Business Education

Hey, Entrepreneurs, If You Want to Succeed, Stop Seeking Advice from People Who’ve Failed

Everyone has an opinion. But, everyone can’t be right. There’s always a set of best practices and then there are ways to do things that fall short of success or lead to bad outcomes. So, this is why people seek advice from their family and friends when they want to start a small business. The trouble with this approach is that the people the entrepreneur is speaking to may not be the owner of a profitable small business. While it’s certainly understandable to seek advice from people you trust, that doesn’t necessarily mean they’re the best or only sources.

Remember, Real Friends are Supportive

Here’s another problem. There are a lot of individuals around you who will tell you that you can’t do it. Usually, this is based on fear, but can also manifest from those who are envious that you’re willing to take a risk to improve your life and be professionally successful. Then, there may even be people around you who went into business for themselves, but it didn’t work out.

Ask business owners who specialize in the same niche as your startup if they have any tips. Business owners in your market know about accountants, lawyers, and recruiters who might be a good fit for your needs. They can make recommendations and point you in the right direction. —Entrepreneur.com

While the reason that their businesses failed might not be direct to their own decisions, it’s generally a safe bet. Even if it was circumstances beyond their control, successful business owners are the ones who find a way through tough times, endure, and come out on the other side. To put it much more plainly, if you’re seeking advice from people who have failed in their own business ventures, you’re speaking to the wrong people, unless they have gone on to succeed in other ventures by learning from their failures. Failures can be the precursor to success if we learn from them.

Best Places to Seek Business Advice

Fortunately, there are a few places you can go to get reliable, actionable advice about starting your own business. Here are the best places to seek entrepreneurial advice that will help you get started in the right direction:

Successful individuals in the industry. Sure, this sounds all too obvious. But, a lot of people who want to go into business for themselves are fearful of speaking with people that are already successful in the industry. Now, that sounds strange, but it makes sense if you think about it in a different way. Those who avoid successful individuals in the industry into which they want to enter, typically don’t want to give up their plans – which is to say their strategies and secrets. So, they make the mistake of being protective of their ideas, without knowing if said ideas are actually good or bad.
Small business development groups. There are small business development groups that can help you get some of the logistics worked out and even provide a little friendly advice that you may not have thought of on your own. But, here again, you must be willing to share your ideas with others. Doing so will allow other people to gauge your ideas and their merit.
Local industry trade associations. These industry trade associations exist to promote their industry, which is their sole purpose. You’ll learn a lot about the industry, and perhaps your own niche, along with some tricks of the trade and how your competition deals with its challenges.

Of course, it’s just as wise to consult someone who specializes in starting and growing small businesses. An experienced business consultant and coach brings a wealth of information and is someone who can not only provide valuable input but also be supportive. Where else do you recommend people starting a small business seek advice? Please take a few minutes to share your thoughts and experiences so others can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group.

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How Affordable Fire and Safety Doubled Its Service Division and Landed a Successful Acquisition

September 15, 2026 No Comments

Chad Connor started Affordable Fire and Safety in 1998, building a family-owned company that installed commercial and residential fire safety equipment. Over two decades, AFS became a trusted name in the industry — but by the time Chad brought in outside help, the business was carrying an underperforming division, tight cash flow, and no clear plan for what came next. “I hired John with WBCG in February of 2019. We now have much better cash flow, we just had our best month ever (both top and bottom line) and we believe that better months are in our future,” said Chad Connor, Owner of Affordable Fire and Safety. “John’s team will provide a business with the resources needed to grow. We meet weekly and it forces me to focus on my business and not just get wrapped up in the day-to-day. Now that we are getting a firm grip on establishing our processes, my stress level has decreased dramatically and I’m starting to enjoy my business again.” A Business With Room to Improve AFS needed help across several fronts at once. Operations, processes, and procedures had room to tighten up, and gross margins and cash flow both needed attention. The company’s construction division was underperforming, dragging on overall results, and there was no exit strategy in place despite Chad’s long tenure running the business. Revenue performance needed improvement, EBITDA and business valuation were both low, and the company’s culture needed real investment. Fixing the Fundamentals First Waters Business Consulting Group leaned on John Waters’ own experience operating, building, and growing construction businesses, applying it directly to how AFS managed jobs and job costing. The team established a baseline for days of sales outstanding (DSO) and worked with the entire team to track the leading indicators that would move that number — and the cash flow behind it. Key performance metrics were tied directly to performance-based compensation plans, giving technicians a real incentive to improve efficiency. Alongside the numbers, the team worked with AFS to refine workflow processes across the organization. Better Margins, a Bigger Service Business, and an Eventual Sale The results showed up quickly and then compounded. DSO improved from 46 days down to 35 days, driving cash flow improvements substantial enough that Chad was able to take a full month away from the business — something that would have been unthinkable before. The team also worked alongside Chad to hire a qualified new Operations Manager, and today AFS has stronger people and a stronger culture, built on real standards for technicians. An Efficiency Tracking Board helped technicians become more productive, driving up gross margins. After identifying the construction division as a drag on the business — its low gross margins were working against AFS’s growth goals — the team helped Chad make the strategic call to close it and redirect those resources into the Service division. That division has since doubled in revenue, and gross profit margins trending toward 40%. Waters Business Consulting Group also worked with Chad on a strategic buyout plan with his business partner, continuing to grow toward a $10 million annual revenue target. The strength of that turnaround ultimately made Affordable Fire and Safety an attractive acquisition target, and with Waters Business Consulting Group’s help, the business was successfully acquired by Marmic Fire & Safety in 2021. Ready to Fix Your Fundamentals? Sometimes the biggest growth opportunity is cutting what isn’t working and doubling down on what is. If your business needs a clearer picture of its margins, cash flow, or exit strategy, a free consultation is the place to start. Contact Waters Business Consulting Group to schedule your free consultation.

ERI USA molded pulp packaging manufacturing

How ERI USA Turned Eco-Friendly Packaging Into a Self-Funding Global Growth Story

September 25, 2026 No Comments

.elementor-widget-text-editor{font-family:var( –e-global-typography-text-font-family ), Sans-serif;font-weight:var( –e-global-typography-text-font-weight );color:var( –e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( –e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( –e-global-color-primary );border-color:var( –e-global-color-primary );} In early 2009, Brian Pio went into business for himself leading the U.S. branch of ERI Group, an international packaging company producing eco-friendly, molded-pulp protective packaging for major manufacturers. It should have felt like a milestone. Instead, he was working 70 to 80 hour weeks and could feel the organization drifting in the wrong direction. “We had a multitude of opportunities but we were missing something to push us over the top,” Brian remembers. “John came in and took inventory of my personal life and business practice. He dove head first into the actual work and contract negotiations. It was an easy decision to hire him… After 3 years of working together I have become a better family man, volunteer and business leader. I can’t recommend John enough both personally and professionally.” Big Opportunity, No Roadmap Brian brought more than 15 years of packaging industry experience to ERI USA, and he’d correctly spotted a growing market: manufacturers and large retailers — companies like Motorola, Microsoft, Home Depot, Sony, IBM, HP, LG, and Keurig — were actively looking for sustainable “green packaging” alternatives, and ERI’s molded pulp solutions fit the need well. But a good market opportunity isn’t the same as a working business. ERI USA was facing steep startup expenses with no financial forecast to guide budgeting or planning, no real clarity on which direction would deliver the best return, and increasingly difficult investor relations to manage on top of it all. The business needed capital just to keep the lights on while it found its footing, and the day-to-day grind of chasing that capital was wearing down Brian’s motivation in the face of ongoing setbacks. Building a Financial Model — and a Way Forward Waters Business Consulting Group’s engagement started with clarity: helping Brian define target objectives and build a strategy and financial model the business could actually run on. From there, the focus shifted to prioritizing the activities that would move the business forward fastest, including introducing Brian to a major DIY retailer that opened up new opportunities ERI hadn’t previously pursued. Daily action items kept the team focused and motivated even through the hard stretches, and a full financial forecast and business roadmap gave Brian something he hadn’t had before — a clear sense of direction. The Results The shift showed up in ERI USA’s client base and its balance sheet alike. The company began representing more sizable companies in Taiwan and worked with partners in China and Mexico on large packaging opportunities. Perhaps most importantly, the business moved from the stress of intermittent, unpredictable funding to cash flowing on its own — a fundamental shift in stability. Investor returns increased, new opportunities opened up with major manufacturers seeking eco-friendly packaging, and several purchase orders came in for high-volume production. Just as meaningfully, Brian describes gaining a better quality of life, with more freedom and less frustration than the 70-80 hour weeks that defined the business’s early days. If your business has real market opportunity but lacks the financial model and roadmap to capitalize on it, that gap is exactly where the right guidance makes the biggest difference. Waters Business Consulting Group helps founders across industries turn promising opportunities into stable, self-sustaining businesses. Schedule a free consultation to talk through where your business stands today. Contact Waters Business Consulting Group

The Most Common Characteristics Successful Business Owners Possess that New Entrepreneurs can Emulate

January 12, 2023 No Comments

Most new businesses don’t make it past five years, but the ones that do tend to share something in common—their owners. Successful entrepreneurs consistently display certain traits that help them push through the very obstacles that sink everyone else. Want to boost your own odds of success? Here are the characteristics worth cultivating in yourself.

Hey, Entrepreneurs, If You Want to Succeed, Stop Seeking Advice from People Who’ve Failed

Remember, Real Friends are Supportive

Best Places to Seek Business Advice

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Related Posts

How Affordable Fire and Safety Doubled Its Service Division and Landed a Successful Acquisition

How ERI USA Turned Eco-Friendly Packaging Into a Self-Funding Global Growth Story

The Most Common Characteristics Successful Business Owners Possess that New Entrepreneurs can Emulate

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