Business Education

Apple, Amazon Hit $1 Trillion while Brick-and-Mortars Lose — Here’s the Lesson

News recently hit that Apple and Amazon have reached $1 trillion in market value. Wow. That’s really something but not unexpected. After all, it was only a matter of time. Meanwhile, brick-and-mortar retailers continue to struggle — especially legacy stores. So, why such a disparity? We all know the quick answer — failure to adapt to a changing marketplace. (It’s why there’s just one, lone Blockbuster in the entire United States.) The underlying lesson is the ones getting left behind might have well enjoyed a lot of past success. But now, they’re stuck. And, that’s the most important takeaway.

How to Know if You’re Stuck

So, what does it mean to be stuck? More importantly, what does it feel like? Unfortunately, this is a phenomenon which isn’t always readily apparent. It might slowly creep up and surprise you in an unexpected moment. The good news is, you can usually tell. For instance, if you just don’t experience the thrill or feel the passion. That’s the most obvious.

It’s not uncommon for a business to begin to spin its wheels. For you company owners, it will feel like you’re treading water, and while you may not wake up to it right away, eventually it will start to weigh on your mind. Most of the time, these periods will pass, as they may simply be down to such things as seasonal trends or other outside market forces. But when they drag on too long, it could indeed be time to make some significant changes.
—Entrepreneur.com

A more subtle telltale sign is when you rationalize a rut as a normal routine. Or, when you see the competition moving ahead, yet you can’t seem to make any real headway. Those too, are signs you’re stuck in-place.

Tops Ways to Get Unstuck

Now, if you feel stuck, you probably are and fortunately, there are ways out. The good news is, you don’t have to make huge changes. Here are a few helpful suggestions for how to get unstuck:

Try something new. Change up your routine. Or, go in a different direction. The point is to try something new out and do so with flexibility. In other words, don’t go all-in. Instead, slowly dip your toes in the water and test it out. You’ll probably feel excitement and even experience some inspiration.
Take an impromptu hiatus. You probably have a trip planned. But, in the meantime, there you are, feeling stuck; feeling uninspired. So, change it up and take an impromptu hiatus to relax, refresh, and unwind. You’ll come back with a whole new outlook.
Reach out to an experienced business coach. One of the reasons you feel stuck is because you’re stuck inside of you. Put another way, you’re not looking at things with a fresh set of eyes. Get a different perspective and advice from an experienced business coach. Take advantage of seeing what someone on the outside sees. Then, embrace what you learn.

What other suggestions would you offer to get unstuck? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Are You Focused or Frantic?

April 8, 2017 No Comments

The world of business is often a fast-paced one, an environment which requires attention to many details and dynamics. Those new to the entrepreneurial experience are usually shocked by the sheer amount of things which need to be done. In response to these needs, some business owners try to attend to more than one matter at a time, a solution often called “multitasking.” Unfortunately, abiding by the adage “killing two birds with one stone,” is a counterproductive solution. When you multitask, you lose, plain and simple. Talking on the phone while picking-up groceries or walking the dog while replying to an email seem like smart time-saving ideas, but, they aren’t. You’ll forget the loaf of bread or to run spell check before hitting “send.” It’s a matter of attention, which is to say a matter of fact. We’re not biologically engineered to do multiple things at a time, which is why it’s tricky to pat your head and rub your belly simultaneously. When multitasking is attempted, your attention is less attentive to each task, and something inevitably gets missed. How to Maintain Your Focus in Business Let the nearby quote sink-in for a moment. How professional athletes, trained engineers, scientists, physicians do what they do best isn’t done by trying to do many tasks all at once. They use a process, an incremental approach to everything in a focused manner. When you play a game of chess or go into the gym, you do so with purpose. No matter what the experience, there is purpose, even watching a movie you’ve seen countless times has purpose–to unwind or just to re-live a feeling. It’s not a big surprise that big league baseball players can hit a pitch far better than the rest of us. Research on the game’s best hitters has shown that they have excellent hand-eye coordination and can respond quickly to visual cues. Indeed, one of the keys to a superior ball player’s performance is excellent vision and focus that allow him to see a baseball perfectly as it travels at high velocity toward home plate. —Forbes You’re in business for a purpose and a good one at-that. Regardless of what you sell, your aim is to fulfill a need and derive personal satisfaction, as well as a sense of accomplishment. Those are admirable but what’s probably holding you back from delivering your best is you’re not giving everything your best, you’re simply rushing through one task to get to the next–to rush through it as well. Your argument (read: rationalization) for doing so is that you simply don’t have enough time. Time management is an art-form, but it wouldn’t be as high a priority if you did not have to redo what you just did…again. By focusing, you’re not wasting time, you are ensuring thoughtfulness, quality, and attention to detail–the list goes on and on. What you need to do to succeed in business is be in the business of taking care of business. This doesn’t mean taking an important phone call while on the treadmill and juggling to eat your lunch without spilling it. The person you’re speaking to will certainly know what you’re doing, even though he or she cannot see you, precisely because your attention is distracted. That does not equal good business practice, it undermines and worse, inflicts damage. If “location, location, location,” means everything in real estate, then, focus is of the same importance in business. Here are some things you should be doing, every single day: Eliminate distractions. It’s not rude if you close your office door or go outside to sit on a bench to concentrate, it’s healthy for your psyche, and, for your business. Although I have a home office, I purposely operate out of a professional business office that provides the environment, the accountability and allows me to be more focused and productive. Distractions are the hobgoblin of business, the less, the better. Batch like tasks. If you read each email as it arrives, you’re doing it wrong. There’s an unseen, yet, really felt harm in doing so, because it breaks your focus. Batch similar tasks and schedule these in blocks. An example is email as the first, unfinished tasks as the second, new tasks as the third, you get the idea. Do what’s most productive and works best. Prioritize according to importance. Our natural inclination is to do what’s easiest or what we most prefer, but we also are quite aware of the consequences. If you’re doing this, it’s why you don’t feel much personal satisfaction and like you’re not really moving your business forward. Put everything in its place. You might call it O.C.D., but it’s actually very smart to have a place for everything and put everything in its place. I have very specific spots on my desk for client project priorities, my own business and personal business priorities, prospects, etc. Essentially, the only piles on my desk are those that are high priority so that my focus is aligned. The time you spend looking for this or that might be small, but add-up all those moments and you’ll marvel at the immense waste. One last suggestion is to harness the power of your body’s healing power–sleep. It’s hard to be an entrepreneur but it’s even more difficult when you’re making it more difficult by not getting a good night’s sleep. Instead of watching the late night news, I started going to bed earlier. As a result, I have been getting up earlier to go to the gym, which provided energy and clarity for creativity and productive focus during my day. Turn off the technology, let your brain rest, and rejuvenate each and every night. [shareaholic app=”follow_buttons” id=”26833294″]

From Surviving to Dominating

July 30, 2026 No Comments

How Waters Business Consulting Group has helped transform many commercial landscape companies into more profitable, scalable businesses Every commercial landscape company eventually hits a moment that defines what happens next. For some, it’s growth outrunning the systems meant to support it. Revenue climbs, but profit doesn’t follow. Labor costs creep up. Cash gets tighter. The owner is working more hours and feeling less in control of the business every month. What used to feel like success starts to feel like an endless string of problems to solve from employees, field operations, customers to cash flow. For others, the challenge shows up faster and with more urgency. Margins have already eroded. Operations are inconsistent from crew to crew. Leadership is stretched too thin. Customers expect more, and the company doesn’t have the structure or financial visibility to respond. In both cases, most owners reach for the same fix: more sales. But more sales don’t automatically fix thin margins; the exacerbate them! With fuzzy accountability, inefficient processes, or an owner who’s become the bottleneck. Usually, what the company actually needs isn’t more revenue. It’s a better business. Waters Business Consulting Group has worked with commercial landscape maintenance and construction companies across the country, including Pleasant Places, Blue Star Landscaping, Genesis Landscape Solutions, Sun Country, and Creative Environments, to find what’s really limiting their performance and build practical paths toward stronger profitability and cash flow, tighter operations, real leadership capacity, and long-term value. Our goal was never just to help these companies survive. It’s to help them build what it takes to lead and increase the the value of their business asset. Struggling doesn’t always look small Some of the most challenged companies we’ve worked with had real revenue, loyal customers, experienced crews, and a strong reputation in their market. From the outside, everything looked fine. Underneath, the same familiar warning signs kept showing up: revenue growing while profit stayed flat, the owner still involved in nearly every major decision, labor costs nobody could quite explain, crews performing inconsistently from job to job, estimates that didn’t reflect what jobs actually cost, financial reports arriving too late to act on, managers held accountable for results they had no real authority over, cash flow swinging unpredictably, and roles and processes that were never clearly defined in the first place. These problems rarely show up alone. A bad estimate turns into a margin problem and project losses. A margin problem turns into a cash-flow problem. Weak reporting means leadership doesn’t catch it until the financial damage is already real. And without a capable leadership team in place, the owner becomes the answer to every question and the fix for every problem. Over time, the business ends up running on effort instead of systems. Our approach starts by understanding how these challenges connect to each other, then figuring out which changes are actually likely to move the needle in a lasting way … in the same way we moved the needle for Pleasant Places Landscape, Blue Star Landscaping, Genesis Landscape Solutions, Sun Country, and Creative Environments. Clarity comes before transformation You can’t fix a business you can’t see clearly. That’s why we look past the top-line revenue number and into the operational, financial, and organizational factors actually driving performance: profitability by customer, contract, or service line; labor efficiency and crew productivity; how accurate the estimating really is; direct costs and overhead; pricing strategy; cash flow and forecasting; org structure; leadership capacity; roles and accountability; the sales pipeline; operational processes; and how dependent the business is on the owner. We’re not trying to hand leadership another binder of reports. We’re trying to find the small handful of constraints actually driving performance, the levers, so leaders can stop treating symptoms and start fixing what’s underneath them. Pleasant Places: turning rapid growth into stronger profit Pleasant Places was already a real success story by the time the company partnered with us. Founded in 1984, this commercial landscaping company had grown fast, taking annual revenue from roughly $10 million to nearly $18 million in just two years. But that pace of growth had created its own problems. Margins were under pressure, processes and procedures needed real work, accountability was inconsistent from department to department, and the organization simply didn’t have the infrastructure to operate efficiently at its new size. We worked with the Pleasant Places leadership team to strengthen the financial, operational, and organizational foundation underneath all that growth. That meant digging into historical financial trends and building a model to evaluate cost of goods sold, margins, and breakeven performance; putting systems in place to track labor hours and materials against estimates; refining pricing to hit target gross margins; implementing real purchasing controls; identifying gaps in leadership and org structure; clarifying roles, responsibilities, and who reported to whom; supporting a management transition from father to son; establishing real performance metrics; and researching and implementing an ERP system to give the company far better operational visibility. The results speak for themselves. Pleasant Places gained real visibility into projected revenue, gross margins, profitability, and cash flow. Pricing discipline, tighter labor and material cost controls, and real leadership accountability helped push gross margins up from low 20’s to an average of 42%. Revenue grew past $35 million, and the company came out the other side with a stronger leadership structure, clearer expectations, and a healthier culture. The lesson here is simple: growth gets a lot more sustainable when financial discipline, operational systems, leadership accountability, and org structure grow right alongside revenue instead of trailing behind it. Blue Star Landscaping: building profitable growth, and a successful exit Blue Star Landscaping came to us with a different set of problems. The company needed to improve profitability, tighten up its pricing, get real control over labor and material costs, develop its leadership bench, and build a clear plan for growth. The team had solid industry experience, but they needed a more disciplined way to connect strategic growth to financial forecasting, pricing, cost control, and actual profitability. We worked with Blue Star

How to Better Keep Track of Small Business Expenses in the New Year

January 21, 2021 No Comments

Keeping track of small business expenses is no easy task. In fact, it’s one of the least liked chores or responsibilities that come with running a business of any size. And, it’s little wonder why. After all, these various costs range greatly in amount and frequency, making them very difficult to keep straight. Plus, when more than one person is spending money on such expenses, it complicates the matter even more. Fortunately, there are ways to keep better track of your small business expenses. Business Expenses vs Personal Expenses According to the IRS, a business expense is something “ordinary and necessary” – expenses that are commonplace in your trade or profession and which are helpful for your business. While that’s a very broad definition, most people understand in order to qualify, expenses have to directly relate to the operation of a business. (Of course, there are instances where it’s necessary to rely on the advice of an experienced accountant and/or tax professional to determine which expenses are and which aren’t “ordinary and necessary.”) Handling business finances is often one of the least favorite parts of running a small business. Having a firm grasp on your cash flow, knowing what’s tax deductible and what’s not, understanding what you spent each quarter; it all translates into a more positive and less stressful experience at tax time. You might be dreading that expense tracking is going to be a thorn in your side. But with knowledge comes power. Understanding how to properly track expenses will help ease the pain. —Inc.com Obviously, personal use disqualifies purchases from being classified as business expenses. Unfortunately, some businesses take the risk of trying to write off expenses that don’t truly qualify. And, it’s a big risk because it could very well cost a lot more in the end than it’s worth in the short-term. So, it’s critical to keep track of those genuine business expenses. How to Better Keep Track of Small Business Expenses In order to better keep track of small business expenses, you’ve got to get into certain habits and use the right tools. Here are three ways to keep track of your business expenses in the new year: Use only corporate accounts. This is one of the easiest ways to keep track of your business’ expenses. Use only business credit cards or debit cards and you’ll have all those transactions in one place for quick reference. What’s more, it makes accounting for all your purchases a lot less complicated and simpler to find when needed. Run cloud accounting software. Approximately 9 out of 10 small businesses already use some form of cloud accounting software. While that’s a great way to help keep track of expenses, if it isn’t used properly, it won’t be an effective tool. Get in the habit of going over the program on a regular basis so you’re familiar with how it works. This way, when you need to pinpoint something, it won’t be a big deal. Store all your business receipts. Here’s where too many businesses go wrong — they don’t store all their expense receipts in an orderly manner. Remember, not all your transactions will have a digital trail, so it’s very important to keep paper receipts. Recently, I asked my accountant for some app solutions he would recommend for one of our clients, and is his recommendation; If you want basic functionality you can use Scan Manager build right into QuickBooks Desktop versions. In QuickBooks online there is a new “receipts” application located from the “banking” menu choice. You can scan/upload anything and link it to a job/invoice/bill, etc. The online version supports smart phone uploads. For something more sophisticated, Expensify is popular. It has good functionality to support field staff and ties into QuickBooks well. It is relatively inexpensive at $5.00 per remote user per month, plus $ 9.00 per month for admin users. You can get more details from the app menus. What other suggestions do you have to help keep track of business expenses? Please share your thoughts and experiences; your comments could help others better run their businesses! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Apple, Amazon Hit $1 Trillion while Brick-and-Mortars Lose — Here’s the Lesson

How to Know if You’re Stuck

Tops Ways to Get Unstuck

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Are You Focused or Frantic?

From Surviving to Dominating

How to Better Keep Track of Small Business Expenses in the New Year

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