Can Hanlon’s Razor Help Your Business Cut to the Core or Nick the Quick?

Microsoft just undermined its launch of its newly released Edge browser by hard selling it. You may not know about this because it’s niche-worthy news. But, it’s a lesson that the company should have learned many years ago. Instead, it continues to make the same mistake over and over again. Here’s what it is, what it means, and why it proves the hard sell doesn’t work. Why the Hard Sell doesn’t Work Microsoft recently introduced a new version of its Edge browser. In order to promote it, the company shamelessly inserted a conspicuous ad in its Windows 10 menu. The advertisement “suggests” that users switch from their current browser of choice over to Edge. Of course, people don’t like this assertive tactic and are taking to social media to complain about it. Small-business owners successful at sales know the best way to sell something is not to sell it. You listen to potential customers about what they want or need, and then you introduce your product as the answer. You want people to think buying your services was their idea. —American Express Turns out that Microsoft is not willing to learn from its many repeated mistakes of the past. That is, the corporation’s insistence on pushing its customers into buying or using proprietary products and services that are promoted through the company’s various platforms. This is not only annoying, it’s obnoxious. Plus, it demonstrates the many problems with hard selling. There is no empathy, no relationship, no trust, and so it goes against human nature. Trying to badger people into becoming loyal customers is simply not a winning strategy. 3 Proven Ways to Sell without Being Pushy (or Obnoxious) So, how do you promote your products and/or services without hard selling? It’s actually easier than one would think. Better yet, it works and works very well. Here are three effective ways to sell without being pushy or obnoxious: Take your time. Rushing will only backfire. When you sell at a hurried pace, you don’t give your customer enough time to process what you’re offering. It’s confusing and overwhelming and unsurprisingly, it typically won’t work. Let potential customers do all the talking. Well, maybe not all the talking, but most definitely, the majority of it. This way, you’ll learn quite a bit about him or her and gain a better understanding of his or her needs. You’ll be regarded as empathetic and trustworthy and those two key elements are important to building any relationship. Focus on their problem, not your product or service. This goes hand-in-hand with the second point. You need to understand precisely what their problem is in order to offer an effective solution. You won’t be forcing a sale, but rather giving them answers they need. What other strategies do you use in-place of hard selling techniques? Please comment and share your thoughts and experiences! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Building strong ties with your community is one of the most effective ways to grow a small business.

What does success look like? More particularly, what does success feel like? These are, of course, quite objective. But, there are some signs you’re successful, even if you don’t particularly believe it yourself. It’s always worthwhile to take stake in where you stand — especially when you feel as though it’s less than inspiring. 2 Strong Signs You’re Actually Successful, Even if You don’t Believe It Aside from the hard numbers, how do you know you’re successful? Sure, you can always look at the books and see the bottom line. However, these figures don’t tell the whole story. One such example is when you feel comfortable that you can’t change everything but do change what you can. We’ve all experienced those days when we feel like an absolute failure. It’s a normal feeling when things don’t go as exactly planned. And, when we feel like that, it’s challenging to think of yourself as a successful individual. Here’s the thing about success though – no one can agree what that word means. Even though we all have our own definitions of success, there are also a number of signs that we’re overlooking that can let us know that we’re actually more successful than we could have ever guessed. —Inc.com Or, if you don’t feel stressed out at every bump in the road. People who aren’t struggling just don’t usually sweat the small stuff. It’s really that simple. When you’re making it, little setbacks are regarded as valuable lessons and not nightmare scenarios. Top 3 Signs You’re Making It, Even if it Doesn’t Feel that Way Now, if those don’t apply to you, let’s take a look at a few more telltale signs you’re actually making it — even if it doesn’t quite feel that way: You see the bigger picture. When your focus is large in scope, you are able to think more clearly. Which means you look into the future instead of fretting on every little component in the now. In other words, you’re more comfortable with the bumps along the way because you know it’s just part of getting to the next goal. You feel excited to keep at it. If a person feels excited to keep on with their role, there’s definitely a reason for that. Fulfillment is a sure sign that you’re successful. Otherwise, you’d feel quite different, more pessimistic and gloomy. And, you most assuredly wouldn’t feel energized or enthusiastic about your role. You look forward to the next challenge. Another sign you’re successful is you’re looking forward to the next big challenge in the future. After all, you’ve had to achieved a level of success in order to get to this point. In other words, you’ve had to racked up some successes in the past because there’s still more to go. What other signs of success do you think go unnoticed? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.