Your Company’s Mission Statement May be Impressive But It’s Not Necessarily Why Customers Are Buying from You – Here’s What You Should Focus On Instead

Your Company’s Mission Statement May be Impressive But It’s Not Necessarily Why Customers Are Buying from You – Here’s What You Should Focus On Instead

There are many moving parts to opening, establishing, and growing a business. The number is so vast, that it’s difficult – if not impossible – to quantify every element. Unfortunately, some factors and circumstances make too many entrepreneurs believe they must buy into certain practices. Some of these are indispensable, but others aren’t necessary in every situation, and the company mission statement is one prime example. Although noble and laudable, a company’s mission statement is not why customers buy from businesses.

The Purpose of a Company Mission Statement

Let’s remember, that the purpose of a company mission statement is to provide a clear, concise explanation of the organization’s general purpose, objectives, and values. It serves as a declaration of the company’s reason for being, defining its culture, goals, and values.

A well-crafted mission statement can inspire and motivate employees, attract potential customers, and convey the company’s commitment to its objectives and values to the public. It is supposed to be memorable, aspirational, and written with multiple audiences in mind, including customers, the general public, and primarily employees. By and large, these goals are usually reached. Still, it isn’t why people buy from companies – even those with rock-solid mission statements.

The Three Real Reasons People Buy from Companies (And None are Its Mission Statement)

People often choose to buy from a company not because of its mission statement, but because of the personal benefits they perceive they will receive from the product or service. This is because consumers are primarily motivated by their own needs and desires, and are more likely to make purchases that they believe will benefit them in some way. The key reasons why customers buy from a business are generally centered around three main areas:
  • Saving time. If a product or service can save a customer time, whether it’s by making a task easier or more efficient, it’s likely to be well-received.
  • Saving money. If a product or service can save a customer money, either by being cost-effective or by providing long-term savings, it can be a significant selling point.
  • Making money. If a product or service can help a customer make money, such as by increasing their productivity or providing a new income stream, it can be a strong motivator for purchase.
This perspective aligns with the view that customers are primarily self-interested. They are more likely to be concerned with the benefits they will receive from a product or service, rather than the broader mission or values of the company providing it. This is why it’s crucial for businesses to communicate the benefits of their products or services to potential customers, and to ensure that these benefits are aligned with their customers’ needs and desires.

Ways To Show Your Customers How Your Products and Services Make Their Lives Better

Of course, if it is true that people buy because they get something valuable out of it, then how do you show them how your products and services benefit them? Well, businesses can show customers how their products and services make their lives better by focusing on the benefits and outcomes rather than the features or functionalities of the product or service. This can be achieved through several strategies:
  • Personalization. Tailoring the product or service to meet the specific needs of the customer can greatly enhance their experience and show them the value of the product in improving their life.
  • Customer testimonials. Sharing stories of how the product or service has made a positive impact on other customers’ lives can be a powerful way to demonstrate its value. This can help potential customers see the product or service in a real-world context and understand how it could benefit them.
  • Clear communication. Expressly communicating the benefits of the product or service can help customers understand how it can improve their lives. This can be done through product descriptions, marketing materials, and customer support interactions.
  • Value proposition. A strong value proposition that clearly states what the product or service does and how it can improve the customer’s life can be very effective in showing the customer the benefits of the product or service.
  • Demonstration. Showing customers how the product or service works and how it can be used to improve their lives can be very effective. This can be done through product demonstrations, tutorials, or user guides.
  • Customer support. Providing excellent customer support can help customers see the value of the product or service in their lives. By quickly and effectively addressing any issues or concerns, businesses can demonstrate their commitment to customer satisfaction and show customers how the product or service can make their lives easier.
Also, continuous improvement. Constantly improving the product or service based on customer feedback can show customers that the business is committed to making their lives better. This can build trust and loyalty, and encourage customers to continue using the product or service.

Want to Accomplish More?

Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do?

We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at (602) 541-1760, or, if you prefer, Waters Business Consulting Group to learn more about us and the services we offer.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Related Posts

How to Keep Employees Motivated During the Holidays

May 24, 2017 No Comments

With Christmas and the new year right around the corner, now is a time when productivity slips, attention spans shorten, and minds wander. It’s no surprise considering there’s so much going on outside the company: trip planning, shopping, decorating, and family gatherings. Inside, it’s supposed to be business as usual, but, the holiday season takes over. No one wants to be a Grinch during the holidays and it’s easy to let festive spirit slow things down. However, in the remaining days of the year, the pressure is on and it’s not always simple to stay the course. How to Keep Employees Motivated during the Holidays While some team members will be on vacation, others will still be showing up and this creates an unstable atmosphere. What’s more, you are not immune from the holiday fever and find it’s difficult enough just to keep yourself on-task. If you’re not careful, you’ll unconsciously let it be known and that’s tantamount to telling everyone to take it easy and slack off. While you certainly don’t want to portray yourself as Ebenezer Scrooge, you do need to set an example and temper your own excitement with good work ethic. Keeping your employees engaged in their work can be a challenge during the holiday season. Considering that the holiday season lasts roughly from the week of Thanksgiving until after New Year’s, managers who don’t find ways to keep their team motivated risk losing a lot of money during the fall and winter months. —Business News Daily.com Doing so won’t necessarily be simple and might even strike you as unnatural, but, if you want to be an effective leader, you’ve got to learn how to play different roles well. That’s what being an entrepreneur is really all about: being flexible and knowing when to take off one hat to put on another. For your employees, the holidays are not only exciting and distracting, it’s the end of the year and looking forward to next year takes their eyes off today. Here are some helpful tips on how to keep employees motivated during the holidays: Be flexible with schedules. The last thing you should do is create conflict and ill will during this time of year. Try to be as flexible as possible with schedules and don’t be afraid to ask for others to step-up when necessary. If you act with team effort, you’ll get a lot more cooperation and positive responses. Let the excitement in the office. There’s nothing wrong with allowing employees to decorate, exchange gifts, and fill the space with holiday music. It puts the spirit of the season to work for you instead of against you. Openly communicate expectations. No one likes the sneaky, sly boss who surprise employees with unpleasant things. You have goals to reach and tasks to get done, so don’t just bark out orders, communicate in a friendly manner and always open up the discussion to new ideas — you might be very surprised by what you hear. Actively engage and manage your team. While people don’t like to be micromanaged, they do appreciate being guided. You’re in a position of authority and this is a wonderful opportunity to sharpen your leadership skills, as well as demonstrate your ability to motivate. Take time to reflect on the year’s accomplishments. Remind people of this year’s accomplishment and be sure to give congratulations with enthusiasm. Speak about being vigilant and finishing the year strong for the good of everyone in your organization. In addition to these, you should also carve out some time for a party or even a dinner. Keep it simple and ask for ideas from your team about what they’d like to do and where to hold it. Give small gifts or even a Christmas card to your employees and let them know just how appreciative you are of their work and dedication. Want to find out about what a business coach can do for you? [shareaholic app=”follow_buttons” id=”26833294″]

Read More »

5 Effective Strategies Business Owners Can Use to Conquer Their Fear of Public Speaking

August 17, 2023 No Comments

Public speaking is a skill that many business owners must master to succeed in their ventures. Whether it’s delivering a sales pitch, presenting to investors, or addressing a room full of employees, effective communication is essential for building credibility and fostering connections. However, fear of public speaking is a common obstacle that can hinder business owners from reaching their full potential. 5 Methods Entrepreneurs Can Use for Getting Over the Fear of Public Speaking It’s generally known that public speaking is a widespread fear plaguing many people, but it can be especially daunting for business owners. After all, as a business owner, you need to be able to speak in front of different groups of people on a regular basis. If you’re a business owner who’s afraid of public speaking, don’t worry – you’re not alone. There are plenty of effective tips and tricks that can help you overcome your fear and become a more confident public speaker. 1) Understand and Acknowledge Your Fear Let’s begin with the obvious. The first step in overcoming any fear is to acknowledge its presence. Recognize that feeling nervous or anxious about public speaking is entirely normal. Understanding the root cause of your fear can be helpful as well. Is it a fear of judgment, making mistakes, or forgetting what to say? Identifying these triggers allows you to address them directly and work on building your confidence. 2) Prepare Thoroughly Preparation is the key to reducing anxiety and boosting confidence in public speaking. Rehearse your speech or presentation multiple times to internalize the content. Familiarity with your material will help you feel more in control and less likely to forget important points. Create an outline or use note cards to keep you on track during your presentation. 3) Start Small and Build Gradually If public speaking terrifies you, begin by speaking in front of smaller, more supportive groups. Consider joining local networking events, workshops, or even speaking clubs. These environments offer a safe space to practice your speaking skills and receive constructive feedback. 4) Visualize Success Visualization is a powerful tool used by many successful public speakers. Close your eyes and imagine yourself delivering a confident and engaging presentation. Picture the audience responding positively to your words. Visualization can help boost your self-assurance and create a positive mindset before the actual event. 5) Focus on the Message, Not Perfection Rather than striving for flawless delivery, concentrate on conveying your message effectively. Audiences appreciate authenticity and passion. Let your enthusiasm for your topic shine through, and don’t worry about minor mistakes. Remember that mistakes are a natural part of public speaking, and they often go unnoticed or are dismissed by the audience. With a little practice and effort, you can overcome your fear of public speaking and become a more confident business owner. Remember, you’re not alone. Many people are afraid of public speaking, but it’s a skill that can be learned with practice. Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

Read More »

Telltale Signs Your Employees Really Don’t Like You

December 15, 2017 No Comments

Whether you’re a business owner, manager, or supervisor, you’re always at risk from becoming a pseudo-pariah. Different personalities can clash and even those which normally get along can become strained. Of course, no matter what types of business you’re in, you need a well-organized team. But, just because you have assembled the talent doesn’t mean you’re getting the best performance. Because when employees don’t like you, they’ll adeptly conceal their feelings. Best Qualities of a Likeable Boss The fact of the matter is, employees (and customers alike) are fond of certain qualities. For instance, they like people who are well-organized, respectful, and willing to lend a helping hand. They like people who are honest even when it’s not popular and people who are fair. Besides all your accomplishments as a business person, are you sure that you are a great boss? This is because leadership skills play a pivotal role in climbing the success ladder. Unfortunately, poor leadership is one of the most common reasons behind businesses falling back with their entrepreneurs earning the tag of bad bosses. Being a good boss comes with plethora of leadership challenges that every entrepreneur has to go through. —Pocket HCM Likewise, they also treasure integrity, guidance, and humility. What’s more, people love someone who listens and takes genuine interest. Trouble is, you might have many of these qualities but still don’t make a strong connection with your team members. If this is the case, chances are excellent there’s something you’re missing. Telltale Signs Your Employees Really Don’t Like You Some business owners, managers, and supervisors believe that ruling with an iron fist is just necessary evil. Others try to strike a balance, being tough but fair. Whatever the case, if you have a notion that your employees don’t really like you, it’s time to look for the following signs: High turnover rate. This is perhaps the biggest telltale signal. If your organization is riddled with high turnover, you might be the culprit. Solicit feedback from as many team members as possible to learn if you are part or at the center of the problem. Little to no volunteering. Content employees are eager to volunteer because they enjoy working in the environment, with their coworkers, and boss, as well. A lack of volunteering might stem from the way you run the business. Or, at least, because it’s an uncomfortable environment. Practically no small talk. If your employees are short on small talk with you, there’s definitely a reason why. Happy employees are happy to chew the fat with their boss. At least, when they believe there’s a good relationship. Simply put, a lack of small talk speaks volumes. Body language speaks volumes. Speaking of speaking volumes, pay close attention to body language. Eye rolls, crossed arms, fidgeting, no eye contact, no or fake smiling, and more are all telltale signs they’re failing to get their mind and body to agree. What other signs would you add to this list? How can business owners get honest feedback from their team? Please share your thoughts and experiences by leaving a comment! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Read More »