Business Education

How Entrepreneurs Can Minimize Customer Anxiety When Taking Over an Established Business

Purchasing an established business can be an exciting venture, but it often comes with its own set of challenges, particularly in reassuring existing customers during the transition. Customer apprehension is a natural reaction to change, but savvy entrepreneurs can take proactive steps to maintain and even enhance customer loyalty. Fortunately, there are strategic approaches to soothe customer concerns, ensuring a smooth transition and fostering continued business growth.

7 Ways Entrepreneurs Can Easy Customer Apprehension When Buying an Existing Business

Buying an established business can be a lucrative venture for any entrepreneur, but it inherently comes with its share of customer anxieties. Here are seven ways adventurous entrepreneurs can reassure customers and help to smooth the transition:

1. Transparent Communication

Be open about changes. From the outset, communicate any changes in management, business practices, or product lines. Transparency helps in maintaining trust. Use newsletters, social media updates, or direct emails to inform customers about what’s staying the same and what might evolve.

Gain customer feedback. Implement a system for collecting customer feedback before and after the transition. Listening to concerns and suggestions can guide how you adjust the business to meet or exceed customer expectations.

2. Maintain Quality and Consistency

Preserve core values and quality. If the business was known for certain qualities or products, ensure those remain consistent. If there are going to be quality changes, explain why they are for the better.

Training for staff. If the staff is retained, provide training on any new systems or philosophies. If new staff are brought in, ensure they understand the history and culture of the business to maintain service consistency.

3. Leverage the Existing Brand Equity

Honor existing warranties and policies. Continue honoring warranties, loyalty programs, or any commitments made by the previous owner. This reassures customers that their past investments in the business are still valued.

Use the brand’s history. Share stories of the business’s history, its achievements, and how you plan to build on that legacy. This can reinforce the brand’s credibility and continuity.

4. Personal Engagement

Meet and greet. Organize meet-and-greet events where customers can meet the new owner or management team. Personal interaction can significantly reduce anxiety about the business’s future.

Community involvement. Continue or enhance the business’s involvement in local events or charities. This shows a commitment to the community, which is often a significant part of a business’s customer base.

5. Marketing and Reassurance Campaigns

Reassurance marketing. Launch marketing campaigns that focus on reassurance. Use slogans like “Same Great Service, New Energy” or “Your Trusted Brand with a Fresh Vision.”

Showcase improvements. If there are improvements or innovations planned, share these through case studies, before-and-after scenarios, or testimonials from early adopters or existing customers.

6. Offer Incentives

Promotions and guarantees. Introduce special promotions for existing customers or offer guarantees on new products or services to prove your commitment to their satisfaction.

Loyalty rewards. Enhance or introduce a loyalty program to reward customers for sticking with the business during the transition.

7. Legal and Financial Transparency

Clear legal transition. Ensure all legal aspects of the business transfer are transparent and communicated. This includes licenses, permits, and any legal notices about changes in ownership.

Financial health. If possible, share (broadly) the financial health of the business post-acquisition to reassure customers that the business is on solid ground.

Bonus Tip

Be sure to offer post-transition support. Take the time to follow up with customers to see how they feel about the changes. Use this feedback to make further adjustments if necessary. Also, ensure continued customer service excellence. Maintain or improve customer service levels. Excellent service during and after the transition can win over even the most skeptical customers.

What We’ve Learned

Minimizing customer anxiety in acquiring an established business involves a concerted effort. By focusing on these areas, entrepreneurs can not only retain but potentially expand their customer base, ensuring the business thrives under new ownership. Remember, the goal is to make customers feel like they are part of this new chapter, not just spectators without a stake in the future.

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Entrepreneurs Can Use These 5 Tricks to Fight Drowsy Days

September 14, 2017 No Comments

Everyone pushes through drowsy days. In fact, a study by the Centers for Disease Control and Prevention reveals 35 percent of adults ages 18 through 60 do not get the recommended 7 hours per night. That leads to a perpetual sense of tiredness. And, if this affects you, you know full well it’s not good for your productivity. But, if you’re unable to get a decent night’s sleep, you’ll need ways to cope to get through the workday. 5 Ways to Beat Drowsy Workdays There’s a lot you can stop doing to be successful in business. When it comes to sleep, you can also stop doing a few things. First and foremost, give yourself some tech-free time in the evening, particularly before you go to bed. About an hour before you go to sleep, turn off or silence your phone, tablet, laptop, desktop, and other devices. Also, get in a routine. Go to bed and wake up at the same time. We live in a fast-paced world where everything is quicker and more urgent. In leadership, in business, and in life, it seems we’re always behind: It needed to be done yesterday! It needs to be done now! Why isn’t it already done? Our days are hectic and our nights are busy. We constantly have to be on and available. Unsurprisingly, the side effects of this constant rush include an epidemic of fatigue. —Inc.com When you’re an entrepreneur, you work long, hard hours. And, it’s not easy to just relax and unwind at night when you have so much idle time. It’s natural to mull over the day and to plan ahead for tomorrow. But, you need a good night’s rest to be your best. However, you can’t let go and toss and turn through the night. Now, that familiar mid-afternoon 3 o’clock yawn grips you. What do you do? You need to make a good impression when you have a face-to-face meeting. Even if it’s just another day, without a big agenda, you might still need to fight fatigue. Here are a few helpful suggestions for beating those drowsy workdays: Leave your workspace. Being in the same environment for hours can easily lead to boredom (especially if you’re already tired). So, do yourself a favor and get outside. A walk around the block. A trip to the nearest mall for some quick window shopping. Just get out of the office for 15 or 20 minutes. Have a quick, healthy snack. Fruits, vegetables, and nuts are excellent sources of nutrition. And, some even help perk up your blood sugar levels. That’s enough to give you some more energy. It’s also a great way to counteract the effects of a big lunch that bogs you down. Do a little exercise. You don’t necessarily have to go outside to reinvigorate yourself (although it does really help). You can exercise right in your workspace. Do a few stretches and follow-up with some simple calisthenics. Tackle a few no-brainers. Tiredness can also be made worse by staying on a difficult task. One solution is to go with a few mundane chores. Take out the trash, clean the kitchen, organize your desk, anything that doesn’t require a lot of concentration will do the trick. Play some music. It’s a well-known fact that music stimulates the brain. And, it also impacts the body itself. So, put on some of your favorite tunes and get into the rhythm. Your attitude will quickly improve and you’ll feel reinvigorated. What do you do to power your way through a drowsy afternoon? What methods allow you to cope the best? Please share your thoughts and experiences by leaving a comment! Interested in learning more about business? Then just visit Waters Business Consulting Group. [shareaholic app=”follow_buttons” id=”26833294″]

I Took Over the Family Business but My Parents won’t Let Me Run It

October 14, 2020 No Comments

You have taken over the family business. At least ostensibly. But, it appears that your parents (maybe one in particular), has yet to truly let go of the company. That is to say, your parents collectively, or mom or dad, are still running the day-to-day operations, even though they’re not supposed to do so any longer. It’s driving you crazy, and what’s more, it’s beginning to create a confusing situation among your employees. Worse still, you’re not getting the control and respect you deserve. So, what can you do? Common Family Business Challenges When a child or children take over the family business from their parents, it is not at all uncommon for the parents to stick around for a little while. However, if they continue with their normal presence and engagement, it can create a number of problems. First and foremost of course, is the fact that successors aren’t seen as true authority figures. But, that’s not all. While business owners typically make more money by selling to a third party, many want to keep their companies in the family. ‘If it’s a growing and thriving business, it should appreciate and produce income for the kids,’ says Amelia Heath, a lawyer in Portland, Ore., with Davis Wright Tremaine. ‘If the kids are involved, then giving them the business can be a good choice.’ —Kiplinger Because the children’s role has been marginalized, they don’t feel comfortable or empowered to make any needed changes. Obviously, the employee’s disposition at large will also be affected by this type of situation. In short, it creates an awkward and uncomfortable scenario that just can’t be tolerated. How to Take Over a Family Business from Parents Who won’t Let Go If you’re experiencing these types of circumstances, you’re probably very unhappy, to say the least. Though you appreciate your parents’ past and current contributions, you’re now the one that is supposed to be running the business. Even though they’ve passed it off to you, they’re still holding on to their previous roles. So, here are a few helpful suggestions: Have “the talk.” While it’s either the last thing you want to do, or you’re eager to jump into it, you’ll have to have a firm yet caring discussion. Get the point across that you greatly appreciate all they have done and would also be equally grateful to help you out as you need it, but you must take on the position they’ve passed to you to honor their legacy. In other words, treat them with respect and gracefully allow them to transition out of the company. Speak with your employees. Next, it will probably be necessary to speak to the employees in much the same way. That is to say, that you are now the one that is in charge of the business and they should look to you. Give them a little leeway with this, because if your parents are still even marginally involved, they’ll naturally feel obligated to listen to them. However, given a little time, the entire dynamic will change and the employees will respect your place as the head of the company. Get all your vendors up-to-date. The same thing holds true for vendors. Because they have a long-standing relationship with your parents, they will also feel more comfortable doing business with your folks rather than you. Just as with the employees, this too will change over time. Make necessary changes incrementally. Another way to make the transition go smoother is to hold off making any big changes in the short term. (At least, those things that can wait.) This way, your parents won’t feel as though they’ve been doing something wrong, or that you’ve been itching to making changes they’ve long resisted. What other suggestions do you have? Please take a moment to share your thoughts and experiences so others can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group

How to Deal with Employees Who Don’t get Along

August 13, 2020 No Comments

You may have some terrific employees who always deliver on their promises and go above and beyond expectations. They intuitively know where to pick up on certain projects and how to get the job done right. You wish that all your employees delivered the same high quality work, but you’re content that you have enough to really help make your company stand out. There’s just one problem — they don’t get along. It’s a real shame, because when teamed up, they ostensibly could do so much more. However, putting them together in the same room sets off a series of bickering and arguments and the whole thing becomes counterproductive. So, how do you deal with employees who don’t get along but are otherwise great assets to your company? Disagreement Can be a Good Thing While you’d like everyone to get along and work in harmony, you’ve got to remember that differences of opinion can be quite helpful. Call it devil’s advocate or thinking outside the box, but whatever it is, it can help you see certain things you would not otherwise consider. After all, different perspectives can help stir creativity and lean to solutions that you wouldn’t have thought of before. Managers face a sticky problem when confronted with two adults in the same office who won’t get along. The tension between the two employees affects their work as well as the work of others in close proximity to their conflict. Employees become stressed because just coming into the office feels uncomfortable. —The Balance Careers Disagreement can even lead to resolving issues that previously could not be solved. Sometimes, revisiting old problems can help people see others points of view and they become friends as a result, with a good working relationship. Of course, this magical moment doesn’t always happen, and it’s much more common than employees hold on to their differences instead of putting them aside to work together without strife. How to Deal with Employees Who Don’t get along The one thing you can’t do is ignore it and let the conflict fester. It will only worsen and that will eventually cause it to spread to other people. It could easily destroy company-wide morale. So, deal with it right away, by doing the following: Meet one-on-one. This is a great way to learn about the conflict from each person’s perspective. It will also give you a sense of where each individual is coming from. Plus, it will help you identify the real source of the problem. Meet together. After you have a better understanding of what’s going on, then you can meet together. Then, take the time to go over what each said to you separately and ask if what you recapped is a fair assessment. If so, you can work out one or more solutions. Follow-up regularly thereafter. Of course, you can’t just assume that will fix the situation for good. You’ll need to follow-up with both parties and do so routinely (at least for the foreseeable future). Be prepared to take additional action. It’s quite possible you’ll need to take more action. (It could even result in dismissing one or both of them. Or, some form of discipline, if necessary.) Should you need to devote more time, then it is definitely worth asking yourself if it’s worthwhile or descending into an unnecessary distraction. What other suggestions do you have for dealing with employees who don’t get along? Please take a moment to share your thoughts and experiences by commenting and giving others something to consider. Interested in learning more about business? Then just visit Waters Business Consulting Group.