Cheap But Meaningful Ways to Boost Your Company’s Local Awareness

Entrepreneurs Beware! Upselling will Undermine Your Business, So Do This Instead We’ve all experienced it – visiting an electronics chain to purchase a single item. Something you want and you’re excited to use. Reaching the checkout counter, an uneasy and annoying feeling begins to creep up. Just wanting to complete a simple transaction, you present your payment, only to be asked if you’d like to add a warranty. Then comes the follow-up savings pitch – you could save a significant percentage if you open a new credit card. Declining both, you walk out, disappointed but unsurprised at what could have been a good experience. The figures don’t lie. Retailers often earn more upselling add-ons than the margins on their products. It’s why consumers have to endure these unwelcome offers time and again. Such encounters persuade people to skip the physical store and just order what they need online to mitigate the upsell tactic. After all, it’s much easier to swipe or click past such offers than to tell another human being “No.” Now, apply this mindset to your own business. Upselling may seem like a tempting strategy to boost your revenue, but it could be the very thing that undermines your sales. Instead of pushing more products or services onto your customers, you should focus on building genuine relationships and delivering exceptional value. Why Upselling Hurts Businesses Let’s face it – most people, whether retail employees or skilled tradespeople, don’t relish upselling customers. It’s uncomfortable because they’ve been in the same position too. Like everyone else, those individuals also endured the awkward upsell and don’t want to be required to do the same. Worse still, upselling, when done improperly, can harm a business. But, that’s not all; upselling can be counterproductive for several reasons. For instance: Customer trust. Aggressive upselling or misleading customers into purchasing more expensive products can erode customer trust. Customers value honesty and transparency from businesses. If they feel a company is trying to take advantage of them through upselling, they may lose trust in the brand and choose to shop elsewhere. Negative experience. Here’s the most obvious reason. Overly pushy or frequent upselling can create a negative customer experience. Customers may feel pressured or annoyed by constant attempts to upsell, which could lead to dissatisfaction and potentially drive them away from a business. Unmet expectations. Upselling can sometimes lead to customers purchasing products or services that don’t meet their expectations or needs. This can result in dissatisfaction and negative reviews that can harm a business’s reputation. Lost sales. If customers feel they’re being upsold too aggressively, they may decide not to make any purchase at all. This could result in lost sales for the business and bad word of mouth from dissatisfied customers too eager to share their negative experiences with others. Resource misallocation. Focusing too heavily on upselling can divert resources away from other important areas of the business, such as customer service or product development – two positive and helpful things. Damage to brand image. This bears repeating, if a business gains a reputation for aggressive or misleading upselling, it could damage its brand image and make it harder to attract new customers. To avoid these pitfalls, businesses should focus on providing value to their customers, rather than just trying to increase sales at any cost. This means only offering upsells that genuinely benefit the customer and being transparent about the value of the upsell. Better yet, instead of upselling, try upserving. 7 Compelling Reasons to Upserve Instead of Upsell You may have heard the term “upserving” before. Regardless if you’re familiar with it or not, it’s a great alternative because it puts customers’ needs first. So, businesses should focus on upserving their customers instead of upselling for many compelling reasons: Customer satisfaction. Upserving means providing more value to the customer. Again, this could take the form of offering a product or service that genuinely meets a need or enhances their experience. When customers feel that a business is looking out for their best interests, it increases their satisfaction and loyalty. Long-term relationships. Upselling can sometimes feel like an annoying sales tactic, one that can erode trust and damage the long-term relationship with the customer. On the other hand, upserving builds trust and fosters a stronger, more positive relationship. Positive brand image. Businesses that focus on upserving are seen as customer-centric and trustworthy. This enhances the brand’s image and reputation. What’s more, customers are much more likely to make referrals based on such positive experiences. Increased sales. While upselling can increase sales in the short term, upserving can lead to even greater sales in the long run. Satisfied customers are more likely to make repeat purchases and recommend the business to others. Customer retention. Upserving helps to retain customers. It’s much more cost-effective to retain an existing customer than to acquire a new one. When you upsell, you run the risk of losing a customer because they feel like you’re putting your bottom line before their needs. Differentiation. In a crowded market, upserving can be a key differentiator. It sets the business apart from competitors who may be more focused on upselling. Customer Lifetime Value. Upserving can increase the customer lifetime value (CLV). CLV is a measure of how much a customer is worth to a company throughout their relationship. By upserving, businesses can increase this value. So, upserving is about putting the customer first and providing them with more value. This leads to increased customer satisfaction, loyalty, and ultimately, more sales over the long term. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at (602) 541-1760, or, if you prefer,

Upskilling employees is one of the smartest strategies business owners can use. It not only helps to get more out of team members, but it also does a lot for longevity, because upskilled individuals will feel a sense of real purpose. Plus, it also helps to reduce future turnover since those people will benefit from the process in key ways. They will not only receive more financial incentives but will be given greater responsibility within the company and this combination will result in their continued commitment as important assets. How Upskilling Works Upskilling is the process of giving individual team members more tools and experience in their core roles. It can erase skill gaps, as well as teach them new things that complement their current positions. Upskilled employees can also more seamlessly transition from one role to another, either laterally or up the ladder. It also helps to bolster individual confidence and as a result, improves overall morale. Companies looking to retain their workers amid the Great Resignation, however, need to move beyond this short-term approach. Upskilling is a longer-term investment in augmenting the knowledge, skills, and competencies that help employees advance their careers. When employees are offered and encouraged to take advantage of upskilling opportunities for their personal or professional growth, people metrics, such as employee engagement and retention, also go up. —Harvard Business Review In short, upskilling employees gives them more value to the company and simultaneously helps to reduce or eliminate redundancy and/or gaps. Basically, it’s a win-win scenario for team members and the company alike. The ultimate result is a positive company culture and that alone is worthwhile in its own right since it essentially eliminates many common yet pesky problems. Biggest Employee Upskilling Benefits Employee upskilling is an important benefit for businesses of all sizes. By offering training and development opportunities, you can help your employees stay current with the latest trends and technologies, improve their skills, and increase their knowledge base. Not only does this make your team more productive and efficient, but it can also lead to better ideas and innovation. So if you’re looking for ways to improve your business, consider investing in employee upskilling. It’s a move that will benefit both you and your team members. Every business faces challenges and companies that are proactive deal with them the best. Rather than wait for problems to pop up, being prepared does a lot to either avoid issues or mitigate their impact. Companies that take the time to upscale their employees enjoy the following benefits: Increased productivity. Upskilled employees can contribute more. Plus, they are generally able to produce greater amounts in less time because they have enhanced competency. Since they are more versatile, they add substantially more value, especially as time goes on and they become more confident. Fewer disruptions. When you have upskilled team members on your staff, disruptions will be less shocking to the system, particularly in the short term. So, if someone leaves, that gap is almost seamlessly filled and you don’t have to scramble to find a replacement. Improves soft skills. Several surveys have found that upskilled employees are more well-rounded individuals when it comes to their professional soft skills. They generally demonstrate better communication, are better team players, have an improved work ethic, and are usually more flexible, as well. What other advantages does a small business get from upskilling? Please share your thoughts and experiences so others can benefit from your input. Interested in learning more about business? Then just visit Waters Business Consulting Group.