Mark Zuckerberg is generating a lot of headlines. It’s too early yet to know if the old cliché “there’s no such thing as bad publicity” will eventually apply. But, what we definitely know is this is a company with too much going on at one time. Now, the merits of the scandal are in hot debate. On one hand, it’s a new practice but some marketers have come forward to explain this is just business-as-usual. Regardless, it’s started a conversation about privacy, advertising practices, and personal information security. However, this only touches the surface of the real problem — Facebook is too big. The Facebook-Google Duopoly Example Over the past few years, there’s been a lot of talk about the Google-Facebook duopoly. Now, it’s more apparent than ever these two companies are the center of the internet. Even more important is what this teaches us. Both companies are currently under heavy scrutiny — a result of their massive scales. Each company is far more than their core missions. Google is part of Alphabet, a huge conglomerate. As for Facebook, it owns Instagram, WhatsApp, Oculus, and more. Getting bigger means that you need to get more organized. Working fast and loose may have been fine for your small team of superstars, but it won’t work as well with a bigger group. As your ranks grow and positions that were filled by individuals transform into teams of people, the need to stay organized becomes amplified. —Inc.com The point here is Google is not just a search engine. Nor is Facebook only a social media network. Both are a lot more. Now, let’s distill this down to the world of small business. It’s only natural to grow and expand into new territory. The question is, when does that compromise the company’s core? In other words, growth isn’t always a good thing. How to Get Back to Business Basics One critical lesson here is the fact that when a business grows, does it grow to meet the needs of its customers? Or, does it expand to other areas for the sake of chasing profit. Of course, there’s nothing wrong with adding new revenue streams. But, there is something very wrong about letting it harm core competency. Here’s a few suggestions for how to get back to business basics: Listen to your customers. More customers are one sign that your business is growing. As your customer base increases, it becomes more and more difficult to stay in-touch. So, start listening in earnest again. There are several ways to do this beyond personal interaction, if necessary. Surveys, email, and more are valuable resources. Give your team a real voice. Just because your business is larger doesn’t mean that you need to only rely on a few key people. Chances are excellent, there are team members under management who have valuable input. Solicit from them periodically and take their insight to heart. Purge all the extra stuff. When a company grows beyond its initial offerings, it breaks its old parameters. Which means often journeying out to untested waters. Problems inevitably ensue. So, stop trying to force what’s not working and let it go. Get an outside perspective. Companies can easily lose sight of their identity. If a random person can’t immediately identify what your company does, or names off a bunch of things confusingly, that’s a bad sign. Bring in an experienced business coach to give you that much-needed outside perspective. Have you experienced a time when you needed to get back to basics? What other advice would you offer? Please share your thoughts and experiences by joining the conversation! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Henry Ford once famously said, “Whether you think you can or you think you can’t, you’re right.” But, if you just replace the last word with its antonym, does it really change the statement’s meaning? It’s not much different than the glass half-empty, glass half-full analogy. The point is that in every situation, no matter how challenging, opportunity does present itself. It’s whether you choose to act on it or not. So, let’s take a few moments to break this down and gain some insight that can be very valuable in tough circumstances. Best Tips For Maintaining A Positive Outlook When Things Go Wrong We’ve all heard the comparison: entrepreneurship is a “rollercoaster ride” of highs and lows, triumphs and setbacks. While the allure of success drives many to embark on this journey, the reality often includes unexpected hurdles and long moments of doubt. When carefully laid plans go awry and obstacles seem insurmountable, maintaining a positive outlook can be a Herculean task. Yet, optimism is the lifeblood of entrepreneurship, fueling perseverance and innovation in the face of adversity. Staying Optimistic as an Entrepreneur Let’s stay with the rollercoaster analogy—some days you’re soaring high, and other days, you feel like you’re plunging down. It’s easy to get lost in the negativity that comes with challenges. But how can you keep that sparkle of optimism alive, even when the going gets tough? Below, we’ll explore some strategies to help you maintain a bright outlook, starting with perspective. Embrace the Learning Curve Every setback can feel like a punch to the gut, but what if we saw them as opportunities for growth? When things don’t go as planned, instead of sulking, ask yourself: “What can I learn from this?” Entrepreneurs are all about problem-solving. Shift your focus from the problem to the lesson. Treat it like opening up a roadblock on a thoroughfare. The more you learn, the stronger you become. Surround Yourself with Positivity Ever heard the saying, “You are who you hang out with”? It rings true for entrepreneurs, too. Surround yourself with people who lift you up, not those who bring you down. Friends, mentors, or even fellow business owners can spark a fresh wave of optimism. When you share your struggles with like-minded folks, it provides you with a cheering squad. Positive vibes are contagious—let them fuel your spirit. Set Small, Achievable Goals Large goals look a lot like mountains on the horizon. They can be overwhelming, especially when obstacles appear. Why not break that mountain down into smaller, manageable hills? This way, every small step you take feels like a victory. Celebrate those wins, no matter how tiny they seem. Each small success can boost your confidence and help you stay optimistic about reaching your ultimate goal. Cultivate Gratitude Daily It’s easy to dwell on what’s going wrong, but spotting the good in your day can flip the script. Take a moment to jot down three things you’re grateful for every day. It could be a helpful customer, a supportive friend, or just a sunny day. This simple act can shift your mindset from scarcity to abundance. When you focus on gratitude, optimism naturally follows. Visualize Your Success Picture this: you’re standing on a stage, your business thriving, customers loving your product. How does that feel? Visualization is a powerful tool. Spend a few minutes each day imagining your success. This practice ignites motivation and fuels optimism. When you can see the finish line, it’s easier to stay positive when hurdles appear along the way. Find Inspiration Everywhere Life often has its fair share of ups and downs. Seek stories of other entrepreneurs who have faced adversity and come out shining. These tales can act as fuel for your fire. When you hear how someone turned their setbacks into comebacks, it’s the same as a light bulb flicking on in your brain. It reminds you that challenges don’t define you—they’re merely stepping stones on your path to success. Practice Self-Care Regularly Amid the hustle and bustle of entrepreneurship, it’s easy to overlook your well-being. Neglecting self-care can drain your energy and optimism. Make time for activities that recharge your spirit—be it exercise, meditation, or reading a good book. Taking care of your body and mind equips you to handle challenges with a clearer perspective. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at 480-636-1720, or, if you prefer,

We’ve all been betrayed in one way or another. Some situations are worse than others. But, all things being equal, it’s better to be safe than sorry. There’s an old saying in the real estate industry, “Buyers are liars.” (Although, this is true in just about any line of work, law, financial, retail, and countless others.) The point being, human nature is what it is and there’s just no way around it. Why It’s so Important to Avoid Liars Okay, you can probably think of a dozen reasons liars can be trouble. They cause feelings of betrayal, anger, resentment, regret, and basically a whole host of negatives. But, even if you’re able to get past the personal hurt, there’s the logistical fallout. The vast majority of customers are truthful. But the lying happens often enough to get under your skin. What’s more, deceitful customers pose a risk to your business. If they’re willing to lie to you, what does that say about their character? Would they also be willing to fabricate an errors-and-omissions claim for personal profit? —EOforLess.com Such consequences include but not limited to: being embarrassed by peers, trouble with client relations, upset in the workplace vis-à-vis team members, and plenty more circumstances. Plus, just a single lie can hurt your bottom line in a serious way. How to Tell When a New Business Client is Lying to You So, how do you spot a lie before it causes all sorts of trouble in your business? Well, it isn’t easy, there’s no question about it. But, there are some ways to tell when a client is lying to you, like the following: It sounds too good to be true. Okay, this is probably cliché’ but it’s nevertheless true. When someone tells you something that sounds too good to be true, it more than likely isn’t true. What’s most problematic is that in the moment, it’s easy to fall for. Their social media is a red flag. Some con artists make their lives to look out-of-this-world, luxurious and exciting. Others have absolutely no social media presence at all. In either case, it can tip you off to someone who is trying to hide something because there’s no information at all. Or, a person who is trying to fool everyone else by making their life look irresistibly envious. There’s difficulty answering simple questions. Here’s another bit of advice you’ll hear from experts on the subject of lying — the fibbers might have a lot of trouble with answering simple questions. (Conversely, when there’s inconsistent but a lot of detail, that’s also a telltale sign.) His or her past tells a completely different story. If you have a bad feeling, listen to your inner voice and get a bit of background from people in his or her past (if possible). Just asking a few key questions can tell you a lot, a whole lot. What other advice do you have to offer through your experiences? Please comment and let others know! Interested in learning more about business? Then just visit Waters Business Consulting Group.