Business Education

Is Finding Skilled Trades Employees Impossible? Think Again!

What’s the biggest problem facing most small businesses in the trades? If you ask an owner-entrepreneur, one answer stands above the rest—finding good employees who want to work, do a good job, and are consistently reliable. But, even with the promise of great pay, these individuals seem harder than ever to find—especially post-shutdown and even five years after the fact. It can be disheartening, frustrating, and hinder a business from growing.

However, there is good news. The “college is for everyone” mentality is slowly wearing off. Young people graduating from high school are again discovering the value (and lucrativeness) of the trades. They realize they’ll spend far less on their education and begin to earn good money in a short period. Although we’re still in a transition, so it’s not always easy to find such individuals.

7 Ways Small Business Owners Can Find Skilled and Reliable Employees in the Trades

As stated, in the current labor market, many small business owners in the trades are facing an uphill battle: finding skilled workers who not only meet the job’s qualifications but also show up consistently and perform well. Whether you’re running a plumbing service, electrical company, construction firm, an HVAC business, or any other trade-based business, attracting dependable employees requires a mix of strategic recruiting, strong employer branding, and fostering a work environment that encourages retention. So, here’s how small business owners can navigate these challenges and build a reliable workforce.

1. Build a Reputation as an Employer of Choice

One of the most effective ways to attract high-quality workers is to establish a strong employer brand. Your company should be known not just for the services it provides, but also for being a great place to work. Competitive pay, clear career advancement opportunities, and a positive work culture can set your business apart.

Consider showcasing testimonials from satisfied employees on your website or social media channels. Highlight the benefits of working for your business, including training programs, job stability, and workplace camaraderie.

2. Tap Into Apprenticeship Programs and Trade Schools

Many trade schools and apprenticeship programs produce eager, well-trained individuals looking to enter the workforce. Building relationships with local vocational programs can be an excellent pipeline for reliable employees.

Offer internships or paid training programs that allow students to gain hands-on experience with your business before transitioning into full-time roles. This gives you a chance to evaluate their work ethic and skill level before committing to hiring them permanently.

3. Use Targeted Recruitment Strategies

When traditional hiring methods don’t yield results, think outside the box. You still have options for finding good recruits, such as the following:

Referrals. Employees and industry contacts often know skilled workers looking for better opportunities. A referral program with incentives can encourage them to recommend dependable candidates.
Social media and digital recruiting. Platforms like LinkedIn, Facebook, and industry-specific job boards can help connect you with skilled tradespeople actively seeking work. Posting engaging content about your work culture and job opportunities can help spark interest.
Local community networking. Attending industry events, trade association meetings, and even hosting hiring open houses can connect you with qualified prospects.

4. Prioritize Work-Life Balance and Fair Compensation

Compensation matters, but so does workplace satisfaction. Offering fair wages aligned with industry standards is crucial, but providing benefits such as flexible schedules, paid time off, or wellness initiatives can be just as impactful.

Many workers in the trades value job stability and fair treatment over chasing the highest paycheck. If you create an environment where employees feel respected and valued, they are much more likely to stay and perform reliably.

5. Optimize the Hiring Process to Weed Out Unreliable Candidates

A streamlined hiring process with clear expectations can help filter out applicants who may not be dependable. When interviewing candidates:

Ask about previous job reliability and attendance history.
Focus on behavioral-based interview questions that reveal how they handle workplace challenges.
Require a trial period or probationary period to assess performance before committing to full-time employment.

6. Retain Employees Through Strong Leadership and Development

Once you’ve found dependable employees, keeping them engaged and motivated is just as important as hiring them. Investing in leadership development, fostering mentorship programs, and giving employees room to grow can improve retention rates.

Employees who see a future within your business are more likely to stay committed. Offering professional development—such as advanced training certifications or leadership opportunities—shows that you value their long-term potential.

7. Addressing Attendance and Performance Issues Early

If absenteeism or poor performance becomes an issue, addressing it early through structured feedback and accountability systems is essential. Instead of waiting for problems to escalate, establish clear expectations from the start.

Hold regular check-ins with employees, provide constructive criticism when necessary, and create incentive programs that reward consistent performance and reliability.

A Few Final Thoughts

While the challenges of recruiting and retaining reliable workers in the trades are real, small business owners who adopt proactive strategies can find and keep quality employees.

Investing in your workforce isn’t just about hiring—it’s about building a team that stays committed for the long haul. Skilled, dependable workers are out there—you just need the right approach to find them.

Want to Accomplish More?

Do you want your company to grow faster and earn more while spending more time with your family doing everything you started your business to do?

We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at 480-636-1720, or, if you prefer, Waters Business Consulting Group to learn more about us and the services we offer.

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Guest Post: The Best Advice for Retirees Aiming to Start a New Business

November 7, 2018 No Comments

Written By: Jim McKinley There are many different reasons for starting a new venture after entering retirement. Maybe you want to pursue a business idea you never had a chance to realize before, or maybe you miss putting your knowledge and skills to work. No matter what’s driving you, your first priority needs to be keeping your financial future secure and intact. Check Your Perspective Your first step toward developing a successful business during retirement is developing a realistic fiscal outlook. As Inc. explains, thinking in terms of the financial future is a must. Even if you retired at a young age, are currently economically sound, and are in great health, you need a strategy oriented toward long-term success on all fronts. According to some statistics, nearly a third of all retirees must dedicate 40 percent of their retirement income toward existing debts, and if you have a situation where you’re starting out your business barely making ends meet, you are more apt live with stress and financial struggle instead of making good headway. Examine Debts Acknowledge any debts you have, including your mortgage. If you already owe money to creditors, make it a point to become debt-free as soon as possible. It might be a good time to downsize your home, and you should examine what you have in your retirement savings. Also, take a hard look at your credit report and examine it for any accounts that don’t belong to you, clerical errors such as incorrect dates, or old debts which should be removed. According to ConsumersAdvocate.org, investing in a credit repair service can mean entering into your new business venture with solid financial footing and better peace of mind for your golden years. Solidify Your Plan Once you have a good feel for your financial position, take an earnest look at what you expect to be doing. US News notes the largest part of success for small business owners is making a solid business plan, which includes recognizing an existing need and then finding a way to meet it. Are you offering the right product or service at the right time? Do you already have the abilities to fill that niche, or do you need to invest in special equipment or training? Some retirees turn a hobby into a small business, such as making handyman repairs, landscaping, or selling handcrafted items online. You might decide to be a real estate agent, in which case you should check the requirements where you live. Resources for Funds According to the Muse, if your business idea requires a substantial investment, you might decide to take out a loan or find investors willing to help finance your endeavor. You could reach out to friends and family members through crowdfunding, or connect with specific people you think might be as passionate about your idea as you are. Think about the need you intend to meet as well as who will be impacted and how. Be creative in your outreach, be ready to pitch your idea, and you might be pleasantly surprised at the outcome. Pathways and Exits How long do you plan to work at your new venture? Depending on your objective, you might only intend to work for a set number of years. For instance, some people work until they reach a particular financial goal or a specific age, while others develop their businesses with the intention of passing it along to someone else later. Have a plan in place for how you will later exit your business. Your business’s legal structure can help determine your exit strategy as much as your goals, and certain formats can also help protect your personal finances. You may wish to explore the AARP’s entrepreneurial resources when deciding how to proceed. Taking on a new venture during retirement is a big step. So, weigh your situation carefully to ensure your financial well-being. With some careful planning, you can start a new business without risking your future.

How Small Business Owners Can Craft Irresistible Discounts and Sales that Standout from the Competition

October 18, 2023 No Comments

How Small Business Owners Can Craft Irresistible Discounts and Sales that Standout from the Competition In the competitive landscape of modern commerce, offering discounts and sales is a strategic way for small business owners to attract customers and boost sales. However, simply slashing prices is not enough; your discounts and sales need to stand out amidst the sea of offers customers encounter daily. Because of this, it’s necessary to explore the most effective strategies small business owners can use to make their discounts and sales not only noticeable but also irresistible. By implementing these techniques, you can increase closed deals, enhance customer loyalty, and ultimately, drive higher profits for your business. Ways Small Businesses Can Offer Enticing Discounts and Sales that Beat Out Their Competition Discounts and sales are a great way to attract new customers and increase sales. However, with so many businesses offering discounts and sales, it can be difficult to make your offers stand out. Here are a few tips on how to make your discounts and sales stick out over the competition: Offer unique discounts and promotions. Instead of just offering a generic discount, try offering a more unique discount that is relevant to your business and target audience. For example, you could offer a discount for first-time customers, a discount for students or seniors, or a discount for customers who refer their friends. Use creative marketing language. When promoting your discounts and sales, use creative and eye-catching language that will grab attention. For example, you could use phrases like “Limited-time offer!” or “Save big today!” You could also use images and videos to help promote your discounts and sales. Personalize your discounts and promotions. When possible, try to personalize your discounts and promotions for each customer. For instance, you could send customers personalized email offers based on their purchase history or interests. You could also offer discounts and promotions to customers on their birthday or other special occasions. Make it easy for customers to redeem your discounts and promotions. Your discounts and promotions should be easy for customers to redeem. Avoid using complicated codes or restrictions. You should also make sure that your discounts and promotions are prominently displayed on your website and in your store. Also, be sure to track the results of your discounts and promotions. It is important to track the results of your discounts and promotions so that you can see what is working and what is not. This will help you to improve your future discounts and promotions. More Discount Strategies Small Businesses Can Use While these methods are actionable and helpful, there are additional ways to make such offers enticing to new and repeat customers. Here are a few additional tips that can help you increase the number of closed deals and profits from your discounts and sales: Create a sense of urgency. When promoting your discounts and sales, create a sense of urgency by letting customers know that the offer is only available for a limited time. This will encourage customers to act quickly and make a purchase. Use social proof. Social proof is a powerful psychological phenomenon that can influence people’s behavior. When people see that others are taking advantage of your discounts and sales, they are more likely to do the same. You can use social proof by displaying testimonials from satisfied customers on your website and in your store. You can also promote your discounts and sales on social media and encourage customers to share their experiences with their friends and followers. Upsell and cross-sell. When customers are taking advantage of your discounts and sales, it is a great opportunity to upsell and cross-sell them on other products and services. For example, if a customer is buying a new phone, you could upsell them on a case or screen protector. Additionally, you could also cross-sell them on a wireless plan or accessories. By following these tips, you can make your discounts and sales stand out over the competition and increase the number of closed deals and profits. But, take the time to experiment to learn what works most effectively. Chances are there’s a combination that will yield the best results. With a little trial and error, you’ll discover what works and what doesn’t. Right now, you can get John Waters’ latest book for FREE! (Currently selling for $19.95 on Amazon). This inspiring book titled “Profit by Design: The Blueprint to Successfully Scale Your Business and Regain Your Freedom” is a must-read for business owners who want to do just that! Request your FREE copy in any of the following ways: By phone 602-435-5474 Visit Waters Business Consulting Group By email: Steve@WatersBusinessConsulting.com

Custer’s Last Stand, the Dade Massacre, and Your Business

January 10, 2025 No Comments

Small business owners often wear many hats, juggling the roles of visionary, manager, marketer, and more. While confidence is a crucial trait for any entrepreneur, unchecked arrogance and overconfidence can lead to a series of missteps that can threaten the very survival of a business.