How Entrepreneurs can Get Off the Hedonic Treadmill

The hedonic treadmill is a trap that too many entrepreneurs (and others) fall into without actually realizing it. This perpetual cycle of returning to the same relative state of happiness is a phenomenon that was first officially recognized in the 1970’s. However, since that time, there’s been very little public awareness about it. Although, people of all kinds continue to experience it to this day, in particular, the most successful executives and business owners being among them. Fortunately, there are ways to escape this mindset.

The Hedonic Treadmill Explained

The hedonic treadmill is fairly easy to understand. It simply means that individuals return to their baseline of happiness after big accomplishments. Put another way, when someone reaches a worthwhile goal, he or she will only feel the euphoria of the accomplishment for a short period of time, and then return to his or her previous level of happiness.
As soon as we hit a goal, we’re happy for a few days (or seconds) but then we quickly focus on the next (and bigger) thing we want to achieve. I’m totally guilty of this myself as well. And sure, there’s nothing wrong with that. But if you do, make sure it comes from the right place of mind. Make sure it comes from a place of abundance and not out of scarcity, or else it might just do some serious damage. Whenever you find yourself on the ‘hedonic treadmill’, it’s quite hard to get off. In fact, it’ll never stop until you consciously make it stop yourself. —Medium.com
While that seems completely logical and understandable, it creates an ongoing cycle in which people attempt to return to that feeling of happiness time and again. In other words, the happiness of achieving the goal wears off and therefore, other goals must be reached to continue to feel that sense of reward. Obviously, this can easily lead to very unacceptable behaviors, including things that are ethically and morally wrong.

Effective Ways Business Owners can Avoid the Hedonic Treadmill

Like any other type of harmful cycle, one must recognize one’s own behavior in order to make the necessary corrections. As with other unhealthy practices, with a few strategic changes, it’s possible to step off the hedonic treadmill by doing the following:
  • Practice gratitude. This is a very simple way to not only recognize, but relish accomplishments and put them into perspective. For instance, opening a new location in order to serve a growing customer base is a huge win for any business. However, there will be challenges with doing so and it certainly doesn’t mean there won’t be any obstacles to deal with in the future. So, feeling a sense of gratitude when it is deserved but understanding that there are still future challenges is essential.
  • Be more optimistic. Most entrepreneurs are optimistic by the very nature. Still, there are going to be instances when even the most optimistic person lets their emotions turn pessimistic. Again, putting your thoughts and feelings into perspective will greatly help you deal with issues that arise in the course of doing business.
  • Adopt a balanced life. Obviously, all work with very little or no play will certainly feed into someone being trapped on a business-centric, hedonic treadmill. If you are willing and able to strike a better balance, you’ll feel more satisfaction in your life overall.
  • Accept certain limitations. Everyone has their limitations. While most entrepreneurs don’t like to accept their shortcomings, the ones who do and partner up with people who excel in areas where they lack, tend to be the most successful. So, know your limitations and play to your strengths.
  • Set truly meaningful goals. There are many types of goals you can set as a business owner. But, the bottom line doesn’t have to revolve around all of them. For example, if you create a pleasant working environment, your employees will be grateful, which improves morale, and ultimately, makes it a great place of camaraderie.
  • Our Client’s Top Salesperson is on the Treadmill. One of our clients has a top sales person that functions on a Hedonic Treadmill, so she has little empathy for others. As long as she keeps winning the next big deal, it reinforces the ongoing cycle of what seems to make her happy. Consequently, when deals are not closing, her demeanor causes challenges with our clients technicians and staff.
What other suggestions do you have? Please take a few moments to share your thoughts and experiences so others can benefit from your unique perspective! Your input could really help someone out! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Related Posts

3 Unconscious Mental Blocks Your Routine Creates that Hold Your Business Back

Your routine is your frenemy. Let’s repeat this paradoxical reality again. Your daily routine is your frenemy. It’s an often unspoken, difficult truth. Something most of us either ignore or just never think about. Regardless, it is inescapable, because there are two sides to everything. And your daily routine is certainly no exception. What is supposed to be highly advantageous, can also unleash equal disadvantages. So, it’s time to look at this with a curious, open mind. Biggest Daily Routine Benefits Routines obviously have their benefits. Otherwise, we would not institute and follow them at all. For example, keeping you on time and task certainly is a huge advantage. By following a routine, you are much less likely to get distracted and you’ll complete priorities in order of importance. Additionally, a routine helps with the ebb and flow of life. Which is to say, uncomfortable or emergency situations. It’s a fundamental truth that sometimes the greatest barrier to your success is yourself. Not that you don’t try, aren’t talented, or don’t have the resources to succeed–you do. It’s just that a self-limiting mindset can creep into your worldview without you realizing it, keeping the achievement of your goals forever on an unreachable horizon. —Inc.com It’s common advice that when you’re in unfamiliar territory and feel overwhelmed, settle back into your routine. This helps you to relax and look at the bigger picture. Ultimately, it gives you the calming effect of being in control. Moreover, a routine lets you to chart your progress throughout the day. You feel a sense of accomplishment with each line item you cross off your list. 3 Ways Your Routine Sabotages Your Business Although routines are beneficial on one hand, on the other, they can be downright detrimental. We usually don’t see these disadvantages because routines offer a sense of continuity and comfort — to mindsets that can be counterproductive. Here are three unconscious mental blocks that your routines create and hold back your business: You feel satisfied. There’s nothing quite like the feeling of satisfaction. It puts your mind at ease and lets you put your brain on idle. And, that’s the very problem with the mind being satisfied — the satiation is an impediment to wanting and doing more. When you are satisfied, you stop and disengage. Done too often, this is a recipe for stagnation. You’re not as creative. Have you ever noticed those “eureka” moments are now few and far between, or worse yet, absent entirely? When you started your business, you did so with enthusiasm, drive, and purpose. But, you’ve come to a point where you’re not nearly creative as you were in the past. That’s because you’re just following a routine, which means your no longer freeing yourself to think outside of the box. You can’t envision a different future Sure, the future is always uncertain. However, there’s a difference between not knowing and not dreaming. If you hit enough of your goals, you’ll probably stop thinking about reaching new achievements and that is tantamount to not reimagining your possible future. After all, as time goes by, changes occur and the future might actually look completely different than it did before. What other ways do routines undermine your success? Please take a moment to share your thoughts and experiences. Your unique perspective just might help one or several people out! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Read More »

Debunking Entrepreneurial Myths. What New Company Owners Don’t Actually Need to Do

Starting a new company is an exhilarating and challenging endeavor that often comes with a long list of to-dos. However, amidst the excitement and eagerness to succeed, entrepreneurs can fall into the trap of believing they must do certain things that are not actually necessary for the initial stages of their venture. So, let’s go ahead and debunk some common myths surrounding startup requirements and shed light on what new company owners don’t actually need to do. Debunking Entrepreneurial Myths: What New Company Owners Don’t Actually Need to Do Starting a new company is a daunting task. There are so many things to think about, and it can be easy to get caught up in the details. However, there are some things that entrepreneurs often believe they need to do when starting a new company that they don’t actually need to do. Like the following: Perfecting every detail. While attention to detail is crucial for any business, obsessing over perfection in every aspect of your startup can lead to unnecessary delays and increased stress. It’s important to remember that launching a new company is a dynamic process, and adjustments and improvements can be made along the way. Instead of striving for perfection from the outset, focus on building a solid foundation and refining your business as it evolves. Extensive market research. Market research is undoubtedly important for understanding your target audience, industry trends, and potential competitors. However, many entrepreneurs spend excessive time and resources conducting extensive market research before launching their businesses. While having a basic understanding of your target market is crucial, it’s equally important to take action and gain real-world feedback from customers. Embrace a “lean startup” mentality, gather feedback through early prototypes or minimum viable products, and iterate based on customer responses. Super-sized funding rounds. Securing substantial funding is often perceived as a prerequisite for launching a successful company. While funding can undoubtedly accelerate growth, it is not an absolute necessity in the early stages. In fact, focusing too much on raising funds can distract entrepreneurs from the core aspects of their business, such as developing a compelling value proposition and acquiring initial customers. By focusing on building a viable product or service and demonstrating traction, entrepreneurs can attract investors when the time is right. Over-elaborate product development. Entrepreneurs sometimes believe that their product must be fully developed and feature-rich before launching. However, this can lead to prolonged development cycles and missed market opportunities. Instead, embrace the concept of a minimum viable product (MVP) that focuses on delivering a core set of features that solve a specific problem for your target audience. Launching an MVP allows you to gather valuable customer feedback early on and iterate your product based on real-world usage. Hiring a large team. While having a talented team is essential for the long-term success of a company, hiring a large workforce from the outset is not always necessary or feasible for start-ups. In fact, it can be downright counterproductive. This is because you’ll spend a lot of time (too much time) training, onboarding, and more – all of which could be used in much more useful ways. This approach can help startups stay nimble and flexible, enabling them to adapt to changes in the market and grow more rapidly. Starting a new company is a lot of work, but it doesn’t have to be overwhelming. By avoiding the things that entrepreneurs often believe they need to do when starting a new company but don’t actually need to do, you can save yourself time, money, and stress. What other things do you think entrepreneurs don’t actually need when forming a start-up? Please, go ahead and share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

Read More »