Business Education

Smartest Ways to Refresh Your Business Brand for the New Year

The start of a new year brings a sense of renewal and opportunity—a perfect time to breathe fresh life into your business brand. Whether you’re looking to attract new customers, better connect with your audience, or outshine competitors, a brand refresh can be the key to staying relevant and impactful in an ever-changing market.

But refreshing your brand doesn’t necessarily mean starting from scratch. With thoughtful strategy and creative tweaks, you can elevate your business identity while preserving its unique essence. To do this successfully, you’ll obviously need to proceed in the smartest, most effective ways to give your brand a fresh edge for the year ahead. Plus, ensuring it remains memorable, modern, and perfectly aligned with your business goals.

Best Strategies for Refreshing Your Small Business Brand for the New Year

As the New Year approaches, it’s a perfect opportunity to evaluate and refresh your business brand. A well-executed brand refresh can reinvigorate your business, attract new customers, and re-engage existing ones. Here are some of the smartest ways to give your brand a fresh look and feel for the upcoming year:

Reevaluate your brand identity. Start by assessing your current brand identity. This includes your logo, color palette, typography, and overall visual style. Determine if these elements still represent your business’s values and resonate with your target audience. If not, it might be time for an update. A modern, cohesive brand identity can significantly enhance your brand’s appeal.
Update your website and digital presence. Your website is often the first point of contact for potential customers, so it should reflect your refreshed brand identity. Consider a website redesign that includes updated visuals, improved navigation, and a mobile-friendly layout. Additionally, ensure your social media profiles are consistent with your new branding and actively engage with your audience.
Refine your brand messaging. Clear and compelling brand messaging is crucial for connecting with your audience. Review your mission statement, value proposition, and key messaging points. Make sure they are concise, relevant, and aligned with your brand’s goals. Consistent messaging across all platforms helps to build trust and recognition.
Engage with your audience. Building a strong relationship with your audience is essential for brand loyalty. Use social media, email marketing, and other communication channels to interact with your customers. Share behind-the-scenes content, customer testimonials, and user-generated content to create a more personal and relatable brand.
Invest in quality content. High-quality content can set your brand apart from the competition. Develop a content strategy that includes blog posts, videos, infographics, and other media that provide value to your audience. Consistent, informative, and engaging content can help establish your brand as an authority in your industry.
Leverage customer feedback. Your customers’ opinions are invaluable when it comes to improving your brand. Gather feedback through surveys, reviews, and direct interactions. Use this feedback to make informed decisions about changes to your products, services, and overall brand experience.
Explore new marketing channels. The New Year is a great time to experiment with new marketing channels and strategies. Consider influencer partnerships, social media advertising, or even launching a podcast. Diversifying your marketing efforts can help you reach new audiences and increase brand awareness.
Enhance customer experience. A positive customer experience is crucial for building a strong brand. Evaluate every touchpoint in your customer journey, from the initial contact to post-purchase support. Make improvements where necessary to ensure a seamless and enjoyable experience for your customers.
Plan a launch event or campaign. Celebrate your brand refresh with a launch event or campaign. This can be an online event, a special promotion, or a social media campaign to showcase your new branding. An engaging launch can generate excitement and attract attention to your refreshed brand.

Refreshing your business brand for the New Year can provide a significant boost in visibility, engagement, and customer loyalty. By implementing these smart strategies, you can create a brand that resonates with your audience and stands out in the competitive market. Embrace the opportunity to revitalize your brand and set the stage for a successful year ahead.

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Reasons Why Small Business Loans are Denied

May 24, 2017 No Comments

Small business owners can easily find themselves in the unenviable position of needing capital, but, not having ready access to cash. It presents an age-old problem, buying equipment ties cash up, even though said equipment is considered an asset. Such assets can depreciate, which worsens the situation all the more. On the cash liquidity side, there are tax consequences to having a certain level of retained earnings. This is why debt instruments are a part of doing business. However, even profitable small businesses can be denied for a loan, and, there’s ample evidence to support this phenomenon. In the first two quarters of 2014, about half of applicant businesses received any funds, according to a survey conducted by the Federal Reserve Banks of New York, Atlanta, Cleveland and Philadelphia. Reasons Why Small Business Loans are Denied Unfortunately, present trends don’t show much improvement in the access to capital, or, in reducing operational costs. In fact, since November 2014, three out of ten businesses reported more difficulty in trying to reduce operating expenses, and, one-quarter reported unexpected expenses too hard to plan for, according to a study conducted by Nav (formerly Creditera), a business credit management company. If your company recently applied for business credit and was rejected, you’re not alone. So what can you do if your business credit application is denied? Start by trying to find out why. The Federal Trade Commission suggests submitting a written request for the reasons within 60 days of the denial, and the creditor must give you the specifics in writing within 30 days of the request. Consider discussing any concerns you have with your lender, and you may be able to resolve the issues. —Washington Post Within the same survey, about 20 percent of participant companies considered closing their doors, citing two primary reasons: lack of growth and issues with positive cash flow. These factors are likely why 53 percent of all companies applied for lines of credit or loans over the past half-decade, with more than one-in-four attempting to access capital numerous times. During the same five year period, one-fifth were denied and of those, 45 percent reported being turned down more than once. Twenty-three percent of all those denied loans or lines of credit did not know the reason why their applications were denied. So, why is this happening and what makes it appear so prevalent? There are reasons why small business loans are turned down, and, it’s actually not complicated. Here are some of the most common reasons small business loans are denied: Having no credit or even bad credit. Some business owners do not realize they have two credit scores: their personal credit and their business’ credit. What’s worse, some owners have relied on personal lines of credit and have seriously driven their DTI or debt-to-income ratio into dangerous territory. Making payments on-time, keeping a low balance, and not seeking to continually open new credit lines are all necessary to improve both personal and business credit. Too little collateral. Since most business owners aren’t willing to sign a personal guarantee, leveraging their personal vehicles and home to secure a loan, there’s little to nothing left to pledge as collateral. Lenders aren’t keen and will not provide financing that constitutes an unnecessary risk. Anemic cash flow. After all other expenses are paid, lenders want to see demonstrable proof there’s enough cash to repay the loan. Too tight a margin and banks won’t be willing to approve a business loan. Lack of strategic planning. It’s often true that business owners don’t understand the loan process, including the application itself, and all necessary documentation and that can lead to being turned down. Applicants must provide a clear forecast and show a realistic, actionable plan. Under capitalization on loan applications. There are sometimes more assets available to claim than applicants realize and as a result, their loan application makes the organization appear under capitalized. Some assets aren’t immediately clear, which means all potential assets ought to be identified. Another reason businesses might have trouble securing debt instruments is industry-specific difficulties. For instance, a construction company that’s operating in a locality where people are moving away from, or, a taxi company that’s facing tougher licensing regulations or an industry disruption as we have recently seen with Uber. The best solution in the short term is to reduce your Cost of Goods (labor and materials) to improve Gross Margins and reduce Expense Overhead to increase Net Profits which will help with cash flow and operating capital. Also, negotiating terms with your Receivables and slowing growth will allow for an influx of cash. Where possible, attempt to self fund your growth. If capital is required for growth, pursue alternative lending sources other than banks. There are several available and feel free to contact us if you are in need of alternative lending sources. Want to find out about what a business coach can do for you? [shareaholic app=”follow_buttons” id=”26833294″]

New to Hiring, Here’s How to Spot Resume Red Flags

April 8, 2021 No Comments

It’s often said the first hire is the hardest, and that’s inescapably true for several reasons. Foremost, it’s because when you hire an employee, you’re hiring someone to represent your business. Which is to say, you’re entrusting them with your company’s entire reputation. Then, there’s the matter of consistency, even if that person has the competence. In other words, being able to do the job well over and over again. But, that’s not all, your first hire must be cost effective, helping your business to earn more than it did before. So, it’s no wonder business owners procrastinate as long as they can, putting off their first hire. What Resumes Are (and Aren’t) Of course, there’s the conundrum of where to begin and finding a good fit. This is where the resume comes into play, although you may not be very familiar with qualifying a person’s capabilities from a sheet or couple of sheets of paper. On average, hiring professionals spend just 7 seconds looking over each resume. That’s not a lot of time, and especially seems short if you’re doing it for the first time. Do you know who you are hiring? You need to review each resume, cover letter and job application that you receive with care. You want to ensure that the candidates you consider hiring are who they say they are and that their credentials are valid and match your needs. —The Balance Careers The good news is, you can get a lot out of just about any resume, if you know what to look for. Obviously, you have to start with an understanding of what a resume is and what it isn’t. A resume is simply a summary of a person’s qualifications and their competencies, along with their work history. That’s about it, what a resume isn’t, is a tell-all that will reveal all a person’s strengths and weaknesses. How to Spot Resume Red Flags The simple fact of the matter is that a resume only provides the information the applicant furnishes. Meaning, it will only tell you what the applicant wants you to know. However, this doesn’t mean it can’t give you some very key clues that you can use to your advantage. Here are the biggest red flags resumes can reveal: Inexplicable or unexplained gaps. A resume with big gaps, particularly between positions, is one that tells you a whole lot. Someone who has large gaps between jobs is likely an applicant you’d probably be better off without. Rock star qualifications. Conversely, if an applicant’s resume is packed with too much good news, it’s probably too good to be true. A resume with a cornucopia of qualifications is likely full of exaggerations, embellishments, half-truths, and more misleading information. tOO mAny TyPoes. Poor spelling, bad grammar, sloppy punctuation spell b-a-d n-e-w-s. If someone doesn’t pay close attention to the way they present his or her self on paper, he or she isn’t really interested impressing potential employers. Of course, these aren’t the only red flags you might find on a resume. Applicants who send their resumes from current employers’ email systems are telegraphing they’re not respectful of others’ time and resources. Unusual employment histories are also a red flag. People who hop from one industry to another do so for reasons that should concern you. What other red flags do you look for on resumes? Please take a quick moment to share your experiences and thoughts. After all, your perspective just might help someone else out! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Relocating a business can seem like a high-stakes gamble, but for many small business owners, it could be the most strategic move they ever make.

Strategies Entrepreneurs Can Use to Grow a New Company Fast without Making Fatal Mistakes

November 17, 2023 No Comments

Strategies Entrepreneurs Can Use to Grow a New Company Fast without Making Fatal Mistakes Starting a new company is an exhilarating journey filled with opportunities, challenges, and risks. Entrepreneurs often find themselves on a tightrope, balancing the need for rapid growth with the necessity of avoiding critical mistakes that could derail their venture. Due to this precariousness, we’ll take some time to explore essential strategies that entrepreneurs can employ to grow a new company swiftly while sidestepping potential pitfalls that could prove fatal to their business endeavors. Remember, Failing is Not Only Normal, it’s Also Informative Failure is a normal part of the entrepreneurial journey. Everyone makes mistakes. The important thing is to learn from your mistakes and to keep moving forward. Don’t let the fear of failure hold you back from pursuing your dreams. Growing a new company fast is a challenging task, but it is possible to do it without making fatal mistakes. Here are some strategies that entrepreneurs can use to achieve this goal: Market Research: Knowledge is Power One of the most common mistakes entrepreneurs make is diving into a venture without conducting thorough market research. Understanding your target audience, analyzing competitors, and identifying market trends are crucial steps in building a successful business. By gathering valuable insights, entrepreneurs can make informed decisions, identify gaps in the market, and tailor their products or services to meet customer demands effectively. Build a Solid Team: Collaboration Breeds Success A company is only as strong as its team. Entrepreneurs should focus on recruiting individuals who not only possess the necessary skills and expertise but also align with the company’s vision and values. Building a diverse and dedicated team fosters creativity, innovation, and effective problem-solving. Strong teamwork ensures that the company can navigate challenges collectively and capitalize on opportunities collaboratively. Scalable Business Model: Plan for Growth Happy customers are the backbone of any successful business. Entrepreneurs should prioritize building strong relationships with their customers, understanding their needs, and providing exceptional customer service. Implementing feedback loops, actively listening to customer concerns, and addressing issues promptly not only enhance customer satisfaction but also foster brand loyalty. Satisfied customers are more likely to become advocates, promoting the company through word-of-mouth and positive reviews. Financial Prudence: Manage Resources Wisely One fatal mistake many entrepreneurs make is mismanaging finances. Effective financial planning, budgeting, and cash flow management are vital for the survival and growth of a new company. Entrepreneurs should avoid unnecessary expenditures, negotiate favorable terms with suppliers, and monitor financial metrics closely. Seeking professional advice from financial advisors or accountants can provide valuable insights into managing resources wisely and avoiding financial pitfalls. Continuous Learning: Stay Ahead of the Curve The business landscape is constantly evolving, driven by technological advancements, changing consumer behaviors, and emerging trends. Entrepreneurs must commit to continuous learning and staying updated on industry developments. Attending workshops, industry conferences, and networking events can provide valuable knowledge and insights. By embracing a growth mindset and adapting to change, entrepreneurs can position their companies at the forefront of innovation and remain competitive in the market. What We’ve Learned Growing a new company rapidly while avoiding fatal mistakes requires a combination of strategic planning, adaptability, and a customer-focused approach. By conducting comprehensive market research, building a strong team, creating a scalable business model, nurturing customer relationships, managing finances prudently, and staying informed, entrepreneurs can set the foundation for sustainable growth and long-term success. Embracing these strategies will not only accelerate the company’s expansion but also ensure its resilience in the face of challenges, allowing entrepreneurs to build thriving businesses that stand the test of time. Do you want to grow your company in 2024 but you are not sure what is required to make that growth happen? Attend our “Planning for Growth” half-day workshop where you will get amazing details specific to your business for what’s needed from your marketing, your sales team, your production team, and your financial performance to enter 2024 with confidence you can indeed grow as planned. You will have the clarity you’ve always wanted but didn’t know how to create. It’s a $1495 value we are offering in November for only $99. Contact us for dates and times. We offer a 100% money-back guarantee if you don’t leave the workshop confident that you know what to do to grow your company in 2024. So, go ahead and contact us by phone or email! By phone 602-435-5474 By email: SteveM@WatersBusinessConsulting.com Don’t wait! This is a great opportunity to propel your business forward!