C&S ROOFING

Collin & Susan Patterson | Owners

"I have worked with John for quite some time now, and it has been amazing. They have helped guide myself and my team with a very aggressive growth and have done an amazing job. We have hit our growth goals for the 2021 year and are looking forward to Growing with the Waters Group in 2022."

BACKGROUND

C&S Roofing is the operating name of Patterson Construction, a family-owned roofing company with roots dating back to 1958. Founded by Harold Benard Patterson, the company has operated continuously for more than 60 years, earning a reputation for quality workmanship, integrity, and exceptional customer service. Throughout its history, the company has never had a complaint filed against its contractor's license and has served thousands of satisfied customers.

Today, the business is owned and operated by Harold Patterson's grandson, Collin Patterson, and his wife, Susan. Together, they continue the family's tradition of excellence under the DBA C&S Roofing (Collin & Susan Roofing). While expanding the company's capabilities and service areas, Collin and Susan remain committed to the same values that built the Patterson family legacy—honest service, quality craftsmanship, and lasting relationships with every customer.

In 2020, C&S Roofing hit somewhat of a plateau in growth and realized they would greatly benefit from the experience and insight provided by an outside consulting company. Desiring to take their business to the next level, Collin & Susan knew they needed to develop a strategic plan for growth and identify the gaps in their business. Developing a growth strategy, while implementing more structure and accountability would help ensure the company meets its goals and gives the owners a better idea of where the business is going proactively.

To assist in these areas, C&S Roofing hired the services of Waters Business Consulting Group. Since this time, WBCG has been able to provide structure & clarity, clear goals, increased accountability, and tactical Action Items that have allowed C&S Roofing to grow to the next level and increase revenues by 400% since 2020.

C&S Roofing

www.candsroofingaz.com

CLIENT INDUSTRY:

Roofing

Blowing the Roof Off Revenue

The Challenge:

  • Disorganization in workflows and unclear processes and procedures, including client and project management
  • Although C&S had a good grip of current financials, they were uncertain with forecasting to create revenue targets as well as cash flow tracking, resulting in sub-optimal financial decision making and accounting decisions
  • Unclear growth strategies and marketing engines, resulting in unstable strategic working relationships that the company needed to thrive
  • Vague organizational structure that caused unclear position descriptions and undefined roles, causing crossing of responsibilities and friction among the team
  • Uncertain financial trajectory and overall understanding of capital needed in order to facilitate revenue growth and build a foundation for strong credit needed for growth

The Solution:

Empowered client through:

  • Analyzing current and historical financials. Create a Financial Model that includes all expense margins as well as a transaction tab which directly tracks the revenue generated per sale, and the amount of product sold required to grow the business and reach goals
  • Use financial forecasting data provided to better formulate strategies, key objectives, and tactical Action Items to assist C&S Roofing in operating effectively and profitably
  • Develop an organization Structure to clearly define roles and responsibilities of staff members as the business scales
  • Create a Workflow Process map to visualize internal & external company processes from beginning to end as well as identify which employees are executing each process
  • Identify Key Performance Indicators to ensure all employees have accountability and manage the growth of their respective area while being rewarded
  • Analyze Company Investments to create productivity through software, improved processing & systems, and hiring
  • Identify the vision and culture of C&S Roofing to provide greater clarity and organization for focused. direction and results that translate to more efficiencies, profits, and business value

The results:

  • The owners now understand the true financial strengths and weaknesses of the company, there is more clarity and confidence in the company's direction and profitability resulting in less stress
  • Record sales projected to surpass $8,000,000 in 2022 with improving net profits
  • Added key employee talent to the organization that fit the company culture to support growth, and free up time of owners to focus on their strengths
  • C&S Roofing has now partnered with 2 National Builder Clients, and 1 international client, on major key projects in the Phoenix and Tucson area; and are now bidding with 2 additional national builders
  • Responsibilities within the team have been clearly established, each team member is aware of who they report to and what they are accountable for
  • Increased purpose and direction from the entire team, as well as less management on the part of the owners, allowing them to concentrate on leadership and vision
  • Increased monitoring of key metrics within the pipeline, financials, and more
  • Stabilized and increased marketing growth, with a high level of predictability in revenue and profitability
SCHEDULE FREE CONSULTATION CALL TODAY!
An image of C&S roofing revenue chart.

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