears Cinemagine is the favorite. While a big deal to Disney enthusiasts, it might not strike you as a big deal. It is. Here’s why. A business name plays a pivotal role in marketing. It’s the company’s identity. It also helps to separate it from the competition. So, if you’re considering changing your business name, you should think seriously about a few factors. Steps to Change a Business Name Disney isn’t the only company to go about renaming a product. For instance, Netflix revamped its icon. Dunkin’ Donuts is also in the process of tweaking its name. Now, these examples are important because it’s a really big deal for such recognizable brands. But, for most small businesses, this isn’t as nearly as involved. All you need to do is to change your DBA and consult the IRS’ bulletin “Do I need a new EIN?” One question that small business owners commonly ask is how to change their business name. It’s only natural for a business to grow, evolve or change direction over the course of its lifetime. The name you hatched in the early days may no longer fit your business’ market, activities or brand personality now. The question is: is there an easy way to officially change the business’ name without having to start all over again? —Small Business Trends Then, you can go about changing the LLC or the corporate name. (The procedure will differ from state to state and might also involve the county. So, be sure to learn what is and what isn’t necessary.) How to Know When It’s Time to Change Your Business Name While the step-by-step process isn’t all that difficult, it’s not something you should rush into doing without stopping to consider a few factors. After all, changing your business’ name deals with public perception and more. Here are a few good reasons you should change your business’ name: It’s too complicated. If your business name is long and/or complex, it’s probably time for a change. Names which are difficult to pronounce or are unusually long just cause confusion or waste space. It’s just too generic. If your business name is too plain or it doesn’t convey a message, that is also a strong indication it’s time for a change. Look at your competition and even names from other industries for inspiration. It no longer fits your model. It’s common for a business to start off in one direction and then move into another. Should this be the case and the name no longer fits what you’re doing, it’s only sensible to change your company’s name. There’s no harm to brand equity. This means if people readily recognize the name, it is its own asset. So, you should think carefully about making a change. But, if there is little to no brand equity, a change might be worthwhile. Have you changed your business name? What other factors would you consider important? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Pros and Cons of Buying New vs Refurbished Office Equipment

April 12, 2023 No Comments

Office equipment can be quite expensive. But, it’s necessary. So, there’s not a lot of choice precisely because it is an absolute must. Although, there are a couple of options. It’s entirely possible to procure office equipment in two different ways. Small business owners can buy new or purchase refurbished. However, this, of course, raises a number of questions. So, let’s take a look at all the benefits and downsides of purchasing new versus buying refurbished. Pros of Buying New Office Equipment There are many pros and cons to consider when deciding whether to buy new office equipment for your small business. Here are some of the key factors to think about before you commit to obtaining new equipment: Improved productivity and efficiency. With new office equipment, your employees can work faster and more efficiently, which can lead to increased productivity and profits. For example, a new computer system with faster processors and more memory can help your employees complete tasks more quickly. Reduced costs. New office equipment can also sometimes help you reduce your costs in the long run. For example, a new energy-efficient printer can save you money on your energy bills. Improved customer service. Yet another benefit is new office equipment can help you provide better customer service to your clients. For example, a new phone system with call forwarding and voicemail can help you keep your business running smoothly even when you’re not in the office. Enhanced security. Additionally, new office equipment can help you protect your business from security threats. For example, a new firewall can help you protect your computer systems from hackers. Improved morale. New office equipment can help boost morale among your employees, which can lead to increased productivity and loyalty. For example, new office furniture can make your employees feel more comfortable and productive. As you can see, there are some very convincing reasons to buy new. However, just because it’s new does not mean that it’s the right choice for your organization. Just like anything else, there are also some downsides you should be aware of. Here are the disadvantages of buying new. Cons of Purchasing New Office Equipment While these are some compelling reasons to buy new, this doesn’t mean that it won’t come with a few disadvantages, for example: Initial investment. Buying new office equipment can be a significant upfront investment. You’ll need to factor in the cost of the equipment itself, as well as any installation or maintenance costs. Depreciation. The value of new office equipment will depreciate over time, which means you’ll eventually need to replace it. Obsolescence. New office equipment can quickly become obsolete as new technologies emerge. This means you may need to upgrade your equipment more often than you’d like. Maintenance. Of course, new office equipment will require regular maintenance to keep it running properly. This can add to the overall cost of ownership. Training. Your employees may need training on how to use new office equipment. This can be a time-consuming and costly process. Ultimately, the decision of whether to buy new office equipment is a complex one that depends on your specific needs and budget. Weigh the pros and cons carefully before making a decision. Advantages of Buying Refurbished Office Equipment Now, we’ll take a look at the benefits of purchasing refurbished office equipment. Here are the biggest upsides to going this route instead of buying new: Cost savings. Refurbished office equipment is often much cheaper than new equipment. This can be significant savings for small businesses that are on a tight budget. Environmental benefits. Buying refurbished office equipment helps to reduce waste and conserve resources. This is a positive environmental impact that can help you feel good about your business practices. Similar quality to new equipment. Refurbished office equipment is often just as good as new equipment. It has been thoroughly tested and repaired, and it comes with a warranty. Flexibility. You may be able to find refurbished office equipment that is not available new. This can give you more options when choosing the right equipment for your business. Disadvantages of Procuring Refurbished Office Equipment Obviously, there are also some downsides to consider when it comes to refurbished equipment. Here are the things you might come across if you choose to buy refurbished rather than new equipment: Limited warranty. Refurbished office equipment typically comes with a shorter warranty than new equipment. This is something to keep in mind if you are concerned about the potential for repairs or replacements. Possible cosmetic issues. Unfortunately, refurbished office equipment may have some cosmetic issues, such as scratches or dents. This is usually not a major concern, but it is something to be aware of. Compatibility issues. If you are buying refurbished office equipment from a third-party seller, there is a risk that it may not be compatible with your other equipment. This is why it is important to do your research and buy from a reputable seller. Ultimately, the decision of whether to buy refurbished office equipment is a complex one that depends on your specific needs and budget. Weigh the pros and cons carefully before making a decision. What other pros and cons would you add to these when it comes to buying new or refurbished office equipment? Please take a moment to share your own thoughts and experiences so other people can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

I Want to Create a New Position for My Small Business – So How Do I Go about It?

August 25, 2022 No Comments

Entrepreneurs wear many, many hats. It is not at all unusual for a small business owner to perform several different roles. But, this Jack of all trades, master of none can’t go on in perpetuity. The longer it lasts, the less chance there is that the business can scale up. In order to grow a company, it’s necessary to have help and many business owners reach a point where it is unavoidable. So, they make a few hires but still continue to perform various functions until they realize that a new position will free them up to pursue their main goals. Hiring should Equal Growth It’s very common for small business owners to be nervous about their first hires. However, they eventually get past this and the team settles into a comfortable routine. This can easily result in a false sense of security and it’s not at all unusual for the owner to slip right back into or continue bad habits. If a heavy workload causes your employees to feel overwhelmed and frustrated, it may be time to add new positions to your department. Hiring an additional staff member or two can help you split tasks between employees more equitably and give employees the time they need to devote to their work. —Houston Chronicle Sure, someone has to perform those functions and the owner typically feels it is his or her responsibility. But, there comes a time when it’s clear that handing off at least some of those tasks to someone else would be very beneficial. What generally holds a business owner back is not having a clearly defined position, as they did with previous hires. Fortunately, there are some steps you can take to create a new employee position. How to Create a New Employee Position for a Small Business When it becomes obvious that you’re taking on too much, be it administrative tasks or something else, it’s time to seriously consider hiring someone to do that work for you. Here are some steps you can take in order to create a new employee position: Estimate its ROI. Before you start posting job openings, take some time to work out the most likely return on investment. Ask yourself if one or more of your current employees can assume these responsibilities. If not, then it is more likely you need to create a brand new position. Just work out a realistic scenario on how much this will add to expenses and what size return of investment you’ll get for this potential hire. Determine if it’s part or full time. Next, you’ll need to determine whether this is a part-time or full-time position. Go over your schedule and create a ballpark figure of how much time you spend on these tasks. This will give you a pretty good idea of the number of hours you’ll give over to a new employee. Plus, it will tell you how much time you gain back doing more important things. Compile a list of applicable skills. Last but certainly not least, you’ll need to create a list of applicable skills that a new employee would need to possess. This will also tell you if these responsibilities are truly interrelated or if they are a mixed bag. What’s more, it will point you in a more specific direction and help you to hone in on the right personality. What other suggestions do you have for an entrepreneur who is considering creating a new team member role? Please share your experiences and thoughts so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group.