Business Education

The Secret Weapon for Small Biz: Unlock a Pool of Brilliant Summer Interns (Before Your Competitors Do)

Forget expensive hires and chasing talent you simply can’t afford. Your small business needs a competitive edge this summer, and it’s not what you think. While your rivals are scrambling, you could be tapping into an often-overlooked goldmine: brilliant summer interns.

That’s right: summer interns. This may seem something like only big-time organizations do, but small businesses can benefit as well. These individuals are great resources and could turn into full-time future assets. Below, we will reveal the simple, effective strategies to attract top-tier talent, inject fresh energy into your team, and supercharge your productivity—all before your competitors even know what hit them. So, read on!

How Small Business Owners Can Find Qualified Summer Interns

Summer internships can be a win-win for small businesses and students alike. Interns gain valuable hands-on experience, while businesses benefit from fresh perspectives, extra help, and potential future hires. However, finding qualified interns—ones who are motivated, skilled, and a good fit for your business—requires a strategic approach. Here’s how small business owners can attract and hire the right summer interns.

1. Define Clear Goals for the Internship

Before you begin the search, define what you want the intern to accomplish. Consider the following:

Skills and qualifications. What kind of intern are you looking for? Are you seeking marketing support, administrative assistance, or technical expertise?
Projects and tasks. Outline the specific work interns will do. Will they assist with social media, research, customer service, or operations?
Learning opportunities. Interns should gain valuable experience beyond just doing tasks. How will your business help them learn and grow?

A well-structured internship program increases the likelihood of attracting serious candidates who are eager to contribute.

2. Tap Into Local Colleges & Universities

One of the best ways to find interns is through local educational institutions:

Career services offices. Most universities have career centers that help connect students with internships. Reach out and list your opportunity.
Business and industry-specific departments. Contact professors in relevant fields (such as marketing, finance, or engineering) to get recommendations for standout students.
Campus events. Attend internship fairs or networking events where students actively seek opportunities.

Building relationships with universities can provide a steady pipeline of talented candidates eager for hands-on experience.

3. Leverage Online Internship Platforms

Many students search for internships online, so listing your opportunity on well-known platforms can broaden your applicant pool:

LinkedIn — Post your internship and connect with potential candidates.
Handshake — A widely used platform connecting students with internships.
Internships.com and WayUp — Sites specifically designed for internship listings.
Your website and social media — Promote the internship on your business’s website, LinkedIn, and Instagram.

By listing your internship online, you expand your reach beyond your immediate network.

4. Reach Out to Local Business Networks

Your community might have hidden gems—motivated students looking for summer opportunities. Consider:

Chambers of commerce. Many local business groups have resources to connect employers with students.
Networking events. Attend industry mixers and talk to young professionals looking for experience.
Nonprofit organizations. Groups that support young professionals might have internship matching programs.

Sometimes, the best candidates come from within your local connections.

5. Write a Compelling Internship Description

Your internship posting should be clear, engaging, and specific to attract qualified applicants:

Use a strong headline. Instead of “Summer Internship Available,” try “Marketing Internship—Hands-On Experience at a Growing Business!”
Highlight benefits. Will they gain real-world experience? Work directly with leadership? Improve key skills?
Clarify requirements. Include necessary qualifications (such as coursework, basic skills, or software knowledge).
Include compensation details. If it’s a paid internship, highlight the pay. If unpaid, ensure it offers strong learning value.

A strong internship description ensures you attract interns who align with your business goals.

6. Conduct a Thorough Screening Process

To find qualified interns, don’t settle for the first applicants—take the time to vet them properly:

Resume reviews. Look for relevant coursework, previous internships, or extracurricular involvement.
Interviews. Ask questions about their career goals, teamwork skills, and ability to contribute to your business.
Skill tests (if applicable). If hiring for technical roles, consider small assignments or sample projects.

A thoughtful selection process ensures you bring in interns who are serious about making an impact.

7. Make the Experience Valuable for the Intern

A well-run internship benefits both the business and the intern. Ensure that your intern:

Has mentorship and guidance rather than being left alone on tasks.
Gains real skills that improve their career prospects.
Feels engaged, whether through team collaboration or meaningful projects.
Receives feedback, helping them grow professionally.

Investing in your interns will not only make their experience more meaningful but also encourage them to consider future employment with your business.

Build a Strong Internship Program

Finding qualified summer interns requires more than just posting a listing and hoping for applicants. Define clear goals, use strategic hiring methods, and create a meaningful experience—and you’ll attract interns who contribute to your business while gaining valuable skills.

By investing in the next generation, your small business can benefit from new energy, fresh perspectives, and potential future hires. With the right approach, internships can be a stepping stone for your business growth.

Want to Accomplish More?

Do you want your company to grow faster and earn more while spending more time with your family doing everything you started your business to do?

We can make that dream a reality. Give us 30 minutes, and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at 480-636-1720, or, if you prefer, Waters Business Consulting Group to learn more about us and the services we offer.

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Creative Ways Entrepreneurs can Expand their Small Businesses

May 3, 2023 No Comments

Starting a small business is a big undertaking, but it can be incredibly rewarding. However, growing a small business can be just as challenging. There are many factors to consider, such as marketing, financing, and staffing. But with a little creativity and ingenuity, entrepreneurs can expand their businesses and achieve their goals. Creative Ways Entrepreneurs Can Expand Their Small Businesses One neat trick (that isn’t necessarily easy to pull off) is to expand in order to provide not only additional revenue streams but stability, too. This helps to meet basic financial needs when certain products and/or services fail to perform to their normal or even desired standards. Fortunately, it’s possible to expand a small operation without incurring a lot of time and expense. You’ll find some of these strategies don’t require work or capital whatsoever. In fact, a few are quite simple and straightforward. So let’s take a look at a few creative ways entrepreneurs can expand their small businesses: Partner with other businesses. One way to expand your business is to partner with other businesses that complement your own. For example, if you own a restaurant, you could partner with a local bakery to offer delivery or catering services. Or, if you own a retail store, you could partner with a local marketing firm to help you with your advertising and promotions. Expand into new markets. Another way to grow your business is to expand into new markets. This could mean opening up new locations, selling your products online, or targeting new demographics. For instance, if you own a clothing store, you could expand into new markets by opening up a location in a different city or by selling your products online. Develop new products or services. Another way to expand your business is to develop new products or services. This could mean adding new items to your product line, offering new services, or creating a new line of business altogether. Here’s one example to follow, if you own a landscaping company, you could develop a new line of gardening products or offer lawn care services. Offer franchising opportunities. If you have a successful business model, you can consider franchising your business to expand your reach. This involves licensing your business model to other entrepreneurs who can operate their own franchises. Franchising can help you expand your brand and increase revenue without incurring the costs and risks associated with opening new locations. Create a loyalty program. A loyalty program can help you retain customers and encourage repeat business. You can create a loyalty program that rewards customers for their purchases or referrals. This can help you build a loyal customer base and increase sales. Attend industry events. One way to stay ahead of the curve and learn about new trends is to attend industry events. This is a great way to network with other entrepreneurs, learn about new products and services, and get inspired. So, let’s say you own a restaurant. You could attend a food and beverage trade show to learn about new trends in the industry. Get involved in your community. Another way to grow your business is to get involved in your community. This could mean sponsoring local events, volunteering your time, or donating to local charities. Getting involved in your community is a great way to build goodwill and support for your business. These are just a few creative ways entrepreneurs can expand their small businesses. By being creative and thinking outside the box, entrepreneurs can achieve their goals and grow their businesses into successful enterprises. Obviously, this isn’t a complete or exhaustive list of ways entrepreneurs can expand their small businesses. If you have any other bits of advice or suggestions, please take a moment to comment and share your thoughts and experiences so others can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

Signs an Employee is Quite Quitting

September 23, 2022 No Comments

Quite quitting is currently making all the rounds on social media and in corporate environments. And, it’s generating a whole lot of attention. Quite quitting isn’t just the latest buzz phrase, either. (Although, it is a bit misleading, given that it doesn’t mean preparing to turn in a resignation letter. Instead, it means doing as little as possible while still collecting a paycheck. Or, what was previously known as “coasting.”) However, this differs because employees who “coast” usually depart in the near future. Quite quitting is about staying onboard, but performing just enough to get by without being noticed. Quite Quitting Explained The term quiet quitting has only recently emerged and it’s gained quite a bit of traction in a very short time. The phenomenon is thought to arise from the aftereffects of the pandemic and shutdowns, which gave people a lot of time to reflect and reprioritize. The theory goes that employees realized that they can have a more fulfilling life experience by doing less at work and putting emphasis on their personal lives. Not taking your job too seriously has a new name: quiet quitting. The phrase is generating millions of views on TikTok as some young professionals reject the idea of going above and beyond in their careers, labeling their lesser enthusiasm a form of ‘quitting.’ It isn’t about getting off the company payroll, these employees say. In fact, the idea is to stay on it—but focus your time on the things you do outside of the office. —Wall Street Journal Obviously, this has a number of profound effects – not least of which is the fact that businesses are still paying them the same, though their production steadily declines and quality of work will likewise suffer. That’s just an unfortunate reality, but there are also other deleterious effects. Rather than make the person engaging in this practice happier, it will likely have the opposite effect, since numerous studies have clearly shown that work adds value and purpose to people’s lives. So, it is imperative to know the signs of quiet quitting in order to spot it when it starts to manifest, and before it becomes a problem. Top Signs an Employee is Quite Quitting The good news about this new phenomenon is that it’s actually a kind of reincarnation of an age-old problem. As stated above, it was previously known as coasting, something employees did when they were about to leave their position. But, this new version is far more concerning, because the employee who is quiet quitting has no intention of actually leaving their job. So, here are the top warning signs an employee is quietly quitting: They disengage. An employee who previously stayed in the mix and was eagerly part of the day-to-day operations and activity will start to disengage. At first, it might not be obvious. But, over time, managers and business owners will probably notice it. They stop keeping up. Similarly, an employee who is quietly quitting will no longer keep up with the latest that’s going on inside the company. Instead, he or she will fall out of the loop or just remain on the margins in order to appear that he or she is keeping up with what’s happening – even though that’s not what’s really transpiring. They no longer take initiative. This should come as no surprise. By its very definition, quiet quitting means doing as little as possible in order to remain employed but definitely not contributing any more than necessary. Fortunately, this is a fairly easy sign to spot, especially with people who were previously go-getters who now just seem to show up and do the bare minimum. They keep their ideas and opinions private. This sign isn’t overtly obvious, but it does point to the distinct possibility an employee is quietly quitting. However, if it is someone who previously contributed good ideas and shared their thoughts and opinions and now doesn’t, then such a change might be a red flag. What other telltale signs would you say are indicative of quite quitting? Please take a moment to share your thoughts and opinions – and/or experiences – so others can benefit from your suggestions! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Don’t Let Sears JCPenney Ruin Your Retail Shop Dreams

May 23, 2017 No Comments

“Retail Apocalypse: Why JC Penney Will Survive; Sears Holdings Won’t,” exclaims a Motley Fool headline. ” J.C. Penney May Have No Other Choice but to Aggressively Close,” a headline in TheStreet.com predicts. “With Macy’s, Sears, Kohl’s Sliding, Can Mom and Pops Survive?” an NBC News headline asks. So, what’s really going on and why are these legacy retailers in such trouble? You can read for hours and come to different conclusions. But the underlying question is: can your retail store dreams still come true? The answer is: Yes. How to Start a Successful Retail Business The hyperbole of a “retail apocalypse” is a practice in the old journalism cliché, “If it bleeds, it leads.” Shocking headlines do get attention and these might even make you think there’s no point in starting a retail business. But, this simply isn’t the case. The problem these icons face began many, many years ago. And, with a bit of can-do attitude, you can start your own retail business. (Even if you have bad credit, you can be a retail entrepreneur.) ‘Main Street’ has now become a generic term synonymous with U.S. small business in general. But for many entrepreneurs, the prospect of joining Main Street in its more literal meaning – i.e. the primary retail street of a village or town – still holds an enormous amount of appeal as a business venture. Given the right amount of market research, business planning, and financial support, starting a retail business (and joining the more than 24 million people who earn a living this way) can offer many rewards to the right kind of entrepreneur. — U.S. Small Business Administration The trick is not to fall into a front-loaded trap. That means, taking on a lot of new debt to get it up and running. Incremental growth works every time because it greatly reduces risk. It also allows you to seriously cut down on the inevitable learning curve. Plus, starting small gives you a prime opportunity to identify trends. All of these are a huge help. You’ll come across different ways to grow and to save money in your venture, such as small business tax savings, and plenty more. You can build a thriving retail company, even if you’re the only employee. Here are some helpful tips for how to start a successful retail business: Find a solid niche. Think about the success of Etsy, Pinterest, Shopify, and other platforms. All of these have a common denominator — niche products and services. Whatever your passion is, chances are excellent you can turn a fun-loving hobby into a profitable business. Start by searching for like products or services and take note of their marketing techniques. Test the online market. When you have a solid idea of what others are doing, it’s time to step into the business yourself. The good news is, you don’t have to open an actual store in a shopping mall or in a retail strip. You can begin selling online in your spare time. Be sure to spread the word through social media. And, check out local events to test the market in your own area. Grow its sales incrementally. The one problem you really need to avoid is to allow it to grow past your ability to meet demand. That means managing expectations right from the beginning. Ask yourself how much you can handle on your own. In other words, ask yourself, “How many of these can I produce in a given timeframe?” Then, extrapolate from there to learn how to handle more and more orders. Go find your Customer. In most retail businesses, their marketing model is to wait for customers to find them and their products. Instead, identify your target customer and go to them in the beginning so that you can get early traction and sales. Be more reliant on your ability to generate sales rather than dependent on waiting for sales. Consider opening a brick-and-mortar. At some point, you might seriously consider opening a brick-and-mortar location. But this is where you need to be most cautious. Plenty of retail businesses who do well without a brick-and-mortar location open a shop only to be overwhelmed by the new operating costs. However, this doesn’t mean it isn’t an option, just be realistic about the projected revenue and expenses. Have you established a successful retail business? What tips and tricks do you use for you retail company? Please share your own thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group. [shareaholic app=”follow_buttons” id=”26833294″]