Warning: Trying to access array offset on value of type bool in /var/www/vhosts/watersbusinessconsulting.com/httpdocs/wp-content/plugins/elementor-pro/modules/dynamic-tags/tags/post-featured-image.php on line 39

Warning: Trying to access array offset on value of type bool in /var/www/vhosts/watersbusinessconsulting.com/httpdocs/wp-content/plugins/elementor-pro/modules/dynamic-tags/tags/post-featured-image.php on line 39

Warning: Trying to access array offset on value of type bool in /var/www/vhosts/watersbusinessconsulting.com/httpdocs/wp-content/plugins/elementor-pro/modules/dynamic-tags/tags/post-featured-image.php on line 39

Warning: Trying to access array offset on value of type bool in /var/www/vhosts/watersbusinessconsulting.com/httpdocs/wp-content/plugins/elementor-pro/modules/dynamic-tags/tags/post-featured-image.php on line 39
Tips for Creating an Effective Employee Social Media Policy

Warning: Trying to access array offset on value of type bool in /var/www/vhosts/watersbusinessconsulting.com/httpdocs/wp-content/plugins/elementor-pro/modules/dynamic-tags/tags/post-featured-image.php on line 39

Tips for Creating an Effective Employee Social Media Policy

Social media is part of our day-to-day lives. Even individuals who don’t have active social media profiles are still impacted by these various digital networks, in one way or another. And, the matter is all-the-more complicated when business practices are brought into the mix. The fact of the matter is, social media marketing is a must in this day and age. But, social media can easily steal time, money, and even reputation from your company.

Tips for Creating an Effective Employee Social Media Policy

Let’s face it, we all have unprofessional habits; and, some social media habits can be the worst among them. But, you need this medium to reach new customers and build a relationship with others. It’s also an invaluable tool for customer relations, as well as customer trust. Social media can effectively define a brand. The problem is, that image can easily be a negative one. Just one false move or faux pas is all it takes to unleash unwanted fallout.

Facebook’s users spend an aggregate of 10.5 billion minutes per day on the platform (excluding mobile). And engagement — based on the number of monthly users who visit the site daily — is even higher today. Assuming that users spend about the same amount of time today, that means people all over the world have spent a collective 55 million years on Facebook since the beginning of 2009. Twenty minutes a day is a lot of time — well more than a year over the course of the average life span. If users spent just that time working for minimum wage instead of liking and poking each other, each would pull in about $880 a year. That’s almost $900 billion in aggregate hypothetical labor year. —NBC News

So, like other things in life, this requires balance. You want productivity to remain high and efficient. But, you also do not want to limit freedom in the workplace. This creates a conundrum, although it doesn’t have to be paralyzing. To get the most out of social media for marketing and to keep employees content with the workplace, you need a policy. The good news is it doesn’t need to be complicated. In fact, being specific reduces confusion about what is and what isn’t acceptable. Here are some helpful tips for creating an effective employee social media policy for your business:

  • Don’t step on their protected legal rights. Did you know there are federal laws which protect your employees relating to social media? The National Labor Relation Act states that companies are prohibited from interfering with employees posting or holding conversations through social media in regard to wages and working conditions.
  • Clearly state which behaviors are not acceptable. Although there are some limits to what you as a business can and can’t do, it’s good to know certain behaviors do not have legal protections. So, you can prohibit use of defamatory, abusive, offensive, demeaning content, and the like. (This also includes personal complaints.)
  • Require all employees include a profile disclaimer. You’ve probably seen the phrase, “Tweets are my own.” This disclaimer is necessary, particularly for team members who do not have express permission to speak for you company. A disclaimer also helps to reduce confusion between official company word and personal opinion.
  • Learn your state’s laws before creating a social media policy. There are not only federal laws about social media, but your state likely has laws as well. Take the time to learn what your state’s laws are in relation to social media for your own protection.
  • Be prepared to periodically (re)educate and enforce the rules. No social media policy is effective if it isn’t clearly understood and readily accessible. You need to periodically go over your policy and be ready to enforce it, when necessary.

How do you use social media in your business? Do you allow employees to use social media for promoting your company? What do you think are the most effective ways to leverage social media through your employees? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

[shareaholic app=”follow_buttons” id=”26833294″]

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Related Posts

The T-Mobile-Sprint Merger Raises these Important Questions

The T-Mobile-Sprint merger is generating a plethora of headlines. Some think it’s a bad idea. Others believe it will provide certain benefits. Still others don’t see a clear winner. Regardless of where you stand, it does raise a few interesting questions. We all understand what a merger is — the combining of two entities into one. But, there’s a lot more to it than just this simple explanation. The truth is, there are distinct advantages and disadvantages of merging two organizations. Common Merger Disadvantages Let’s begin with one of the most obvious pain points — employee morale. The reason two brands come together is to improve their performance. However, this often means the elimination of duplicate roles. And, rank-and-file employees instinctively know this fact. Another downside to merging is that it can create more debt. Teaming up means taking on the balance sheet obligations, which can easily become problematic. …making changes to your business include the economic and political climate in which you operate. Determine whether tax or trade laws in your region are friendly toward the types of modifications you want to make. You may come to the conclusion that now is a good time to move forward with the desired alterations or you may elect to wait for circumstances to change in your favor. —Bix Fluent.com Then, there’s another intangible — company cultures. One organization might operate with a completely different dynamic than the other. Which might manifest trouble when the two become one entity. Of course, merging means the essential elimination of the top decision maker. Instead, there are at least a few people on either side of the aisle. Biggest Merger Advantages Now, let’s take a look at the upsides of merging. The point of coming together is to improve the performance and ensure a better future for both companies. Here are the top merger advantages: Improved efficiency. We’ve already partially mentioned this but here’s the other side of eliminating redundant positions — increased efficiency. A merger can provide a new environment to improve efficiency on many levels. New territories. When two companies come together, it’s likely that one (or both) parties will benefit from the introduction of new territories. It’s a way to tap into market share without undergoing the growing pains. Cost-effective expansion. Speaking of growing pains, a merge creates an opportunity to expand without all the normal hassles. It allows for the identification of the best assets, which means increased productivity. Multiple growth opportunities. Two previously competing businesses combined as one opens up a number of growth opportunities. Instead of working to beat one another, they now work in unison toward one or more goals. What other consideration would you factor into such a decision? What experiences have you had in this scenario? Please feel free to share your thoughts by leaving a comment! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Read More »

Tired of New Employees Abruptly Quitting? Here’s a Novel Solution for Recouping Your Training Costs

One of the most costly and infuriating aspects of running a business is training new employees only to have them up and abruptly quit. It takes a lot of time, effort, and extra expense to onboard new hires and get them familiar with practices and procedures. When they depart shortly after their training, it means having to fill that position all over again. Since this is such a huge hassle and a costly one at that, some companies are actually billing employees who quit. The strategy is to ensure new employees don’t receive critical industry training only to leave and use their new skills at a competitor paying higher wages and/or offering more enticing benefits packages. Companies Recovering Employee Training Costs through TRAPs Healthcare, retail, trucking, beauty, and more companies are adopting a new approach in order to reduce their workforce losses. Known as Training Repayment Agreement Provisions or TRAPs, these clauses are included in employee contracts. Nearly 10% of all American companies are now using these provisions, according to a recent report by Reuters News. When a valued employee quits, the loss can have a detrimental effect on the person’s team and department and maybe even on the entire company. Not only can an unexpected departure lead to lost revenue, but it also could lower the morale and productivity of remaining employees. —Society for Human Resource Management Other industries may follow this emerging trend if it proves successful and legal. There are already federal and state government agencies looking into the practice, and it appears to be legitimate. If it continues to grow in popularity, it should be not only a big benefit to businesses but to employees as well, as both parties will know precisely what’s expected of them and how to proceed accordingly. How to Use Employee Training Repayment Agreement Provisions Because this is somewhat new, it’s very important to take thoughtful, measured steps in order to implement such a practice. Here are some suggestions for how to use an employee training repayment agreement provision in your business: Consult a labor law attorney. The very first thing you should do is to speak with a lawyer who specializes in labor law in your state. Even if a future employee willingly signs such an agreement, there may be something on the books that does not allow you to enforce such a provision. So, be crystal clear it is legal and actionable in your state. Speak with your human resources department. Obviously if you are able to include an employee training repayment agreement provision in your hiring contracts, you’ll need to get the right people in your organization on board and in the know. You can help to develop a new section in your training process that discloses and advises potential hires and new team member about this provision. Make sure new hires are made fully aware of the provision. When you’re recruiting someone new to your organization, be sure this is made abundantly clear before you proceed with follow-up interviews and probably before the very first, initial interview. Any job candidate should be made aware of this provision well before you get deep into the hiring process. Include a mechanism to recoup new employee training costs. Of course, you’ll need a way to actually recoup those training costs. So, if you offer a sign-on bonus, that may be one way to recapture the expense. Here again, you’ll need to consult an experienced, licensed labor law attorney in your state to establish a recuperation mechanism for the provision. What else would you suggest business owners do to deal with new hires who quit shortly after being brought on? Please share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Read More »

Tackling Irrational Fears. Effective Strategies for Entrepreneurs to Achieve Small Business Success

Starting a small business is an exciting and challenging endeavor. Entrepreneurs often face numerous obstacles along their journey, and one significant hurdle is overcoming irrational fears that can hinder progress and success. These fears can stem from uncertainties, self-doubt, or the fear of failure. Tackling Irrational Fears: Effective Strategies for Entrepreneurs to Achieve Small Business Success The good news is that by employing effective strategies, entrepreneurs can confront and conquer their irrational fears, paving the way for their small businesses to thrive. So, let’s take a little time to explore some actionable strategies that entrepreneurs can utilize to tackle their fears head-on and achieve the success they desire. Identify and Acknowledge Fears The first step in overcoming irrational fears is to identify and acknowledge them. Take the time to reflect on your fears, noting specific triggers and patterns. This self-awareness will enable you to address them directly. Remember, fear is a natural human emotion, and everyone experiences it. By acknowledging your fears, you take the first step towards conquering them. Challenge Negative Thoughts Irrational fears often arise from negative thought patterns. Challenge these thoughts by examining their validity. Are your fears based on concrete evidence or mere speculation? Analyze the potential risks and rewards objectively. Reframe negative thoughts into positive ones, focusing on possibilities and opportunities. Embrace a growth mindset and replace self-limiting beliefs with empowering affirmations. Seek Support and Guidance Entrepreneurship can be a lonely journey, but you don’t have to face your fears alone. Surround yourself with a supportive network of mentors, peers, or fellow entrepreneurs who can offer guidance and encouragement. Share your fears with trusted individuals who can provide a fresh perspective or share their own experiences. Sometimes, simply talking about your fears can bring clarity and relief. Break Down Goals into Manageable Steps Feeling overwhelmed often fuels irrational fears. Combat this by breaking down your goals into small, manageable steps. By focusing on one step at a time, you create a sense of progress and accomplishment. Celebrate each milestone achieved, reinforcing positive emotions and building confidence. This incremental approach helps to dispel fears associated with the enormity of the task at hand. Embrace Continuous Learning One powerful way to combat irrational fears is through knowledge and education. Invest in your personal and professional development by attending workshops, seminars, or courses relevant to your industry. The more you learn, the more equipped you become to tackle challenges and make informed decisions. Expanding your knowledge base provides a solid foundation and boosts confidence in your abilities. Take Calculated Risks Entrepreneurship inherently involves taking risks. However, calculated risks are essential for growth and success. Analyze each potential risk carefully, considering the potential rewards and consequences. Develop contingency plans to mitigate potential pitfalls. By approaching risks methodically, you can alleviate irrational fears associated with uncertainty, enabling you to make informed decisions with confidence. Celebrate and Learn from Failure Failure is an integral part of the entrepreneurial journey. Rather than fearing it, reframe failure as an opportunity for growth. Embrace a mindset that sees failure as a stepping stone toward success. Analyze each failure objectively, extracting valuable lessons and adjusting your strategies accordingly. By celebrating your resilience and learning from setbacks, you will develop a greater sense of fearlessness. Lastly, be sure to practice self-care. Entrepreneurship can be demanding and stressful, making self-care crucial for maintaining a healthy mindset. Prioritize activities that promote mental and physical well-being, such as exercise, meditation, adequate sleep, and hobbies. Taking care of yourself strengthens your ability to cope with fears, enhancing your overall resilience and decision-making abilities. The Take-Away Conquering irrational fears is a vital component of entrepreneurial success. By identifying fears, challenging negative thoughts, seeking support, breaking down goals, embracing continuous learning, taking calculated risks, celebrating failure, and practicing self-care, entrepreneurs can effectively tackle their fears. Remember, fear is a natural part of the journey, but it should never hinder progress or define the outcome. With determination, perseverance, and the implementation of these strategies, entrepreneurs can overcome their irrational fears and pave the way for their small businesses to achieve great success. Are you interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

Read More »