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Start the New Year Strong – Avoid Entrepreneurial Burnout

Now that 2018 is upon us, it’s time to make good on your resolutions. As an entrepreneur (or soon-to-be business owner), you want your company to succeed. This requires a lot of hard work. It also requires dreaming big. Without those two elements, it’s very difficult to move forward. Unfortunately, being an entrepreneur means having to shoulder a big load. And, that can easily lead to burnout. The passion turns sour. It’s no longer a challenge but a burden. The good news is, it doesn’t have to be a reality.

Make 2018 a Great Year for Your Business

If you want 2018 to be a success for your business, you must avoid certain personality types. Additionally, you’ll have to keep the fire going inside. Entrepreneurs are complex people. They love to dream and can easily leap from one to another. What’s more, they really love to work and work hard. The reward is simply too good a feeling. But, even the hardest workers, the most disciplined business owners can fall victim to burnout.

Being an entrepreneur is no mean task, and definitely isn’t meant for the fainthearted. Entrepreneurs have too much to do and a lot to prove, not just to their competitors, but also themselves. Dealing with the daily challenges and frustrations that come from running a business operations can take a toll on any sane person’s mental and/or physical health. —All Business.com

In fact, this is actually one of the biggest (if not the single biggest challenge) entrepreneurs face. Long weeks with plenty of nighttime hours devoted to work takes its toll. Eventually, you feel less connected to personal relationships. And, strangely enough, less in-tune with your own business.

How to Avoid Entrepreneurial Burnout

Entrepreneurial burnout is a real thing. It’s a trap entrepreneurs unwittingly set for themselves. They don’t even know it’s happening until it’s too late. All of a sudden, there’s little to no reward. Things seem dull and routine — even monotonous. Fortunately, there are ways to avoid entrepreneurial burnout:

Avoid falling into a rut. Okay, so one of the biggest challenges to running a business is to set and stay on schedule. But that very strategy can also turn against you. It goes from smart scheduling to rut and does so without warning. Seemingly out of the blue, you feel like you’re just doing the same thing over and over. So, change environments and scenery. And, do so regularly.
Schedule regular breaks. Make no mistake about it, both long and short breaks are necessary. You not only need to get out of the office on a daily basis, you need to get away from the office regularly. And, take actual time away from the business. A simple weekend getaway without any work offers amazing refreshment.
Stay away from time wasters. You probably fall prey to time wasters. Social media is a great example because it’s so prevalent. Or, it could be constant chit-chat. Whatever wastes your time, identify these and you’ll lessen the burden of feeling unproductive.
Always be clear about what you want. Losing focus is a big problem. But, there are simple ways to deal with it. Every day should bring you closer to your next goal. But, if you’re unclear about that end, you don’t know where to begin. So, work with others and be cognizant of where you want to go next.
What does it take to succeed as an entrepreneur as quoted by Tony Robbins. I listened to a great interview with Tony Robbins recently, and when asked about the characteristics that it takes to succeed, Tony shared in his interview:
1. HUNGER … dig deep to successful people, Steve Jobs, Bill Gates, Mark Zuckerberg … you will find that they are HUNGRY to achieve and push beyond the pain
2. Having a Mission larger than you … your WHY. Why do you do what you do? Pride of ownership, mission, joy, being able to give to our kids and others more than ourselves
3. You have to become Obsessed with Strategies or a Plan to succeed. For example; if you say you want to enjoy life on the beach and you start running North … you’re going the wrong direction because the beach are South! The right strategy can save you a decade and lots of losses.

How do you avoid burnout? What other things do you use to stay focused and excited? Please share your thoughts and experiences by commenting and joining the conversation!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Tips for Choosing a Brand Name

September 20, 2018 No Comments

Okay, so you have a great idea and want to launch a brand. You’ve got plenty of inspiration in every other aspect. But, when it comes to giving it a brand name, the well is just plain dry. So, you’re looking for various ideas to give you some direction. Well, one thing is for sure, it’s got to resonate with people. Or, does it? Now that’s a scary thought. However, it’s a necessary thought-experiment. Differences between a Company Name and a Brand Name Let’s first look at what we’re actually talking about. If you’re going into a trade or profession, it’s customary and wise to go with tradition. In other words, if you’re going to open a specialty bakery, it’s perfectly okay to go with something like “Little Miss Muffin.” People will get it. Although, you might toy with the prospect of giving it a more eccentric name. Just be aware, doing so is a big gamble. Throughout the entire life cycle of your business one thing is constant – your business name. And this means getting it right, the first time. Why? Consider this – assuming you optimize your Web site, post your business on local online listings, develop a social media strategy, and deliver a great service, your business name and all that it represents will go viral (and hopefully in a good way). —Small Business Trends That’s really the difference between a company name and a brand name. Think about it this way. If you were approached in 2005 and asked “What is Facebook?” Or, “What is Twitter?” Could you answer? Nope. The reason why is obvious, neither existed back then. But today, they are household names. Even though their names do not describe what they are or what they offer. Tips for Choosing a Brand Name Let’s put it another way, when you choose a brand name, you’re giving your entity a brand or an identity. Now, it makes sense to name it after yourself or to take off from an existing brand. But, doing so creates some problems. So, here are some helpful tips on how to choose a brand name: Conduct several web searches. Dropbox. Twitch. YouTube. Though familiar to nearly everyone now, at one time, these were unknowns. A good place to start is simply by searching the web to learn if there’s already a spot-on or similarly named company out there. Compare and contrast what’s out there. Speaking of out there, once you begin to identify organizations, take the time to compare and contrast what’s similar and dissimilar. It’s definitely worthwhile because you’ll learn important lessons. Find something that will set your brand apart. Of course, you’ve got to pick a brand name that will set you apart from the competition. But, don’t go too far out or you might confound anyone who encounters it. Don’t rely on incumbent brands because it’s a mistake. One the other side of the coin, some organizations take an approach of building off another entity. For instance, publications like “Android Police and Mac Rumors.” While these make sense for the present, they could well look outdated in the future. After all, Google might rebrand its mobile platform or Apple could very well come out with a new line of computers. What other suggestions do you have for choosing a brand name? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

The Business Behind the Beautiful Landscapes

July 1, 2026 No Comments

Why great operations create great profits A beautifully maintained commercial property is easy to spot. Clean lines, healthy turf, well-kept plant material, crisp edges, seasonal color. The kind of outdoor space that leaves a strong first impression on tenants, customers, employees, and anyone else who walks through it. What’s much harder to see is the business behind that landscape. Behind every well-maintained property sits a whole operating system of people, equipment, schedules, production standards, estimating, purchasing, customer communication, quality control, and financial discipline, all working together (or not) out of view. When those pieces work together, you get more than a beautiful landscape. You get a profitable business. At Waters Business Consulting Group, we’ve seen this pattern over and over: a landscape company doing genuinely exceptional field work, with satisfied customers and growing revenue, and margins that stay stubbornly thin anyway. The problem usually isn’t the quality of the landscape. It’s the quality of the business behind it. Great landscapes are built on great operations Commercial landscaping is an operational business through and through. Every single day involves hundreds of small decisions about labor, equipment, routing, materials, weather, and changing conditions in the field, and one missed detail can ripple further than you’d expect. A bad estimate can put a contract behind before the first crew even shows up. A poorly planned route quietly burns labor and fuel. A piece of equipment going down can throw off an entire day’s schedule. Inconsistent production standards mean rework, and weak communication turns a minor customer concern into a retention problem. These all look like operational issues on the surface. Underneath, they’re financial ones. The companies that consistently perform well understand that operational excellence isn’t separate from profitability. It’s one of the main things driving it. The cost that hides in plain sight Most operational inefficiency doesn’t show up as one big expense you can point to. It builds up quietly. Ten minutes of unproductive time on one crew doesn’t sound like much, but multiply that across dozens of employees, several crews, hundreds of service days, and a full year, and it adds up to real money. The same goes for excessive travel time, poorly sequenced work, labor assumptions that were wrong from the start, unplanned overtime, equipment downtime, wasted material, rework, unclear expectations, and inconsistent quality control. The tricky part is that most companies don’t have the visibility to actually measure any of this. They know a division missed its margin target, but not why. They watch labor costs rise without being able to say which crews or properties or habits are actually driving it. The best operators make the invisible visible. They build systems that show leadership exactly where time, labor, equipment, and money are going, and whether that spending is actually producing results. Profitability starts at the estimate A lot of a job’s profitability gets locked in before a single crew shows up. You can have great people and strong field leadership, but if a contract was priced wrong, operations is stuck trying to make an unprofitable job work anyway. Good estimating takes more than labor hours plus a margin. It means really understanding production rates, labor and equipment costs, material costs, how complex the property actually is, travel and mobilization, seasonal swings, overhead, risk, and what the customer expects. The best companies don’t stop once the estimate is submitted. They go back and check it against what actually happened: did the job take the expected hours, were the production assumptions right, did materials or equipment cost more than planned, did scope creep eat into margin, and which types of estimates keep performing well versus which ones keep losing money. That feedback loop is what sharpens pricing over time and stops the same mistake from repeating itself job after job. Estimating isn’t really a sales function. It’s the first step of operational planning. Labor productivity is a real competitive edge Labor is one of the biggest, messiest costs in commercial landscaping. The companies that consistently win don’t just watch payroll totals. They understand how labor actually converts into finished work, tracking things like labor hours per property, production rates by service, revenue per labor hour, crew productivity, overtime trends, rework, and schedule adherence. The point was never to push people to work faster without regard for quality or safety. It’s to give crews clear expectations, the right resources, and as few unnecessary obstacles as possible. When employees know what success looks like and managers actually have reliable data, productivity tends to take care of itself. Scheduling is a profit lever, not an admin task It’s easy to treat scheduling as busywork, but it’s actually one of the biggest financial levers a landscape company has. How crews, equipment, and properties get scheduled affects labor utilization, travel time, fuel costs, overtime, equipment availability, and how the customer experiences the work. Bad scheduling hides costs everywhere. A crew burns too much time driving between stops. A piece of equipment sits idle. Work gets pushed until it needs overtime to finish. One customer request throws off an already tight route. Good scheduling weighs property locations, service frequency, crew skill, equipment needs, seasonal workload, and weather, not just to fill the calendar, but to actually deploy people and machines in the most productive way possible. Equipment has to earn its keep Equipment is essential to this business, and it’s also expensive. Buying, financing, maintaining, hauling, repairing, and eventually replacing it eats up serious capital. The strongest companies treat their fleet like a strategic asset, watching utilization, operating costs, maintenance needs, downtime, replacement timing, and return on investment, not just fuel and repair bills. They also understand what a broken-down mower or truck really costs. It’s rarely just the repair. It’s the whole crew’s productivity for the day, plus whatever it takes to catch back up: rescheduling, overtime, a rental, extra labor. Preventive maintenance and real equipment planning protect both productivity and the bottom line. Quality control is a financial issue, not just a service

Why Too Much Business is Bad for Business

May 24, 2017 No Comments

We all know that a business without much business, that is sales, usually sails slowly into the abyss. In some scenarios, a lack of sales starts a fantastic slide into oblivion quickly, causing the organization to grind to an abrupt halt. Regardless if it’s a slow bleed to death or a rapid demise, the end results are the same. This is what most first-time entrepreneurs know and fear, which is why they put all their resources into an astonishing effort in a race to success. While this scenario is certainly common and there are countless examples of companies wanting to dissolution, there’s another situation which can manifest and cause the same outcome — too much business. Why Too Much Business is Bad for Business Sure, it’s paradoxical, but nonetheless true: too much business, too many sales, is bad for business. It’s a strange phenomenon, but, it can’t be allowed to become a reality. When a business grows too fast, it runs the risk of outpacing its own abilities and that can cause customers to be shortchanged and to outpace the businesses capital resources. That’s nothing short of a disaster waiting to unleash itself, sabotaging a company from the inside. Incremental change rather than big splashy launches? Caution rather than risk? That may not sound like the profile we’ve come to associate with entrepreneurs, but it’s exactly this somewhat paradoxical mix of creativity and innovation combined with restraint, regulation and caution that is driving the next phase of [the country’s] business growth. The culture of prudence that has sometimes led [the country] to be seen as an economic lightweight has, in these tough economic times, proven to be our greatest asset. –Ivey Buiness Journal A company can’t overreach or it will be overwhelmed. We’ve all seen the real world effects when Fortune 500 companies rush a product to market. The Sony Betamax, New Coke, the Apple Newton PDA, and Facebook Home are some of the most high profile product failures. These demonstrate that not every new product will work, and, show that even large companies can make huge marketing mistakes. These major brands, though, can push through such bad experiences because they have the capital, brand recognition, and diversification. For a small to medium-sized business, this usually isn’t the case and there are real dangers in growing a company’s sales too large, too quickly because: Your team members can’t keep-up with the demand. While it’s great to see a steep increase in sales, that means having to meet the demand. If your team isn’t large enough, you’ll probably opt to squeeze more out from each employee. Quality will suffer as a result and when you sacrifice quantity for quality, you’re doing your customers and company a disservice. You rush through the hiring process. Another option you might exercise is to bring on new team members. The problem with this is, in an environment where there’s not enough hands-on-deck, you’ll have to expedite your hiring process. This can easily lead to bringing people on-board without the proper skill-set, attitude, or work ethic. So, you’ll have to suffer the pain of replacing employees and incur the expense of additional training. You need additional tools to sustain output. The tools of the trade are hugely important to providing quality work. When there’s a hurry to get things done, you might not have enough at your disposal. The remedy will probably be impulse purchases and that means heavily risking buyer’s remorse. You can’t effectively manage the company. Every successful business owner knows that it takes time to find and mentor good organizational leaders. This will become unavoidably apparent when there’s too much going on for your personal attention to all the moving parts. Your steep growth strains your cash flow and drains your capital reserves. Most successful business owners recognize the need for capital to start a business, but sometimes fail to realize that more sales requires more capital. Sometimes a business owner believes that more sales brings more revenue and that revenue will capitalize the business growth. Although a business owner can strategically manage the business cash flow and growth with sales to capitalize it, this must be balanced carefully and strategically. Think of the strategy like flying a plane. When a pilot takes off, the plane is on a steep but controlled ascend and then the pilot steadies the climb. If a pilot were to pull back for a steep climb and try to push the throttles and the jet to climb faster than the aircraft was capable, the pilot would burn too much fuel, create too much force and the potential risk of having the plane stall. This is similar with a business owner who pushes too many sales too fast, business runs out of cash and it stalls leaving the business to nose dive. Yet another unpleasant consequence of increasing sales beyond capacity is that you’ll have trouble responding to customer needs. If anyone is going to recognize this shortfall immediately, it will be your customers. This is why incremental growth is a sound policy. It allows you to identify gaps, learn from your small mistakes, and, to adapt at a realistic rate. Want to find out about what a business coach can do for you? [shareaholic app=”follow_buttons” id=”26833294″]

Start the New Year Strong – Avoid Entrepreneurial Burnout

Make 2018 a Great Year for Your Business

How to Avoid Entrepreneurial Burnout

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Tips for Choosing a Brand Name

The Business Behind the Beautiful Landscapes

Why Too Much Business is Bad for Business

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