Dr. Eric Cerré, NMD, operates a naturopathic medical practice within the healthcare services industry. Waters Business Consulting Group (WBCG) began working with Dr. Cerré in late 2012 and continued supporting the practice through late 2015.

This period represents a phase of operational and marketing formalization within the practice, coinciding with Cerré’s engagement with WBCG After relocating to Arizona from Texas, where he had successfully built and sold his prior practice, Cerré focused on establishing a naturopathic practice specializing in pain treatment through trigger point injections. With a goal of increasing patient volume, he worked to generate referrals from doctors, attorneys, and respected patients in the marketplace. During this time, the development of marketing job descriptions, subcontractor agreements, and offer letters reflects a deliberate effort to build external marketing capacity and define structured support roles, while branded collateral and promotional materials indicate a strong push to enhance visibility and drive patient acquisition. Facing a diminishing cash flow runway, Cerré engaged WBCG to accelerate revenue growth, and through these efforts, the practice successfully increased patient flow, stabilized financially, and ultimately achieved sustained success.

The pattern of recurring invoices and formalized role development reflects an ongoing advisory relationship focused on business organization, marketing execution, and contractor management. WBCG worked closely with Dr. Cerré on a weekly basis, helping develop and implement strategy across operations, marketing, hiring, and overall business structure, while maintaining accountability until the practice reached a level of stability and independence. Overall, the work centered on strengthening the practice’s operational infrastructure to support sustainable growth and consistent marketing efforts, ultimately enabling Cerré to run the business independently alongside support from his wife.