All, business start-up

7 Steps to Start a Business from Zero

Companies, no matter their size, don’t start on their own. Someone, somewhere, someway, started something that eventually became a profitable entity. We’ve heard all the terms, like crowd funding, venture capital, angel investment, and the list goes on and on. While all these do exist, the majority of businesses are started with very little to no money. The reason people succeed isn’t because of their cash position but because those entrepreneurs had zeal, a vision, and a passion.

In fact, no amount of money guarantees success, even if a business is well-funded from its inception and follows a smart plan in a strategic way, it can still fail. The Edsel is a perfect example. Produced by one of the most successful corporations in the world, the Ford Motor Company, the Edsel rolled off the assembly line from 1958 to 1960. It was, in its day, by far, one of the most advanced private passenger vehicles. It featured such technology as the Teletouch system and had many other creature comforts, as well as plenty of functionality. However, the line failed to the tune of $350 million, an astounding $2.8 billion in today’s dollars.

Follow these 7 Steps to Start a Business with Little to No Money

Failure is a terrific teacher, if you are willing to learn from it. A good lesson to learn and accept early on in starting a business is that money, as the Edsel clearly demonstrates, doesn’t equal success. Incremental growth, accompanied by patience, tempered with realism, does wonders because such a combination requires focus. When you set aside the distant future, you necessarily put the present at the forefront.

…now is the time to have a heart-to-heart with reality. Reality of what? Well, start with yourself. Your experiences, gifts, passion, life goals and areas of weakness. Seriously. Knowing thyself is the first place to start on your trek toward your vision. —Forbes

In other words, you’ve got to use what you have now, and turn your natural talents into marketable products and services, which is the very essence of business. Richard Branson, who has dyslexia, started his entrepreneurial career breeding budgerigars at age 11 and it didn’t work. Neither did his plan to sell Christmas trees. Next, with practically no money, the future billionaire started Student Magazine, which morphed into Virgin Records. He, like many mega-successful entrepreneurs, started with little to no money, and you can do this too, by doing a few simple things:

Do your homework about the market and competition. The reason so many businesses fail is due to misunderstanding the market and not having a clear conception about the competition. Don’t worry if it seems as though the market is flooded, because you can carve-out a niche.
Take small, incremental steps and don’t dive-in. A card table, a favorite spot on the couch, a workbench, or a kitchen are all acceptable places to start a business. When you first begin, do it part time and don’t rack-up expenses. If you commit too much time and/or too much money, you’ll put a lot of undue pressure on yourself and make bad decisions.
Try to build out a niche. This bit of advice really bears repeating. If you find a smart way to separate yourself from the competition, you can build a stronger, more attractive business.
Set small, tangible money and benchmark goals. When you set high goals, you need to do a lot more to reach them and that often leads to failure. When you set small goals, you’re more likely to accomplish them and that makes for a ton of motivation and satisfaction.
Build a responsive, easy to navigate website. You need a presence on the internet, which you probably know. There are very inexpensive and easy to use platforms that will be more than sufficient to get you started.
Get out and network but don’t sell. Your website, though a necessary tool, isn’t going to be a salesperson; but you can be, if you network to become a known quantity and not to sell.

Finally, give yourself permission to make mistakes and don’t make the huge mistake of waiting for perfection to launch your business.

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It’s Said Style without Substance is Bad, But Is the Opposite Actually Better or Even Worse?

August 8, 2024 No Comments

It’s Said Style without Substance is Bad, But Is the Opposite Actually Better or Even Worse? We’ve all heard “beware of style over substance.” It’s a common expression that means a person may appear to have all the answers but in reality, there is very little or nothing behind his or her facade. Likewise, it also describes someone who puts greater value on appearance than depth of knowledge or skill. In either case, it fools others into thinking an individual possesses something special when in fact, they aren’t extraordinary after all. This distinction is particularly important when it comes to choosing a business partner, a vendor, or even a client. So, entrepreneurs need to be aware and alert of the telltale signs and more critically, what the downsides of each personality are. Sure, it seems obvious that all style and no substance is bad. However, it’s equally vital to understand that the opposite can be harmful, too. The Dangers of Style Over Substance A person who is all style and no substance may have all the necessary skills. But when the moment of truth arrives, he or she is lost. However, that’s a broad generalization of a greater specific. So, let’s take a look at some of the particular reasons why a businessperson with all style and no substance can be problematic: Lack of follow-through. They might make grand promises or claims but fail to deliver on them due to a lack of underlying strategy or execution skills. Superficial relationships. They may prioritize networking and appearances over building genuine connections, leading to fleeting and ultimately unproductive partnerships. Misalignment with company values. A style-over-substance leader may struggle to foster a culture of substance and results if a business’s success depends on innovation or problem-solving. Short-term thinking. They might focus on quick wins and flashy projects rather than building a sustainable and long-term strategy for the business. Potential for ethical lapses. Without a strong foundation of integrity and competence, such individuals might resort to unethical tactics to maintain appearances. It’s important to note that style and charisma can be valuable assets in business. However, without substance to back them up, they can be detrimental to long-term success. Downsides of a Substantively-Focused Business Partner with No Personality or Style Now, we’ll get into the opposite scenario. Although people are familiar with the shortcomings of style over substance, what are the downsides of an individual who has very little or no charisma? While substance is undoubtedly crucial in business, a complete lack of personality or style can also present big challenges, such as the following: Limited networking and relationship building. Someone with little personality might need to work on building rapport with clients, partners, or employees. Effective business relationships often involve personal connection. Lack of creativity and innovation. A purely analytical approach can sometimes hinder creative problem-solving and out-of-the-box thinking. Difficulty adapting to change. A rigid, no-nonsense approach might make it challenging to adapt to changing market conditions or unexpected challenges. Poor communication. A lack of personality can sometimes manifest in poor communication skills, leading to misunderstandings and inefficiencies. Uninspiring leadership. If the person takes on a leadership role, their lack of charisma could demotivate employees and hinder team morale. Limited market appeal. In customer-facing roles or industries focused on branding, a personality-devoid individual might struggle to connect with the target audience. Again, it’s important to note that a balance between substance and style is often ideal. A strong foundation of knowledge and skills combined with effective communication and interpersonal abilities can create a highly successful business partnership. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at (602) 541-1760, or, if you prefer,

How to Avoid Decision Fatigue; Wait, Avoid What?

November 14, 2018 No Comments

Decision fatigue. It’s a phenomenon which probably affects you. Yet, you’re not truly aware of it. Put another way, you’ve likely felt its impact, but just didn’t know what to make of it. Or, more particularly, what to call it. That’s okay. It’s something many people experience a few times. Others are hit with it a lot — a whole lot. Usually, these are individuals in positions of authority. You know, the “decision makers.” Although we joke about it, the truth of the matter is, making decisions gets harder and harder as the day goes on. So, let’s look at some ways to avoid decision fatigue. Is Decision Fatigue Actually Real? The short answer to the question above is a resounding, “Yes!” Decision fatigue is real. In fact, two university researchers examined more than 1,000 decisions made by judges in Israel. Said judges either decided to grant or to deny parole. Prisoners who appeared in the morning, about 9 am, fared quite well. Those offenders had a 70 percent chance of making parole. Decision fatigue can seem harmless enough. Spending a few extra minutes deciding between chicken or beef isn’t the end of the world. But what you may not realize is that those little moments of turmoil could be negatively impacting your business. If left unchecked, decision fatigue can lead to reckless behavior like compulsive spending or, worse, the inability to make any decisions at all. —CNBC.com But, by the time mid-afternoon rolled around, those chances dropped down to just 10 percent. The conclusion, of course, was the judges simply used-up their stamina and therefore, took the simplest and safest way out. Ways to Avoid Decision Fatigue Now, if you’ve ever felt “used-up” at the end of the day, like your brain can’t process any more, decision fatigue is a likely culprit. Here are a few suggestions for how to avoid decision fatigue to better your work performance: Start tomorrow today. At the end of every day, start getting things in order for the next morning. Don’t make big decisions. Just get organized so you’re ready to go when you come back tomorrow. While this might seem too simple, it will have a big impact. Make important decisions early. When you start your day, don’t “ease” into it. Instead, challenge yourself by making the most important decisions when you’re most fresh and have new energy. You’ll see things more clearly and have a better sense of which way to go. Stop second-guessing yourself. In the military, some class instructors tell their students to bite the erasers off of their pencils right before starting a test. It’s not literal — it’s a figure of speech. It means your first intuition is typically the right one; so, don’t second-guess yourself. Snack and exercise every day. It’s a very good practice to have a solid but sensible breakfast in the morning. A light lunch is also a sound practice. But, you might feel a bit worn by mid-afternoon. The cure? Exercise and have a small snack to re-energize. What other ways do you combat decision fatigue? Please share your experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

How to Run a Work-from-Home Business

May 24, 2017 No Comments

The Internet, and more particularly, the world wide web, is revolutionizing so many things in our lives and the workplace is no different. More companies are using telecommuters to work for them, and, they are reaping the benefits of less overhead. In addition, the web makes starting a business quite simple. The biggest problem for a part-time or full-time entrepreneur is being able to effectively manage their time. Those work-from-home commercials and websites leave out many aspects of having a home-based business. While they tout the freedom and no need to endure frustrating daily commutes, they do leave some things out. The devil is in the details and it’s those things you might not think about that can cause you to fail. How to Run a Work-from-Home Business Running a work-from-home business not only takes a lot of entrepreneurial spirit, a vision, and an executable plan, it also requires a heavy amount of self discipline. When you stop to think about it, you’ll realize that having a home-based business means you won’t leave either work or home for the majority of the week. Another phenomenon (read: unrealistic expectation) that you’ll probably face from your spouse is about household chores. When you work outside the home, you don’t take any household appliances with you. The washer and dryer stay in the laundry room and the dishwasher remains right beside the kitchen sink. Ninety-seven percent of entrepreneurs love or like working from home, according to Money Tips.com’s recent survey of 160 successful Americans who run their businesses from home. Most enjoy it so much that 54 percent of them would turn down an offer of free office space just one mile from home. —Inc.com In addition to these, the lawn mower, vacuum, and all those household cleaning supplies won’t mysteriously jump into your vehicle. However, your significant other won’t necessarily grasp this concept, and, will wonder why there’s laundry to fold or dishes to take out of the dishwasher. Any one that runs a home-based business knows that chores are time consuming and just because the office is in the house, doesn’t mean all the chores will get done. In addition to this, you’ll be literally surrounded with distractions. It could be guitars, a game console, television, crafts, social media, or any other hobby or pastime that beckons day after day. If you want to run a successful work-from-home business, you’ll need to do the following daily: Create a schedule and stick to it. There’s a reason you have scheduled work hours when your job takes you out of the home and to a workplace. Do the same for your home-based business: create a schedule and don’t deviate from it. Let your clients or customers know your hours of operation and be available when needed. Get dressed for work. One of the perceived advantages people have about working out of the home is being able to dress down. While you can certainly work in your pajamas or just a tee-shirt and shorts, it does have a strong impact on your psyche, and, it’s not a good one because it promotes procrastination. Dress business casual and you’ll actually feel like it’s a work environment. Take breaks during the day. You do this at any workplace, but, when you start a home-based business, you’ll probably experience an urge to stay put in your office or work space to get things done. You need breaks during the day, so, put these into your schedule. It could be a short walk around the block, or even doing a chore, but these should be regular. Give yourself time off. Because your work and home environment are one-in-the-same, you’ll face the temptation to get this or that done when family is home. Don’t shortchange your family and you’ll find yourself to be a lot happier when there’s a good balance. Get out at least once per week. Don’t make the mistake of chaining yourself to your desk. You can go out to lunch and meet a friend or your spouse, but, be sure to do this at least once per week to keep your professional mannerisms sharp. Another tip you ought to take is to stay focused on your business. Because you might not regularly interact personally with others, your mind will tend to wander and you might get some new ideas to pursue. While it’s wonderful to be creative, you won’t be able to go off in different directions at once — keep your focus or you’ll increase your chances of failing. I just had this conversation yesterday with a Chief Marketing Officer who works virtually, and he enjoys the flexibility. We met at The Henry on Camelback in Phoenix. Personally, I prefer to get dressed, and head to my office with focus on my schedule and priorities. Call me traditional, but my work ethic has been embedded into my habits for over 35 years and it works for me. Now, I also find myself logging in when I get back to my home office. So, one of my incentives is to remain focused and productive at my office during the work week so that my evenings and weekends are free at home. It does take discipline, but this allows me time with my family and to enjoy a balanced life outside of my work. What I do like about working from home, is the flexibility it provides me and my family as well as the flexibility in the services that I can provide for my clients. What is most exciting is the business and career opportunities that our technology gives us. Go out and create your new opportunities … and start from home! Want to find out about what a business coach can do for you? [shareaholic app=”follow_buttons” id=”26833294″]

7 Steps to Start a Business from Zero

Follow these 7 Steps to Start a Business with Little to No Money

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Related Posts

It’s Said Style without Substance is Bad, But Is the Opposite Actually Better or Even Worse?

How to Avoid Decision Fatigue; Wait, Avoid What?

How to Run a Work-from-Home Business

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