Business Education

Is Your Business Charging Enough for its Products and Services? Probably Not. Here’s Why…

“Sure, we lose money on every sale, but we make up for it on volume.” This witty saying is often repeated in the business world because it effectively demonstrates a fundamental flaw with a company’s operating model. But, like any really good bit of humor, it contains an undeniable truth. Plus, it is probably applicable to your own business in an abstract way. If you have ever wrestled with raising the prices you charge for your business’ goods and services, then now is a great time to resolve that issue.

Why Businesses Don’t Raise their Prices

Although large corporations and big companies do raise their prices fairly routinely, small business owners are averse to doing the same. It’s not because small business owners aren’t smart operators, it’s merely the fear of the possible repercussions. Perhaps the biggest objection is that maintaining lower prices attracts new customers and greatly influences repeat business. While this might be ostensibly true, it can’t exist in perpetuity.

A major part of running a successful business is knowing at what price to value your services or products. Entrepreneurs and business owners must ensure a balance in price between costs and gains. While low prices are certainly an attractive selling point, a variety of factors can bring pressure to bear on your bottom line, necessitating a higher charge for your services. —Forbes.com

Another reason small businesses don’t raise their prices is that they’ve become so accustomed to their charging schedule. Though it sounds like a cop-out, it’s just the comfort of complacency that allows them to dismiss the notion of increasing their prices. Then, there are the logistical factors that come into play, which is particularly true in retail, where items must be individually updated, along with point of sale systems.

Three Compelling Reasons Businesses should Charge More

Even though most small business owners would gladly welcome a pay bump in their bottom line, they avoid increasing what they charge because they fear it will result in a loss of customers. However, this only looks at one side of the equation. Here are three compelling reasons why businesses should charge more for their products and services:

There model is outdated. It’s a real accomplishment to stay in business for years on end. Everyone knows the statistics, that a high percentage of businesses fail in the first two to three years. But thereafter, they become not only viable but probably profitable enough to sustain a few sets of disruptive circumstances. Since business owners always experience ups and downs, they find a great deal of unconscious comfort in their pricing models that they established at the outset. But, as years go by, prices should go up incrementally to keep up with the times.
There’s a lack of other service providers. The very fact that so many businesses fail, compounded by the shutdowns resulting from the global pandemic, means there are likely fewer service providers around right now. This represents a prime opportunity to market more aggressively, raise your prices, and build out quality staff. If you don’t, you’re missing a key moment that you’ll probably regret in the future.
The cost of doing business just keeps rising. Of course, everything costs more now than it did just a short time ago. It’s not just the shortage of materials that the world is currently experiencing, but also other dynamics, such as inflation, the always rising costs of employee benefits, insurance, rent, and just about everything else associated with the cost of doing business is going up.

What other reasons warrant raising prices? Please take a few minutes to share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group.

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7 Ways Entrepreneurs Can Deal with a Competitor Who Plays Unfair

March 20, 2025 No Comments

We tend to think of unfair trade practices as a multi-billion dollar corporation scheme. Mega companies like Microsoft, Facebook, Apple, and Google typically come to mind. And while it’s true these International entities do as much to monopolize their industries as possible, unfair practices can happen on a much smaller scale.

How to Keep Your Sanity and Family Happy While Working from Home

May 26, 2020 No Comments

Work-from-home roles have greatly increased over the past couple of months. And, for those continuing in their WFH capacity, there’s a number of challenges to overcome (or get used to in one way or another). In other words, a few weeks of working remotely might give you a taste of what it’s like. But, if it turns into a long-term scenario, you’ll need to know how to fight off the creeping insanity it brings in your life. So, let’s take a look at how to preserve your head and keep your family happy, too. Biggest Work-from-Home Challenges Okay, if you’ve worked at home over the past few or several weeks, you’ve probably encountered one or more challenges. For instance, distractions are among the top. This is probably the most ubiquitous problem. However, a bit of discipline will go a long way. Then, there’s noise. Others inside the house can create a lot of noise. The easiest fix, asking for quiet and working in a space away from the hustle and bustle. Working from home comes with its own set of challenges. It’s important to have a quiet space where you can work, minimize distractions, set a routine, and focus on your goals for the day. Working from home with kids can add a new dynamic to your job. When our kids are on extended breaks from school and are sharing the same space, distractions can come more easily which can impact our productiveness. —Focus On the Family Inadequate equipment. This will present itself at some point. Here’s the way to beat it — be proactive and list what you need, then obtain those items before their absence becomes problematic. No boundaries is yet another challenge. Family members will interrupt — it’s inevitable. Instead of letting it happen, set a system in place to prevent interruptions. Effective Work-from-Home Success Strategies Now, we’ll get into some ways to keep your sanity — and to keep your family happy at the same time. It’s not rocket science, but these strategies will prove worthwhile. Here’s what you can do: Establish a routine. Now more than ever, it is key to establish a routine to keep your sanity, your focus and your productivity. Working from home can and will be a temptation to draw you into a relaxed sense of productivity as if it is the weekend. Take regular breaks. Run an errand or step outside to walk the dog. Stroll around the block once or twice or trek up and down the stairs. The idea is not to stagnate behind a desk or elsewhere. Just take brief breaks during the day. Don’t neglect household chores. If you’re working from home, you’ll probably want to avoid household chores. However, there’s win-win situations being missed. Throw in a load of laundry, put the dishes away. Mop, vacuum, or sweep the floor. When you do, you’re doing your family a favor (and yourself). Be careful not to let the household chores distract you from your focus on business responsibilities. Entertain your children regularly. Kids need to be active. And, you can take advantage of this to get outside yourself. Go to a park, play a game of catch, take a stroll around the block. Do fun things with them and you’ll both get something out of it by taking a break and spending quality time with your children. Embrace the power of work mobility. Now that things are beginning to normalize, it’s possible to get some work done at the local coffee shop. Or, sit out on the porch and make a few phone calls when it’s quiet. Do small household projects now and again. Don’t ignore those little things around the house that need fixing. Instead, work on small projects incrementally and reap the reward of pride and the benefit of having a better place to live. What other suggestions do you have? Please take a moment to share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

How to Deal with an Employee with Limited Work Capacity

January 6, 2021 No Comments

Having a good employee who is restricted in their capabilities can be a very challenging situation. This is especially true if he or she is a valued team member, but can’t put in the hours due to certain limitations. Whether it’s a preexisting condition, and injury suffered on or off the job, you obviously have moral, ethical, and legal responsibilities to him or her. However, this doesn’t mean that they are completely protected from being terminated or having their role and/or responsibilities changed. Although this article isn’t specifically about legal ramifications, it will give you some effective tools on how to deal with this particular set of circumstances. Read on to learn more about how to deal with an employee who has limited capacity. Every Situation is Different Limited capacity can mean the number of things, including an inability to perform certain physical tasks, and other situations. But, most often it is due to a physical limitation which prevents him or her from fulfilling one or more of their responsibilities. These can range widely, from an inability to lift certain amounts, to not being able to sit for a protracted period of time. An ever persistent problem facing employers is what to do with the employee who is chronically sick or has a serious health problem. Besides the obvious issues it presents to the employer- additional strain on other employees to pick up the slack; inability to properly staff and manage work loads; basic coverage concerns- there are also potential state and federal legal ramifications if the absences are not handled and documented correctly. —HNI Risk Services Whatever the case may be, It is up to you to be as accommodating as possible, without fully compromising your company’s position. In other words, it’s best to strike a balance and find a happy medium where you can accommodate their needs while also allowing them to fulfill most or all of their work responsibilities. 3 Key Ways to Deal with an Employee with a Limited Work Capacity There’s no hard-and-fast set of rules for coping with an employee who can only work in a limited capacity. After all, no two sets of circumstances are exactly the same. But, there are some general parameters you should observe. Here are three good ways to deal with a team member who is limited in their work capacity: Gain a real understanding of the circumstances. Whether it’s a back problem, issues with a disease, or anything else, you need to have a very clear idea of what’s going on with your employee. Understand precisely what his or her limitations are and aren’t. This way, you’ll have enough information to make good decisions when it comes to his or her role and responsibilities. Make strategic concessions where necessary. Even your best employee can suffer from very unfortunate sets of circumstances and still be able to contribute to your company in a number of ways. Though it’s difficult to comprehend or even accept, it could be a detriment to your business (that is, if you insist on keeping everything the same). So, think outside the box and make strategic changes so he or she can continue to be a productive asset for your company. Realistically reassess the situation periodically. Sometimes, this can be a long-lasting situation that can go on for years. Or, it could only last for several months. Regardless, you need to take the time to reassess the situation every now and again. What other suggestions do you have? Please take a moment to share your thoughts and experiences so others can benefit from your unique perspective; it’s greatly appreciated! Interested in learning more about business? Then just visit Waters Business Consulting Group.