Business Education

How To Network during Periods of Instability

Despite the reopenings across the country, many places have still yet to return to normal, pre-pandemic schedules. Several offices continue to allow employees to work entirely from home, or only require minimal in-office workdays, usually just one or two. Meanwhile, small business owners also continue to experience disruptions in their operations, due to a labor shortage, shortage of materials and supplies, and other abnormalities. Plus, several professional associations are not holding annual meetings, or have greatly altered, meaning mostly reduced, their events and in-person get-togethers. All of these unusual occurrences have likewise lead to fewer opportunities to network, but this form of relationship-building still remains essential.

The Importance of Networking Consistently

Even during normal times, regular networking is important for career professionals and entrepreneurs alike. It provides them with the opportunity to meet new people and gain a new perspective. Networking also helps them discover other types of opportunities, including career advancement, product innovations, and possible future alternative routes. Networking has always been essential to small business owners because it costs little to nothing and helps them create brand awareness.

Small business owners use networking as a means to form relationships with others, in like or related fields, that help to expand their business’s ability to find new customers, partner, and grow. A key element to effective networking is to make you known. The premise being that the more people you meet, the more people there will be to get to know and remember both you and your business. You should use every professional and social opportunity to meet and connect with new people.–Olympia Benefits

Networking also offers a few other benefits, such as improving social skills, being exposed to new environments, and forming new relationships, both professional and personal. In other words, networking isn’t just about selling products and services, it also is a prime environment for self-enrichment. Too few people see these qualities and only network purely for the sales aspect. Regardless, this relationship-building activity still remains extremely important, even though there are many abnormalities that persist, even well after the pandemic reopenings.

How To Continue to Network during Unstable Times

There have been periods in the past that have completely disrupted the entire business and economic landscape. Perhaps the most recent and largest in modern history began in earnest in 2008, continuing for several years and what is now referred to as the Great Recession. Although this was mostly related to the housing sector, its effects reached practically every corner of commerce in one way or another. Both business owners and consumers had to adapt, with people leaving long careers to go in entirely different fields of work. Similarly, business owners changed their models in order to survive and return when economic circumstances permitted. During this time, networking became very important not only to sell products and services but to find new opportunities. Here are a few helpful suggestions for networking during such times of upheaval:

Change your mindset. Perhaps the biggest obstacle to overcome isn’t in external factors but is entirely internalized. That is to say, it’s very difficult to not only identify but change one’s mindset. Your attitude and outlook will have much to do with this and it’s critical to understand how your approaching the world as so many people’s lives and other businesses are still in a state of disruption.
Be flexible with your schedule. Your old way of networking might still be partly or mostly intact. If so, that’s very good news and you won’t have to make many adjustments. However, if very little has returned to normal or is still in a state of flux, you’ll need to be flexible in order to find the time and places to network. This is also a great opportunity to think outside the box and identifies places where you did not network before.
Temper your normal sales approach. Since things are not completely back to normal for everyone, it’s best to pull back on the sales talk. Instead, make it more about building new relationships, whether they are professional or personal. This might not be of big benefit now but could prove very advantageous in the future.

What other strategies can be used to network during unusual economic times? Please take a few minutes to share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Business Owners: Want to Win More Bids? Ditch the Lowest Price Strategy Now!

May 15, 2025 No Comments

Tired of losing bids despite offering the lowest price? It’s time to rethink your strategy. Savvy business owners are winning more contracts by focusing on value, not just cost, and this gives them a key advantage in today’s super-competitive market. Below, we’ll look into why ditching the race to the bottom could be your key to securing more deals and boosting profits. Winning Contract Bids Without the Lowest Price: Smart Strategies for Business Owners For many business owners, securing a contract bid is a critical step toward growth and stability. But when competitors undercut your pricing, it can feel like an uphill battle. Fortunately, winning a bid isn’t just about having the lowest price—it’s about demonstrating unmatched value, reliability, and expertise. Here are the smartest strategies business owners can use to beat out competitors—even when they can’t offer the lowest price. 1. Highlight Your Unique Value Proposition Instead of competing on price, compete on value. What makes your business unique? Whether it’s exceptional service, proprietary methods, superior materials, or long-term cost savings, make sure your bid clearly communicates why you’re the best choice. 2. Focus on Quality and Longevity Some clients prefer reliability over rock-bottom pricing. If your product or service lasts longer, requires less maintenance, or improves efficiency, quantify that value. For example, a higher upfront investment in your service may reduce operational costs down the line—making your bid the smarter financial choice in the long run. 3. Showcase a Strong Track Record Clients want assurance that their investment won’t go to waste. Use testimonials, case studies, and historical data to prove that your company delivers results. Highlight successful projects, positive customer feedback, and retention rates that demonstrate your reliability and excellence. 4. Offer Customization and Flexibility Many companies struggle with one-size-fits-all solutions. If your competitors are bidding with generic offerings, showcase how your business tailors services to client needs. Providing custom options, phased implementations, or adaptable contracts can make you the preferred choice. 5. Strengthen Your Relationship with Decision-Makers Building strong relationships can significantly impact contract decisions. Engage with prospective clients before the bid process, understand their pain points, and position yourself as a trusted partner—not just a vendor. Personal connections and a reputation for integrity can make your proposal more appealing. 6. Provide Exceptional Customer Service A client’s experience matters just as much as the service itself. If you’ve built a reputation for responsive, personalized customer care, highlight it in your bid. Show how your customer-first approach helps clients avoid headaches down the road. 7. Offer Value-Added Incentives You may not be the cheapest option, but adding extras can sweeten the deal. Consider offering extended warranties, priority support, free training, or additional consulting as part of your bid package. Small enhancements can make a significant impact in the decision-making process. 8. Be Transparent About ROI Clients want to know why they should pay more. Break down the long-term return on investment (ROI) in clear numbers, showing that your offering delivers better results, fewer risks, and overall savings despite a higher initial cost. 9. Strengthen Your Proposal Presentation A well-crafted, professional bid stands out. Avoid generic templates—customize your proposal to address the client’s specific pain points. Use compelling visuals, clear data, and a persuasive narrative to make your case stronger than price alone. 10. Optimize Your Reputation in the Industry Your credibility matters. Industry awards, certifications, expert endorsements, and strong reviews enhance your perceived value. If your company has a respected name in the market, leverage it in your bid to strengthen your position. Winning Without Undercutting Prices Your ability to win bids without being the cheapest depends on how well you communicate your business’s strengths and advantages. Price may be a factor, but it’s not the only factor. With a strategic approach that highlights reliability, quality, and added value, your business can secure contracts while maintaining profitable pricing. Want to Accomplish More? Do you want your company to grow faster and earn more while spending more time with your family doing everything you started your business to do? We can make that dream a reality. Give us 30 minutes, and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at 480-636-1720, or, if you prefer,

Stop and Read This Right Now and Then, Quit Procrastinating

April 18, 2019 No Comments

It’s nearing the end of another deadline. And, you’re too far behind to finish comfortably. The rush is on and time isn’t on your side. If only you’d started earlier. You can’t afford to spend time reflecting. But, you can’t help but feel a strong sense of regret. How did this happen again? You’ve fallen victim to your own procrastination and you vow not to put yourself in this position ever again. Top Reasons We Procrastinate Everyone knows procrastination leads to trouble. So, why do we do it in the first place? What causes people, even the best of us, to procrastinate? Sometimes, it’s because we feel events are out of control and it leads to paralysis. Or, it could be due to a lack of energy. On a neurological level, procrastination is not the slightest bit logical — it’s the result of the emotional part of your brain, your limbic system, strong-arming the reasonable, rational part of your brain, your prefrontal cortex. The logical part of your brain surrenders the moment you choose Facebook over work, or decide to binge another episode of House of Cards when you get home. But there’s a way you can give the logical side of your brain the upper hand. —Harvard Business Review Of course, perhaps the single biggest cause of procrastination are distractions. Having attention taken away from the task at-hand can really undermine productivity. Other times, it’s just feelings of sadness or depression. Most Effective Ways to Deal with Procrastination If it’s so common, just how does one beat procrastination? Fortunately, there are a few ways to deal with procrastination. First, recognize when you’re procrastinating to start. Then, do the following: Commit to just one task. If you feel the urge to procrastinate, instead of doing nothing, do something, but something meaningful. Commit to just one task, even a small one that will give you a real sense of satisfaction and accomplishment. Give yourself a reward. Another way to overcome procrastination is to promise yourself a reward. If you tackle the task you’re tempted to put off, you’ll give yourself an enjoyable reward. You’ll be amazed at how you’re able to buckle down and focus. Act on things as they happen. Okay, so you might feel a bit intimidated by a particular type of task. That’s okay, deal with it by taking things in order, as they come. This way, you’ll build momentum. And, if it’s the first item on your plate, take comfort in the fact once it’s done, it’s out-of-the-way (at least, for the day). Minimize distractions around you. Alright, this is obvious advice. But, it definitely warrants inclusion. Get rid of any (or as many) distractions as possible to help beat procrastination. What other suggestions do you have to deal with procrastination? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

How Strangers Can Teach You to Personally Connect

May 16, 2017 No Comments

Meeting strangers is something we do often. It’s part of life, and, most first time encounters are awkward. We meet new people in our professional lives and that creates anxiety. Even in social situations, it can be difficult. As you become more familiar with others, the apprehension subsides. It’s a process with a learning curve because everyone you meet is different. Personality type plays a big role in how we interact with others, carefully choosing words that are appropriate for the situation. For some, like full-blown extroverts, meeting new people is a cinch — it comes quite naturally. For the majority, however, that’s simply not the case. You always want to make a good impression and be liked from the very first moment. It’s how to accomplish that goal you probably fret over most. How Strangers Can Teach You to Personally Connect Strangers are everywhere. No matter where you go, chances are excellent you’ll be surrounded by strangers. Even people you see all the time, but don’t interact with, are part of day-to-day life. You can learn from this common phenomenon by watching and listening. Taking a bit further, think about and compare those interactions to people you consider friends. At one point, you didn’t know one another, but now, you do. You’ve found you share an interest, hobby, or personality trait. The most powerful way to create an instant connection with your friends, family, co-workers and everyone you will ever meet from this moment on is simple. Just shut up and listen. —Entrepreneur.com When you were new to one another, think back to what led you to become friends. Perhaps you had children in the same classroom, shared office space, or, got your morning coffee from the same place. Whatever brought you in contact, you eventually interacted. So, when you meet someone new, be mindful of how he or she connects with you. Some are better than others, but, no matter their demeanor, you’ll still learn. Of course, those you’ll learn the most from are people who are instantly likable. In business, connecting on a personal level is a must to foster a solid relationship. It’s the people you meet and help who will be some of your best brand ambassadors. If you want to connect with others nearly instantaneously, pay close attention to strangers you meet who have that very ability. What you’ll notice is there are commonalities, like the following: They genuinely smile. This simple facial expression that indicates joy, pleasure, or entertainment, is very powerful. It sets the tone and makes you approachable. In addition, it conveys you are an amicable person. The trick is to do so naturally — a forced or fake smile will do the opposite of a genuine one. If you are a person with a natural scowl, then just think of something that makes you happy. They greet you and use your name. You’ve probably gone through a conversation with someone new and never once heard your own name. People who naturally connect, greet you with enthusiasm, and, use your name. It’s something our brains are hardwired to enjoy because it identifies us as individuals. Do the same: greet with eagerness, smile, and use his or her name. Just a few mentions will do a lot to establish a rapport. They interject levity. Another common part of interaction is the dreaded bore — the person who drones on and on about this or that. It’s the exact opposite of people whose company we most enjoy — those who make us laugh. Little anecdotes, small observations, and even humorous situations really help to break the ice. Not only is a great way to be amicable, it also helps to foster a more casual conversation. Just be mindful to use appropriate language and not go overboard. They gesticulate smartly. People who connect instantly gesticulate, but do so in a savvy manner. They use their hands and arms to show enthusiasm and energy, which helps to hone your attention. Use the same technique when you are meeting someone, but do so without going too far. They truly listen. There’s practically nothing more frustrating than being barraged by words without being able to reply. People who naturally connect do so in-part, by letting others talk, and, by listening. When you meet someone for the first time, one of your goals should be to get them to talk about themselves. Another commonality is they talk to everyone. No, not in a babbling or bombastic manner, but in an inclusive way. If you adopt this practice, small talk will flow naturally and you’ll be able to connect faster. Connecting and continuing the Communication is what builds the Relationship. If it is a Relationship worth building, continue the process and you will move to Trust which brings on a higher level of interaction and experience which can transform your life. Go out and meet new people … and see where your journey takes you! [shareaholic app=”follow_buttons” id=”26833294″]