As every savvy business owner knows, their company is not only subject to seasonality in at least some industries, but it can also be positively or negatively impacted by the overall national economic landscape and more particularly, the macroeconomy of their local community. So, there are cycles, or ups and downs, which more or less can be predicted. However, these factors don’t necessarily dictate every aspect of how they operate their businesses during good or bad times. Entrepreneurs still have quite a bit of say and it’s essential to understand that business owners are not totally helpless in uncertain times. The smartest and boldest entrepreneurs know and understand this, which is why they use recessionary periods to their advantage. One of the biggest debates in the business world really centers around individual personalities. In other words, two business owners in the same industry competing for the same consumer dollars might react in two totally different ways. When inflation spikes, interest rates go up, and consumers pull back their spending, one entrepreneur might also decide to pull back and scale down. This is not the time for inertia and despair or running around like the proverbial scaredy-cat. Instead of dwelling on the negatives as so many others do, realize that their preoccupation gives you a chance to one-up them. In fact, to be really contrarian about it, think of this catastrophe as a gift. The gift of challenges and opportunities. Challenges are what make business so exciting. Now’s the time to look for new, sustainable opportunities to grow your business and make it stronger. —Inc.com Meanwhile, the other business owner looks at this as an opportunity. Although consumers may be pulling back a bit, it doesn’t mean they can totally go without the goods and services they need. And, seeing that one of his chief competitors has decided to play it safe means there is a serious opportunity to be had for the bold entrepreneur. How Successful Entrepreneurs Turn a Recession into Opportunity Unfortunately, as stated above, this really depends on personality or more particularly mindset. Entrepreneurs who play it safe and try to ride out economic downturns will probably survive and even grow when things turn around. But, those people who played it safe might see a competitor grab up more market share because that rival decided to do the opposite. Here are some of the ways savvy business owners can take advantage of a recession: Increase advertising. The companies who continue to market their businesses aggressively will practically always reap the rewards and gain a return on investment. While others cut back on their advertising, entrepreneurs who are bolder and continue or increase their advertising put themselves in a stronger position in the marketplace. Buy out competition. This is something that happens regularly in certain professions, for instance, financial advisors. When one individual retires or a firm is winding down its operations, buying a book of business is quite common. Think about doing the same in your industry and how that could benefit your company in the long term. Streamline operations strategically. It’s not all just about going bigger, it’s also about being smart about how you’re running your business. Take some time to review your logistics and budget to see where you can streamline things to cut expenses while maximizing revenue. What other suggestions do you have? Please take a moment to share your thoughts and experiences so others can learn from you! Interested in learning more about business? Then just visit Waters Business Consulting Group.

You’ll encounter a number of personalities as a business owner. Most are pleasant but some are downright rude. Others might be quirky, yet fun. Still, others can be flat-out nightmares. Then, there are those clients who demand too much, want to pay too little, and brag about their importance, yet still, have high praise for you. Of course, there are also niche personalities, people who possess less-than-desirable traits, such as individuals who take up way too much of your precious time, completely oblivious to the fact you must also take care of others. Fortunately, there are a few ways to cope with customers who tend to monopolize your time. Time-Wasting Customers Take a Big Toll It’s not just the boring, pointless conversations that are problematic. It’s the fact that you’re having to take time away from true priorities. Obviously, this can be very frustrating and even detrimental to your business. After all, if you can’t attend to matters as needed, it causes you to rush and that leads to mistakes. But, it also has other negative consequences. For instance, draining you mentally and straining your patience thin. Good salespeople understand how to walk a fine line between ignoring a client and spending too much time on him. As a sales professional, you need to learn how to use your time to maximum advantage. If a client or customer is monopolizing your time with no intention of buying anything, the ability to disengage without causing offense is vital. —Houston Chronicle Small Busienss When you experience such feelings, it can easily put you in a bad mood. A foul state of mind could also cause you to unfairly snap at your own team. Or, just ruin a good portion of your day. At the very least, you’ll probably become preoccupied and ruminate on your misfortune, which might lead you to become apathetic for the rest of the afternoon. How to Deal with Customers who Monopolize Your Time The thing is, a good percentage of time-monopolizers aren’t really conscious of their own behavior. (Unless it’s such an annoying trait, other people have made them aware.) Even if he or she knows their tendency, it’s a very difficult behavior to change. Which means it’s largely on you. Here are a few effective strategies for dealing with customers who monopolize your time: Redirect his or her attention. Instead of cutting off the conversation entirely, steer it in another direction. Ask about his or her specific interests in relation to your mutual business and give them a few options to consider. This creates a bit of a diversion and puts the onus on him or her to move the interaction along in a constructive manner rather than meandering from one thing to another. Reschedule and restructure. You can also reschedule a day and time to meet, with certain parameters so it isn’t open-ended. For example, excuse yourself with the caveat you’ll meet again soon. Set a time and also set a structure or an agenda so that he or she knows it’s all about getting things accomplished in a cooperative, timely manner. Get him or her to focus. If you sense he or she is about to go off on a tangent, grab his or her attention with a point or fact that moves the conversation toward a conclusion. This could be about a timeframe, price, quantity, or something else. It should serve as a way to complete the transaction at hand. Regardless of what strategy you choose, or even if you use a combination, always express your appreciation and let them know how valuable they are to your business. Don’t rush and take time to listen to his or her feedback so you don’t accidentally cause an unnecessary rift that could result in unexpected repercussions. What other suggestions would you give entrepreneurs who experience time monopolizers? Please take a moment to share your thoughts; it could be a big help to others when they need it most! Interested in learning more about business? Then just visit Waters Business Consulting Group.