Cannon’s Upholstery, Inc., a Phoenix-based upholstery business led by Latrice Cannon, engaged Waters Business Consulting Group (WBCG) in February 2025 to support the company’s next phase of growth and operational refinement. At the time of engagement, Cannon’s Upholstery was an established business generating approximately $600,000–$700,000 in annual revenue, with ambitions to expand its commercial and residential client base while strengthening internal systems and profitability.

Despite strong market demand and an established brand reputation, the business was experiencing operational strain. Production scheduling was reactive, job tracking was informal, and leadership capacity was stretched across estimating, customer communication, material ordering, accounting, and financial oversight. The company sought greater financial clarity, improved workflow structure, stronger team performance, and a scalable growth roadmap.

WBCG introduced its Profit by Design™ framework to provide a structured, data-driven approach. The engagement focused on operational streamlining, financial forecasting, marketing strategy, leadership development, and long-term scalability through a 150-day action plan designed to stabilize operations and position the company for sustainable growth.