Business Education

Is Finding Skilled Trades Employees Impossible? Think Again!

What’s the biggest problem facing most small businesses in the trades? If you ask an owner-entrepreneur, one answer stands above the rest—finding good employees who want to work, do a good job, and are consistently reliable. But, even with the promise of great pay, these individuals seem harder than ever to find—especially post-shutdown and even five years after the fact. It can be disheartening, frustrating, and hinder a business from growing.

However, there is good news. The “college is for everyone” mentality is slowly wearing off. Young people graduating from high school are again discovering the value (and lucrativeness) of the trades. They realize they’ll spend far less on their education and begin to earn good money in a short period. Although we’re still in a transition, so it’s not always easy to find such individuals.

7 Ways Small Business Owners Can Find Skilled and Reliable Employees in the Trades

As stated, in the current labor market, many small business owners in the trades are facing an uphill battle: finding skilled workers who not only meet the job’s qualifications but also show up consistently and perform well. Whether you’re running a plumbing service, electrical company, construction firm, an HVAC business, or any other trade-based business, attracting dependable employees requires a mix of strategic recruiting, strong employer branding, and fostering a work environment that encourages retention. So, here’s how small business owners can navigate these challenges and build a reliable workforce.

1. Build a Reputation as an Employer of Choice

One of the most effective ways to attract high-quality workers is to establish a strong employer brand. Your company should be known not just for the services it provides, but also for being a great place to work. Competitive pay, clear career advancement opportunities, and a positive work culture can set your business apart.

Consider showcasing testimonials from satisfied employees on your website or social media channels. Highlight the benefits of working for your business, including training programs, job stability, and workplace camaraderie.

2. Tap Into Apprenticeship Programs and Trade Schools

Many trade schools and apprenticeship programs produce eager, well-trained individuals looking to enter the workforce. Building relationships with local vocational programs can be an excellent pipeline for reliable employees.

Offer internships or paid training programs that allow students to gain hands-on experience with your business before transitioning into full-time roles. This gives you a chance to evaluate their work ethic and skill level before committing to hiring them permanently.

3. Use Targeted Recruitment Strategies

When traditional hiring methods don’t yield results, think outside the box. You still have options for finding good recruits, such as the following:

Referrals. Employees and industry contacts often know skilled workers looking for better opportunities. A referral program with incentives can encourage them to recommend dependable candidates.
Social media and digital recruiting. Platforms like LinkedIn, Facebook, and industry-specific job boards can help connect you with skilled tradespeople actively seeking work. Posting engaging content about your work culture and job opportunities can help spark interest.
Local community networking. Attending industry events, trade association meetings, and even hosting hiring open houses can connect you with qualified prospects.

4. Prioritize Work-Life Balance and Fair Compensation

Compensation matters, but so does workplace satisfaction. Offering fair wages aligned with industry standards is crucial, but providing benefits such as flexible schedules, paid time off, or wellness initiatives can be just as impactful.

Many workers in the trades value job stability and fair treatment over chasing the highest paycheck. If you create an environment where employees feel respected and valued, they are much more likely to stay and perform reliably.

5. Optimize the Hiring Process to Weed Out Unreliable Candidates

A streamlined hiring process with clear expectations can help filter out applicants who may not be dependable. When interviewing candidates:

Ask about previous job reliability and attendance history.
Focus on behavioral-based interview questions that reveal how they handle workplace challenges.
Require a trial period or probationary period to assess performance before committing to full-time employment.

6. Retain Employees Through Strong Leadership and Development

Once you’ve found dependable employees, keeping them engaged and motivated is just as important as hiring them. Investing in leadership development, fostering mentorship programs, and giving employees room to grow can improve retention rates.

Employees who see a future within your business are more likely to stay committed. Offering professional development—such as advanced training certifications or leadership opportunities—shows that you value their long-term potential.

7. Addressing Attendance and Performance Issues Early

If absenteeism or poor performance becomes an issue, addressing it early through structured feedback and accountability systems is essential. Instead of waiting for problems to escalate, establish clear expectations from the start.

Hold regular check-ins with employees, provide constructive criticism when necessary, and create incentive programs that reward consistent performance and reliability.

A Few Final Thoughts

While the challenges of recruiting and retaining reliable workers in the trades are real, small business owners who adopt proactive strategies can find and keep quality employees.

Investing in your workforce isn’t just about hiring—it’s about building a team that stays committed for the long haul. Skilled, dependable workers are out there—you just need the right approach to find them.

Want to Accomplish More?

Do you want your company to grow faster and earn more while spending more time with your family doing everything you started your business to do?

We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at 480-636-1720, or, if you prefer, Waters Business Consulting Group to learn more about us and the services we offer.

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Reconstruction Red Shirts Relay a Valuable Lesson Entrepreneurs Can Still Use Today

October 3, 2024 No Comments

You may not believe it, but the experiences of the Red Shirts during the post-Civil War Reconstruction era provide a powerful lesson for today’s small business owners in recognizing when a cause is futile. Why? Well, the Red Shirts were a paramilitary group that fought against Reconstruction efforts in the South, often with overwhelming odds stacked against them. Their struggle, despite fierce resistance, ultimately failed to stop the sweeping societal changes brought by federal authority. For business owners, this history can highlight the importance of recognizing situations where their efforts are likely to result in little or no success, despite emotional or ideological investment. You see, sometimes, persistence can be misdirected, leading to wasted time, resources, and energy. Instead of relentlessly pursuing a failing strategy, business owners should focus on adaptive strategies, learning when to pivot or walk away from a failing investment. In today’s business environment,, just as with the Red Shirts, recognizing when a fight is unwinnable can prevent further losses. Entrepreneurs should focus on evaluating their goals, assessing market conditions, and knowing when to change direction before a venture becomes unsustainable. Resilience in business does not always mean continuing a doomed effort, but sometimes, recognizing when to change course entirely. Learning from the Red Shirts: When to Quit Let’s recap to get the most out of this analogy. The Red Shirts, a white supremacist paramilitary group active in the American South during the Reconstruction era, faced numerous setbacks and failures in their attempts to suppress black voting and maintain white dominance. While their actions were abhorrent, their experiences can offer valuable lessons for today’s small business owners about recognizing futile situations and knowing when to give up on certain pursuits. This is particularly difficult for entrepreneurs because these self-starting, self-reliant individuals often believe they can make any situation work. With enough determination, grit, positivity, and a willingness to push past obstacles, entrepreneurs can fall into the trap of pursuing futile endeavors. So, it’s super important to recognize when something isn’t worth the time and effort. Identifying Futile Endeavors Lack of support. The Red Shirts struggled to gain widespread support, even among white Southerners. Similarly, small businesses may find it difficult to sustain themselves without adequate customer base or investor backing. Opposition. The Red Shirts faced fierce opposition from both sides, residents of the North, and the South and federal forces. Small businesses may encounter obstacles such as competition, regulatory hurdles, or negative market trends. Limited resources. The Red Shirts often lacked the necessary resources, such as funding and manpower, to achieve their goals. Small businesses may face similar constraints, such as insufficient capital or a shortage of skilled employees. Now, here’s the real kicker. It’s not just about identifying when something is futile, it’s about knowing when to give up. That’s not an easy thing for any entrepreneur to do, but on some occasions, it’s not only entirely necessary but appropriate. Knowing When to Quit Persistent failure. If a business consistently fails to meet its objectives despite repeated efforts, it may be time to reassess the situation. This could involve re-evaluating the business model, target market, or even the viability of the venture. Exhaustion of resources. When a business has exhausted its financial resources or is unable to attract additional funding, it may be necessary to consider closing down. Negative impact. If a business is causing significant stress, financial hardship, or damage to relationships, it may be time to cut losses and move on. Learning from the Past While the Red Shirts’ actions were reprehensible, their experiences can provide valuable insights for small business owners. By recognizing the signs of a futile endeavor and knowing when to quit, entrepreneurs can avoid wasting time, money, and emotional energy on ventures that are not likely to succeed. It’s important to note that giving up on a business can be a difficult decision. However, sometimes it is the most prudent course of action. By learning from the past, small business owners can make informed decisions and increase their chances of long-term success. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at 480-636-1720, or, if you prefer,

Here’s the Big Lesson from the Mark Zuckerberg Apology Tour

April 9, 2018 No Comments

Mark Zuckerberg is generating a lot of headlines. It’s too early yet to know if the old cliché “there’s no such thing as bad publicity” will eventually apply. But, what we definitely know is this is a company with too much going on at one time. Now, the merits of the scandal are in hot debate. On one hand, it’s a new practice but some marketers have come forward to explain this is just business-as-usual. Regardless, it’s started a conversation about privacy, advertising practices, and personal information security. However, this only touches the surface of the real problem — Facebook is too big. The Facebook-Google Duopoly Example Over the past few years, there’s been a lot of talk about the Google-Facebook duopoly. Now, it’s more apparent than ever these two companies are the center of the internet. Even more important is what this teaches us. Both companies are currently under heavy scrutiny — a result of their massive scales. Each company is far more than their core missions. Google is part of Alphabet, a huge conglomerate. As for Facebook, it owns Instagram, WhatsApp, Oculus, and more. Getting bigger means that you need to get more organized. Working fast and loose may have been fine for your small team of superstars, but it won’t work as well with a bigger group. As your ranks grow and positions that were filled by individuals transform into teams of people, the need to stay organized becomes amplified. —Inc.com The point here is Google is not just a search engine. Nor is Facebook only a social media network. Both are a lot more. Now, let’s distill this down to the world of small business. It’s only natural to grow and expand into new territory. The question is, when does that compromise the company’s core? In other words, growth isn’t always a good thing. How to Get Back to Business Basics One critical lesson here is the fact that when a business grows, does it grow to meet the needs of its customers? Or, does it expand to other areas for the sake of chasing profit. Of course, there’s nothing wrong with adding new revenue streams. But, there is something very wrong about letting it harm core competency. Here’s a few suggestions for how to get back to business basics: Listen to your customers. More customers are one sign that your business is growing. As your customer base increases, it becomes more and more difficult to stay in-touch. So, start listening in earnest again. There are several ways to do this beyond personal interaction, if necessary. Surveys, email, and more are valuable resources. Give your team a real voice. Just because your business is larger doesn’t mean that you need to only rely on a few key people. Chances are excellent, there are team members under management who have valuable input. Solicit from them periodically and take their insight to heart. Purge all the extra stuff. When a company grows beyond its initial offerings, it breaks its old parameters. Which means often journeying out to untested waters. Problems inevitably ensue. So, stop trying to force what’s not working and let it go. Get an outside perspective. Companies can easily lose sight of their identity. If a random person can’t immediately identify what your company does, or names off a bunch of things confusingly, that’s a bad sign. Bring in an experienced business coach to give you that much-needed outside perspective. Have you experienced a time when you needed to get back to basics? What other advice would you offer? Please share your thoughts and experiences by joining the conversation! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Most Common Scams that Target Entrepreneurs

June 2, 2023 No Comments

Starting a new business is an exciting and challenging venture. However, amidst the hustle and bustle, entrepreneurs need to remain vigilant and protect themselves from potential scams that can derail their success. Scammers often prey on the vulnerabilities and limited experience of new business owners. Most Common Scams that Target Entrepreneurs Okay, let’s get ahead of this right now. Entrepreneurs are proud people and willing to take risks. So, they can be a little more susceptible to scams. Even the most skeptical can be fooled. And that means knowing the most common schemes can be very informative. Now, let’s delve into the types of scams that entrepreneurs are most likely to encounter and provide essential steps they can take to avoid falling victim. Fake Invoice Scams One of the most prevalent scams is the fake invoice scheme. Scammers send fraudulent invoices for services or products that were never ordered or received. The invoices may appear legitimate, using logos and details similar to genuine suppliers or service providers. New business owners, caught up in the chaos of managing operations, may inadvertently pay these invoices without realizing the deception. How to Avoid Fake Invoices Implement strict payment protocols: Establish a clear process for verifying and approving invoices. Maintain a record of authorized suppliers and cross-reference all invoices against this list. Double-check all invoices: Scrutinize each invoice for any discrepancies, such as changes in payment details or unexpected price increases. Contact the supplier directly to confirm the legitimacy of the invoice before making any payments. Train employees: Educate your staff about invoice scams and the importance of verifying invoices. Encourage them to report any suspicious invoices or requests for payment. Business Opportunity Scams Entrepreneurs, driven by the desire for success, can become susceptible to business opportunity scams promising quick riches or high returns on investments. These scams often present themselves as legitimate-sounding franchise opportunities (or pyramid schemes or multi-level marketing programs). However, they typically rely on recruiting more individuals rather than selling legitimate products or services. How to Stay Away from Business Opportunities that Sound Too Good to be True Research extensively: Thoroughly investigate any business opportunity before committing. Seek independent reviews and testimonials from individuals who have engaged with the organization and look for the good and bad. Anything that strikes you as a red flag should give you ample pause. Take a step back and look objectively: This is much easier said than done, but it’s worth mentioning. Get some perspective and ask people you trust. Let them evaluate the offer and give you their honest feedback. Phishing and Email Spoofing Phishing and email spoofing scams remain a constant threat to entrepreneurs. Scammers send deceptive emails, often posing as trusted organizations, financial institutions, or even government agencies. These emails attempt to trick recipients into revealing sensitive information, such as passwords, credit card details, or social security numbers. Entrepreneurs may unknowingly compromise their own and their business’s security by falling for these scams. Best Ways to Protect Yourself from Phishing and Spoofing Be cautious with email links: Avoid clicking on suspicious links or downloading attachments from unknown sources. Hover your mouse over links to reveal the actual destination before clicking. Verify email senders: Scrutinize the email address of the sender carefully. Phishing emails often use slight variations or misspellings of legitimate email addresses. When in doubt, contact the organization directly through a trusted source to confirm the authenticity of the email. Utilize security measures: Install reputable antivirus software, spam filters, and firewalls to protect against phishing attempts. Regularly update software and keep your systems patched to minimize vulnerabilities. Business Directory Scams This is an old one, but it’s still in use today. And it targets new entrepreneurs in various forms – usually digital but sometimes, still hardcopy. Scammers may contact business owners, claiming to offer inclusion in a prestigious online directory or publication for a fee. They employ persuasive tactics, promising increased exposure and enhanced credibility. However, these directories often have limited visibility and fail to deliver any real benefits. Effective Protection Tips Conduct thorough research: Before investing in any directory or publication, research its reputation and reach. Look for genuine testimonials and reviews from other business owners. Question unsolicited offers: Be skeptical of unsolicited calls or emails from unfamiliar directories. Ask for detailed information about their services and cross-check their claims with trusted sources. Verify legitimacy: Contact established industry associations or local business bureaus to verify the legitimacy of the directory or publication. What other types of scams would you add to this list? Please take a moment to share your thoughts and experiences so others can avoid making costly mistakes and being victimized by nefarious individuals or criminals. Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.