All, business start-up

7 Steps to Start a Business from Zero

Companies, no matter their size, don’t start on their own. Someone, somewhere, someway, started something that eventually became a profitable entity. We’ve heard all the terms, like crowd funding, venture capital, angel investment, and the list goes on and on. While all these do exist, the majority of businesses are started with very little to no money. The reason people succeed isn’t because of their cash position but because those entrepreneurs had zeal, a vision, and a passion.

In fact, no amount of money guarantees success, even if a business is well-funded from its inception and follows a smart plan in a strategic way, it can still fail. The Edsel is a perfect example. Produced by one of the most successful corporations in the world, the Ford Motor Company, the Edsel rolled off the assembly line from 1958 to 1960. It was, in its day, by far, one of the most advanced private passenger vehicles. It featured such technology as the Teletouch system and had many other creature comforts, as well as plenty of functionality. However, the line failed to the tune of $350 million, an astounding $2.8 billion in today’s dollars.

Follow these 7 Steps to Start a Business with Little to No Money

Failure is a terrific teacher, if you are willing to learn from it. A good lesson to learn and accept early on in starting a business is that money, as the Edsel clearly demonstrates, doesn’t equal success. Incremental growth, accompanied by patience, tempered with realism, does wonders because such a combination requires focus. When you set aside the distant future, you necessarily put the present at the forefront.

…now is the time to have a heart-to-heart with reality. Reality of what? Well, start with yourself. Your experiences, gifts, passion, life goals and areas of weakness. Seriously. Knowing thyself is the first place to start on your trek toward your vision. —Forbes

In other words, you’ve got to use what you have now, and turn your natural talents into marketable products and services, which is the very essence of business. Richard Branson, who has dyslexia, started his entrepreneurial career breeding budgerigars at age 11 and it didn’t work. Neither did his plan to sell Christmas trees. Next, with practically no money, the future billionaire started Student Magazine, which morphed into Virgin Records. He, like many mega-successful entrepreneurs, started with little to no money, and you can do this too, by doing a few simple things:

Do your homework about the market and competition. The reason so many businesses fail is due to misunderstanding the market and not having a clear conception about the competition. Don’t worry if it seems as though the market is flooded, because you can carve-out a niche.
Take small, incremental steps and don’t dive-in. A card table, a favorite spot on the couch, a workbench, or a kitchen are all acceptable places to start a business. When you first begin, do it part time and don’t rack-up expenses. If you commit too much time and/or too much money, you’ll put a lot of undue pressure on yourself and make bad decisions.
Try to build out a niche. This bit of advice really bears repeating. If you find a smart way to separate yourself from the competition, you can build a stronger, more attractive business.
Set small, tangible money and benchmark goals. When you set high goals, you need to do a lot more to reach them and that often leads to failure. When you set small goals, you’re more likely to accomplish them and that makes for a ton of motivation and satisfaction.
Build a responsive, easy to navigate website. You need a presence on the internet, which you probably know. There are very inexpensive and easy to use platforms that will be more than sufficient to get you started.
Get out and network but don’t sell. Your website, though a necessary tool, isn’t going to be a salesperson; but you can be, if you network to become a known quantity and not to sell.

Finally, give yourself permission to make mistakes and don’t make the huge mistake of waiting for perfection to launch your business.

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How To Network during Periods of Instability

October 15, 2021 No Comments

Despite the reopenings across the country, many places have still yet to return to normal, pre-pandemic schedules. Several offices continue to allow employees to work entirely from home, or only require minimal in-office workdays, usually just one or two. Meanwhile, small business owners also continue to experience disruptions in their operations, due to a labor shortage, shortage of materials and supplies, and other abnormalities. Plus, several professional associations are not holding annual meetings, or have greatly altered, meaning mostly reduced, their events and in-person get-togethers. All of these unusual occurrences have likewise lead to fewer opportunities to network, but this form of relationship-building still remains essential. The Importance of Networking Consistently Even during normal times, regular networking is important for career professionals and entrepreneurs alike. It provides them with the opportunity to meet new people and gain a new perspective. Networking also helps them discover other types of opportunities, including career advancement, product innovations, and possible future alternative routes. Networking has always been essential to small business owners because it costs little to nothing and helps them create brand awareness. Small business owners use networking as a means to form relationships with others, in like or related fields, that help to expand their business’s ability to find new customers, partner, and grow. A key element to effective networking is to make you known. The premise being that the more people you meet, the more people there will be to get to know and remember both you and your business. You should use every professional and social opportunity to meet and connect with new people.–Olympia Benefits Networking also offers a few other benefits, such as improving social skills, being exposed to new environments, and forming new relationships, both professional and personal. In other words, networking isn’t just about selling products and services, it also is a prime environment for self-enrichment. Too few people see these qualities and only network purely for the sales aspect. Regardless, this relationship-building activity still remains extremely important, even though there are many abnormalities that persist, even well after the pandemic reopenings. How To Continue to Network during Unstable Times There have been periods in the past that have completely disrupted the entire business and economic landscape. Perhaps the most recent and largest in modern history began in earnest in 2008, continuing for several years and what is now referred to as the Great Recession. Although this was mostly related to the housing sector, its effects reached practically every corner of commerce in one way or another. Both business owners and consumers had to adapt, with people leaving long careers to go in entirely different fields of work. Similarly, business owners changed their models in order to survive and return when economic circumstances permitted. During this time, networking became very important not only to sell products and services but to find new opportunities. Here are a few helpful suggestions for networking during such times of upheaval: Change your mindset. Perhaps the biggest obstacle to overcome isn’t in external factors but is entirely internalized. That is to say, it’s very difficult to not only identify but change one’s mindset. Your attitude and outlook will have much to do with this and it’s critical to understand how your approaching the world as so many people’s lives and other businesses are still in a state of disruption. Be flexible with your schedule. Your old way of networking might still be partly or mostly intact. If so, that’s very good news and you won’t have to make many adjustments. However, if very little has returned to normal or is still in a state of flux, you’ll need to be flexible in order to find the time and places to network. This is also a great opportunity to think outside the box and identifies places where you did not network before. Temper your normal sales approach. Since things are not completely back to normal for everyone, it’s best to pull back on the sales talk. Instead, make it more about building new relationships, whether they are professional or personal. This might not be of big benefit now but could prove very advantageous in the future. What other strategies can be used to network during unusual economic times? Please take a few minutes to share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Use Your Past to Build a Better Future

May 16, 2017 No Comments

Mistakes, missteps, adversity, hurt, and failure. All of these are negative experiences, at least, at first impression. We’ve all dealt with heartache and heartbreak, with disappointment and resentment. So many pessimistic experiences and impressions can easily discourage to the point of apathy. It’s choosing another path to deal with such occurrences that’s one of the single most difficult things to do in life, and in business. There’s just no avoiding the fact that mistakes will be made, perhaps even to the extent of leading to outright failure of a company, even for entities that are established and realizing a profit. No matter the size or presence of a brand, it can deteriorate and ultimately flounder to the point of no return. We’ve seen this before in the business world, particularly in giants: Blockbuster Video, Circuit City, Borders Books and Music, Radio Shack, Montgomery Wards, Steak & Ale, the list goes on and on. Use Your Past to Build a Better Future One obstacle to overcome is being creatures of habit. Sure, these definitely differ from person to person, but regardless, remain part and parcel of our day-to-day routines. It’s quite easy to let this phenomenon creep into a business environment, and sometimes, with the best of intentions. Habit (read: practice and procedure) can be a good thing. It can also be a death knell, and when you can’t pinpoint the root cause, make you susceptible to more than one failure. The more clearly you understand your strengths and how they enabled you to get to this point, the more effectively you can leverage them into a bright and fulfilling future. It’s important not to regret the past. Instead, you must appreciate all of your positive experiences and find a way to learn from the negative ones. —Business Insider Our past is part of who we are, but, it doesn’t have to define who we are or what we can become. If you think about it for a moment, your past is one of the most valuable weapons you have in your arsenal leading you into the future. This is so understood, it’s actually become a set of quintessential cliches. We see these motivating messages all the time and get a lift. That feeling subsides and it’s human nature to let the past work its negativity on us. I share with my clients that although my successes are something I appreciate, it is my failures that provided me the learning to excel and help others accelerate their success in less time and less mistakes. Failure is the precursor to success. Failure is an event so do not let it define who you are. Use your past to empower yourself and move forward with your future: Change small things, one at a time. There’s a technique in the world of psychology known as, “solution focused brief therapy.” In short, it works by putting focus on building solutions instead of problem solving. It works in a splendidly simple way: you change one small thing at a time. It could be waking-up 10 minutes earlier, exercising just a little every day, or working on this or that skill. Whatever it is, when you become better at it, you’ll feel a genuine sense of accomplishment. Take-on tasks you regularly avoid. Speaking of exercise, this is one thing many people avoid, though it certainly isn’t the only one. You might not like talking on the phone, going-over or creating certain documents, or some other task. Here again, whatever it might be, incremental change is key. Know and accept your weaknesses. You might not be good at this or that, and that’s perfectly okay. For entrepreneurs, this is a very difficult concept to accept. Being natural self-starters, optimists, and enthusiasts, not being able to excel at something is foreign and frustrating. When you do accept your weaknesses, you’re actually demonstrating your own strength, particularly if you bring-in someone else that has those exact skill sets. Look at yourself through another’s eyes. You probably get compliments from time to time, though these might not be overt. Take stock in each one by accepting them for what they are, and know it’s how the person who gave it truly feels about you. [shareaholic app=”follow_buttons” id=”26833294″]

Are You Focused or Frantic?

April 8, 2017 No Comments

The world of business is often a fast-paced one, an environment which requires attention to many details and dynamics. Those new to the entrepreneurial experience are usually shocked by the sheer amount of things which need to be done. In response to these needs, some business owners try to attend to more than one matter at a time, a solution often called “multitasking.” Unfortunately, abiding by the adage “killing two birds with one stone,” is a counterproductive solution. When you multitask, you lose, plain and simple. Talking on the phone while picking-up groceries or walking the dog while replying to an email seem like smart time-saving ideas, but, they aren’t. You’ll forget the loaf of bread or to run spell check before hitting “send.” It’s a matter of attention, which is to say a matter of fact. We’re not biologically engineered to do multiple things at a time, which is why it’s tricky to pat your head and rub your belly simultaneously. When multitasking is attempted, your attention is less attentive to each task, and something inevitably gets missed. How to Maintain Your Focus in Business Let the nearby quote sink-in for a moment. How professional athletes, trained engineers, scientists, physicians do what they do best isn’t done by trying to do many tasks all at once. They use a process, an incremental approach to everything in a focused manner. When you play a game of chess or go into the gym, you do so with purpose. No matter what the experience, there is purpose, even watching a movie you’ve seen countless times has purpose–to unwind or just to re-live a feeling. It’s not a big surprise that big league baseball players can hit a pitch far better than the rest of us. Research on the game’s best hitters has shown that they have excellent hand-eye coordination and can respond quickly to visual cues. Indeed, one of the keys to a superior ball player’s performance is excellent vision and focus that allow him to see a baseball perfectly as it travels at high velocity toward home plate. —Forbes You’re in business for a purpose and a good one at-that. Regardless of what you sell, your aim is to fulfill a need and derive personal satisfaction, as well as a sense of accomplishment. Those are admirable but what’s probably holding you back from delivering your best is you’re not giving everything your best, you’re simply rushing through one task to get to the next–to rush through it as well. Your argument (read: rationalization) for doing so is that you simply don’t have enough time. Time management is an art-form, but it wouldn’t be as high a priority if you did not have to redo what you just did…again. By focusing, you’re not wasting time, you are ensuring thoughtfulness, quality, and attention to detail–the list goes on and on. What you need to do to succeed in business is be in the business of taking care of business. This doesn’t mean taking an important phone call while on the treadmill and juggling to eat your lunch without spilling it. The person you’re speaking to will certainly know what you’re doing, even though he or she cannot see you, precisely because your attention is distracted. That does not equal good business practice, it undermines and worse, inflicts damage. If “location, location, location,” means everything in real estate, then, focus is of the same importance in business. Here are some things you should be doing, every single day: Eliminate distractions. It’s not rude if you close your office door or go outside to sit on a bench to concentrate, it’s healthy for your psyche, and, for your business. Although I have a home office, I purposely operate out of a professional business office that provides the environment, the accountability and allows me to be more focused and productive. Distractions are the hobgoblin of business, the less, the better. Batch like tasks. If you read each email as it arrives, you’re doing it wrong. There’s an unseen, yet, really felt harm in doing so, because it breaks your focus. Batch similar tasks and schedule these in blocks. An example is email as the first, unfinished tasks as the second, new tasks as the third, you get the idea. Do what’s most productive and works best. Prioritize according to importance. Our natural inclination is to do what’s easiest or what we most prefer, but we also are quite aware of the consequences. If you’re doing this, it’s why you don’t feel much personal satisfaction and like you’re not really moving your business forward. Put everything in its place. You might call it O.C.D., but it’s actually very smart to have a place for everything and put everything in its place. I have very specific spots on my desk for client project priorities, my own business and personal business priorities, prospects, etc. Essentially, the only piles on my desk are those that are high priority so that my focus is aligned. The time you spend looking for this or that might be small, but add-up all those moments and you’ll marvel at the immense waste. One last suggestion is to harness the power of your body’s healing power–sleep. It’s hard to be an entrepreneur but it’s even more difficult when you’re making it more difficult by not getting a good night’s sleep. Instead of watching the late night news, I started going to bed earlier. As a result, I have been getting up earlier to go to the gym, which provided energy and clarity for creativity and productive focus during my day. Turn off the technology, let your brain rest, and rejuvenate each and every night. [shareaholic app=”follow_buttons” id=”26833294″]