Jason Fleming had built a solid reputation over more than a decade serving East Valley customers with quality automotive repair work. But solid reputation and solid revenue growth aren’t the same thing, and Jason’s business had been stuck at the same level for years.
“Before we hired John and staff, we were stuck going nowhere fast,” Jason says. “They were very instrumental in getting our business to the next level. They were a major catalyst to where we are today. He has always been there for us and yes, it shows in the bottom line!”
Too Many Hats, Not Enough Growth
Fleming’s Auto & Diesel is a family-owned shop that Jason runs with his son, and the core problem was structural: Jason was the only mechanic, which meant he was wearing every hat in the business at once. There was no realistic way to grow revenue without him personally doing more work, which is a ceiling every solo operator eventually hits. The business also lacked marketing to actively grow its customer base, and with very few processes and procedures in place, there wasn’t a system that could scale even if new business came in.
Building Capacity Before Chasing More Customers
Waters Business Consulting Group focused first on the fundamentals that would let the shop handle more business without Jason burning out. That meant establishing a better quoting strategy to protect margins, and sharpening focus on the actual repair and work performance to improve profitability on every job. Critically, the team helped Jason leverage his own strengths by hiring a dedicated service writer to handle quotes and scheduling — freeing Jason to focus on the technical work only he could do. From there, the shop established target fleet customers and programs to win larger, recurring business, and employed lean marketing that made use of the shop’s existing customer database along with outreach to surrounding businesses. Workflows and systems were put in place to support the increased volume that growth would bring.
The Results
The turnaround was dramatic and it compounded. Revenue increased more than 100% in the first year alone, with improved gross margins to match, and grew another 57% in the second year — with continued growth in profit margins and cash flow. Systems and procedures matured to handle the added volume with better organization, and the shop grew from a one-person operation to a five-person team. Perhaps the clearest sign of how far the business had come: Jason was able to take a full month off to travel while the shop kept running without him — something that would have been unthinkable when he was the only mechanic on staff.
If you’re the only person who can do the work in your business, growth will always be capped by your own hours in the day. Waters Business Consulting Group helps owner-operators build the systems and teams that let the business grow beyond them. Schedule a free consultation to talk through what that could look like for you.
