Independent Service Providers are Being Acquired and Local Businesses Can Use this Practice to Their Advantage

Independent Service Providers are Being Acquired and Local Businesses Can Use this Practice to Their Advantage

Did you know your local service providers may not actually be part of an independent, small business? That’s right. The plumber you’ve called before, the electrician you’ve seen working down the street, or even the HVAC tech who has been at your neighbor’s house. While you may recognize their names and logos and think they’re a mom-and-pop organization, they very well be working for a large corporation.

For people in the trades, this isn’t news. They’ve known about this for some time. It goes back to the COVID shutdowns when conglomerates realized the true value of “essential” services. These megacorporations recognized the potential earning power of local service providers and began to quietly acquire them. In order to maximize these new assets, the conglomerates allowed them to keep their existing names. But, when people call what they believe is their local service provider, they are really talking to a call center in another state or country.

While many independent, small businesses use call centers, the difference is the technicians working for the acquisitions are no longer just trade professionals – they are now salespeople who push additional products and services. The individuals employed by these bought-out companies take the opportunity of their visits to upsell and their customers aren’t aware the familiar mom-and-pop business does not directly employ them. But, it’s not just the fact that these companies are ostensible fronts for selling additional products and services to increase profits for big corporations. It’s also the fact that legitimate small businesses must compete for the same customers.

How Independent Businesses Can Take Advantage of Conglomerates Acquiring Competitors to Better Market Themselves

Although it may be discouraging to compete against other companies backed by such deep pockets, there are some benefits you as a small business owner can tap into and use to grow your customer base. Yep, small, local businesses can use this trend to their advantage by emphasizing their authenticity and commitment to the community in their marketing efforts. Here are some strategies they can use you can copy in your own community:
  • Highlight your local ownership. Emphasize your business is locally owned and operated by community members who are invested in the area. This can be done through website content, social media posts, and even in-store signage. Also, any vehicles, uniforms, and equipment.
  • Engage with the community. Participate in local events, sponsor community initiatives, and collaborate with other local businesses to demonstrate your commitment to the community. This helps build trust and loyalty among local customers.
  • Personalize your marketing. Use personalized marketing strategies, such as email campaigns, to connect with customers on a more personal level. Share the stories of vendors, employees, and customers to create a sense of community and belonging.
  • Offer unique, local products or services. Highlight any unique products or services that are specific to your local area or that cater to the needs of the community. This can help differentiate your business from larger corporations and attract customers who value local products and services.
  • Leverage online reviews and testimonials. Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, or social media. Share these reviews in marketing materials to showcase your support of the local community.
  • Maintain a strong online presence. Ensure your business has a well-optimized website, active social media accounts, and accurate listings on local directories and review sites. This helps potential customers find your business and learn more about its local roots and commitment to the community.
  • Offer superior customer service. Small businesses can often provide a more personalized and attentive customer experience compared to larger corporations. Emphasize this in your marketing materials and strive to consistently deliver exceptional service to build a loyal customer base.
By focusing on local roots, community involvement, and personalized service, small businesses like yours can effectively differentiate themselves from larger corporations and attract customers who value authenticity and local connections.

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Thinking About Rebranding Your Small Business? Here’s What You Really Need to Know

August 4, 2023 No Comments

After Elon Musk rebranded Twitter to X, the move probably got a lot of small business owners thinking. However, rebranding is a strategic decision that small businesses may contemplate as they evolve, adapt to market changes, or seek to revitalize their image. When done correctly, rebranding can breathe new life into a business, attract new customers, and strengthen brand loyalty. Although, it is a complex process that requires careful planning and consideration. What You Need to Know about Rebranding a Small Business With all that in mind, it’s very important to diligently explore what small businesses should consider when thinking about rebranding and examine the pros and cons of undertaking a rebranding initiative. Then, carefully and strategically think about different scenarios, and play out some strategies, while taking a few contingencies into account, too. Considerations for Rebranding a Small Business First and foremost, small businesses should clearly define the purpose of rebranding and set specific goals. Rebranding may be aimed at targeting a new audience, differentiating from competitors, updating an outdated image, or reflecting a change in the business’s mission. Ask yourself, what are your brand’s strengths and weaknesses? What do your customers know and love about your brand? It’s important to have a clear understanding of your current brand identity before you start rebranding. This will help you avoid making changes that will alienate your existing customers. Then, take some time to factor in and act on the following: Market research. Comprehensive market research is essential to understand customers’ perceptions, preferences, and pain points. This data will inform the rebranding strategy, ensuring it aligns with customer expectations and demands. Brand identity. Rebranding involves more than just changing a logo or name. It extends to the business’s values, personality, and overall identity. Small businesses must be prepared to redefine their brand essence. Competitive analysis. Evaluating competitors’ branding strategies can offer valuable insights. A successful rebrand should differentiate the business from competitors and communicate a unique value proposition. Customer feedback. Gathering feedback from existing customers can help identify areas for improvement and ascertain whether rebranding is necessary or well-received. Financial implications. Rebranding can be a costly undertaking, so it’s important to factor in the cost before you make a decision. There are a number of factors that will affect the cost of rebranding, including the size of your business, the scope of the rebrand, and the fees of the branding agency you work with. Rebranding can be a significant investment. Small businesses must carefully assess the financial impact and budget accordingly. Employee buy-in. Rebranding affects employees, and their support is crucial. Engage them early in the process, explain the reasons behind the rebrand, and involve them in shaping the new brand identity. Rebranding is a big decision for any business, but it can be especially daunting for small businesses. There are a lot of factors to consider, and it’s important to weigh the pros and cons carefully before making a decision. Pros of Rebranding a Small Business Now that we’ve gone through some of the basics, let’s go ahead and list the advantages of a rebrand. Of course, this isn’t an exhaustive list, but it includes the most pertinent. Here are the biggest benefits of rebranding a small business: Fresh impression. Rebranding presents an opportunity for a fresh start, allowing the business to shed any negative associations or outdated perceptions. Attracting new customers. A successful rebrand can attract new customers who may have overlooked the business previously. It can also re-engage dormant customers. Competitive edge. By strategically positioning the brand in the market, rebranding can create a unique selling proposition, setting the business apart from competitors. Increased brand equity. A well-executed rebrand can boost brand equity and strengthen customer loyalty, leading to higher customer retention rates. Adaptation to market changes. Rebranding enables small businesses to adapt to changing market trends, preferences, and demands, ensuring long-term relevance. And, last but certainly not least – expansion and diversification. If a business expands its product or service offerings or enters new markets, rebranding can reflect these changes and signal growth. Cons of Rebranding a Small Business Obviously, there are always downsides. When a company undergoes such a change, it can have certain drawbacks that you’ll naturally want to avoid or mitigate as much as possible. 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By conducting thorough market research, defining clear goals, and involving employees, small businesses can increase their chances of a successful rebranding initiative. While rebranding offers numerous benefits, it is essential to weigh the pros and cons to determine if it aligns with the business’s long-term objectives. When done thoughtfully, rebranding can be a powerful tool for small businesses to evolve, adapt, and thrive in a dynamic market landscape. Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

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Ways to Deal with Employee Theft

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One of the most unappealing things about managing a workplace is having to deal with ugly situations. Employee theft, or, internal theft is perhaps the single worst scenario to encounter because often times, you won’t know the extent of it, at least, right away. This behavior can take shape in a number of ways, including fudging clock-in and clock-out times, taking supplies without permission, or, even stealing money. While the latter might get your heightened attention, it’s the more subtle that can go on for much longer periods and cost more in losses. Ways to Deal with Employee Theft Make no mistake about it, internal theft is a huge problem in the United States. However, it is difficult to gauge because so much of it goes unreported due to embarrassed or recalcitrant employers. The average estimate ranges widely from $20 to $50 billion per year, with Fortune reporting in the retail sector alone, a whopping $32 billion was lost in 2014, with an amazing 34.5 percent of that being attributed to employee theft. Only shoplifting outpaced it, accounting for 38 percent. Whether it’s downloading and sharing company confidential information (a hot topic these days), manipulating expense reports, or stealing merchandise- employee theft and fraud is a serious issue for business owners. In fact, studies show that occupational fraud now results in the loss of five percent of an organization’s annual revenue. —U.S. Small Business Administration While it’s an unpleasant experience to-be-sure, it nonetheless exists, and, in practically every workplace. The level, though, might be very minute, like the employee who occasionally takes a few postage stamps for personal use. When it comes to bigger issues, it’s not unusual for the owner and/or manager to be taken by surprise. After all, you do what you can to screen and interview every new hire, but sometimes, it’s not enough. The primary reason for this is a simple necessity, especially for small business owners who need to delegate responsibilities. They just don’t have the time to do it all on their own, so, they leave certain things to employees. This creates an atmosphere of opportunity where trust can be easily breached. When that happens, here are some ways to deal with employee theft: Evaluate the situation. When you discover the problem, it’s best not to jump to conclusions about the scope. It could just be a case of miscommunication or simply a lack of judgment. If you believe it to be serious and particularly one that’s ongoing, you should commit to take action. If it’s minor, you might consider issuing a written warning, placing him or her on probation, or, repayment. Document everything you can. If you discover supplies, inventory, materials, or money is missing, do everything you can to document what it is, when it happened, and it’s worth. You should gather as much evidence as you can to bring the situation to resolve. Phone your attorney or HR Consultant immediately. Dealing with internal theft is a serious matter and you don’t want to overstep your legal bounds. While you certainly have rights, you cannot afford to act in a rash manner. Call your lawyer and ask about what options are available to you. Call the local police or sheriff’s department. If your legal counsel instructs you to contact the local authorities on their non-emergency line, you should do so right away. While this won’t likely resolve the issue immediately, it will be a step in the right direction. Get in touch with your insurer. Another one of the first phone calls you should make is to your insurer to learn exactly what coverage you have in-place. You might have to file a claim to recover most or a portion of your loss. Once the initial work is done, consider how you’ll deal with preventing the same problem from occurring in the future. You should also discuss the matter with key team members and think seriously about how to present the issue and your reaction to others in your business. As a Leader, it is important that you don’t allow this to become office gossip, get out in front of it, and demonstrate your commitment to your company and how you reward good work and the consequences for theft. Want to find out about what a business coach can do for you? [shareaholic app=”follow_buttons” id=”26833294″]

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Discarded napkin test

Have You Tried the Discarded Napkin Test?

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Have you tried the discarded napkin test? Perhaps you’ve never heard of it because it isn’t an actual thing. But, this simple sociological experiment does reveal some fascinating insight into how we perceive others and gauge various environments. Don’t bother Googling it, you won’t find any on-point results. However, that doesn’t mean it’s not useful. Try the Discarded Napkin Test for Yourself The discarded napkin test is a simple one. And, it clearly demonstrates the importance of appearance. Here it is: go into a casual restaurant prior to the lunch hour rush. Crumple a clean napkin and place it on a clean but empty table. Sit nearby and watch how many people past the “tainted” table up for another. Eventually, if there’s no more tables available, someone will muster the courage to clean it off. Or, give into the frustration of the limited seating options and swipe it to the floor. Many workplaces have dress codes, particularly workplaces in industries in which image is highly valued and workplaces in which employees have regular face-to-face contact with customers. Whether you are considering setting a dress code for an existing workplace or trying to decide whether your new retail store will require employees to adhere to a dress code, consider the broad benefits and potential drawbacks — like backlash from casual-dressing employees — of such a move. —Houston Chronicle The point is, people will choose to sit elsewhere even when the only flaw with a table is a discarded napkin. That’s it. Its unpleasing appearance is enough to turn off person after person. Although a bit strange, it’s true. And, it begs the question — are employee dress codes good or bad? Employee Dress Codes Pros and Cons Okay, so there are a number of dumb office rules that drive employees crazy. But, some make sense to enforce. When it comes to employee dress codes, it’s not always cut and dry. This means, while an employee dress code can actually be a good policy, it can also be a bad idea. Here are some employee dress code pros and cons to consider: Pro — professional appearance. The single biggest benefit of an employee dress code is it provides a professional appearance. It’s especially useful in retail settings and offices. In the former, uniforms distinguish employees while the latter, business casual provides a professional yet laid back experience. Con — stifles personal style. Although a dress code does provide a more professional experience, it also can stifle personal style. That can mean rebellion, particularly in an office setting. Team members might feel an imposition and possibly a bit untrusted. Pro — provides “uniform” experience. Of course, you’d like your business to send a uniform message, which uniforms undeniably provide. However, in an office setting, this is a little more problematic. But, broad rules with clear prohibitions usually works well. Con — needs consistent policing. Now, the biggest downside of any dress code is the need to police it constantly and consistently. Otherwise, it’s just a suggestion and not enforced policy. At least, that’s the way employees will feel. What other pros and cons of employee dress codes have you experienced? Do you favor a strict dress code or a loose one? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

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