De La Rosa House Cleaning is a residential, commercial, and construction cleaning company serving its local market with a reputation for efficient, high-quality work and long-standing client relationships. While the company had built a strong residential base, Waters Business Consulting Group (WBCG) recommended gradually expanding into commercial cleaning opportunities to create larger and more scalable revenue. opportunities over time. At the time of engagement in early 2020, the company was operating on a meaningful scale, servicing approximately 130+ homes and offices per week, with average residential ticket values around $140 per home per cleaning. The consulting engagement focused not only on increasing the number of homes serviced each week, but also on increasing the average revenue per home while improving route density so crews could serve more clients in concentrated geographic areas without excessive drive time.

Ownership had established an ambitious growth objective: reaching $1,000,000 in annual revenue by the end of 2020 and exceeding that level in 2021 and beyond. The long-term vision included strengthening profitability, formalizing leadership roles, building a scalable organizational structure, and creating a succession plan that would allow the founder to transition toward retirement while the next generation assumed operational leadership.

WBCG was engaged to provide financial forecasting, organizational design, pricing analysis, compensation planning, workflow optimization, and growth strategy development. The engagement focused on building foundational systems, financial visibility, and leadership structure to support sustainable scaling rather than short-term revenue spikes.